NBA Playoffs Set to Leave Local TV Behind in Streaming-Heavy Shift
The NBA’s postseason will be shown exclusively on national networks and streaming platforms, ending local TV coverage for the first round. The Play‑In Tournament moves to Amazon Prime Video, while first‑round games split among NBC, Peacock, Amazon, ESPN and ABC under the league’s 11‑year, $77 billion media rights deals. This marks a decisive shift toward streaming‑heavy distribution, sidelining regional broadcasters. Simultaneously, Main Street Sports is winding down, leaving 13 NBA teams without a local broadcast partner for future seasons.
Stephen Curry Leads NBA’s Top-Selling Jersey List for 2025-26 Regular Season
The NBA and NBPA announced that Stephen Curry of the Golden State Warriors topped the league’s Top‑Selling Jersey list for the 2025‑26 regular season, while the New York Knicks led team merchandise sales. Fourteen players on the jersey list have...
A Snapshot of College Athletes: Who Are They and How Much Do They Earn?
College athletics have evolved into a multibillion‑dollar industry, with Division I schools generating $14.6 billion in 2024—almost all NCAA revenue. Recent legal shifts, including the 2021 NIL policy and the *House v. NCAA* settlement, now allow athletes to profit from name, image,...
Snapchat Partners With Los Angeles Dodgers to Bring AR Lens Experiences to Dodger Stadium
Snap Inc. has teamed with the Los Angeles Dodgers to roll out Snapchat’s augmented‑reality lenses throughout Dodger Stadium this season. The deal adds in‑stadium branding, on‑site photo experiences and a dedicated AR photobooth at select games, leveraging Snap’s Cam Lens...
EXEC: Puma SE Appoints New SVP for Creative Direction
Puma SE announced the appointment of James Carnes as Senior Vice President for Creative Direction, a newly created role that reports to Chief Brand Officer Maria Valdes. Carnes, who spent more than two decades at Adidas and most recently worked as an...
JPMorgan Chase ‘in Talks’ for IOC TOP Sponsorship
JPMorgan Chase is in advanced talks to join the International Olympic Committee’s Olympic Partner (TOP) programme, which would make it the 12th company on the elite sponsorship roster ahead of the 2028 Los Angeles Summer Games. The TOP tier generated about...
WNBA Draft Picks to Earn Record Salaries: Inside the Numbers
The 2026 WNBA Draft will feature the league’s highest‑paid rookie class, with the No. 1 overall pick earning a base salary of $500,000—more than six times the 2025 figure. The newly ratified collective bargaining agreement introduces distinct salary tiers for each...
Bengal Pro T20 League Taps JSW Sports to Accelerate Commercial Development
The Cricket Association of Bengal has engaged JSW Sports on a three‑year contract to drive commercial and operational growth of the Bengal Pro T20 League. JSW will oversee sponsorship sales, marketing, broadcast presentation and fan‑engagement initiatives, aiming to professionalise the...
Olivia Miles Signs Multi-Year Deal With Unrivaled Ahead of Pro Debut
Olivia Miles, the former Texas Christian University star, has inked a multi‑year contract with the emerging women's basketball league Unrivaled, with her professional debut slated for the league’s third season next winter. Miles concluded her collegiate career averaging 19.6 points...
What World Cup Advertisers Can Learn From the Super Bowl and Olympics
The piece extracts advertising playbooks from the Super Bowl to guide brands entering the World Cup and Olympics. Testing of more than 600 Super Bowl spots shows that emotionally‑driven, purpose‑first creative outperforms pure media weight. Brands are urged to craft...
EXCLUSIVE: Through Our Partnerships with MI and KKR, We Are Placing the Brand at the Centre of Culture — Madhav...
Ai+ Smartphone has signed strategic partnership deals with two Indian Premier League powerhouses, Mumbai Indians and Kolkata Knight Riders, to embed its brand within Indian pop culture. CEO Madhur Sheth says the aim is to move beyond simple logo placement...
Sport1 Extends DTT Distribution in Germany Until 2030
German broadcaster Sport1 has renewed its distribution agreement with Media Broadcast, keeping its HD channel on the Freenet TV DVB‑T2 platform through December 31 2030. The extension guarantees Sport1 HD remains available via digital terrestrial television to subscription‑based viewers across Germany. It...
