Support Photographer Documenting Gaza Amid Life‑Threatening Risks
Sameh is using his photographic skills to record what is happening in Gaza. He is doing so in terrible conditions and at risk of his life. Please support him and his family so he can continue doing this vital work.
Every Piece of Content Is a Growth Engine
Everything is an ad. Creative from everywhere. It is THE UNIT of growth. Super smart play.
Colbert Hosts Late‑Night Legends on May 11‑14
NITE OWL: Fallon, Kimmel, Meyers, Oliver to appear on Late Show w Stephen Colbert on 5/11 David Letterman to appear on Late on 5/14
Media Profit Drives Endless Coverage and Tip Influx
Could not agree more. There is financial incentive for TMZ, NYP and others based on the metrics (just use this site as a microcosm for that) to keep going. I'd also suggest that given the massive exposure of the story...
Explore X’s Regional Trending Tweets Feature
Didja know that X (née Twitter) has an area where you can see the most popular tweets by region or language? It's fascinating stuff to explore, as I demonstrate in this tutorial: https://t.co/8o4AIegPOv #x #twitter @X @twitter https://t.co/rDIVghlPna
TikTok Risks Google Penalty for Back‑Button Hijacking
More about 'Back button hijacking'. @DMFanGossip13 replied to me last week that TikTok could be impacted by the new spam policy. It's an interesting example, since you are taken into the app when on mobile (for those that have the...
Teton Ridge Secures Film & TV Rights to “High Noon”
EXCLU: Teton Ridge lands film and TV rights to the classic western HIGH NOON https://t.co/rDOuEkoEoz
Disney's YouTube TV Remarks Spark Industry-Wide Questions
Disney’s @YouTubeTV Comments Raise Important Questions for Industry Peers $DIS $FOXA $PSKY $WBD $VSNT https://t.co/EWjwTlZxDb
Filming a First Amendment Auditor Triggers Legal Showdown
What happens if you get up close to a first amendment auditor and start filming them?
Boomer Bonanza: Celeb Podcasts Fetch Seven‑Figure Deals
the podcast industry is in its Boomer Bonanza phase. the hottest bidding war right now is for a yet-to-launch show from ina garten (7-figure offers per year) while oprah just signed a mega deal with amazon for her show
Local Businesses Blocked by Reseller Misrepresentation in Sports Advertising
Yes, the big companies and ad agencies mostly know the score. The issue is like local car dealers or HVAC companies that want to reach sports fans but are having the ability/cost to do so misrepresented by third-party resellers https://t.co/dPEZBOGlUX
Live MTSlive with Max, @Abcampbell, and a Surprise
I'm hosting @MTSlive today with Max at 4pm ET // 1pm ET. @abcampbell will be joining us, we also have a bit of a surprise planned too
Live Sports Streaming Ads Plagued by Fraud, Victims Identified
Over the last few months, several advertising experts have told @FOS that the live sports streaming ad market is rife with fraud. This is what is happening and who it hurts the most: https://t.co/dPEZBOGlUX
Ruffalo and Stoller Argue Paramount Merger Must Be Halted
Mark Ruffalo & Matt Stoller on why the Paramount merger can and should he stopped (gift link) https://t.co/NZfcLcN49b
Turner Leveraged Finance to Build Real Media Empires
Turner was a financial operator, but he used finance to build real things, like TNT and CNN. He emerged in the transition stage to pure financial dominance, but before it had taken over everything.
Staying Solo Keeps Creative Control and Authentic Content
One thing I see is the moment YouTubers built big teams and stop doing things themselves things go wrong fast It's better to just DIY and solo it and keep control of your narrative, I like how PewDiePie always did that I...
Answer Calls to Boost Your Quoting Opportunities
This is a common misunderstanding. We don’t/can’t quote everyone we talk to. You can stop returning calls, but that basically guarantees you’ll never be quoted
Match Demand: Answer, Teach, Review to Gain Views
The real reason you're not getting views? Low demand. 👀 It doesn't matter how good your video is if nobody's searching for it. Stick to three formats: answer questions, teach skills, review products. Serve the demand. 🎯 https://t.co/QpjDZ9U1Ps
Google Disables Back‑button Trigger for Vignette Ads
And there you go! I knew they would just remove the back button trigger for vignette ads. Great move by Google. A win for all users. :) "Google explained that the back button trigger will no longer work after June...
