Astro Teams with Naga DDB Tribal on Raya Platform Celebrating the Power of Togetherness
Astro has teamed with advertising agency Naga DDB Tribal to launch its 2026 Ramadan‑Raya campaign, “Bila Bersama, Lagi Jadi,” centered on the traditional pelita panjut lamp as a symbol of togetherness. The initiative features a 15‑minute short film, a batik‑inspired sculptural installation, and coordinated visual and retail activations across Astro’s TV and streaming platforms. By aligning the festive period with Chinese New Year, the campaign seeks to shift the narrative from performative celebrations to genuine communal connection. The partnership leverages cultural storytelling to engage Malaysians across multiple screens and public spaces.
Fernleaf and Havas Malaysia Launch SmartGro Campaign for Digital-First Kids
Fernleaf has teamed with Havas Malaysia to roll out the SmartGro campaign, spotlighting its upgraded growing‑up milk formulated for digital‑first children. The new blend adds lutein to filter blue‑light exposure while retaining DHA, high protein, calcium, and essential vitamins. A...
Why On Earth Is Menulog On The Back Of The Bunnies’ Jerseys?
Menulog’s logo will still appear on the South Sydney Rabbitohs’ 2026 jerseys even though the delivery service stopped operating in Australia in November 2025. The jerseys were printed before the shutdown, and the partnership agreement was extended to avoid the expense...
Guardian Malaysia’s Hari Raya Campaign Reframes the Meaning of Giving
Guardian Malaysia unveiled its Hari Raya campaign “Seikhlas Pemberian, Seindah Lebaran” on March 1, 2026, partnering with THE SHOUT GROUP to produce an emotive film about a grandmother‑granddaughter gifting moment. The brand teamed with luxury fashion label Fiziwoo for an exclusive motif featured...
How Simmons Is Turning Snoozing Into a Shareable Moment
Mattress maker Simmons marked World Sleep Day with a social‑first campaign featuring humor‑laden greeting cards. Created by The Secret Little Agency, the cards encourage sharing on Instagram and include a limited‑time SG$100 discount on Beautyrest Prime and Platinum mattresses. The...
Turning B2B Events Into Content Engines
Corporate B2B events are evolving from logistical chores into strategic content engines. Marketers often spend 80 to 200 hours on operational tasks, diverting senior talent from narrative development. By treating logistics as infrastructure and outsourcing execution, companies free creative resources...
Logicalis Promotes Erica Smith to Lead Marketing and Vendor Alliances
Logicalis Australia has expanded Erica Smith’s remit to head both marketing and vendor alliances, consolidating brand strategy, demand generation, and partner engagement under a single leader. Smith will oversee a newly created seven‑member team operating across Australia and Malaysia, tasked...
RCJ Secures Aussie Investment Firm LongView’s Media Account
RCJ has been selected as the media agency for Australian investment firm LongView, taking charge of brand and performance marketing for its HomeFlex equity‑release platform. The agency’s full‑funnel pitch highlighted its ability to blend creative strategy with data‑driven execution. Early...
Punchy Digital Media Rebrands as Punchy Studio
Punchy Digital Media has rebranded as Punchy Studio, signaling its shift from a niche animation shop to a full‑service visual communications agency. The company now offers design, motion graphics, visual storytelling, and creative production for government, NGOs, and purpose‑driven clients....
Elizabeth Tan on Humor, Play, and the New Language of Authenticity
Elizabeth Tan argues that in an era saturated with seriousness, humor becomes a vital tool for emotional regulation. She notes that AI has made visual perfection cheap, eroding the value of effort in branding. Authenticity, she says, should no longer...
‘Many Media Agencies Operate Similarly’: Spark Foundry CEO Moves Past ‘the Ehrenberg-Bass Approach’
Spark Foundry has introduced a new positioning called “intelligent disobedience,” urging clients to embrace responsible provocation rather than rely solely on data‑driven, Ehrenberg‑Bass style media planning. CEO Matt Turl argues that many agencies follow similar, predictable patterns that limit true...
At SXSW, Cuban and eMed CEO Draw Contrast Between Them and Other “Marketing” Companies
At SXSW, Mark Cuban and eMed CEO Linda Yaccarino announced a partnership that will route employer‑sponsored GLP‑1 weight‑loss prescriptions through Cuban’s Cost Plus Drugs. Yaccarino highlighted eMed’s 90 % one‑year retention rate, contrasting it with the 50‑60 % churn seen at direct‑to‑consumer players...
