Ecommerce News and Headlines

Good Protein Sees Rapid Growth Through Costco Relationship

Good Protein, a Canadian wellness brand, has accelerated its retail footprint by securing placement in all Costco warehouses across Canada after a successful pilot in 2025. In its first year of retail, the company grew from zero to over 3,500 stores and generated eight‑figure revenue, selling three months’ forecasted inventory in just six weeks of its initial Costco rotation. To support demand, Good Protein partnered with four domestic manufacturers and launched a six‑month roadshow that visits five Costco locations at a time for 13 days each. The brand emphasizes product taste, demos, and real‑time consumer feedback to differentiate in a saturated market.