Non‑conference Broadcasters Threaten Conference Media Leverage
College games by provider that is not who the conference has its media deal. Will it weaken their conference leverage? Does the conference get anything from these “special” deals? More ahead like with the Michigan game?
Why Artemis II Chose Threads for Growth
In today’s newsletter I interviewed the Artemis Digital Lead about the Artemis II social media strategy. I asked her about the decision to join Threads.
Players Era Secures ESPN Rev‑Share, 24 Teams for 2026
Players Era Unveils ESPN Rev-Share Partnership, 24 (Not 32) Teams in ’26 https://t.co/tMVGnWHCgg via @sportico @DanielLibit
Seeking Top Video Editor for Fun 2‑Minute Marketing Clip
Hi All - who is the most incredible video editor you know? I’m looking for someone who can take some raw footage about a new keynote and turn it into a super fun and compelling 2-minute social media marketing video. Reply...
Seeking a Fresh Term for Multi‑Platform Engagement
We need a new word for clicks here but multiplatform engagement doesn't exactly roll off the tongue
Entertainment Contracts Drag on, Leaving Writers Financially Vulnerable
I have experienced this with options/development and it is aggravating AF (although to be fair to Hollywood, it's not just them who do this, I've had publishing deals that have taken the better part of a year to get fully...
Scene-Level Targeting Unlocks CTV Performance, Cuts Waste
How much is your CTV strategy leaving on the table by sticking with broad audience targeting? In the first episode of our From Show to Scene series, sponsored by @wurlctv , @LJayNYC of @KERV_ai joins us to challenge legacy...
Pulitzer Jury Once Rejected Julie K. Brown's Epstein Reporting
Former member of Pulitzer Prize jury explains why, years ago, the jury didn't believe @jkbjournalist should get a Pulitzer for the very original and difficult work she did in tracking down victims of Jeffrey Epstein and getting them to tell...
Hybrid Monetization Drives 59% Ad Revenue Surge
AppLovin Q1 2026 earnings: 59% ad revenue growth, the hybrid monetization opportunity for games "In prepared remarks, AppLovin’s CEO highlighted a trend of mobile games adopting a hybrid monetization model (ads and in-app purchases), given the opportunity to monetize through advertising...
Judith Light Promotes New Streaming Dramas; The Pitt Breaks Records
TV Talk: @cmudrama grad Judith Light talks #TheTerror #DevilInSilver streaming today on @AMCPlus & @Shudder + Broadway on @PBS + #ThePitt sets new Nielsen record, via @TribLIVE https://t.co/yTABq24Yeg https://t.co/OH5CMPhA5B
Hollywood Merger Fears Reveal Oligarch Threat, Unity Wins
So @MarkRuffalo and I wrote an oped for the NYT on what looks like a merger fight in Hollywood over Paramount/Warner, but it's really about how fear of oligarchs is overtaking America. And there's a lesson in how solidarity helps...
Garrett Haake Named NBC News Chief White House Correspondent
NBC News has promoted Garrett Haake to Chief White House Correspondent, filling a role that was vacant after Peter Alexander, who recently held the job, moved to a new role at MS NOW. https://t.co/h55hrdS5m4 via @variety
HBO Max Achieves Global Streaming Scale After Four Years
WBD Q1 FY26 letter: "Over the last four years, we have consistently reiterated the imperative to scale HBO Max as a global streaming service. Today, that vision has been successfully achieved." https://t.co/lA8w1hRMR1
Embrace AI: Learn Now or Lose Jobs
AI is coming for content marketers and journalists' jobs (largely already has.) The only thing to do about it: Get curious and start learning how to use it. https://t.co/NlfayVxMjw
NYT Essay Blames Fertility Drop without Any Data
The innumeracy of narrative journalism: Long NYT essay on the fertility decline blames it on uncertainty due to rises in mortality, inequality, unemployment, work vulnerability, poverty, etc., without citing a single datum on how any of these have changed over...
