Is Influencer Campaign ROI Really That Hard to Measure?
Influencer marketing’s promised 11x return on investment is largely a myth, according to the latest guide from Influencer Marketing Hub. The article outlines practical frameworks for measuring campaign impact, including multi‑touch attribution, UTM parameters, and benchmark data from a survey of over 4,000 brands. It stresses that ROI should be evaluated across awareness, engagement, and sales lift rather than a single metric. Marketers are encouraged to set clear KPIs and use data‑driven tools to assess true performance.
Service Journalism that Actually Pays Off – Lessons From Canada’s Village Media
Village Media, a Canadian digital‑media group, operates 27 hyperlocal news sites that rely on an ad‑supported, reach‑based model rather than subscriptions. About 70% of its revenue is generated from local advertisers, with a newsroom structure of one reporter per 15,000...
All William Hill SPFL Play-Offs to Be Streamed Live
The Scottish Professional Football League (SPFL) will stream every play‑off match live for the first time through the Premier Sports Player platform. Matches not already on Sky Sports, BBC Scotland or BBC ALBA will be available on a pay‑per‑view basis at...
Creator Economy Event Calendar – May 4, 2026 – YouTube, Twitch, The Podcast Show: A Headline-Packed Month
May 2026’s creator‑economy calendar spans the U.S., Europe, Africa and Latin America, featuring flagship gatherings such as YouTube Brandcast in New York, Scalable Summit in Venice, and TwitchCon in Rotterdam. The schedule includes the inaugural African Social Media Influencers Summit...
Could a Unified, Independent Measurement System for CTV Be Close?
Industry leaders at an ADWEEK House Possible chat highlighted that Connected TV (CTV) has become a powerful ad channel but still suffers from fragmented, opaque measurement. Viant’s recent acquisition of TVision, which uses camera‑based eye‑tracking to count viewers and gauge...
How Marketers Can Get Clean Incrementality Measurements in a Messy World
Marketers are under mounting pressure to prove the incremental impact of their spend, yet only about 8% of brands have a formal incrementality program. Panelists highlighted that attribution is both technically hard and organizationally fragmented, making it difficult to isolate...
Roku’s New Home Screen Won’t Let You Go Back To The Old Version on Roku TVs & Roku Players, Over...
Roku announced a mandatory redesign of its home screen that will display larger, persistent ads and prioritize subscription apps, aiming to boost ad revenue and user engagement. The company also launched its first cloud DVR‑like features through a partnership with...
Scott Jennings Crossed a Line on CNN, but the Bigger Problem Is the Show Itself
CNN’s prime‑time debate program “NewsNight,” hosted by Abby Phillip, sparked controversy when conservative commentator Scott Jennings shouted an expletive at liberal panelist Adam Mockler during a live discussion on the Iran war. The incident highlighted the show’s confrontational format, which...
Zattoo Upgrades SRG Channels to Full HD
Zattoo is upgrading its Ultimate tier in Switzerland to stream all seven SRG SSR channels in Full HD, expanding its premium offering to 118 Full HD and 202 HD channels out of a total of 374. The enhancement arrives ahead...
Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops
Amazon Ads is pivoting to outcome‑based TV advertising as advertisers demand measurable sales impact. The company unveiled upgrades—including an expanded Prime Video Insights beta, a new long‑term sales metric, and longer measurement look‑back windows—leveraging its proprietary Authenticated Graph. This graph...
Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops
Amazon Ads is rolling out a suite of measurement upgrades aimed at TV and streaming advertisers who are demanding outcome‑based buying. The new Prime Video Insights beta lets brands match first‑party data to specific genres and shows, while a long‑term...
Rajeev Khandelwal Shares Early Acting Struggles on Tum Ho Naa
Rajeev Khandelwal opened up on Sony's "Tum Ho Naa – Ghar Ki Superstar" about his early acting days, explaining how he learned by closely observing peers and mimicking their styles in private. He said the imitation exercise helped him gauge...
