Today's Luxury Pulse
Luxury brands flood Bangkok’s Siam Paragon and IconSiam malls
Since 2023, more than 40 luxury houses and concept stores have opened in Siam Piwat’s flagship locations, adding over 14,000 sqm of premium retail space. The Row launches its first Thailand and Southeast Asia boutique as the city climbs to fourth globally for new luxury openings.

$64 Million Worth of Rolls-Royce One-Offs Arrive in London: Boat Tail, Droptail, Goldfinger Phantom
Three ultra‑exclusive Rolls‑Royce one‑offs – the $30 million Droptail, the $28 million Boat Tail and the $6 million Goldfinger Phantom – were photographed cruising down London’s The Mall, representing a combined $64 million in new‑car sales. The Droptail draws on the 1912 Silver Ghost lineage, while the Boat Tail reimagines the 1932 boat‑tail silhouette. The Goldfinger Phantom is a bespoke tribute to James Bond’s iconic vehicle. Their appearance underscores Rolls‑Royce’s commitment to hyper‑personalised luxury.
Marc Newson Teams with Jaeger‑LeCoultre on $1 Million Cosmic Clock Limited to Three Pieces
Designer Marc Newson and watchmaker Jaeger‑LeCoultre have launched the Atmos Hybris Artistica Tellurium, a limited‑edition clock that precisely models Earth’s rotation, lunar phases and seasonal cycles. Powered by the in‑house caliber 590, only three pieces will be produced, each featuring a...

ATLAS OCEAN VOYAGES UNVEILS 2028-2029 INAUGURAL SEASON OF ATLAS ADVENTURER
Atlas Ocean Voyages announced the inaugural 2028‑2029 season of its new luxury expedition yacht, Atlas Adventurer, expanding its portfolio to include Southeast Asian and Eastern African destinations. The season kicks off on November 6 2028 in Kobe, Japan, and concludes in May 2029...
Oceania Cruises® Unveils Holiday and New Year Voyages for 2026-27 and 2027-28 Seasons
Oceania Cruises announced its 2026‑27 and 2027‑28 holiday cruise programs, featuring festive voyages on nearly its entire fleet, including the newly launched Oceania Allura and upcoming ships Oceania Sonata and Aurelia. The itineraries range from 7 to 40 days and...
Shin Ohno’s Fuyu-Geshiki Is a Portrait of Obsession in 395 Parts
Shin Ohno, a 27‑year‑old Japanese watchmaker, won the 2026 F.P. Journe Young Talent Competition with his self‑made Fuyu‑Geshiki, a winter‑inspired sonnerie‑quarter repeater‑tourbillon featuring 395 handcrafted parts. The project took 11 months, encompassing research, design, manufacturing and sound‑tuning, and was built without...

Just Like Any Father, the Dad Model of Nike's Jordans Still Has a Story to Tell
Nike is releasing a new Air Jordan 3 "World's Best" in University Red on May 16, priced at $215. The shoe revisits the iconic 1988 silhouette and its elephant‑print detailing, a nod to Michael Jordan’s locker‑room celebration after his fourth...

Delta Air Lines Refreshes Delta One Amenity Kit Collection in Partnership with Missoni
Delta Air Lines has refreshed its Delta One amenity kits through a partnership with luxury fashion house Missoni and Australian skincare brand Grown Alchemist. The new collection, rolling out for the spring‑summer season, features five colourways inspired by Delta’s global...

Euthea Residence / Ateno Architecture Studio
Ateno Architecture Studio’s Euthea Residence, a 400 m² home on Lefkas' Meganisi peninsula, aims to set a precedent for low‑impact coastal development. The design blends into the untouched landscape using local stone, earthy colors, and a fully vegetated roof that is...

Beast Behind C6 Corvette ZR1 Is Gone as Chevrolet Kills Its LS9 V8 Engine
Chevrolet Performance has officially discontinued the LS9 long‑block V8, the supercharged 6.2‑liter engine that powered the C6 Corvette ZR1. The LS9 delivered 638 hp at 6,500 rpm and 604 lb‑ft of torque at 3,800 rpm, thanks to forged internals and a six‑bolt main‑cap block....

