He Made $20M Selling Ads in Fortnite
The interview spotlights a startup that turned Fortnite’s user‑generated map ecosystem into a $20 million‑a‑year business, eventually selling the company. By treating each map like a mini app, the team bought equity in promising games, optimized them for Epic’s internal discovery algorithm, and layered digital billboards to monetize player attention. Revenue was driven by two core metrics: click‑through rates from eye‑catching thumbnails and average playtime, akin to YouTube’s view‑duration model. The platform paid roughly a penny per ten minutes of gameplay, meaning maps that amassed billions of minutes generated substantial cash flow. To capture ad spend, the firm built a field‑of‑view (FOV) SDK that reported real‑time impressions, enabling advertisers to buy inventory directly inside the games. A flagship example was “Brain Rock Boxes,” a meme‑infused battle‑royale mode that peaked at 200 million monthly views and reportedly earned close to $10 million per month. The team amplified reach through short‑form UGC clips, leveraging TikTok‑style accounts rather than costly influencer deals. Parallel projects like “Red Versus Blue” demonstrated that steady, stickier engagement could outpace viral spikes, underscoring the dual strategy of organic algorithmic growth and external content amplification. The model illustrates a new frontier for Gen‑Z creators: treating game maps as media properties that can be owned, optimized, and monetized through ad tech. As major platforms like Roblox and Fortnite open their ecosystems to third‑party developers, the blend of equity stakes, development infrastructure, and real‑time ad measurement could reshape digital advertising and user‑generated content economics.
How To Get Your First Agency Client (With Zero Experience)
The video promotes a turnkey agency model that lets beginners earn recurring commissions by referring local service businesses to the HighLevel marketing platform, requiring no prior marketing or technical skills. Key insights include a low‑barrier entry—no upfront costs, no ads, no...
195. From Cookies to Context: Rethinking Targeting in Ad Tech
The Programmatic Digest episode features Eric Tilbury, head of programmatic at Anuvo, who explains the company’s shift from traditional ID‑centric adtech to a content‑driven intent model. Anuvo’s proprietary ‘intent key’ engine predicts a user’s purchase intent by analyzing real‑time content signals—trending...
On-Brand, at Scale: Driving Performance with AI Creative
Google Ads unveiled a suite of AI‑powered creative solutions designed to lift performance while removing the heavy lift of asset production. Tools such as AI Max, responsive search ad automation, and video enhancements let advertisers generate and test diverse headlines,...
Dominate Local SEO: Service Area Pages That Rank #shorts
The video explains how businesses can dominate local search by building dedicated service‑area pages that clearly signal the markets they serve. Each page should combine localized copy, neighborhood‑specific keywords, and authentic media—photos and short videos of recent jobs—to boost relevance and...
Supermetrics Founder Shows How to Analyze Marketing Data in Claude
The video introduces Supermetrics’ new cloud integration for Claude, allowing marketers to converse directly with their data inside the Anthropic LLM. Founder Mikail Dunaberi walks viewers through installation, data source discovery, and real‑time queries, showcasing how the connector pulls from...
Does Adding More Ads Actually Hurt Performance?
The episode tackles whether loading an ad set with dozens of creatives hurts delivery, a question many Meta advertisers face. John notes Meta once advised a six‑ad ceiling, but that guidance vanished with the Andromeda updates, leaving marketers without a hard...
How to Go From Product-First to Culture-Led Marketing, with Samsonite's VP of Marketing
Samsonite’s VP of Marketing, David Oxman, explained the brand’s pivot from a product‑first approach to a culture‑led strategy, anchored by a new social‑first campaign starring Olivia Culpo. The initiative positions Samsonite as a lifestyle brand that celebrates travel, food, and...
Multipliers - An A.CRE Pod: The Traffic Engine Nobody's Building (S1E9)
In this episode of the Multipliers podcast, hosts Spencer Burton and Sam Carlson dissect the rapid success of Michael’s RV park, a newly launched outdoor‑hospitality property that has already surpassed its 2026 traffic projections. The conversation centers on how Michael...