EQT Joins Bidding Race for Royal Challengers Bengaluru
Swedish private equity firm EQT has entered the auction for the Indian Premier League franchise Royal Challengers Bengaluru (RCB). The firm is competing with existing owners and other suitors, with the sale rumored to exceed $1.5 billion. EQT sees the sports‑entertainment...
Visa and HDFC Bank Unite to Deliver FIFA World Cup 2026 Access to Indian Fans
Visa and HDFC Bank have teamed up to launch a limited‑edition FIFA World Cup 2026 Visa Pixel credit card, targeting India’s digitally savvy consumers. The partnership also introduces a nationwide Spend & Win campaign that rewards everyday card usage with...
Diverging Paths: How Capital Markets Are Repricing Sports Technology Segments
Over the past five years sports technology has become core infrastructure, but public markets are now valuing its sub‑segments differently. The TSC SPIN 100 shows Technology & Digital Innovation delivering 215% total return and 96% year‑over‑year growth, while Data, Analytics &...
ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend
Live sports remains the only mass‑media format where audiences gather in real time, giving brands a rare chance at cultural relevance at scale. Ad buyers now expect sports to account for roughly 60% of their upfront media spend, up from...
Wizz Air Boosts Global Visibility Through World Athletics Ultimate Championship Deal
Wizz Air has been appointed the official airline partner for the inaugural World Athletics Ultimate Championship, scheduled for September 11‑13, 2026 in Budapest. The low‑cost carrier will handle travel logistics for athletes, officials and stakeholders, leveraging its network of over...
Hugo Boss Bets on Tennis With Australian Open Partnership
Hugo Boss has signed a multi‑year partnership to become the official apparel sponsor of the Australian Open, starting with the 2024 tournament. The deal brings the German label's branding to courtside signage, player wardrobes and a line of co‑created merchandise sold...
The Portland Fire Taps Lashify as Eyelash Sponsor Ahead of WNBA Return
The Portland Fire, set to rejoin the WNBA after a 24‑year hiatus, has secured its first beauty sponsor, Lashify, in a multiyear deal. Lashify will appear on the abdomen of all three Fire jersey editions and will host a "Lashify...
With the World Cup Around the Corner, Media Buyers Expect Streaming Prices to Soar
Marketers are rolling out World Cup campaigns, highlighted by Unilever’s Rexona ad starring top soccer stars, while media agencies brace for a steep rise in streaming ad prices. In the U.S., Fox and Telemundo have set minimum spends of $5 million...
Sources: Rivers Out After Three Years with Bucks
Doc Rivers is leaving the Milwaukee Bucks after three seasons, posting a 97‑103 record and two first‑round playoff exits. The franchise will honor his eight‑figure contract through the 2026‑27 season and is weighing an advisory position for him. Rivers took...
‘Doesn’t Have the Financial Resources’: Media Analyst Warns Nine About Keeping NRL Rights
Morningstar analyst Brian Han warned Nine Entertainment that its upcoming NRL rights renewal could strain finances as the current deal expires after the 2027 grand final. He highlighted Nine's shrinking market cap—down to roughly $1.6 billion from $4.96 billion in 2021—and a...
IndyCar’s Chip Ganassi Racing Goes Green With Green Sports Alliance
Chip Ganassi Racing announced its membership in the Green Sports Alliance (GSA) as part of Earth Month initiatives. The partnership gives the IndyCar team access to a network of sports organizations focused on sustainability, expanding its existing Green Operations &...
Seven Ramps up Glasgow 2026 Coverage with 800+ Hours Across Platforms
Seven Network is expanding its role as the official Australian media partner for the Glasgow 2026 Commonwealth Games, committing more than 800 hours of content across broadcast, streaming and audio platforms. The plan includes 150 hours of linear TV, over...
Inside the Masters: PGA Tour Plans, LIV Talks, and Media Moves
Rory McIlroy secured a back‑to‑back Masters victory, capping a dramatic final round at Augusta. PGA Tour CEO Brian Rolapp announced a June 23 press conference at the Travelers Championship to outline potential schedule reforms, though the most sweeping changes are expected...
