IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance
IRIS.TV is turning Connected TV into a performance‑driven channel by using contextual signals and emotional data to serve ads at moments that resonate with viewers. The platform’s privacy‑first approach identifies what content is being watched without tracking personal identities, enabling brands to target dramatic or comedic scenes. Recent campaigns, such as Carl’s Jr., achieved more than double the return on ad spend, while IRIS IDs now cover over 40% of the CTV ecosystem through partnerships with Tubi and Whip. The company is also expanding into live content and sports for 2026.
Beyond the Niche: Unity Exec Urges Marketers to Rethink Gaming
Unity senior vice president Chris Feo urges marketers to treat gaming like any other high‑engagement media channel, arguing that outdated stereotypes limit ad spend despite comparable scale. He highlights Unity’s expansive platform—used by automakers, slot‑machine makers and more—supporting 160 million U.S....
Your Sponsored Brands Campaigns Are Set Up Wrong
The video warns that many advertisers set up Sponsored Brands and Sponsored Display campaigns on Amazon incorrectly, often assuming the formats are ineffective. It highlights a common belief that these ad types waste budget without delivering sales, but attributes the...
The LinkedIn Event Marketing Hacks No One Talks About
In a deep‑dive with AJ Wilcox, Jack Caspino of Contact Level reveals LinkedIn event marketing tactics that top B2B marketers keep private. The discussion covers a free LinkedIn post‑feed hack to locate conference attendees, repurposing last year’s attendee list for...
5 of My Favorite AI Marketing Tools 💡
The creator walks viewers through five AI‑driven utilities that promise to streamline marketing, development, and communication workflows, positioning each as a revenue‑boosting asset. Mobin generates custom landing‑page screens by interpreting user‑provided preferences, while Granola ingests meeting transcripts and lets users query...
Rhode Would Be a Tough Brand to Do Growth Marketing For
The video outlines a growth‑marketing roadmap for Rhode, a premium beauty brand positioned at a “level‑five” sophistication where purchases are driven more by cultural identity than by product claims. Because conventional testimonial and before‑after formats underperform, the presenter recommends abandoning those...
Why Fast Buyers Are Your Most Valuable Asset
The video challenges the conventional wisdom of lengthy lead nurturing, arguing that the most valuable customers are those who purchase quickly after encountering an offer. Data cited in the talk shows fast buyers have significantly higher lifetime value. A Cornell study...
Track YouTube Engagement Directly in Your CRM #shorts
The video showcases HubSpot’s new YouTube integration that streams channel comments directly into the CRM, allowing marketers to monitor engagement without leaving their sales platform. Users can filter to a single YouTube account, view each comment in real time, reply instantly...
Stop Rebuilding Static Segments From Scratch #shorts
HubSpot has introduced the ability to edit filters within static segments directly, eliminating the need to clone or rebuild lists from scratch. Previously, static lists were immutable snapshots, forcing marketers to create new copies for any change. The new in‑place...
Delay Workflows by Business Days in HubSpot #shorts
HubSpot has introduced a new feature that lets users delay workflow actions by business days instead of calendar days. The change applies to nurture campaigns and drip workflows, allowing marketers to schedule emails, tasks, and other actions more precisely. By...
99% of People Are Learning AI, 1% Are Growing Revenue with AI 💯
A creator argues that while most people are merely learning AI, a small elite uses it to directly grow revenue by automating high-value business tasks. He highlights Manis, a general agent that scouted a $5 million-a-year podcast network, extracted sponsor...
How to Make Money With OpenClaw (Real Business Use Cases)
The video demonstrates how a customized OpenClaw AI instance can generate real revenue by automating outreach, resurrecting stalled deals, and surfacing better contacts from CRM and sales call data. The creator shows it drafting personalized re-engagement emails, finding alternative decision-makers...