MiQ’s Sigma Aims to Bring Order to India’s Fragmented Ad-Tech Ecosystem
MiQ has introduced Sigma, an AI‑powered platform in India designed to unify fragmented cross‑screen data for advertisers. The tool aggregates browsing, TV and commerce signals, offering intelligence, activation and measurement layers to streamline campaign planning. Launched by global CEO Gurman...
JCDecaux Retains Melbourne Yarra Trams Advertising Network in Major OOH Win
JCDecaux has secured a renewed exclusive out‑of‑home contract with Melbourne’s Yarra Trams for up to 14 years, covering both tram exteriors and shelter displays. The renewal underscores the company’s long‑standing partnership and grants uninterrupted access to one of Australia’s most...
Edge Marketing Strengthens Team with Key Hires and Promotions to Power Next Phase of Growth
Independent agency Edge Marketing announced several senior hires and internal promotions to strengthen its paid media, digital account, and creative capabilities. Tika Hasborth joins as Senior Paid Media Strategist to lead social advertising, while Jasmine Hefty becomes Digital Account Manager...
Griffith University Takes Control of Its Student Recruitment
Griffith University has rolled out Salesforce’s Agentforce Education cloud across its contact centre, marketing communications and advancement units to replace a fragmented martech stack. By insourcing the student‑recruitment contact centre and consolidating phone, email, web‑form and chat into a single...
McDonald’s Challenges “Lazy” Gen Z Stereotypes in Documentary-Style Campaign
McDonald’s UK & Ireland launched a documentary‑style advertising campaign to spotlight its young workforce and dismantle the “lazy” Gen Z stereotype. The initiative features real employees sharing their stories, positioning the brand as an authentic employer. Ben Fox, the senior...
YMH Studios Partners with Magellan AI to Make Full Ad Attribution Free for All Advertisers and Agencies, Network-Wide
YMH Studios announced a strategic partnership with Magellan AI that makes full multi‑platform ad attribution free for every advertiser and agency using its network. The offering covers audio RSS, Spotify streaming, and YouTube video, with YMH absorbing all attribution costs...
Mastering YouTube Promotion Strategy: How Independent Artists Can Use Google Ads for Growth
Independent musicians are turning to Google Ads to cut through YouTube’s crowded feed and drive targeted video views. By leveraging demographic, geographic, and interest‑based targeting, artists can place in‑stream, discovery, or bumper ads directly before fans of similar genres. Measurable...
Mana Projects Names Ranbir Kapoor Brand Ambassador Amid Rebranding
Mana Projects, a Bengaluru‑based developer, has appointed Bollywood star Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity. The rebrand spotlights design‑led living, sustainability and community‑centric spaces aimed at millennial homebuyers. Mana plans to roll out an...
I Found the 007 First Light Coca-Cola Cans to Get Free Rewards, but What James Bond Gifts Can You Get?
Coca‑Cola has teamed with the James Bond franchise for a limited‑edition 007 First Light line of Zero‑Sugar cans and two‑litre bottles now appearing in the UK, Germany, Sweden and other markets. Each product bears a QR code that directs shoppers to upload their...
Manish Shrivastava Joins Kotak Neo as Executive Vice President – Growth
Manish Shrivastava has been appointed executive vice president of growth at Kotak Neo, the digital securities trading platform of Kotak Mahindra Bank. He will steer marketing journeys, onboarding and user conversion initiatives to accelerate platform adoption. Shrivastava brings nearly two...
Virgin Voyages Announces Two Loyalty-Focused Red Hot Sailing Club Voyages for 2027
Virgin Voyages unveiled two 2027 Red Hot Sailing Club cruises, a 7‑night sail from Athens (July 4‑11) on the Scarlet Lady and a 5‑night sail from Miami (Nov 8‑13) on the Valiant Lady. Both voyages target Sailing Club members with exclusive events, bonus Virgin...
The Impact of SEO Social Signals: Enhancing Your Online Visibility
The article explains that social signals—likes, shares, comments—are not a direct Google ranking factor but act as indirect cues that can boost online visibility and SEO performance. Strong engagement on platforms such as TikTok, Facebook, X, LinkedIn, Instagram, Pinterest, and...