The 10 Best-Dressed at Cannes 2026 Opening: Demi Moore Wore Jacquemus, Alia Bhatt in Tamara Ralph, Ruth Negga Wore Custom...
The 79th Cannes Film Festival opened on May 12, 2026, turning its red carpet into a runway of viral fashion moments. A ranked list of the ten most talked‑about celebrities highlighted everything from Demi Moore’s strapless Jacquemus gown to Jane...
Mastercard Lounges Offer Sit-Down Meals, Free for Unexpected Cards
Mastercard’s New Airport Lounges Serve Sit-Down Meals — And Some Surprising Cards Get Free Access - View from the Wing https://t.co/K6gtMuUZs5

Mastercard’s New Airport Lounges Serve Sit-Down Meals — And Some Surprising Cards Get Free Access
Mastercard has launched a new brand of airport lounges that offer sit‑down, chef‑curated dining alongside work‑friendly amenities. The lounges, branded Taste by Priceless or Taste of Priceless, debut in São Paulo and Hong Kong with Mexico City slated to follow. World Legend...
Land Rover Rolls Out 2026 Range Rover Sport SV in India at $247,000
Land Rover has launched the 2026 Range Rover Sport SV in India, pricing it at Rs 2.05 crore (about $247,000). The model features a 635‑hp twin‑turbo V8, exclusive paint options and luxury upgrades tailored for Indian buyers, with bookings now open and...

Total Concept Hardware: Why Formani’s 2026 Collection Is the New Specification Benchmark
Bridgeport Worldwide unveiled the FORMANI 2026 catalogue, positioning the collection as a new benchmark for total‑concept hardware design. The line blends high‑profile collaborations—such as Studio Piet Boon’s RIVET, Zaha Hadid Design’s ELEEZ, and Gensler’s RIVIO—with durable PVD Champagne and Gunmetal finishes on 316‑grade stainless...
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The Most Expensive Royal Dresses, Brooches, and Jewelry Ever, Including Princess Diana's $135 Million Tiara
Royal garments and jewels command astronomical prices, driven by lineage, public exposure, and cultural symbolism. Iconic pieces such as Princess Diana’s Jacques Azagury gown, which sold for $1.15 million, and the Cambridge Lover’s Knot tiara, estimated at over $135 million, illustrate how...
Chrome Hearts Debuts Luxe Cannes Boutique at Palm Beach Landmark
Chrome Hearts has opened a 335‑square‑foot boutique at the Palm Beach landmark in Cannes, marking the brand’s first store with stained‑glass windows and a dual‑room design that blends ebony and marble aesthetics. Founder Laurie Lynn Stark says the space balances...
Hyatt Revamps Zilara Cancun with Speakeasy, 310 New Suites and a Beach Redesign
Hyatt has completed a major renovation of its flagship adults‑only resort, Hyatt Zilara Cancun, adding a hidden speakeasy bar and 310 newly designed suites. The redesign emphasizes natural materials and local art, positioning the property for a more experiential, upscale...
Cartier Unveils 130‑Piece ‘Le Chœur Des Pierres’ High‑Jewelry Collection in Saint‑Tropez
Cartier debuted its 130‑piece ‘Le Chœur des Pierres’ high‑jewellery collection in Saint‑Tropez, centering on colored diamonds and rare gemstones. The launch underscores the brand’s strategy to elevate gemstone narrative and capture growing demand for vibrant luxury pieces.
Four Seasons Resort Maui Launches 26-Room Club Floor with Private Lanais
Four Seasons Resort Maui at Wailea opened a new Club Floor featuring 26 refurbished rooms and suites with private lanais, exclusive lounge access and dedicated concierge service. The launch, designed by Meyer Davis, signals the brand’s continued investment in premium...

As Designer Bags Become Increasingly Expensive, Tribes of Cool Women Are Carrying Specific-Yet-Simple Canvas Tote Bags Instead
Designer tote bags from everyday retailers are eclipsing luxury labels as cultural signifiers, with Trader Joe’s, Daunt Books, Jimmy Fairly and Anya Hindmarch’s Universal Tote topping the Lyst Index in Q1 2026. The $2.99 Trader Joe’s bag is reselling for about $12 on...

Raffles to Open First Alpine Resort in Courchevel
Raffles Hotels & Resorts announced its first alpine property, Raffles Courchevel, slated to open for the 2028 winter season in the exclusive Jardin Alpin area of Courchevel 1850. The 50‑room resort, developed with Art de Vivre and designed by JMV...
A. Lange & Söhne Grande Complication Fetches Record $2.06 Million at Sotheby’s Geneva Auction
A 1916 A. Lange & Söhne Grande Complication clock watch sold for $2.06 million at Sotheby’s Geneva, the highest price ever achieved for the brand at auction. The 18‑karat pink‑gold piece, known as Watch No. 62508, underscores a resurgence of collector interest in ultra‑rare,...

