![How To Identify Which LLM Is Actually Working For You [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://cdn.searchenginejournal.com/wp-content/uploads/2026/03/callrail-webinar-041426-llm-conversion-rates-768.png)
How To Identify Which LLM Is Actually Working For You [Webinar] via @Sejournal, @Hethr_campbell
Search Engine Journal is hosting a live webinar to help marketers pinpoint which large language model (LLM) actually drives conversions in specific industries. Panelists Danielle Wood of CallRail and Natalie Johnson of SweetGlow will share real‑world conversion data for ChatGPT, Perplexity, Gemini and others. Attendees will receive an AI prioritization framework, a reporting model that ties search activity to business outcomes, and actionable insights for reallocating GEO budgets. The session aims to turn vague AI‑search plans into data‑backed strategies.
Changhong and Grundig Form Strategic Partnership
Changhong, a leading Chinese home‑appliance maker, has secured a strategic partnership with Germany’s Grundy brand, obtaining a license to sell Grundig products across Europe (excluding Turkey), the Asia‑Pacific region, the CIS and China. The deal gives Changhong control of the...
Nonprofit Branding Strategy: 10 Tips and Key Elements to Include
Nonprofit branding extends beyond logos to every donor touchpoint, shaping perception and trust. The article outlines five strategic approaches—uniqueness, personalized messaging, belonging, emotion, and thought leadership—and details five essential elements of brand guidelines, from mission to communications. It highlights how...
Thermochemical Energy Storage Leader Redoxblox Rebrands as Tempo
Redoxblox has rebranded as Tempo, signaling its shift from research to commercial scaling of a thermochemical energy storage platform that delivers continuous, combustion‑free heat up to 1,200 °C. The system can charge fully in four hours, allowing factories to capture low‑cost...
PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
PubMatic and trading desk Amnet have launched France’s first Agentic advertising campaign, built on PubMatic’s AgenticOS and the Claude large‑language model, for client Interbev. The video‑focused effort targets cooking enthusiasts and consumers of responsibly sourced French meat, aiming for high...
Instagram Tests a Feature to Let You See Your Ex's Stories without a Trace — and It's Going to Cost...
Instagram is piloting a paid subscription that lets users watch Stories anonymously, extending the feature set with audience lists beyond Close Friends and a 24‑hour story extension. The test is live in Mexico, Japan and the Philippines and costs roughly...
EXCLUSIVE: Spotify Debuts Carousel Ads and Branded Playlist Takeovers
Spotify is introducing interactive carousel ads that let brands display up to six swipeable product cards within the Now Playing screen, with Priceline and GNC among early testers. The service also launches branded playlist takeovers on high‑traffic lists such as...
Marriott’s 39th Brand: A Two-Property Italian Wellness Resort
Marriott announced a joint venture with Italy’s Lefay Resorts to launch its 39th brand, marking the company’s first dedicated wellness label. The partnership brings Lefay’s two boutique resorts—one on Lake Garda and another in the Dolomites—under Marriott’s long‑term management while...
CIMM Is Out To Prove That All Media Isn’t Equal
The Coalition for Innovative Media Measurement (CIMM) is releasing a paper that challenges the industry’s assumption that all media is interchangeable, especially in the fast‑growing CTV space. It argues that media quality can be objectively measured using probabilistic signals such...
Beauty Briefing: How Fragrance Is Winning on TikTok Shop
Fragrance brand Snif saw explosive sales on TikTok Shop after influencer Mikayla Nogueira livestreamed a product demo, highlighting the platform’s power for scent categories. The surge underscores how live video and creator seeding can turn traditionally tactile products into impulse...
Stitch Fix Is Targeting People Mid-Transition, From GLP-1 Users to Newly Divorced Men
Stitch Fix is pivoting to hyper‑targeted life‑stage segments, focusing on GLP‑1 weight‑loss drug users and recently divorced men who need rapid wardrobe updates. The company posted Q2 revenue of $341.3 million, a 9.4% year‑over‑year increase, and a record $577 revenue per active...
The 10 Hashtags Driving the Most Beauty Sales on TikTok Shop
TikTok Shop’s beauty category generated more than $670 million in sales over the past year, driven primarily by hashtag‑centric video content. The #skincare hashtag alone accounted for roughly $142 million, making it the top revenue generator. K‑beauty tags such as #Koreanskincare and...