Top B2B Cold Email Outreach Services: Boost Conversions and Maximize Lead Opportunities
The article surveys the five leading B2B cold‑email outreach services—ProspectOut, Belkins, CIENCE, Growth Rhino, and Martal Group—detailing their pricing structures, core capabilities, and ideal client profiles. ProspectOut emphasizes high‑accuracy prospect data starting at $500 a month, while Belkins offers full‑cycle...
New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership
Buy‑Now‑Pay‑Later platform Sunbit has hired Shachar Scott as its first chief marketing officer, bringing experience from Snap, Bumble and Meta Reality Labs. Scott sees the role as a "zero‑to‑one" opportunity to build product, brand and communications from the ground up...
Low Alcohol, High Ambition: Future Château Eyes up Demand for Mid-Strength Wine
Future Château launched a premium low‑alcohol wine at 5% ABV, using traditional winemaking to retain classic aroma and structure. After a successful first vintage, the brand refined grape selection and blending, delivering a second vintage that 100% of blind‑taste participants...
Chloe Varnfield Talks Sneaky Google Ads Settings and Tanking Performance
Chloe Varnfield, a veteran PPC specialist, reveals how hidden Google Ads settings and ill‑timed changes can cripple campaign performance. She recounts three costly mistakes: an automated assets feature that rewrites headlines, a Friday location‑target edit that unintentionally excluded the UK,...
Trying to Build Brand Recognition? Here’s a Shortcut You’ll Wish You’d Known Sooner.
The article argues that brand recognition stems from disciplined creative direction rather than sheer volume. By establishing a unified point of view—through layout, language, imagery, and interaction—companies create a design language that feels intentional at every touchpoint. Early decisions about...
EXCLUSIVE: Dow Jones Bolsters Brand Team By Hiring Former Droga5 Chief Andrew Essex
Dow Jones has appointed former Droga5 chief Andrew Essex as its brand director in residence and veteran Delwyn Gray to head events. Essex will oversee brand strategy across Dow Jones and Wall Street Journal assets, managing consumer and B2B campaigns...
OpenAI Is Testing An Ads Manager, As Its New Ads Business Fights Growing Pains
OpenAI has begun piloting an Ads Manager dashboard with a select group of partners, allowing real‑time creation, monitoring, and optimization of ChatGPT‑powered ad campaigns. Early testers receive weekly CSV reports detailing clicks, impressions, and spend. The program requires a minimum...
Key Contextual Data Points for Targeted and Brand-Safe CTV Advertising
At Streaming Media Connect 2026, Philo and Roku executives discussed how contextual data drives brand‑safe CTV advertising. Philo, a lean MVPD with just 11 ad‑operations staff, relies on programmatic workflows and granular tone signals—such as happy versus sad moments—to match...
IHOP Is Bolstering Its Catering Channel
IHOP is intensifying promotion of its catering business as off‑premise sales climb, now representing 21% of total revenue. The chain has introduced proprietary packaging and local‑store marketing kits aimed at hotels, schools and conferences, while also targeting late‑night breakfast demand....
AMC Networks’ CMO on Marketing ‘The Audacity’ at SXSW
AMC Networks is debuting its Silicon Valley drama "The Audacity" with a world premiere at SXSW, followed by an April 12 launch on AMC and AMC+. CMO Kim Granito frames the festival as a strategic touchpoint to reach tech‑savvy early...
Sega Sammy Plans to Expand Transmedia Strategy as Mobile and Live Service Titles Take Centre Stage
Japanese game publisher Sega Sammy announced a broadening of its transmedia strategy, turning its flagship franchises into multi‑platform entertainment brands that span games, films, merchandise and live experiences. The plan places mobile and live‑service titles at the forefront, highlighted by...
YouTube Launches Podcast Vertical Lineups for Advertisers
YouTube has launched a U.S. Top Podcasts Lineup, letting advertisers buy ad inventory across curated podcast collections organized by five content verticals—Sports, News, Comedy, True Crime, and Society & Culture. The platform reports over 100 million daily podcast viewing hours and...
Why Your SaaS Needs Email Automation That Feels Human
SaaS companies must pair email automation with a human tone to keep users engaged as they scale. By leveraging behavioral data, firms can trigger timely, relevant messages that feel conversational rather than robotic. A concise welcome series, behavior‑driven re‑engagement, and...