Audio Gets Programmatic: Lisa Coffey Of IHeartMedia Says 'Guaranteed Human' Wins Trust
IHeartMedia’s chief business officer Lisa Coffey announced a beta version of Audiograph, a platform that makes broadcast radio addressable, measurable and programmatically purchasable. Early proof‑of‑concept tests with five advertisers across retail, wireless and quick‑service restaurants showed addressable radio outperformed traditional...
Dentsu’s Will Swayne: Advertising Enters Its Third Phase, ‘The Algorithmic Era’
Will Swayne, global practice president at dentsu, announced that advertising has entered its third, algorithmic era, where media planning relies on addressable, outcome‑focused marketplaces powered by AI. He emphasized that despite technological advances, stable consumer behaviors remain the foundation for...
Why Brands Fight Over Small B2B Creators
Alex Llull of Perspective explains how his team grew a B2B creator partnership program from zero to 44‑times revenue in under a year. The strategy hinges on recruiting micro‑YouTube channels with roughly 2,000 views per video, whose niche audiences deliver...
400,000 Wishlists in a Month: Dead as Disco's Steam(ing) Playbook
The interview tackles one of the toughest problems for modern game studios: how to turn playtesting into a full‑fledged marketing engine. Eden Chen of Firstlook explains the shift from traditional closed testing to a player‑relationship platform that spans pre‑pre‑launch,...
Inside the Anonymous Group of Senior Leaders Warning of Advertising's Moral Failing — with Inside...
The Media Leader podcast spotlights a recently leaked memo authored by an anonymous coalition of senior executives from creative, media and ad‑tech agencies. Convened by the UK‑based nonprofit Inside Track, the group warns that the advertising ecosystem is failing its...
Overwhelmed by AI Search? Start Here (The Smart SEO Baseline)
The video addresses marketers’ anxiety about AI‑driven search and argues that the first step is to set a measurable baseline before chasing unknown user prompts. Speakers advise pulling the top‑performing keywords—whether ten or a hundred—from existing SEO and PPC data, then...
LaRussell Explains The Music Industry's SECRET Marketing Strategy
The video exposes a little‑known marketing tactic called seeding, which major labels and independent artists use to flood the internet with identical content across dozens of influencer pages. By paying these accounts to post the same narrative at the same...
Targeting Has Changed
The video warns advertisers that Meta’s targeting framework has fundamentally shifted, rendering legacy tactics from 2018‑2021 obsolete. Detailed targeting inputs are now treated as optional suggestions for eleven performance goals, while lookalike audiences influence only nine goals and cannot be disabled....
The SAUCE Framework for Better Content Marketing
The video introduces the SAUCE framework, a step‑by‑step method for tying every piece of content directly to a business objective rather than treating content as an isolated output. Current content programs often produce volume without direction—teams publish regularly, yet results are...
Stop Looking for a 'Winning Product' And Do This Instead
The video challenges the myth of a single "winning product" and argues that e‑commerce success is a numbers game driven by relentless testing. Rather than hunting for a magic item, the speaker emphasizes scaling the volume of product launches and...
Why Standalone Blog Posts Are Dead (And What Smart Brands Do Instead)
The video argues that standalone blog posts are no longer sufficient for modern media brands. SEMrush’s recent acquisitions, like Backlinko, illustrate a shift from publishing isolated articles toward treating each piece as a reusable asset that fits within a broader...
UA Monthly #1: Meta’s New Playbook, Reddit Ads, & the State of UA
The inaugural episode of Deconstructor of Funds' User Acquisition Monthly tackled Meta’s tentative return to in‑app advertising, Reddit’s AI‑driven Max campaign, and Liftoff’s upcoming IPO, setting the stage for a deep dive into shifting UA dynamics. Panelists highlighted that Meta’s recent...
How to Fix Content Marketing That Doesn’t Drive Results: The SAUCE Framework
The video introduces the SAUCE framework—a five‑step decision model designed to stop content marketing from drifting into vanity and instead tie every piece directly to business outcomes. It argues that most teams focus on formats, topics, and channels first, neglecting...
