How To Set Up A Meta Business Account in 2026
The video walks viewers through setting up a Meta Business Account in 2026, a prerequisite for running Facebook and Instagram ads or using any Meta‑powered business tools. It explains that the account consolidates assets—Facebook pages, Instagram professional profiles, ad accounts, Pixels—into a single Business Suite dashboard. Viewers learn to create the account at business.facebook.com, add existing pages or request shared access, convert personal Instagram accounts to professional, and either create or import ad accounts, including agency‑specific access options. Ben Heath highlights practical details, such as inviting team members by email, assigning partial or full permissions, and the common mistake of not adding oneself to the Business account, which can lock users out. He also notes that Business Suite centralizes inboxes, comments, and lead data across Facebook, Instagram and WhatsApp. By following the step‑by‑step guide, marketers can manage campaigns securely, scale teams without sharing passwords, and streamline client work, ultimately reducing administrative overhead and improving ad performance.
![How to Use AI Max for Search Campaigns in Google Ads [Guide]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://i.ytimg.com/vi/nHNUzkCREvc/maxresdefault.jpg)
How to Use AI Max for Search Campaigns in Google Ads [Guide]
The video introduces Google’s AI Max for Search, a machine‑learning layer that advertisers can enable within existing Search campaigns to automate targeting and creative decisions. AI Max works across three pillars – improved search‑term matching using broad‑match and keyword‑list signals, dynamic...
How Roofing Companies Generate 50+ Qualified Leads EVERY Month
The video introduces Marketing 360, an all‑in‑one marketing platform designed specifically for roofing contractors, promising 30‑50+ qualified leads each month by consolidating every digital‑marketing function. It argues that most roofers rely on word‑of‑mouth and ad experiments while juggling separate vendors for SEO,...
IAB’s Jamie Finstein On CTV And Commerce: Don’t Talk About One Without The Other
At the 2026 IEB, IAB’s Jamie Finstein highlighted that CTV can no longer be discussed without commerce, live, and creators—all converging into a single marketing ecosystem. He noted a surge in partnerships between streaming platforms and retailers, enabling closed‑loop attribution that...
AI Video Generator: Beat Competition & Rank High #shorts
The video explains how marketers should assess competition before deciding whether to rely on SEO or invest in paid advertising for an AI video generator. In a saturated market, organic search alone won’t capture traffic, so a strategic mix of...
How To Gain New To Brand Customers with Amazon PPC
The video explains that brand owners should prioritize acquiring new‑to‑brand buyers and shows how Amazon Marketing Cloud (AMC) can be leveraged to build audiences for Amazon PPC campaigns. Presenter walks through creating a custom audience in AMC using the Ads Agent,...
Google Rankings Don’t Mean What They Used To
Google’s search landscape has shifted dramatically as AI‑generated overviews dominate the results page, relegating traditional blue‑link listings to lower positions. The speaker explains that a #3 ranking no longer guarantees visibility because the AI overview often pushes it below the...
‘Shoppertainment’ in Advertising: Meta on the Rise of Social Commerce | Deloitte Insights
Meta’s global business lead Simon Whitcomb outlines how shoppertainment—live, creator‑driven shopping experiences—has exploded in Southeast Asia and is poised to reshape U.S. advertising. He cites the region’s $4.7 billion market as proof that blending entertainment with instant purchase is a powerful...
Cutting Hops Is Damaging Your Media Supply Chain | On Scope
The video argues that indiscriminately cutting intermediaries—"hops"—from a media supply chain can undermine campaign performance. Marketers are urged to scrutinize each link’s return on investment rather than assume fewer hops automatically mean better results. Bob and Mike illustrate the point with...
Do You Really Need Server-Side Tracking?
The video tackles a common dilemma: whether businesses truly need server‑side tracking or can stick with client‑side tags. The presenter argues that the decision hinges on ad spend, data control, maintenance capacity, and cost‑benefit analysis, warning that a mis‑step either...
Third-Party Mentions Are Your BIGGEST AI SEO Move
The video argues that the most powerful AI‑SEO tactic is getting a brand cited in third‑party venues rather than relying solely on its own website. AI models such as ChatGPT and Google’s AI mode draw heavily from publicly indexed sources—Reddit, Quora,...
