Ecommerce News and Headlines

Combining Heritage with Contemporary at Pashley Cycles

Pashley Cycles, a century‑old British bike maker, appointed former Ribble CEO Andy Smallwood to spearhead a brand revival. Smallwood has consolidated manufacturing, showroom and sales under one roof, emphasizing fully UK‑made frames built from Reynolds steel. The company shifted its focus to direct‑to‑consumer channels, launching new Pathfinders, Roadfinder, Wildfinder and e‑bike collections that blend heritage craftsmanship with modern performance. These moves have lifted DTC sales to over 80% of total revenue while maintaining strong corporate contracts such as Transport for London’s ‘Boris’ electric bikes.