The Trade Desk Shakes up Identity Alliance Payouts, with a New Focus on Incrementality
The Trade Desk is revamping its Identity Alliance compensation, moving from a volume‑based payout to an incrementality‑focused model that rewards unique identity signals. The change, slated for early 2026, includes a temporary revenue guarantee and new APIs to help partners...
Time Pitches GEO Insights Into a New Brand Offering
Time is launching a new GEO product that audits how AI search engines portray brands and sells tailored branded content to correct mismatches. The service leverages tools from TollBit, ScalePost and Mobian to analyze up to 100 prompts across ChatGPT,...
WNBA Player Lexie Hull Launches Forta, Aimed at Creating a New Category of Performance-Driven Makeup
WNBA star Lexie Hull and investor Bella Guller have launched Forta, a performance‑driven makeup line built around sweat‑resistant polymers. After two‑and‑a‑half years of formulation, the brand debuted direct‑to‑consumer, seeding products to athletes across the WNBA, gymnastics, soccer and volleyball. TikTok...
Coach Won over Gen Z in North America. Now It’s Stepping up Its Focus Abroad
Coach has leveraged deep Gen‑Z consumer research to revitalize its brand, first in North America and now across Asia and Europe. Tailored partnerships with streetwear labels like Clot and Matin Kim, plus localized ambassador programs, have driven double‑digit revenue growth—22% in...
Malibu Taps Creator Sabrina Brier for ‘Get Ready With Me’ Campaign to Promote New Pink Spirit
Malibu has introduced Malibu Pink, a rum‑based spirit flavored with guava, coconut and pineapple, and is launching it through a "Get Ready With Malibu Pink" campaign. The brand partnered with comedian‑creator Sabrina Brier to produce #GRWM videos and a stop‑motion...
Inside Pixel Moda’s Human-Led Approach to AI-Powered Fashion E-Commerce
Pixel Moda, a global e‑commerce content producer, uses generative and assistive AI to accelerate fashion visual asset creation. By combining AI with human creativity, the company can generate up to 15 high‑quality images per SKU within 24‑48 hours, cutting image costs by...
OMG Group Names Today the Brave as Brand, Retail and Media Agency Partner
OMG Group has appointed Today the Brave as its full‑service agency partner to drive end‑to‑end brand growth. The agency will oversee brand strategy, social and paid media, as well as trade and retail activation for existing brands like Blue Dinosaur...
Samsung Strikes BTS Tour Deal to Put Galaxy at Centre of Fan Experience
Samsung Electronics announced a global partnership with BTS’s “ARIRANG” world tour, positioning its Galaxy lineup—headlined by the new Galaxy S26 Ultra—as the core technology for fan experiences. The collaboration includes interactive activations in Seoul and on‑the‑road, allowing concertgoers to use...
What Are the Key Digital Marketing Trends for Estate Agents in 2026?
Estate agents must adapt to AI‑driven digital marketing in 2026, with AI Optimisation (AIO) and Generative Engine Optimisation (GEO) becoming essential for visibility in AI‑powered search. Advanced video generators such as Higgsfield, Sora 2 and Nano Banana 2 enable rapid production of high‑quality...
Beyond Aggregator Dependency: How Balancing Your Channels Turns Into a Strategic Advantage. A Practical Framework
Restaurants are rethinking reliance on third‑party delivery aggregators as commissions climb above 30% and data walls limit customer insights. A new framework advises brands to treat aggregators as acquisition tools while building intuitive direct channels that capture up to 60%...
‘Obsess Over Your Customer’: The Secret To Staying Afloat As A Heritage Label In A Trend-Obsessed Market
SABA, a 60‑year‑old Australian fashion label, is leveraging a customer‑obsession mindset to stay relevant in a trend‑driven market. General Manager Lucinda Grice Ross emphasizes that the brand’s timeless DNA—quality, construction, and strong lines—must be paired with modern lifestyle insights. The company...
Tourism Tasmania Brings Back Its ‘Off Season’ Campaign Celebrating Those Who Embrace The Cold Via BMF
Tourism Tasmania has launched its sixth “Off Season” campaign, urging Australians to become "winter people" and embrace the island’s cold months. In partnership with BMF Australia, the initiative showcases over 500 winter‑specific offers ranging from luxe stays to nocturnal wildlife...
