Hollywood’s Inevitable Pivot to Vertical Video Is Here
The Town episode spotlights Hollywood’s rapid shift toward vertical video, a format designed for phone‑first consumption. Over the past month, Netflix, Disney, Paramount, Meta, Google, Amazon, TikTok and NBCU have all announced or rolled out vertical‑only products, signaling a coordinated industry pivot. Analyst Hernan Lopez estimates the vertical video market generated roughly $100 billion in revenue last year—about twice Netflix’s earnings—and notes that Meta’s Reels alone reached a $50 billion run‑rate. The growth stems from higher mobile engagement: vertical‑first apps like TikTok and Instagram are gaining watch time while traditional streaming services lose mobile minutes. Lopez frames vertical video as a third audiovisual language, distinct from film and television, with its own talent pipelines, aesthetics, and business models. He cites successful vertical‑only ventures such as TikTok’s original micro‑series, the live‑shopping platform Whatnot, and Peacock’s vertical NBA broadcasts, illustrating how both user‑generated and professionally produced content thrive in this space. The emergence of vertical video reshapes content strategy, advertising pricing and subscription models. Studios must allocate modest budgets to vertical originals, while advertisers can command rates five times higher than on traditional streaming. Companies that master this format will capture more daily user engagement and diversify revenue streams beyond legacy screens.
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How To Give Personalized Content an ‘AAdvantage’ [VIDEO]
American Airlines’ integrated marketing team has shifted from one-to-many email blasts to behavior-driven, journey-based personalization, using machine learning to tailor offers. A notable win was a partner newsletter that produced roughly 55,000 personalized variants and drove higher engagement and revenue....
The Old SEO System Is Collapsing. Here's What Replaces It.
The video argues that the SEO model that powered online growth for two decades is collapsing as Google’s search results evolve into AI‑generated answers that satisfy users without a click. Although keyword rankings remain relatively stable, organic traffic is falling sharply,...
Why Your AI Gives Wrong Marketing Answers (And How to Fix It)
The video explains that inaccurate marketing insights from AI are not a flaw in the models but stem from poor‑quality data feeding them. It promotes SuperMetrics as a dedicated data foundation that aggregates hundreds of marketing sources, cleans and standardizes them,...
How Agencies Are Building Products Instead of Hiring More People | Build on Supermetrics
The video argues that traditional agency growth—hiring more staff to handle increasing client demands—reaches a limit. Instead, forward‑looking agencies are turning reporting and data management into sellable products, using Supermetrics' unified data platform. Supermetrics consolidates every marketing channel into a single...
"The Power of Connected TV": A Coffee With Rachael Stone, WPP Media
The interview with Rachael Stone, AV Business Director at WPP Media, explores the rapidly evolving Connected TV (CTV) ecosystem and its place within agency media buying. Stone defines CTV as any internet‑ready television, encompassing BVOD, AVOD, SVOD, fast‑channel apps and addressable...
Is Meta Spending Too Much on One Ad?
The video tackles a common advertiser dilemma: Meta’s algorithm disproportionately allocates half of a campaign’s budget to a single ad. The host explains why this isn’t necessarily a red flag and outlines how the platform’s delivery logic works, especially for...
Going Viral The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World
The podcast episode spotlights Red Leather, an anonymous artist who built a global touring career without revealing his face, discussing how he leveraged relentless social‑media output to bypass traditional industry routes. Red Leather posted five TikTok/Reels videos each day for a...
Prospecting Masterclass: The LinkedIn Playbook for High Engagement in 2026
The Sell Better Daily show delivered a 2026 LinkedIn playbook, emphasizing that January’s surge in executive posts, hiring announcements, and budget disclosures creates a prime window for sellers to surface relevant signals and prioritize outreach. Anthony highlighted the importance of...
Contextual Ads Have Finally Graduated From 'Cookie Backup Plan' Status: Seedtag's Tina Ianacchino
The video features Seedtag’s Tina Ianacchino explaining how contextual advertising has evolved from a mere cookie‑loss safety net into a sophisticated, data‑driven solution. She introduces the company’s NeuroX platform, which layers neuroscience‑based insights onto traditional contextual targeting to read human...