Two AI SEO Tricks to Find Better Keywords
The video explains two practical AI‑driven SEO tactics for uncovering richer, conversational keywords that modern search engines and chat assistants prioritize. First, tap the sales and support teams, who hear the exact phrasing customers use. Second, feed the product category into...
HappyKids Operator Future Today Brings New Ad Platform For Audience Targeting
The video announces Future Today’s launch of the Audience Advantage platform for its HappyKids streaming service, positioning it as a premium, data‑driven solution for advertisers seeking deeper audience engagement in the free, ad‑supported TV market. As subscription fatigue and rising prices...
"ML Algorithms to Optimise for Outcomes"
The video explains that the final stage of programmatic advertising—sending bid requests to exchanges, reseller partners, and demand‑side platforms (DSPs)—cannot be optimized manually. Instead, machine‑learning algorithms drive every decision, tailoring bids to each participant’s specific goals. Upstream actors each pursue distinct...
Spy on Competitors: Ad Budgets & Keywords Uncovered! #shorts
The video highlights how marketers can uncover competitors’ ad spend, keyword selections, and landing‑page designs to reverse‑engineer successful campaigns. By tapping into public ad libraries and third‑party intelligence tools, advertisers can benchmark budgets, pinpoint high‑performing keywords, and replicate effective creative...
Testing ChatGPT Ads—What Brands Need to Know About AI Strategy, with Asa Hiken
The video examines OpenAI’s nascent ChatGPT advertising product, its early‑stage challenges, and how it fits into the broader AI‑driven marketing landscape. It outlines the limited ad inventory, steep entry thresholds—initially $200,000, now trimmed to roughly $100‑150 K—and a steady $60 CPM...
Fairprice’s Jaren Loy on Retail Media in APAC
The MadTech podcast featured FairPrice’s Jaren Loy discussing the rapidly expanding yet unevenly mature retail‑media landscape across APAC. FairPrice, Singapore’s largest supermarket cooperative, operates multiple formats—from hypermarkets to convenience stores—and is actively exploring retail‑media opportunities ahead of its ATS Singapore event. Loy...
REAL TALK: AI + Google Ads (Enterprise Advertising Strategy)
In a candid ten‑minute video, Michael Natalin of Marketle Lead warns that the current frenzy around AI‑driven Google and Meta ad management is largely hype. He draws on eleven years of agency experience, overseeing millions of ad dollars, to separate...
Netflix Refocuses on Ads and Content After Warner Bid!?
Netflix announced a strategic refocus on content investment and its ad‑supported tier after walking away from a proposed acquisition of Warner Bros. Discovery. At the same time, the Interactive Advertising Bureau (IAB) unveiled new AI‑centric guidelines for commerce‑media networks, and...
Build a Content Automation System with N8n and AI Agents
The webinar walks through building a content‑automation engine using n8n and AI agents, targeting marketers who need to scale blog and asset production. Joan, co‑founder of n8n Labs, frames the discussion around three adoption stages—manual copy‑paste, AI‑assisted, and fully agentic workflows—before...
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What’s Actually Working in Email Right Now Based on Billions of Sends [VIDEO]
The video, presented by email‑marketing expert Jay Schedulesen, breaks down what’s actually working in email right now, drawing on six billion sends across 40,000 campaigns. He emphasizes that marketers must rely on fresh, real‑time data rather than stale best‑practice lists. Key findings...
![Create Remarkable Content, Even in Highly Regulated Industries [VIDEO]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://i.ytimg.com/vi/3YM4EG6AuQM/maxresdefault.jpg)
Create Remarkable Content, Even in Highly Regulated Industries [VIDEO]
The session addressed how marketers can produce compelling content while staying within strict regulatory frameworks. Presenter, a former Federal Energy Regulatory Commission employee and longtime healthcare writer, blended personal anecdotes—including a drag‑artist performance—to illustrate the challenges of regulated content. Key insights...
How One Podcast Built a $1B Brand
The video chronicles how Drift’s founders, Hensel and David Gerhardt, launched the "Seeking Wisdom" podcast to share candid conversations about building a business. Far from a product promo, the show amassed over 50,000 downloads per month and earned more than...