What We Know About the Next Drama Coming From Creator of Popular Hit Tell Me Lies
Creator Meaghan Oppenheimer is developing a new Hulu family drama titled "Bastards," which follows three adult siblings returning home after their famous parent’s scandal. The project is being fast‑tracked and is expected to debut no earlier than 2027. Oppenheimer’s latest...
Serving Low-Income Immigrants Was Supposed to Be Our Weakness. It Proved to Be the Key to Our Sustainability
El Tímpano, an Oakland newsroom serving low‑income Latino and Indigenous immigrants, proved that its focus on hard‑to‑reach audiences is a revenue advantage, not a liability. By leveraging multilingual trust, it secured a $5,000 county grant in 2020 and expanded civic‑partnership income...
Middle East Journalism Innovates Across Borders, Conflict and Constraint
The 2026 WAN‑IFRA Digital Media Awards highlighted Middle‑East journalism that thrives despite conflict, censorship and technical constraints. Winners leveraged audience participation, AI and data‑visualisation to turn citizen‑generated content into verified news products. Notable projects include the Saudi Gazette’s mobile‑first website...
Flipkart Taps Kodinhi’s Twin-Town Identity for Its ‘Double Deals’ Ad
Flipkart’s SASA LELE sale campaign uses Kerala’s twin‑town Kodinhi to showcase “double deals.” The ad features more than 20 twins, turning the village’s unique demographic into a visual metaphor for paired discounts. Produced by 22feet and directed by Godwin D’mello, the...
After 40 Years and for the First Time, WKRP Returns to Cincinnati
Veteran broadcasters Randy Michaels and Jeff Ziesmann have revived the iconic WKRP call letters, launching a real‑world station that serves Cincinnati, Dayton and Northern Kentucky. The call sign was purchased at an FCC auction from a low‑power FM in Raleigh,...
Missouri Broadcaster to FCC: Scrap Caps to Save Local Radio
John Zimmer, president of Zimmer Radio, has filed an ex parte letter with the FCC urging the removal of local radio ownership caps in the 2022 Quadrennial Review. The request follows his successful challenge to the TV Top‑Four prohibition and...
The True Value Of Relationship-Building Skills
Radio sales professionals are shifting relationship building from a soft skill to a strategic advantage. Top sellers view relationships as a craft, deliberately practicing listening, problem discovery, and meaningful follow‑ups. Consistent, value‑driven touchpoints and disciplined tracking translate into higher trust,...
A Local Content Realization
Steve Allan argues that the bulk of "local" radio content is actually commercial advertising, outstripping locally produced talent by roughly four to one. He points out that many stations devote 12‑16 minutes per hour to ads, half of which are...
Turn on, Tune in, Trust No One: The Paranoid Style Captures TV
The article examines how the “paranoid style” has become the dominant narrative in television, with conspiracy thrillers now the most popular genre. It links the surge to a broader societal distrust fueled by political polarization, misinformation, and high‑profile security incidents....
Connoisseur’s WZSR Mobilizes Fox River Flood Response
Connoisseur Media’s Star 105.5 (WZSR) activated a rapid flood‑relief effort after severe storms swamped Chicagoland’s Fox River communities. Morning hosts Joe Cicero and Tina Bree used the station’s live‑on‑air platform to request sandbag volunteers, drawing residents of all ages to the affected...
Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign
Fox Sports has launched its FIFA World Cup promotional campaign with a new TV spot titled “Miracle.” The ad imagines U.S. Men’s National Team star Christian Pulisic scoring a last‑minute goal to win the tournament, set to Elvis Presley’s “The...
The Reader Who Left Your Article Early Might Be Your Most Engaged User
Regula Marti argues that engagement is not a single metric; the same reader behavior can signal success or friction depending on context. She urges publishers to segment audiences and examine session‑level data rather than relying on article averages. A case...
Lee Harris Joins WABC As ‘Worldwide News Network’ Readies Launch
Red Apple Media, owner of WABC Radio, announced the upcoming launch of the Worldwide News Network, a global audio news platform delivering real‑time, English‑language reporting across broadcast, streaming, and smart‑speaker channels. The company appointed veteran Lee Harris, former WINS and...