DeepIntent’s Natalie Mancuso: Healthcare CTV Drives Better Performance Than General Online Video
DeepIntent’s Natalie Mancuso explains how the company is reshaping pharmaceutical advertising by using connected‑TV (CTV) as an identity‑driven awareness channel rather than a generic, panel‑based medium. By matching CTV impressions to individual identifiers—NPIs, HEMs, IP devices and household signals—the platform...
AI-Powered Lead Gen: The New Way Multi-Location, Franchises and Global Companies Scale
In a webinar led by Neil Patel with NP Digital colleagues Matt Santos and William Kramer, speakers argued that AI is reshaping lead generation for multi-location, franchise and global brands and that firms must rebuild systems to scale reliably. They...
The BEST Way To Scale Meta Ads (From $300M Ad Spend)
Ben Heath, founder of Heath Media, outlines his proven framework for scaling Meta (Facebook and Instagram) advertising. He highlights a track record of spending over $300 million on campaigns, generating more than $1.2 billion in client revenue, and serving 5,000+ businesses worldwide....
Why Your Content Budget Keeps Getting Rejected (And What Pitch Works) | Rose-Colored Glasses
A content leader at a healthcare tech firm lost budget despite strong audience engagement because he asked for more traditional content or campaign-style metrics that executives already measure and discount. The real problem executives sense is brand fragmentation across channels...
How to Install Google Tag Manager on Squarespace?
This tutorial walks through installing Google Tag Manager (GTM) on a Squarespace site: create a GTM container, paste the primary container code into Squarespace’s Settings > Website > Pages > Code Injection header, and save. It then shows how to...
Channel Factory’s Nico Greco: Brand Safety Rules Were ‘Designed For Human Authors,’ Not AI-Generated
In a recent Channel Factory interview, Nico Greco warns that brand‑safety rules were built for human‑written content and are now ill‑suited to the flood of AI‑generated material saturating the internet. He explains that “AI slop” – high‑volume, keyword‑rich copy produced at...
Retargeting vs Remarketing: What's the Difference? (With Real Ecommerce Examples)
The video distinguishes retargeting from remarketing for e-commerce: retargeting refers specifically to paid ads that reappear to users who previously interacted with a brand (e.g., cart-abandonment ads on Instagram), while remarketing is a broader, multi-channel strategy that includes those paid...
How Much Should You Spend on Google Ads? (And When to Stop)
There’s no single benchmark for how much an e-commerce brand should spend on Google Ads; pricing varies by auction dynamics, competition, campaign type, conversion rates, and account health. Instead of chasing a neat number, advertisers should calculate how much Google...
Server-Side GTM Setup – Part 1 – Improve Data Quality & Block Ad Blockers
The video introduces Google Tag Manager server-side tagging, explaining how it routes browser requests to a tagging server which then forwards data to analytics and advertising platforms. Server-side tagging reduces the impact of ad blockers and browser privacy restrictions, extends...
Do This in GA4 Before It's Too LATE
Mark a baseline in GA4 now to measure impending AI-driven search traffic. In GA4’s Explore, create a blank exploration, set primary dimension to Default Channel Group, filter for the AI Assistant channel, and compare the last 90 days with the...
I Turned Old Articles Into E-Books (Here's How Much I Made)
The video chronicles how a creator transformed his archive of how‑to articles into niche e‑books and sold them through YouTube’s merch store and a Substack newsletter. By bundling guides on Pinterest, TikTok, YouTube, and Substack, he leveraged existing traffic and...
The Marketing Control Tower: Attribution’s Emerging Role in 2026
The webinar revisits Caliber Mind’s annual State of Attribution report, highlighting how marketers grapple with growing uncertainty in the economy, geopolitics, and technology. Nadia Davis, joined by Scott Brinker and France Remersma, explains that while attribution once thrived on click‑based,...
Demonetization Led Me Back To Brian G Johnson TV
Brian G. Johnson explains why he abandoned a new AI‑driven channel, Future Creators, after YouTube’s unprecedented wave of demonetizations that began in July 2020 and accelerated through 2025. Faced with a platform that is stripping ad revenue from countless creators,...
