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Would You Trust Amazon with Your QuickBooks?

Amazon has launched an embedded QuickBooks Online app inside Seller Central, fulfilling a promise made last year. The multi‑year partnership with Intuit lets sellers import financial data, view profit‑and‑loss trends, and monitor inventory across channels, with a three‑month free trial for new users. While Intuit touts a 20‑point higher success rate for QuickBooks users, sellers express concern over sharing sensitive sales data with Amazon and warn of steep subscription price hikes. The service is not free beyond the trial period, adding a new cost layer for merchants.