Robert Irwin’s Mother Clarifies if She’ll Compete in DWTS
Terri Irwin, mother of wildlife icons Robert and Bindi Irwin, said she hasn’t ruled out joining Dancing with the Stars after both children won separate seasons. Speaking at the 3rd Annual Steve Irwin Gala, the 61‑year‑old said she will review...
Nukkad Naatak, Haq, Kennedy and More: How Streaming Is Giving a Second Life to Theatrical Outcasts
Nukkad Naatak, a low‑budget indie Hindi film made for under ₹1 crore (≈ $120,000), struggled to find theatrical support but after debuting on Netflix it entered the platform’s top‑10. Similar turnarounds occurred for titles such as Haq, Kennedy, Dhadak 2 and Vadh 2, which...
Swimming World Accepting Applications for Summer Internship Program; Journalism and Social Media
Swimming World announced its 2026 remote summer internship program, accepting applications until May 11 for positions in journalism and social media. The 13‑week program runs from May 18 to August 21 and targets college students and professionals interested in aquatic sports coverage. Interns...
Vodafone Idea Forays Into Micodramas with Bullet Microdrama App
Vodafone Idea Limited (VIL) has partnered with Bullet Microdrama to add the latter’s short‑form library to its Vi Movies & TV OTT service. This marks the first telecom‑level microdrama deal in India and makes the content available to users at no charge. India accounted...
Women-Centered, Artist-Owned: A Q&A With Chera TV
Chera TV debuted this spring as the first artist‑owned vertical streaming platform, launching its inaugural drama *To Her Beat* for a one‑time price of $14.99. The service forgoes a subscription model, instead offering a gamified points system where 15,000 points...
9-1-1 Season 9 Episode 18 Release Date, Time, Where to Watch
The ninth season of the emergency‑services drama 9‑1‑1 returns with episode 18 on May 7, 2026, airing at 8 p.m. Eastern (5 p.m. Pacific) on ABC. The episode follows Buck confronting his past after an electrical emergency and Maddie navigating a new supervisory role....
Jack Thorne's 'Lord of the Flies' Is a Timely, Engrossing Miniseries True to Novel
Jack Thorne’s four‑part Netflix miniseries reimagines William Golding’s 1954 novel *Lord of the Flies* with a modern visual style and improvised dialogue. The adaptation stays true to the book’s core events while inserting new back‑story scenes that flesh out characters...
Wikipedia Founder Brands Australia’s Social Media Ban an ‘Unmitigated Disaster’ and ‘Embarrassment’
Jimmy Wales, founder of Wikipedia, denounced Australia’s new ban on under‑16s using major social‑media platforms as an "unmitigated disaster" and an "embarrassment." He argued the policy forces children into surveillance‑heavy environments and ignores community‑based moderation models that Wikipedia champions. Wales...
Paris Hilton Gives Definitive Answer on Chances of Replacing Mom Kathy on RHOBH
Paris Hilton told PEOPLE at the Breakthrough Prize ceremony she will not replace her mother, Kathy Hilton, on The Real Housewives of Beverly Hills, citing the show’s drama and her packed schedule. She praised Kathy as the franchise’s original queen....
Ranveer Allahbadia Announces Documentary on India’s Got Latest Row After Reunion with Samay Raina on Kapil Sharma’s Set
Ranveer Allahbadia and comedian Samay Raina reunited on Kapil Sharma's Netflix‑streamed show, marking their first joint appearance since the heated India’s Got Latent controversy. The episode quickly rose to the top of streaming charts, generating widespread buzz. In his Beer...
The Devil Wears Prada 2 Streaming Release Date Estimate, News & Updates
The Devil Wears Prada 2 opened in theaters on May 1, 2026 under 20th Century Studios. A definitive streaming launch date has not been announced, but industry analysts project an August 2026 debut on Disney-owned platforms. Disney is expected to...
Who Actually Owns AI Governance?
Advertisers are confronting a new layer of complexity as AI becomes integral to ad tech, forcing organizations to grapple with AI governance alongside existing privacy, security, and data responsibilities. A recent IAPP survey shows 48% of companies lack sufficient budget...
Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale?