T-Mobile Bets Edge Computing Will Transform In-Store Retail Media
T‑Mobile is positioning its network and edge‑computing capabilities to turn brick‑and‑mortar stores into addressable media environments, announcing a suite of services that combine connectivity, hardware and a full‑stack implementation model. The company’s Vista Media platform pairs a SIM‑enabled media player with...
Digital Advertising Measurement Is Broken, and Offline Signals Are the Fix: Padsquad
The video argues that digital advertising measurement has stagnated, relying on noisy KPIs that fail to connect ads with real‑world outcomes. PadSquad proposes leveraging offline behavior signals—store visits, purchases, and other tangible actions—to create a "collapsed funnel" that more accurately...
Getir Sent One Email to 'Inactive' Contacts—27% More Orders
The video highlights a common oversight in email marketing—automatic sun‑setting of contacts who haven’t engaged within a set period, often leading firms to delete potentially valuable leads. Getir, a grocery‑delivery platform, tested a re‑engagement email sent to contacts dormant up to...
Maximize iOS Performance with AI-Powered Bidding
The video introduces Google’s AI‑powered bidding suite for iOS app campaigns, outlining how advertisers can align bidding strategies with specific business goals—whether it’s raw install volume, cost control, or revenue maximization. Rachel, the Global Product Lead, walks viewers through four...
Using ICM for Improved 3P Reporting
Google introduced Integrated Conversion Measurement (ICM), a privacy‑preserving on‑device solution that feeds more accurate iOS install and conversion data into third‑party attribution dashboards. ICM leverages event‑level data from the latest Firebase SDK and a probabilistic attribution layer to recover conversions lost...
Local SEO: Make Your Dental Website Rank Higher! #shorts
The video offers practical local SEO advice for dental practices, emphasizing that websites should prioritize ease of contact and appointment scheduling over aesthetics. It recommends prominent phone buttons, clear contact info on every page, and service-specific pages (e.g., dental crowns)...
Change Will Always Be Your Biggest Problem
John Loomer opens the Pub Cast by highlighting the relentless pace of change in Meta advertising, noting that iOS 14 marked the beginning of a shift toward automation and diminishing direct control for marketers. He explains how conventional training—courses, webinars, and static...
How Brands Can Win Authority in LLMs - with Havas, Heineken and Publicis
The Media Leader podcast panel explored how brands can claim authority in the rapidly evolving world of large language models (LLMs) such as ChatGPT, Google Gemini, and AI‑driven search overviews. Panelists from Havas, Heineken, and Publicis discussed the shift in...
AI Connectors May Put Your Clients at Risk
Meta’s recent rollout of AI connectors lets advertisers hook Ads Manager to large‑language models such as ChatGPT and Anthropic’s Claude, promising automated campaign creation and optimization. The integration is configured at the business‑manager level, meaning the AI receives access to every...
Unlock Google Ads Ideas: Reddit & AI Secrets Revealed! #shorts
The video shows how marketers can combine Reddit community listening with Claude AI to uncover fresh Google Ads content ideas. By extracting top‑year Reddit threads from the Google Ads community, the creator feeds the data into Claude Max, which surfaces recurring...
AI VP Marketing: Unexpected Challenges & Autonomous Campaigns! #shorts
The video discusses a company’s AI‑driven VP of Marketing, now 100 days into its deployment, and the unexpected operational challenges that have emerged. The team highlights three daily idea suggestions from the AI, a real‑time Hexy assistant that bombards users...
You Don't Have a Leads Problem
The video argues that businesses don’t need more leads; they need to answer the leads they already have, and do so within minutes. It highlights a common misconception among owners who chase traffic and lead volume while neglecting timely follow‑up. Data...
Unique Reach: A New Co-Viewing Metrics in Analytics - YouTube Newsflash
YouTube has introduced a new analytics metric called Unique Reach, designed to capture co‑viewing behavior on videos. It provides creators with a back‑end count of how many people are watching a stream together, supplementing the public view total. Unlike the existing...
Dominate Local Search: NEW Paid Ad Strategy Revealed! #shorts
The video outlines a new paid‑advertising approach for dominating local search results, emphasizing that sponsored listings now occupy the prime real‑estate on Google Maps and the local pack. The presenter notes that top positions are increasingly filled by paid ads—Local Service...