SEO Stays #1 ROI; Email Outperforms,
30 distribution insights for 2026: 1. Website/blog/SEO remains the #1 ROI-generating channel for marketers, followed by paid social media at 26%. 2. 40.65% of website traffic still comes from organic search in 2026, compared to just 0.26% from AI-referred traffic. 3. 50% of...
From Mocked Creator to Sought‑After Advisor
People called me "whack" and "lame" for creating videos on social media... until it worked, and now those same people ask for advice.
Amazon Sees Strong Upfront Market, Launches LinkedIn Ad Pact
NEW: Amazon projects 'strong' upfront market, though many cautious signals abound. Streamer also unveils new programmatic ad pact with LinkedIn... https://t.co/jQvAiiZlpT
Fewer Stories, More Views: Quality Beats Quantity
Output down, page views up. Good lesson here -> Axios' total Q1 content output was down 22% YoY, but page views rose 30% and page views per visitor rose 22%, as the outlet shifts away from chasing traffic “Write...
Band Battles Surge of AI‑generated Bootleg Remixes
The deluge of AI-generated music on streaming platforms continues. Took a look at one band's efforts to curb bootleg AI remixes of its work: https://t.co/ems6ELKMwU
Don't Kill Campaigns, Fix High CPA, Low ROAS
Sooooooo you wanna turn off ads because the CPA is too high or ROAS is too low? Welp...
Strike Persists as only One Guild Officer Hired
So much for the latest white-knight savior: 80 percent Post-Gazette staff on strike not hired; one of seven guild officers hired. The Venetoulis Institute goes to Pittsburgh. https://t.co/o2z4HWe3Rq
Google Ads AI Max Adds Account‑level Content Exclusions
Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year says @adsliaison https://t.co/u8zCVVGJtv https://t.co/TmGatjzuZE
Snap Shares Tumble After $400M AI Deal Collapse
.$SNAP stock is down 10% in pre-market on losing the @perplexity_ai arrangement. @Snapchat and Perplexity have "amicably ended" their planned $400 million partnership to integrate AI search into Snapchat. Initially announced in November 2025. https://t.co/PT30c53eE5
Nikita Bier: Elon’s Best Hire Improves X Feed Quality
Hot take: @nikitabier is Elon’s best hire in a while. He takes the blame as @elonmusk changes X. My ForYou feed absolutely rocks and I built an algorithm of my own to read AI community on X: https://t.co/8L5xphk0qQ so I...
Publishers Shift From Google Dependency to Own Traffic
“Diller said publishers had been “serfs on the property and land of the monopoly of Google and this transition out of depending upon someone else to give you traffic, this is what every animal has done in this digital world...
Fitzpatrick Embodies Fearless, Unbiased Journalism Defending Press Freedom
Fitzpatrick is showing the Fourth Estate at its best - without fear or favor - just doing the work. #HoldTheLine #DefendPressFreedom
Culpium Named SOPA Finalist for Second Consecutive Year
Some news @Culpium is a SOPA finalist for the second year in a row. Society of Publishers Asia — Opinion Writing Congrats to my fellow finalists. A very worthy bunch https://t.co/0sUyYZdk2k
How We Gained 15K IG Followers in 4 Days
we grew Malbon Home's IG to 15k followers in 4 days. this entire episode breaks down exactly how we did it.
Free Press Threatened: FBI Director Targets Atlantic Reporter
A free and plural press is democracy’s greatest ally. Here, PBS Newshour interviews the MS Now reporter who broke today’s story on the FBI Director allegedly ordering an investigation into a reporter from The Atlantic. https://t.co/2fhRp6cW3p
Daily Giro D'Italia on TV Reshapes Office Programming
Wow - I was not expecting fully daily coverage of the Giro d'Italia on linear TV this year. This is big for office TV programming.