Six Signals Reshaping Luxury Travel This Summer
Luxury travel is pivoting from beach resorts to high‑altitude wellness hubs, as Indian UHNI families favor mountain retreats that offer measurable health protocols. Travel advisors are re‑routing itineraries eastward, directing demand toward Japan, New Zealand and Patagonia while extending stays into...
Pagani Opens Monaco Showroom, Unveils $7.5‑$9.7 Million Huayra Codalunga Speedster
Pagani inaugurated its first Monaco showroom on May 9, 2026, and unveiled the limited‑edition Huayra Codalunga Speedster, a hypercar valued at €7‑9 million ($7.5‑$9.7 million). The event highlighted the brand’s push into ultra‑luxury markets and showcased a rare Zonda Roadster owned by F1...
Fruits & Vegetables: Close-Up on the Frederique Constant New Manufacture Classics
Frederique Constant unveiled two new Manufacture Collection watches—the Classic Date and the Classic Moonphase Date—featuring its in‑house FC‑706/FC‑716 calibers with 72‑hour power reserves. The Classic Date is offered in silver, black, and a peach‑pink dial at $3,495, while the Moonphase...
Manta Resort Debuts Third‑Generation Underwater Room on Tanzania’s Pemba Island
The Manta Resort in Tanzania has opened a reimagined Underwater Room, the third generation of its iconic sub‑sea accommodation, located three metres beneath the surface of the Indian Ocean. Built by Genberg Underwater Hotels, the suite blends luxury design with...

This Electric Rolls-Royce Corniche Might Be the Ultimate Luxury Restomod
Halcyon has unveiled an electric restomod of the 1965 Rolls‑Royce Corniche, limited to 60 conversions, including 30 convertibles. The EV version retains the classic body while adding a 400‑horsepower motor (500 hp optional) and an 84 kWh battery delivering up to 300...

Introducing: The Skeletonized Panerai Submersible GMT PAM01495
Panerai has launched the Submersible GMT PAM01495, a 47 mm titanium diver’s watch that combines a skeletonised P.4001/S movement with a 500 m water‑resistance rating. The case is built using Direct Metal Laser Sintering (DMLS), creating internal cavities that shave roughly 25 %...
Review: Old Luxters Farmhouse, Henley-on-Thames, Oxfordshire
Old Luxters Farmhouse, part of Chiltern Valley Winery and Brewery in the Chiltern Hills, has transformed a former pig farm into a 70‑award‑winning English vineyard and craft brewery. Guests can stay in timber‑beamed rooms, with rates ranging from $166 to...

Luxury Unfiltered: Royal Pop From Audemars Piguet and Swatch Already Has a Precedent, and the Results Are In
Audemars Piguet is set to launch a "Royal Pop" line with Swatch, bringing the iconic Royal Oak design into mass‑market boutiques at a fraction of the usual price. The move mirrors the 2023 Omega‑Swatch MoonSwatch collaboration, which generated massive hype but failed...

Maison Territo Celebrates First Anniversary at Royalmount
Maison Territo, an 11,000‑sq‑ft luxury interior showroom in Montreal’s Royalmount, celebrates its first anniversary on May 19. Since opening, it has showcased exclusive Canadian offerings from Fendi Casa, Versace Home, Dolce & Gabbana Casa and Bentley Home within immersive, curated settings. The venue...
Is Vibe the New Luxury?
Global hotel chains are pivoting to lifestyle‑led sub‑brands in India, targeting Gen‑Z and younger millennial travelers who prioritize experience and community over traditional luxury. Marriott’s Moxy, Accor’s TRIBE and Hyatt’s emerging concepts use compact 500‑sq‑ft footprints, reducing development costs to...
UAE Luxury Hotels Accelerate $134 B Renovation Wave with Bigger Rooms and Smart Tech
Luxury operators in the UAE are fast‑tracking multi‑billion‑dirham renovation programmes, using softer occupancy periods to add larger guest rooms, smarter technology and new design concepts. The upgrades target iconic properties such as Park Hyatt, Burj Al Arab and the Armani...
Four Seasons Hotel Mykonos Opens Reservations for Ultra‑Luxury Summer Revamp
Four Seasons Hotel Mykonos has begun taking reservations for its newly refreshed ultra‑luxury offering ahead of the 2026 Greek summer season. The brand promises deeper cultural immersion, private yacht access and redesigned dining, aiming to attract high‑net‑worth guests seeking bespoke...
Valentino Garavani Unveils Rome-Set Campaign for New Rockstud Pumps
Valentino Garavani has launched a new campaign set in Rome to promote its latest Rockstud pumps, designed by creative director Alessandro Michele. The campaign, shot by Johnny Dufort and directed by Shayne Laverdiere, showcases a modern take on the iconic shoe...

This Is Literally the Cadillac of Nike Sneakers
Nike teamed with Cadillac’s Formula 1 team to create a hyper‑exclusive Dunk Low, dubbed the Cadillac Formula 1 Team edition. Only two pairs were manufactured, each featuring a white‑gray upper, black leather Swoosh, and Cadillac branding on the tongue, heel and back....