Droga5 ANZ Wins Qantas ‘Project Sunrise’ Pitch
Droga5 ANZ has been awarded the creative lead for Qantas’ “Project Sunrise” campaign, which will market the airline’s upcoming non‑stop flights from Australia’s east coast to New York and London. The win follows the final ground‑testing phase of the first...
Virgin Australia Moves to Build Retail Media Network
Virgin Australia has appointed former McKinsey and VML executive Scott Moore as head of a new Travel Media Network, signaling the airline’s move into retail media. The initiative will leverage Virgin’s digital properties and Velocity’s 80 commercial partners and 300...
Automated Social Reporting That Saves Hours
Manual social media reporting forces teams to export data, clean spreadsheets, and rebuild slide decks each week, turning strategy into admin work. Fragmented sources like Meta Business Suite, TikTok Business Center, and Pinterest Analytics require tedious stitching, leading to errors...
Episode 143 - Chasing Shiny Objects
Superpath has rolled out an upgraded partner program designed to reach roughly 18,000 content marketers, promising better revenue sharing and co‑marketing resources. The initiative follows the podcast episode "Chasing Shiny Objects" and highlights the platform’s push to expand its ecosystem....
Data + AI Brings The Next-Generation CDP Into View
Customer data platforms have solidified as a core martech component, with the vendor landscape consolidating into a clear top tier and a unified definition emerging. Marketers are demanding more reliable, AI‑enhanced solutions that respect privacy and deliver measurable ROI. The...
3 Things AI Has Changed About Content Marketing That Aren't Going Back
Artificial intelligence is reshaping content marketing by enabling hyper‑personalized experiences, automating large‑scale content creation, and delivering real‑time performance analytics. Marketers now rely on AI‑driven tools to generate copy, optimize SEO, and predict audience engagement, reducing production cycles from weeks to...
From Insight to Impact:
The article presents a five‑phase global branding framework for pharmaceutical companies, beginning with local market intelligence and analytical foundations, then moving through strategic synthesis, creative development, local testing, and execution planning. It stresses cross‑functional collaboration, integration of clinical data, and...
The Compliance Tightrope
Pharma marketers are rapidly adopting AI content‑generation tools that can produce polished promotional assets in minutes, promising faster go‑to‑market and richer personalization. However, the speed and volume of AI output heighten compliance risk, as FDA, FTC and emerging state or...
How Marketing Leaders at Clinique and ScottsMiracle-Gro Are Meeting Consumers Where They Are Online—And in AI
Marketing heads at ScottsMiracle‑Gro and Clinique are shifting from product‑centric promotion to digital education, using AI‑driven tools to meet consumers where they research online. Scotts’ senior vice president John Sass highlighted the use of agentic AI to deliver hyper‑local gardening...
IAB Recognizes Future Video Outcomes From Agentic
The Interactive Advertising Bureau (IAB) released a whitepaper titled “AI‑Powered Video Outcomes: Agentic AI,” outlining how autonomous AI systems will reshape video planning, optimization, measurement, and creation. The report notes that 69% of analytics teams are scaling AI and 44%...
Aerie Doubles Down on Its No-AI Pledge in Its Latest Campaign
Aerie reaffirmed its "no AI" policy by launching a new campaign that features only real people, including Pamela Anderson, and explicitly rejects generative‑AI‑created models. The brand’s Instagram post announcing the pledge became its most‑liked content, surpassing 40,000 likes. In Q4...
With Jackie Lombard and AEG Presents, JCDecaux Showcases in France and Around the World Céline Dion’s Return to the Stage
JCDecaux, the world’s leading out‑of‑home media group, launched a multi‑city teaser campaign for Céline Dion’s long‑awaited return, displaying iconic song titles on flagpole screens across Paris’s busiest streets. The climax arrived at 9:10 p.m. on the Eiffel Tower, where the artist’s...
Interesting (To Me): American Admirals Clubs Are Getting Citi Branding
American Airlines will begin displaying Citi branding at the entrances of its Admirals Club lounges starting in April 2026, beginning with locations in Chicago, Dallas, Los Angeles and Miami. The move expands the exclusive credit‑card partnership between American and Citi,...