The Biggest Challenge AI Will Never Be Able to Solve #Shorts #Advertising #Marketing
The video spotlights the core competency agencies need in an AI‑driven world: converting raw AI‑generated signals into concrete, client‑focused strategies. It frames the agency of the future as a hybrid entity—human‑led, AI‑powered—acting as a real decision engine for brands. Key insights...
Free Local SEO Course 2026
The video is a free, self‑paced local‑SEO training for 2026, hosted on the Surfside PPC YouTube channel. It stitches together existing tutorials and walks viewers through the fundamentals of ranking in “near‑me” searches, from defining local intent to setting up...
Chamath Was Right: Attention Is the Operating System of AI, Media, and Markets
The video argues that attention functions as the operating system behind artificial intelligence, media platforms, and market formation. Chamath’s "Attention is all you need" thesis is extended beyond the original transformer paper, suggesting that algorithms are engineered solely to capture...
The AI Marketing Trap Law Firms Need to Avoid, with Conrad Saam
The episode of the Lawyerist podcast features Conrad Saam, a veteran digital‑legal‑marketing strategist who also volunteers as a ski‑patrol search‑and‑rescue leader. The conversation ties his rescue work to the broader theme of mental‑health awareness for lawyers, a topic highlighted for...
Forget TV Ads — This Is How Brands Win Now
The video argues that future brand revenue hinges on where companies invest in activation, moving away from traditional TV spots like Coronation Street. It cites Original Source's sponsorship of the London Hyrox competition to debut three post‑workout formulas, and a Jakarta‑based...
YouTube Tools That Scale Attention
The video examines YouTube’s newest AI‑driven creator tools, including Add Motion for Shorts, Reimagine, and Add Object, which let marketers animate static images, remix frames, and insert objects into videos with minimal effort. These features aim to streamline production for...
"Audience Is the Outcome": A Coffee With Caroline Sajas, Locala
The ExchangeWire Kitchen interview with Caroline Sajas, co‑founder of Locala, spotlights the company’s location‑intelligence platform and its embrace of agentic AI. Sajas explains how the technology automates audience planning, turning tasks that once took hours into seconds, and how it...
Google Ads & SEO Strategy for Business Growth #shorts
The video emphasizes that businesses, especially service providers like physical therapists, should invest in comprehensive website builds that work hand‑in‑hand with Google Ads and SEO to fuel growth. By creating a robust site architecture, firms can leverage Google’s algorithms to...
Magnite’s Sean Buckley: What Supply Side Consolidation Means To The Buy Side
Magnite’s Sean Buckley described SpringsServe as both an ad server and a pioneering CTV mediation platform, and unveiled new features including autonomous anomaly detection, dynamic pricing automation, and demand-path analysis to give publishers clearer pricing and revenue visibility. He said...
Why Matching Ad Emotion to TV Content Triples Viewer Attention
Seedtag says its NeuroX platform abandons fractured IP/PII identifiers and instead analyzes TV content at the program- and episode-level to match ads to the show’s emotion and intent. That contextual approach decodes every CTV impression, allowing ads to align with...
Hack for Every SEO in 2026 #aiagents
SEO must evolve as AI agents begin to complete transactions without traditional page views. The presenter advises auditing your site for “gentle search” readiness—ensuring any user action (booking, demo request, contact) can be completed by an agent, for example using...
The Packer Podcast: Fibermaxxing and Why Pears Are the Perfect Superfood for Modern Nutrition Trends
The Packer Podcast spotlights the viral "fiber maxing" movement that originated on TikTok in summer 2025 and has amassed over 150 million mentions, positioning fiber as the year’s nutritional hero. Host Christina Heric interviews Barbara Ruse of USA Pears, who explains that...
India’s Biggest Creative Minds on Piyush Pandey & the Future of Storytelling
The video captures the inaugural Storyboard 18 Awards at the 2026 Global Pioneer Summit, where industry leaders gathered to honor Piyush Pandey’s lasting influence on Indian storytelling and to showcase the event’s role in shaping future creative direction. Panelists repeatedly highlighted Pandey’s signature...