Beyond the Niche: Unity Exec Urges Marketers to Rethink Gaming
Unity senior vice president Chris Feo urges marketers to treat gaming like any other high‑engagement media channel, arguing that outdated stereotypes limit ad spend despite comparable scale. He highlights Unity’s expansive platform—used by automakers, slot‑machine makers and more—supporting 160 million U.S. monthly active users who spend an average of 28 minutes daily. Recent investments have closed the targeting and measurement gap, giving brands first‑party data, closed‑loop attribution and AI‑driven commerce tools. With mobile gaming now accounting for roughly 54% of global in‑app purchase spending ($123 billion), Unity sees a massive untapped advertising opportunity.
Your Sponsored Brands Campaigns Are Set Up Wrong
The video warns that many advertisers set up Sponsored Brands and Sponsored Display campaigns on Amazon incorrectly, often assuming the formats are ineffective. It highlights a common belief that these ad types waste budget without delivering sales, but attributes the...
![How To Make Sales Enablement Content That Sales Loves to Use [the READY Framework]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://i.ytimg.com/vi/JCj3ReX-Tb4/maxresdefault.jpg)
How To Make Sales Enablement Content That Sales Loves to Use [the READY Framework]
The video introduces the READY framework—a practical checklist that marketers can apply to every piece of sales‑enablement content before it reaches the field. Positioned within the broader Revco (Revenue Content Operations) model, READY ensures that assets move beyond polished marketing...
Artist Managers on Music Videos, Artist Development, Long-Term Strategy and True Fandom
In a candid conversation on the "New Music Business" podcast, host Arian sits down with Slush Management co‑founders Neil O’Conor and Aaron Green to unpack how modern artist managers navigate a fragmented industry. The discussion centers on the firm’s philosophy—following...
The LinkedIn Event Marketing Hacks No One Talks About
In a deep‑dive with AJ Wilcox, Jack Caspino of Contact Level reveals LinkedIn event marketing tactics that top B2B marketers keep private. The discussion covers a free LinkedIn post‑feed hack to locate conference attendees, repurposing last year’s attendee list for...
Delta Turned a Plane Into a Starbucks… and Let ANY SkyMiles Member On
Delta staged a branded experience by turning a flight from Atlanta to Costa Rica into an onboard Starbucks, open to any SkyMiles member via a group-drop promotion. The preboarding gate and jetway were transformed into a Starbucks lounge, middle seats...
5 of My Favorite AI Marketing Tools 💡
The creator walks viewers through five AI‑driven utilities that promise to streamline marketing, development, and communication workflows, positioning each as a revenue‑boosting asset. Mobin generates custom landing‑page screens by interpreting user‑provided preferences, while Granola ingests meeting transcripts and lets users query...
Rhode Would Be a Tough Brand to Do Growth Marketing For
The video outlines a growth‑marketing roadmap for Rhode, a premium beauty brand positioned at a “level‑five” sophistication where purchases are driven more by cultural identity than by product claims. Because conventional testimonial and before‑after formats underperform, the presenter recommends abandoning those...
Why Formal Referral Programs Rarely Work
The SalesM Show episode, hosted by sales strategist Nikki Roush, tackles a common misconception: that a formal, incentivized referral program will automatically generate more business. Roush argues that while referrals feel like a natural, generous act, turning them into a...
Stop Optimizing for “Chunking” - This Is What Actually Helps AI Understand Content
The video argues that marketers should move beyond the prevailing focus on "chunking" – breaking text into headings, tables, and bullet points – and instead prioritize clear, explicit connections between entities within sentences and paragraphs. While such structural cues remain...
EP56: The Busy Founder's Guide to Activation / DemandMaven
The episode dives into activation as the often‑neglected middle child of growth initiatives, explaining why it matters for acquisition, retention, and monetization, especially in product‑led growth (PLG) companies. The hosts define activation as the user’s journey from sign‑up to experiencing...
Track YouTube Engagement Directly in Your CRM #shorts
The video showcases HubSpot’s new YouTube integration that streams channel comments directly into the CRM, allowing marketers to monitor engagement without leaving their sales platform. Users can filter to a single YouTube account, view each comment in real time, reply instantly...
How to Make Money With OpenClaw (Real Business Use Cases)
The video demonstrates how a customized OpenClaw AI instance can generate real revenue by automating outreach, resurrecting stalled deals, and surfacing better contacts from CRM and sales call data. The creator shows it drafting personalized re-engagement emails, finding alternative decision-makers...