Informa TechTarget Launches Two New Content Solutions
Informa TechTarget announced two AI‑focused content solutions—the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner—to help B2B marketers improve brand discoverability in an AI‑driven search environment. The AI Visibility Audit evaluates how audiences encounter a brand through...
What If the Best GEO Strategy Is the One You Stopped Investing In?
Marketers are racing to optimize for AI visibility, but a new cross‑industry study shows only a handful of web signals actually correlate with ChatGPT citations. Analyzing 37 metrics across 62 brands in travel, cinema, B2B payments and databases, the research...
Microsoft Lets Merchants Update Store Names and Domains in Merchant Center
Microsoft Advertising now lets e‑commerce merchants edit their Merchant Center store name and domain directly, removing the need for support tickets. Store‑name changes undergo editorial review while existing ads keep running, and domain updates require ownership verification before activation. The...
Retail Media’s Measurement Problem Is A Trust Problem – And Incrementality Is The Way Forward
Retail media spending is surging, yet marketers struggle to prove true performance because attribution models often credit sales that would have happened anyway. The industry’s fragmented measurement standards make cross‑platform comparison unreliable. Incrementality—measuring the causal lift of ads—offers a clearer...
Guess Drops Second Campaign with Hyunjin
Guess unveiled the second wave of its Spring/Summer 2026 global campaign, starring Hyunjin of K‑pop group Stray Kids. The Los Angeles‑based denim label is using the partnership to inject a bolder, more expressive energy into its heritage denim line. A Korea‑led creative...
The Costco Hot Dog Themed Bourbon Customers Are Buying Just For The Label
Costco partnered with Rare Character to release a limited‑edition, hot‑dog‑themed bourbon priced at $85.99. The single‑barrel, 11‑year‑old whiskey appeared in a Washington, D.C. store and sold out within 24 hours, driven largely by the novelty label rather than the spirit...
Reddit Pro Opens to All Publishers, Adds New Features in Public Beta
Reddit has opened its Pro publishing tools to all publishers, ending the waitlist and launching a free public beta. The platform now offers features such as AI‑powered community recommendations, RSS auto‑import, community snapshots, and profile flairs. Early testers reported a...
Looney Tunes ‘Rabbit Season’ Month Launches April 1
Warner Bros. Discovery has kicked off a month‑long "Rabbit Season" Looney Tunes spring campaign on April 1, featuring Bugs Bunny across gaming, streaming, retail and live events. The initiative introduces Bugs Bunny to Fortnite with exclusive skins and accessories, while also reviving classic content through a...
Google: Pages Are Getting Larger & It Still Matters via @Sejournal, @MattGSouthern
Google’s Gary Illyes and Martin Splitt discussed the rapid growth of page size on the Search Off the Record podcast, citing the 2025 Web Almanac which shows median mobile homepages have tripled from 845 KB in 2015 to about 2.36 MB today....
Insurance Assurance: A Strong Use Of Spot TV For A Key Category
The latest Spot Ten report from Media Monitors shows that two auto‑insurance specialists and a leading accident‑attorney firm are maintaining strong commitments to spot TV advertising. These brands continue to allocate significant budgets to local television spots, reinforcing the medium’s...
Why Most Referral Programs Don’t Work — and How to Build One That Does
Most small and mid‑size businesses rely on referrals passively, lacking a structured system that turns word‑of‑mouth into a repeatable acquisition channel. The article outlines why typical programs fail—unclear asks, misaligned incentives, poor timing, cumbersome processes, and no feedback loop. It...
Google Ads Editor Bug Links Structured Snippet Languages Across Accounts
Google Ads Editor has a bug that unintentionally links structured snippet extensions when they are copied between accounts. Changing the language setting in one account automatically propagates to the linked snippet in another account, even though the extensions appear separate....
Smashburger Named Official Smashburger of the Colorado Rockies for 2026 MLB Season
Smashburger announced it will serve as the Official Smashburger of the Colorado Rockies for the 2026 MLB season. The partnership includes a home‑run promotion that gives fans a free Single All‑American Smashburger or Americana Big Dog at participating Colorado locations...