CRM As Your Next Influencer Database: Using First-Party Data Inside an Influencer Marketing Platform
Brands are cutting influencer spend as costs rise and trust falls. The article proposes using CRM first‑party data to build an always‑on creator pool, turning loyal customers into authentic influencers. It outlines a Creator Potential framework—affinity, advocacy, reach—and behavior‑triggered recruitment....
Cornish Bakery ‘RISES’ with Significant New Brand Concept
Cornish Bakery is launching a new licensed concept called RISE, extending its brand into larger, community‑focused bakeries across the UK. The first three RISE locations—Betws‑y‑Coed, Portsmouth’s Gunwharf Quays, and Falmouth—will feature expanded floor space, extended trading hours, and a menu...
Campaign Trail: Benjamin Moore Paints a Timeless Picture of Growing Up
Benjamin Moore, the Berkshire Hathaway paint brand, has launched its latest “Timeless” campaign under the long‑running “See The Love” platform. The emotionally‑driven ads focus on family longevity, using a sister‑brother narrative shot on 35 mm film and distributed across broadcast, digital,...
Keyword Intent: What It Is and How to Use It in Your SEO Strategy
Keyword intent, the precursor to search intent, guides which keywords belong in a SEO strategy. The article outlines four primary intent categories—informational, commercial, transactional, navigational—and adds two often‑overlooked types: local and branded. It advises using intent as the first filter,...
IAB Sweden Expels Meta: Warns Advertisers About Fraud, Brand Safety
IAB Sweden’s board voted to expel Meta from its membership, citing the platform’s inadequate measures against fraudulent advertising. The decision follows a procedural correction after an earlier March 10 vote was invalidated. Meta has until the April 15 annual general...
AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse via @Sejournal, @MattGSouthern
Google’s AI Mode now cites its own properties three times more often, with self‑citations climbing from 7% to 21% and a shift toward organic search results pages. The company also launched Ask Maps, a conversational AI feature in Maps that...
Premier Inn Celebrates Consistency in Revamped Brand Platform
Premier Inn announced a refreshed brand platform that emphasizes consistency across its 800‑plus UK hotels, rolled out through a new campaign created by Leo UK. The initiative standardises visual identity, tone of voice and service cues to deliver a uniform...
SiXiT Names Arshdeep Singh as Brand Ambassador for Cricket Balls
SiXiT has appointed Indian fast bowler Arshdeep Singh as the brand ambassador for its cricket ball line, leveraging his popularity to deepen ties with grassroots cricket. The company, a Rs 125 crore business, aims to broaden its portfolio beyond tennis balls into...
Some Struggling Kona Grill Locations to Be Rebranded
The One Group will rebrand five underperforming Kona Grill locations to its sister concepts Benihana or STK, part of a broader portfolio optimization after consecutive years of double‑digit same‑store sales declines. Conversions are slated to cost between $1 million and $1.5 million...
Is Google Hitting Self-Promotional Listicles Hard Again?
Google’s latest algorithm update is targeting self‑promotional listicles and other thin content produced by large language models. SEO experts Lily Ray and Gagan Ghorta have documented significant organic traffic declines for enterprise sites that rely on mass‑produced AI‑generated articles. The crackdown, first...
From Bedroom Demos to Studio Dreams: Why Brands Ditch Influencers for High-Production Livestreams
Brands are abandoning low‑budget influencer livestreams in favor of high‑production, brand‑controlled video commerce. Zara’s recent five‑hour Douyin showcase, hosted by a supermodel, drew over one million viewers, illustrating the power of polished, immersive experiences. The shift is driven by the...
New Google Business Profile Playbooks With Local Optimization Tips
Google has emailed site owners new Google Business Profile (GBP) Playbooks that outline local‑listing optimization tactics. The playbooks are available as PDFs for specific verticals—restaurants, hotels, tour operators, service‑area businesses—and a General Business Playbook covering universal best practices. A Google...
Lenovo Launches ‘Pixel Deficiency’ Campaign Spotlighting Monitor Range
Lenovo has rolled out a digital‑first campaign called “Pixel Deficiency” to spotlight its monitor portfolio in India. The initiative features a four‑part, 45‑second film series that dramatizes how poor display quality can hinder work, gaming, design and study tasks. By...