Audio Gets Programmatic: Lisa Coffey Of IHeartMedia Says 'Guaranteed Human' Wins Trust
IHeartMedia’s chief business officer Lisa Coffey announced a beta version of Audiograph, a platform that makes broadcast radio addressable, measurable and programmatically purchasable. Early proof‑of‑concept tests with five advertisers across retail, wireless and quick‑service restaurants showed addressable radio outperformed traditional...
Dentsu’s Will Swayne: Advertising Enters Its Third Phase, ‘The Algorithmic Era’
Will Swayne, global practice president at dentsu, announced that advertising has entered its third, algorithmic era, where media planning relies on addressable, outcome‑focused marketplaces powered by AI. He emphasized that despite technological advances, stable consumer behaviors remain the foundation for...
Overwhelmed by AI Search? Start Here (The Smart SEO Baseline)
The video addresses marketers’ anxiety about AI‑driven search and argues that the first step is to set a measurable baseline before chasing unknown user prompts. Speakers advise pulling the top‑performing keywords—whether ten or a hundred—from existing SEO and PPC data, then...
Why Standalone Blog Posts Are Dead (And What Smart Brands Do Instead)
The video argues that standalone blog posts are no longer sufficient for modern media brands. SEMrush’s recent acquisitions, like Backlinko, illustrate a shift from publishing isolated articles toward treating each piece as a reusable asset that fits within a broader...
What Is Brand Awareness? Why 95% of Your Market Doesn’t Know You (And How to Fix It)
The video reveals that only 5% of B2B buyers are actively in‑market, while the remaining 95% are forming mental shortlists long before they search. It argues that traditional demand‑capture tactics miss this larger audience, causing brands to rely on ads...
Why Smart Brands Are Going ALL-IN on Content (Even When Attribution Is Messy)
Modern marketers are doubling down on content even as attribution becomes increasingly complex. Leigh from Semrush argues that being cited across multiple platforms delivers more strategic value than isolated click counts. He outlines how brands should design distribution strategies for...
Influencer Partnerships That Drive Real ROI | Live With CMI
The live CMI episode focused on influencer partnerships that deliver measurable ROI, featuring Brianna Dell, founder of Verbatim, discussing trends and best practices. Dell highlighted that $32 billion was spent on creator marketing last year and 61 % of marketers plan to increase...
SEO Still Wins in AI Search (Here’s Why the Smartest Brands Are Winning)
Leigh McKenzie argues that SEO fundamentals remain the primary driver of visibility in AI-powered search, outweighing flashy AI‑only tactics. Brands that excel in brand building, multi‑channel marketing, personalized content, and strategic partnerships are seeing higher placement in large language model...
OpenClaw + Claude Code: The Founder Operating System
The presenter tested OpenClaw (a browser-acting agent) and Claude Code (a planning/ writing agent) and found each could handle roughly 60% of routine marketing and ops work alone, but when combined they cover 95–98% of tasks. He demonstrated concrete role...
How OpenClaw Will Generate You Millions In Sales On Autopilot (Yes, Really)
In the video, the presenter demonstrates OpenClaw, an open-source autonomous agent platform that surfaces high-value sales opportunities, drafts outreach, and can send messages after human approval—claiming it booked a meeting with a multi‑trillion‑dollar company. Key modules shown include a 'deal...
Why Amazon Inventory Is Getting Stuck at the Door
The video warns Amazon sellers that ignoring the platform’s discontinued prep services and upcoming 2026 fee increase can cause inventory to become stuck at fulfillment doors. It links common PPC missteps to higher storage costs and reduced cash flow. Sellers...
The Only Content You Need to Create If You Want Clients
The video argues that the only content you need to attract clients is authentic, heart‑driven material that speaks to a broad self‑development audience rather than hyper‑niche tutorials. The creator recounts a personal shift from a sales‑hunter mindset to cultivating a...
How to Create SEO Content That Ranks #1 (in 2026)
The video walks through a step‑by‑step system for producing SEO‑optimized pages that can dominate Google and emerging AI search interfaces in 2026. It starts with selecting a low‑competition keyword—using Ahrefs’ lowest DR filter to find sites with zero domain rating—then building...
LinkedIn Marketing Strategy (Biggest Opportunity Ever)
The video argues that LinkedIn has become the next Instagram for organic lead generation, highlighting a rare “land‑grab” window as the platform’s user base swells to 1.2 billion while fewer than one percent actively post. Because content creation vastly lags user growth,...