Content-Led Marketing Is the Future of B2B Strategy | Rose-Colored Glasses
The video argues that the era of campaign‑first B2B marketing is ending, replaced by a content‑led approach where firms act as media companies and embed storytelling into their core strategy. It traces the evolution from war‑like campaign tactics to the content‑marketing...
Why TikTok Shop Can Beat Facebook
The video argues that TikTok Shop is a superior marketing channel for apparel brands compared with Facebook, especially when the product leans toward fashion rather than pure utility. Key points include the importance of product differentiation—brands that are first on TikTok...
AI in Advertising Creativity: Netflix on AI as a Creative Tool | Deloitte Insights
The Deloitte Insights video explores how AI is reshaping advertising creativity, highlighting Netflix’s use of AI as a creative tool rather than a replacement. Speakers note that AI automates repetitive backend tasks, freeing talent to pursue strategic initiatives. More importantly, AI‑driven...
Amazon PPC Launch Strategy | Auto Campaigns, Broad Campaigns & Rankings
The video outlines a structured Amazon PPC launch framework, recommending five foundational campaigns: an auto campaign for initial sales and keyword discovery, a broad campaign with 5‑10 generic terms, a low‑budget gold‑panning campaign targeting high‑volume searches, an exact match campaign...
This Year's Next Creative Trend...
The video predicts that authentic, conversation‑style videos will become the dominant creative format on Meta’s ad platform over the next ninety days, as AI‑generated hooks lose their edge. It argues that genuine dialogue—whether from FaceTime, webinars, or group coaching—offers a...
"Attribution Has Come A Long Way": How Can We Approach Measurement Challenges?
James, head of CSA for Southeast Asia at Havas, opens the discussion by framing attribution and AI as the industry’s hottest topics. He highlights how attribution has moved from blanket, cross‑channel tracking to more granular, vertical‑specific models, driven by advances...
How to Run Reddit Ads for Your Business (Full Tutorial + $100 Test)
The video walks marketers through a step‑by‑step Reddit advertising experiment, using a $100 budget to test whether the platform can generate qualified leads for a B2B brand. Key insights include leveraging Reddit’s dominance in AI‑generated answers, offering free resources instead of...
This Happened 3 Times In 125 Years. AI Just Did It Again
The video challenges the prevailing narrative that artificial intelligence will trigger mass unemployment. By citing recent data from radiology—where AI‑enabled devices now dominate approvals and radiologist salaries have jumped 48% since 2015—it argues that AI is expanding, not shrinking, demand...
Affiliate Programs for SaaS: Build a Referral Engine That Grows With Your Product
The video presents affiliate programs as a low‑cost, high‑ROI growth engine for SaaS companies, urging founders to tap trusted third‑party audiences rather than relying solely on paid ads. Laura Sprinkle outlines a four‑stage "profitable partnerships flywheel"—attract, activate, amplify, appreciate—and distinguishes two...
Can Retail Media Be a Brand Channel? With Tesco's Tash Whitmey
Tesco’s managing director of Media and Insight, Tash Whitmey, explained how the retailer is positioning its media arm as a full‑funnel brand channel. The discussion highlighted the rapid expansion of retail media, with UK ad spend climbing 18% to £3.8 billion...
AI VP of Marketing: Automate Your Email Campaigns Now! #shorts
The video showcases a new “AI VP of Marketing” that can automate most steps of an email campaign, from list segmentation to copy creation, leaving only the final send button for a human. The AI analyzes hundreds of thousands of data...
New Creative Workflow Replaces Flexible Format
The video announces that Meta’s Flexible Format ad product is being discontinued and replaced by a new Creative Workflow. This shift aims to resolve long‑standing frustrations around limited customization and opaque performance reporting. The new workflow retains the ability to...
Amazon Seller News April Recap Every Seller Should Watch
The video recaps April changes Amazon imposed on its marketplace sellers, highlighting three major policy shifts that tighten costs and reduce seller control. First, Amazon introduced a 3.5% fuel and logistics surcharge on all fulfillment fees in the US and Canada,...
People Are Demanding More From Influencers
The video argues that the influencer economy is moving from a relatability‑driven model to one built on credibility and substantive content, especially among Gen Z viewers who are becoming more screen‑time conscious. Metrics such as low view‑time and click‑through rates on mindless...