I Built Two $1M+ Companies — Here Are the 5 Marketing Strategies Behind Both
The video distills the founder’s experience building and exiting two million‑dollar SaaS businesses into five core digital‑marketing strategies that remain effective in 2026. First, treat distribution as part of the product and launch with a coordinated plan—Product Hunt, personal DMs, and...
The IAB UK Podcast | The Sound-On Era: How Audio Is Winning Attention
The IAB UK podcast featured Spotify’s global thought‑leadership lead, Jenny Haggard, unveiling the “Sound‑On Era” research. The study surveyed 5,000 consumers, 105 advertisers and 30 experts to map how audio, now reinforced by AI, is reshaping attention in a cluttered...
Meta to Overtake Google in Ad Revenue
Meta is poised to eclipse Google as the world’s top digital‑advertising seller, with forecasts showing $243.46 billion in global ad revenue for 2026, edging out Google’s projected $239.5 billion. The shift marks the first reversal of the long‑standing Google‑Meta hierarchy. The upside stems...
Horizon Media’s Katy Ferguson: Agencies Need ‘Right People’ To ‘Harness And Leverage’ AI Technology
In a recent interview, Horizon Media’s senior executive Katy Ferguson discussed how artificial intelligence is reshaping agency work. She emphasized that AI’s immediate impact lies in streamlining processes, but its greater value is as a strategic partner that elevates creative...
TV Home Screens Are Premium Real Estate for Brands: TiVo's Matt Milne
TiVo is positioning its smart‑TV home screen as a premium ad slot, highlighting that its platform powers 5.3 million monthly active households that are largely invisible to other connected‑TV buying solutions. The company says the home‑screen unit captures viewers the moment they...
ChatGPT Used 65 Web Pages to Find a Showerhead. Profound CEO James Cadwallader
James Cadwallader, CEO of Profound, illustrated how generative AI agents now scrape the web far more extensively than human users. He recounted using ChatGPT to locate a showerhead for his New York apartment, noting that the model consulted 65 distinct...
The AI SEO Cheat Sheet to Get Cited in AI Search (2026)
The video explains that AI‑driven search engines like ChatGPT and Google AI Overviews no longer rank pages by traditional signals; they pull concise, structured fragments to answer user queries. Brands must redesign pages with self‑contained sections, clear H2/H3 hierarchies, and...
How to WIN AI Search Without Losing Your Mind
The video argues that the most effective way to dominate AI‑driven search results is to start with a long‑form expert interview hosted on YouTube. Because the interview captures first‑hand insight that doesn’t exist elsewhere, it offers the originality and authority...
Publisher Yield Optimisation: A Coffee With Vijay Kumar, Mile
In a candid conversation, Vijay Kumar, founder and CEO of Mile, explains how his company tackles a persistent blind spot in digital advertising: the lack of machine‑learning tools on the sell‑side for publishers. Mile positions itself as an independent, fee‑based...
Comcast’s James Rooke: Premium Video’s Top Priority Is Proving Outcomes
Comcast Advertising used the NewFronts stage to unveil Outcomes Plus, a new solution aimed at turning premium video into a performance‑driven channel by proving measurable outcomes for marketers. The offering bundles three pillars: access to premium inventory—including a fresh feed of...
Dentsu’s Kevin Weigand: ‘Premium Is In The Eye Of The Viewer’
Dentsu’s Kevin Weigand outlined the agency’s evolving partnership model, emphasizing that deals must be modular enough to operate across direct‑IO, programmatic guarantees and biddable formats. The goal is to serve both brand and performance objectives as the media landscape shifts. He...
The New Google Playbook: 8 Things You Must Fix Right Now
Neil Patel explains that Google’s latest AI update blurs the line between organic search and paid advertising, turning a website into the single source of truth for both systems. The new playbook lists eight fixes marketers must implement immediately to...
How Meta Sees Shoppertainment Shaping Advertising | Future of Advertising | Deloitte Insights
Meta’s Vice President Simon Whitcombe discussed how shoppertainment—creator‑driven, shoppable media—is reshaping advertising. The model, already popular in Southeast Asia, is poised to enter the U.S. market as brands seek seamless content‑to‑purchase experiences. Whitcombe highlighted the rise of large‑language‑model (LLM) powered...