Spill, a Black‑founded social app launched after Twitter’s 2022 turmoil, has built a culture‑first ad model that prioritizes trust and relevance over raw reach. By integrating revenue, safety, community and creator functions under a single “life‑cycle” leader, it aims to...
VELUX Explores the Magic Above Us in New Global ‘Planes’ Campaign via Twenty, Copenhagen
VELUX, in partnership with Copenhagen agency Twenty, has launched the global brand film “Planes,” a poetic story that follows a child’s fascination with aircraft and a skylight that opens her room to the sky. The campaign, built around the platform...
Coles 360 Builds on Momentum with Two Strategic Appointments
Coles 360 announced two senior hires to sharpen its retail‑media offering in Australia. Dave Moline, formerly of Target’s Roundel, becomes Head of Ad Product, while Michael Savio, with experience at Coupang and Etihad Airways, takes charge of Data Intelligence and...
I Spent $250K on Agencies and Couldn’t Link a Single Dollar to Revenue
The author spent roughly $250,000 on marketing agencies for two startups, yet could not trace any dollar of revenue back to that spend. Traditional agency contracts reward activity—retainers, media budgets, and deliverables—rather than commercial outcomes. As a result, metrics like...
SVG Sit Down: NEP America’s Mike Werteen on How Great Tech, Better People Drive Success
Mike Werteen, president of NEP Americas and global chief commercial officer, discussed how the company balances cost‑effective production with heavy capital investment amid a packed event calendar that includes the Super Bowl, Olympics, NBA All‑Star Weekend, World Cup and the...
FLEX Launches on 9Now with Brand “Casting Call”
FLEX, a Bondi‑based micro‑reality series, has launched on Australia’s streaming service 9Now and on TikTok and Instagram. The show delivers daily 1‑2 minute unscripted episodes and a weekly 22‑25 minute installment, marking the country’s first foray into the global micro‑drama...
From Ad Tech Tax to AI Data Brokers: The New Middlemen Keep 100%, Publishers Say
Publishers are confronting a new threat: third‑party content scrapers that take 100% of their articles without compensation. Analysts estimate the "scraper economy" at roughly $1 billion, with 21 identified vendors such as Firecrawl, Exa, Brave and You.com. These firms rebrand as...
TikTok Recreates Its Ads for Billboards Through Vistar Partnership
TikTok has launched a new out‑of‑home offering with Vistar Media that recreates TikTok ads specifically for billboards and other digital screens, rather than simply resizing existing mobile creative. Vistar’s in‑house studio works with brands to redesign campaigns for various screen...
The State of Generative AI in the Creator Economy
Generative AI has moved from a peripheral experiment to a core component of creator workflows in 2026, with 80% of creators using AI tools at some point. Platforms such as YouTube are cracking down on low‑quality AI videos, removing 16...
Apex
Netflix’s new thriller *Apex* stars Charlize Theron, Taron Egerton and Eric Bana in a stark, R‑rated survival tale set in Australia’s Blue Mountains. Director Baltasar Kormákur eschews green‑screen effects, filming on location to let the landscape become a hostile character....
When the Buyer Is a Machine: Why Agentic Commerce Threatens the Trillion-Dollar Advertising Model
In 2025 the global ad market topped $1 trillion, but the same year saw the first AI‑agent‑mediated programmatic ad deal and ChatGPT’s Instant Checkout handling purchases on major retailers. This marks the rise of "agentic commerce," where AI agents complete discovery,...
‘Watson’ Finale: Creator Craig Sweeny Reflects On How Series Ended, Its 2-Season Run And What Could’ve Been For John &...
CBS cancelled the medical drama *Watson* after two seasons, turning the Season 2 finale into a de‑facto series finale. In the closing episode, Dr. John Watson sacrifices his life‑saving glioblastoma surgery to treat a real‑world Sherlock Holmes, leading to a seizure...
Google’s Suzana Ristevski Reveals How To Market The Ubiquitous
Google’s Australia‑New Zealand CMO Suzana Ristevski told the AANA × B&T Brand Masters podcast that marketing a brand as pervasive as Google requires shifting spend from traditional advertising to superior user experiences. She highlighted that while Google dominates search and sells Pixel devices,...