Chanel Reveals Experimental Fabric Process at ACT3
@chanelofficial opened the doors of ACT3 for a sneak peek at how they craft their magnificent and experimental fabrics in the countryside of France #fashion #chanel #tour
EXCLUSIVE: Saks Fifth Avenue Downsizing in Greenwich, Conn.
Saks Fifth Avenue is consolidating its Greenwich, Conn., footprint from three separate stores into a single flagship location, closing the men’s store and moving the women’s shoe shop into the main 35,000‑square‑foot store. The company emphasized the move is a...

2027 Mercedes-Benz S-Class Is An Incremental Improvement Upon An Already Brilliant Car
Mercedes‑Benz unveiled the 2027 S‑Class, the most extensive facelift of its flagship sedan, with over half of its components refreshed. The update introduces a new glass‑backed superscreen cockpit, the latest MB.OS operating system, and a reengineered flat‑plane V8 that complies...

2027 Mercedes-Benz S-Class Drive: Not New, but Renewed
Mercedes‑Benz is giving the 2021‑launched S‑Class a substantial mid‑cycle refresh for 2027, swapping out roughly 2,700 components while keeping the main body panels. The facelift adds a deeper, illuminated grille, slimmer taillights, a fully integrated 14.4‑inch central display and upgraded...
What Happened to Fashion’s ‘New Era’ of Climate Finance?
In 2022 the Apparel Impact Institute launched a $250 million Fashion Climate Fund, backed by H&M, Lululemon and others, to unlock $2 billion of blended capital and cut 100 million metric tons of CO₂ by 2030. Four years later, the fund has only...

$300 Chase Sapphire Reserve Dining Credit: How To Use & Eligible Restaurants
Chase Sapphire Reserve cardholders receive up to $300 in annual dining credits, split into two $150 statement credits each six months. The credit automatically applies at restaurants enrolled in the Sapphire Reserve Exclusive Tables program, requiring no registration beyond using...

ELLE Decor Checks In: Casa Laveni, Milan
Casa Laveni, a 30‑room boutique hotel housed in a restored neoclassical palazzo, opened in Milan as the debut property for European hospitality group Bohopo. Situated two blocks from La Scala and three from the Duomo, the hotel launched during Milan...
Cannes Opening Ceremony Goes French-Forward
The 79th Cannes Film Festival opened with a distinctly French fashion focus, as Dior and Jacquemus dressed jury members Demi Moore and Ruth Negga in couture looks. Director Peter Jackson was surprised to receive an Honorary Palme d’Or, while Pierre Salvadori’s “Electric Venus” opened the...

You Can't Wear a Certificate
Swatch is launching the “Royal Pop,” a low‑cost plastic reinterpretation of Audemars Piguet’s iconic Royal Oak, echoing its 2022 MoonSwatch partnership with Omega’s Speedmaster. The MoonSwatch sold over one million units, drove secondary‑market prices to $1,000 and lifted Speedmaster sales by...
Seychelles Puts UNESCO Heritage at Core of High‑Value Eco‑Tourism Drive
Seychelles is centering its UNESCO‑listed Aldabra Atoll and Vallée de Mai Nature Reserve in a new tourism strategy aimed at higher‑value, eco‑conscious visitors. The shift, outlined in the 2024‑2034 Sustainable Tourism Policy, seeks to replace a volume‑driven model with premium,...
Charles Leclerc Takes Delivery of $20 Million Custom Riva Corsaro Super Superyacht
Ferrari driver Charles Leclerc took delivery of a bespoke $20 million Riva 102‑ft Corsaro Super superyacht in La Spezia, Italy, on May 7. The vessel, named “Sedici” after his racing number, features custom interiors from Italian and Thai designers. The handover underscores...
Saudi Designer Mohammed Ashi Lights Up 2026 Met Gala, Boosting Kingdom's Luxury Fashion Surge
Saudi couture house Ashi Studio, led by designer Mohammed Ashi, dominated the 2026 Met Gala, underscoring the Kingdom’s accelerating presence on global runways. Government backing, new fashion weeks, and cultural liberalization are propelling Saudi designers into the luxury spotlight.

Margot Robbie Pairs a Band-Geek Jacket with Ultra Low-Rise Bumsters
Oscar‑nominated actress Margot Robbie turned heads at the West End premiere of the play “1536” by pairing a cropped Alexander McQueen marching‑band jacket with ultra‑low‑rise “bumster” pants. The outfit nods to McQueen’s early 2000s silhouettes while riding the current resurgence of...
Chinese Firms to Copy Royal
It’s going to take about 48 hours before some Chinese companies make knockoff Royal Oak bracelets to mount these in