These OpenClaw Hacks Will Make You So Much Money It Feels Illegal
The video showcases how OpenClaw, an autonomous‑agent platform, can turn a modest $1,000 infrastructure outlay into a 27‑to‑1 return by automating content creation, sales outreach, SEO, and recruiting tasks. The presenter walks through three live agents: an article‑writing bot that produces...
Why Smart Brands Are Going ALL-IN on Content (Even When Attribution Is Messy)
Modern marketers are doubling down on content even as attribution becomes increasingly complex. Leigh from Semrush argues that being cited across multiple platforms delivers more strategic value than isolated click counts. He outlines how brands should design distribution strategies for...
AI Will Make Agencies Feel Human Again: Carat’s Carrie Drinkwater
Carat chief Carrie Drinkwater said the agency is prioritizing AI and tech to capture cultural insights and make them media-actionable, using proprietary studies and ‘agentic’ tools to identify the right cultural moments for each brand. She argued AI is shifting...
Are YouTube's Latest Tools Ready for Businesses
YouTube says more than one million channels used its in-app AI creation tools daily in December and is rolling out features including an “Ingredients to Video” shorts creator and the ability to generate shorts using a creator’s likeness inside YouTube...
What to Do With Creative Testing Results
John Loomer advises marketers to shift creative testing from hunting single “winning” ads to generating diverse asset combinations that perform well in aggregate. Modern ad platforms create thousands of copy-and-creative permutations from multiple headlines, texts, placements, and AI enhancements, so...
RevOps Is the Glue of Scalable #marketing
The speaker argues that Revenue Operations (RevOps) is the central function that enables scalable, strategic marketing by ensuring data integrity, compliance, segmentation, and automated orchestration without sacrificing brand authenticity. At their company, a marketing manager doubles as the RevOps specialist,...
Your Etsy Listings Aren’t Selling Because You’re Skipping This (2026 Strategy)
The video targets Etsy sellers in 2026, warning that many skip the critical step of creating listings that please the platform’s algorithm. It argues that avoiding this step is the biggest barrier to revenue, and outlines a two‑part skill set:...
For AI in Ads to Work, IAB Says Fix the ‘Garbage In’ Problem First
The Interactive Advertising Bureau (IAB) announced that its new Project Eidos will tackle the “garbage‑in” problem that is limiting AI‑driven advertising measurement. The initiative comes as the ecosystem wrestles with fragmented data sources, privacy‑driven signal loss, and an expanding mix of...
Influencer Partnerships That Drive Real ROI | Live With CMI
The live CMI episode focused on influencer partnerships that deliver measurable ROI, featuring Brianna Dell, founder of Verbatim, discussing trends and best practices. Dell highlighted that $32 billion was spent on creator marketing last year and 61 % of marketers plan to increase...
SEO Still Wins in AI Search (Here’s Why the Smartest Brands Are Winning)
Leigh McKenzie argues that SEO fundamentals remain the primary driver of visibility in AI-powered search, outweighing flashy AI‑only tactics. Brands that excel in brand building, multi‑channel marketing, personalized content, and strategic partnerships are seeing higher placement in large language model...
How To Create VIRAL Dropshipping Ads in 2026 (FOR BEGINNERS)
The video walks viewers through a step‑by‑step workflow for building “viral” dropshipping ads that look like user‑generated content, leveraging a suite of AI tools that in the creator’s case turned a brand‑new store into $100,000 of revenue in under a...
AI Pinterest Images: Gemini & Google Sheets Batching Secrets! #shorts
The video demonstrates a workflow that leverages Google’s Gemini AI to produce multiple custom‑styled images for a newly published blog post, then funnels the prompts into a spreadsheet for bulk processing. After crafting a single prompt that specifies overlay text, feminine...