Local SEO Scan: Ranking Google Business Profiles for Services #shorts
The video demonstrates a quick local SEO scan of Google Business Profiles for service queries like “dentist nearby” and “hardwood floor installers near me,” showing how the tool ranks businesses based on the viewer’s location. The rankings prioritize businesses closest to...
ExchangeWire on Index Cloud, Meta CTV Advertising, and Synthetic Audiences
The MadTech podcast opened with ExchangeWire’s announcement that Index Exchange’s Index Cloud infrastructure now hosts the world’s first containerized demand‑side platform (DSP) built by Bedrock. By moving the bidding engine into Index’s SSP cloud and running it in containers, the...
Your robots.txt Might Be Blocking AI
The video warns that AI‑driven search now relies on structured data and crawl access, not just human‑readable content. It urges local businesses to audit their schema markup and robots.txt settings. It highlights three schema types—FAQ, How‑to, and Local Business—as most valuable...
How Tree Service Companies Can Get More Leads and Calls
The video presents a fast‑track marketing playbook for tree‑service companies, emphasizing how to capture more leads through a blend of local SEO, a polished Google Business profile, and targeted paid advertising. It walks through a real‑world example, showing how a...
“Ads Get the Benefit of the Halo Effect” 👼🏼
The video explains how advertising on news brands enjoys a halo effect, where the credibility and engagement of high‑quality journalism boost ad performance. Viewers linger longer on reputable news content, slowing scroll speed and giving ads more time to register. Key...
Grow Your Amazon Brand Faster with the Right Team Behind You
The video captures a discovery call between a prospective Amazon seller and Casey, a senior account executive at My Amazon Guy. The seller, referred by a successful cousin, is dissatisfied with their current provider and seeks a partner to drive growth, manage...
Is This the End of Premium Content? | On Scope
The conversation centers on Spotify’s rollout of carousel video ads for its ad‑supported listeners, a move that could reshape how free‑tier users experience music. While paid subscribers remain untouched, the free tier now faces visual interruptions that many, especially those...
New: Task Assistant in Google Analytics – Check Your Setup
Google has rolled out a new “Task Assistant” feature inside Google Analytics, presenting users with a dynamic, auto‑updating checklist that guides the configuration of essential property settings. The assistant surfaces tasks only for users with Marketer, Editor or Administrator roles; lower‑level...
The Distraction Economy Is Dead
The video argues that the economic contract that once underpinned the open web—free content monetized through Google’s ad‑based model—is collapsing. Since Google’s rise in 2000, advertisers paid publishers per view, creating a distraction‑driven economy that generated roughly $300 billion annually. The emergence...
Believe It or Not Ep. 3: Is There Still Room for Human Creativity in the AI Era?
In Episode 3 of Believe It or Not, former media-advertising insiders Omar Oaks and Hish Nicholan debate whether AI can supplant human creativity in advertising, examining industry claims that platforms can automate campaign creation end-to-end. They highlight worrying incentives at...
AI Is Skipping Your Business? (Do This)
The video explains how generative AI tools pull business information from online directories and why missing or inconsistent data can keep a company off AI‑generated recommendation lists. Viewers are instructed to search their business name, compile every directory entry— even ones...
Pinterest Launches CTV Audiences!?
Pinterest is extending its advertising platform to connected‑TV (CTV) after acquiring TV Scientific, unveiling “CTV Audiences” that let brands target Pinterest user segments on streaming services. The move signals the visual discovery network’s push into video‑first environments. The episode also covers...
What Marcus Collins Learned Working With Beyoncé | On Scope
In a recent On Scope interview, digital strategist Marcus Collins reflects on his work transitioning Beyoncé’s offline fan club to an online platform, revealing how that experience reshaped his view of modern marketing. Collins argues that marketers should stop trying to...
Where to Find the Google Ads Tag (and Install It with GTM)
The video walks through locating the Google Tag in a Google Ads account and deploying it through Google Tag Manager, emphasizing that the tag links a website to Ads for audience building and conversion tracking. It shows navigating to Tools →...