Google Ads Copy: Fast AI Method for Clients #shorts
The video walks through a streamlined workflow for generating Google Ads Performance Max copy by leveraging a client’s existing landing‑page content and Google Gemini’s generative AI. The presenter copies the full text from each service page—e.g., neck‑arm pain, rotator cuff—into a...
How to Create GA4 Audiences and Use Them in Google Ads
The video walks marketers through building GA4 audiences and deploying them in Google Ads, emphasizing the technical steps and compliance safeguards needed for effective remarketing. It demonstrates creating a custom audience—"email subscriber hasn't converted"—by adding a page‑location condition for the thank‑you...
Here's How to Get More People to Open Your Cold Emails
The video tackles a common sales challenge: low open rates for cold‑email campaigns. It argues that the subject line is the decisive factor, recommending a maximum of four to seven words to capture attention without overwhelming the reader. Key tactics include...
Breaking News: Amazon To Allow Credit Cards For Ad Payments.... For Now
Amazon Ads briefly announced it would stop accepting credit‑card payments for advertising, moving spend to sellers’ Amazon balances. The notice, sent to a limited set of advertisers, sparked immediate concern among the platform’s millions of sellers. Analysts estimate the shift could...
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Digital Marketing Full Course 2026 [FREE] | Digital Marketing Tutorial For Beginners | Simplilearn
Simplilearn has launched an AI‑Powered Digital Marketing Certificate Program slated for 2026, delivering 100% live masterclasses taught by SP Jain Global faculty. The curriculum blends foundational concepts with advanced AI, automation, and analytics, featuring over 24 marketing tools, 20 AI platforms,...
Build Your First AI Agent with N8n (Step by Step)
The webinar walks participants through building their first AI agent on n8n, a free, visual workflow platform. Presenter Marone Dawan, revenue‑operations director at CodeCloud, explains that n8n connects apps via nodes, runs on Node.js, and offers both cloud‑hosted and self‑hosted...
The Simple Strategy That Turned Questions Into Millions
The video outlines a straightforward growth engine: turn every customer question into a short video, post it on YouTube, and let the content attract paying clients. The creator argues that a modest 100‑view video can close three deals, while a...
Quickly Check and Improve Your Website Tracking with Stape Website Checker
The video introduces Stape Website Checker, an online utility that scans a URL and delivers a 0‑100 score reflecting the health of a site’s analytics, ad‑tracking and server‑side tagging configuration. By entering a site address, the tool generates a report...
From SEO to Agent-Led Growth: Profound's James Cadwallader
The conversation centers on the emergence of "agent‑led growth," where large language model agents like ChatGPT, Gemini, and Claude have become the new front‑door to the internet. Profound’s James Cadwallader argues that marketers who ignore these agents are effectively invisible,...
This Is What Makes AI Recommend Your Brand
The video explains how AI recommendation engines prioritize brands that already enjoy strong consumer awareness. When a user types a brand name into Google, YouTube or Reddit, they are actively seeking that brand, signaling pre‑existing trust. Marketers are urged to set...
Founders, AI Made Everyone an Expert… Now What?
Richard Bolson’s video argues that while AI lets anyone write articles, authentic video content remains a scarce, high‑value asset. He explains that AI‑generated text floods the market, but AI struggles to replicate the nuanced imperfections of video, which audiences perceive...
The Future of SEO: Search Everywhere Optimization
The video argues that traditional SEO must evolve into “search everywhere optimization,” focusing on the platforms where target audiences actually validate purchasing decisions rather than just ranking on Google. It stresses that marketers should first map where consensus forms for their...
How I Automate 87% of My Content Creation With Claude Skills To Sign Clients
The video explains how a solo creator leverages Claude AI to automate 87% of his content workflow, turning a personal brand into a client‑acquisition engine. He stresses starting with manual proof‑of‑concept, then automating repeatable steps like market‑intelligence research, idea generation, thumbnail...
Get Your First Agency Clients as a Beginner (Zero Cold Calling, Zero Ads)
The video tackles a common pain point for new agency founders: acquiring clients without relying on cold calls, mass emails, or paid ads. It proposes a step‑by‑step framework centered on a "simple AI agency" model, where entrepreneurs install ready‑made AI...