Lenovo’s Rick Corteville: B2B Marketers Must Focus On ‘Quality Places’ For CTV
Lenovo marketing executive Rick Corteville says deterministic, first‑party data is transforming B2B connected-TV (CTV) by improving audience precision, reducing waste and boosting incrementality across media mixes. He cited a recent enterprise AI campaign that used target account lists and media...
Data and Context Drive Performance in Connected TV: OMD’s Tej Desai
The video features OMD’s Tej Desai explaining how data and contextual signals are reshaping performance measurement on Connected TV (CTV). He argues that advertisers are moving beyond isolated metrics such as video completion rates toward holistic outcomes like sales, app...
OpenClaw + Claude Code: The Founder Operating System
The presenter tested OpenClaw (a browser-acting agent) and Claude Code (a planning/ writing agent) and found each could handle roughly 60% of routine marketing and ops work alone, but when combined they cover 95–98% of tasks. He demonstrated concrete role...
The OpencClaw Infinite Money Glitch
A creator demonstrates what they call an 'OpenClaw infinite money glitch,' using the OpenClaw tool to auto-generate X posts that consistently draw 85,000–101,000 views. They show examples—revenue-focused threads, business-use cases with diagrams, and marketing angles—and say they run about 30...
Build Authority, Not M-Dashes: Law Firm Marketing That Survives AI, with Karin Conroy
The episode explores how law‑firm marketers must pivot from AI‑filled copy to genuine authority in an era where large language models dominate content discovery. Host Zach and creative director Karin Conroy argue that simply pumping out AI‑generated articles no longer...
Artists That Don't Use AI.. Let's Talk
The video argues that the next three years will divide musicians into two camps: those who harness AI to amplify their output and those who will be outpaced by it. The presenter frames AI not merely as a novelty but...
EP55: DemandMaven 2025 Year in Review (and What's Next) / DemandMaven
The episode serves as DemandMaven’s 2025 year‑in‑review, with founder Kim reflecting on eight years of the consultancy, the timing of the review, and the decision to assess wins, challenges, and plans for 2026.\nKim explains that after a frantic growth phase...
Fixing His YouTube Channel in 24 Minutes
The video follows a session with Creator Support where James, known for his $1 mystery‑gift short‑form clips, asks how to transition to long‑form YouTube content. The hosts break down the concept of content‑market fit, stressing three intersecting criteria: what the creator...
Is This the Best AI Prompt for Copywriting?
The video showcases a single AI prompt that can produce an extensive, 14‑page marketing copy package, positioning it as possibly the best prompt for copywriters. It leverages the collective wisdom of legendary marketers such as Gary Halbert, Eugene Schwartz, and...
You're Overthinking Meta Advertising
John Loomer argues that most advertisers overcomplicate Meta campaigns, wasting budget on unnecessary ad sets and manual targeting. He stresses that a streamlined structure—single campaign, focused audience, and clear conversion goal—often yields better performance than fragmented approaches. The video highlights three...
Entrepreneur Insights: AI Tools, Prompts, & Strategies
The video centers on the growing threat that hyper‑real AI‑generated imagery poses to digital credibility, illustrated through a personal social experiment conducted by an AI practitioner. By posting fabricated celebrity photos—such as a New Year’s Eve shot with Ryan Seacrest and...
NEW 2026: Build Web Apps You Can Actually Make Money With
The video walks viewers through building a fully functional web application using Hostinger Horizon, an AI‑powered no‑code platform. By entering a simple idea—here a body‑mass‑index (BMI) calculator—the creator demonstrates how a conversation with the AI can generate a complete site...
I Found a $2 Product Selling for $40… Parents Are Obsessed
The video spotlights the Little Lights Bible Journey, a large, interactive Bible study book designed for children. The presenter emphasizes that parents are eager for screen‑free, faith‑based educational tools, making this niche product highly desirable. Key data points reveal a striking...