Google Ads: Broad Match Vs. Phrase Match Strategy #shorts
The video contrasts Google Ads’ broad match and phrase match approaches, urging marketers to assess which fit their national‑scale services. It argues that for businesses covering the entire United States, a concise list of phrase‑matched keywords often suffices, eliminating the...
Are You Setting Up Client Access the Wrong Way?
The video explains how agencies should structure access to a client’s Meta advertising assets. It stresses that the client must retain ownership of their Business Manager, ad accounts, pages, Instagram profiles, pixels, and catalogs, rather than allowing the agency to...
Why Perfect Multi‑Touch Attribution Is a Pipe Dream
The video argues that striving for perfect multi‑touch attribution is unrealistic; many customer‑journey interactions are inherently untrackable. The speaker recommends building a minimum viable attribution framework that matches the organization’s data‑engineering capacity and team bandwidth, emphasizing resource‑driven design over theoretical completeness. He...
Local SEO Google Business Profile Best Practices 2026
The video walks viewers through the essential steps for mastering local SEO via Google Business Profile (formerly GMB) in 2026, emphasizing that a fully completed and verified profile is the foundation for attracting clicks, calls, and directions. Key tactics include selecting...
Post at THIS Exact Time to Get More Views on YouTube
The video tackles a common creator dilemma: pinpointing the exact moment to publish YouTube content for maximum exposure. It critiques generic timing advice and introduces a two‑step approach—first, a quick look at YouTube Studio’s audience heat map, then a more...
Google Tag Gateway vs Server-Side Tracking. What's the Difference?
The video compares Google Tag Gateway with server‑side Google Tag Manager, outlining each solution’s purpose and ideal use cases. It starts with a baseline client‑side setup where tracking codes send data directly to Google domains, then explains how Gateway swaps...
The BEST Instagram Ads Tutorial for Beginners in 2026
The video walks beginners through building a high‑performing Instagram ad campaign from scratch, leveraging the creator’s agency experience of spending over $300 million on Meta platforms and generating $1.2 billion in revenue. It breaks down the three‑level hierarchy—campaign, ad set, ad—explains buying types...
Resend vs Marketo: Email API Battle! #shorts
The video pits Resend’s email API against Marketo’s platform, highlighting how each service handles integration, customization, and deliverability for modern marketers. Resend is praised for seamless integration with Vibe‑coded stacks, reliable unsubscribe links, and an API that lets agents tweak content...
Complete Omnisend Setup Guide 2026 | Shopify Sales Funnels
The video walks viewers through a complete Omnisend integration for Shopify stores, showing how to automate email capture, discount delivery, and post‑purchase follow‑up without manual effort. Key steps include signing up for Omnisend, linking the Shopify account, uploading brand assets, creating...
"AI and Innovation in Media Buying": Zoheb Gafoor, Havas Media Network
Zoheb Gafoor, GM of digital for Southeast Asia at Havas Media Network, discusses how artificial intelligence—particularly agentic AI—is becoming central to media‑buying strategy across the region. He highlights the dual challenges of leveraging AI for planning, implementation and optimization while...
TelevisaUnivision on Hispanic Audience Measurement Gaps | Deloitte Insights
TelevisaUnivision’s president Tim Natividad highlighted the company’s dominant role in U.S. soccer fandom, noting that it commands roughly half of all soccer consumption, transcending language and demographic lines. He explained that TelevisaUnivision’s household graph reaches 99% of Spanish‑speaking U.S. households, yet...
"Save Money Within the Supply Chain" 💰
The video focuses on Index Exchange’s new offering aimed at slashing costs across the digital‑media supply chain by delivering near‑zero latency and higher query‑per‑second capacity. The speaker explains that eliminating latency improves measurement fidelity and signaling, allowing programmatic buyers to bid...
ChatGPT Shows Ads to Logged Out Users !?
Mad Tech Daily highlighted three tech‑industry shifts: OpenAI’s decision to serve advertisements to users who are not logged into ChatGPT, new European‑style regulations curbing teen access to social platforms, and Meta’s rollout of a Snapchat‑like app called Instance. OpenAI’s move responds...