How Much Do Caddies Make at the Masters?
The article breaks down how Masters caddies are paid, noting they typically earn 10% of a winner’s purse, 7% for a top‑10 finish, and 5% for simply making the cut, plus a weekly salary of $2,000‑$4,000 to cover travel and...
Singapore Airlines Brings FIFA World Cup 2026 Onboard with Live Match Coverage via KrisWorld Live TV
Singapore Airlines will broadcast every FIFA World Cup 2026 match live on its KrisWorld Live TV platform, letting passengers watch the tournament at cruising altitude. The service is available on the airline’s Boeing 787‑10, 737‑8, Airbus A350‑900 and Boeing 777‑300ER...
Who Wants the NFL? Netflix Have to Wait for More Games?
Netflix is seeking to double its NFL package from two to four games for the 2026 season, targeting a holiday matchup and an international game. The streamer currently pays about $150 million per season and could face a price tag of...
Is a Formula One Partnership Worth It?
A Formula One partnership demands a sizable investment, but it grants access to an estimated 800 million fans across Europe, the Americas, the Middle East, Australia and Asia. The article argues that true value comes from aligning the team’s high‑performance image with...
Ministry to Kick Off Broadcast Talks to Keep World Cup Hopes Alive
Malaysia's Youth and Sports Ministry announced it will convene talks with broadcasters and relevant agencies to secure live television rights for the 2026 FIFA World Cup. FIFA’s asking price was cut from US$50 million (RM198.5 million) to US$35 million (RM138.9 million), yet local broadcasters...
'Fewer Minutes but More Eyeballs' – ASO Race Director Defends Reduction in Women's Paris-Roubaix Broadcast and His 'Moron' Comments on...
ASO race director Thierry Gouvenou defended cutting the live broadcast of Paris‑Roubaix Femmes from three hours to a 90‑minute window, arguing the race will reach a larger audience by airing after the men’s event. He cited logistical constraints from local authorities...
Wings Sign Defensive Ace Smith to 3-Year Deal
Australian forward Alanna Smith signed a three‑year max contract with the Dallas Wings, joining a roster that recently re‑signed Arike Ogunbowale and Awak Kuier and added guard Jessica Shepard. Smith, the 2025 co‑Defensive Player of the Year, averaged 9.6 points,...
When Is The 2026 WNBA Draft? Full Breakdown Of The Event, Best Players
The WNBA will hold its 2026 Draft on Monday, April 13 at The Shed in New York City, broadcast live on ESPN at 7 p.m. ET. The Dallas Wings secured the first overall pick, followed by the Minnesota Lynx, Seattle Storm,...
Norsewear Upbeat Despite No Deal with New Zealand Rugby for Supporters’ Beanies
Norsewear, a Tararua‑based wool clothing brand, wrote an open letter to New Zealand Rugby urging the use of natural wool for All Blacks supporters’ beanies. NZR responded that existing licensing agreements prevented a new partnership, and discussions shifted to woolen socks, which...
Masters Increases Purse To Record $22.5M, Topping Other 3 Majors
The Masters announced a record $22.5 million total purse for 2026, the largest ever for any of golf’s four majors. The champion will collect a $4.5 million first‑place check, up $300,000 from last year’s winner’s share. This marks the fifth straight year...
What Entertainment Brands Can Learn From the WNBA
The WNBA has been crowned the fastest‑growing brand in the United States and will expand from 13 to 18 teams by 2030. Its success stems from a league‑first branding platform, “Welcome to the W,” that elevates the collective over any...
Netflix Signs on as Mumbai Indians’ Official Entertainment Partner for IPL
Netflix has become the official entertainment partner of the Mumbai Indians, launching a short‑form digital film that riffs on Rohit Sharma’s viral “Garden mein aaya hai kya?” meme. The parody, starring comedian Sunil Grover as a Rohit look‑alike, was designed...
Canada Soccer House Fan Hubs Headline Michelob ULTRA Partnership Ahead of FIFA World Cup 2026
Canada Soccer and Canadian Soccer Media & Entertainment have sealed a partnership with Michelob ULTRA, naming the beer brand the official sponsor of Canada Soccer. The deal will power Canada Soccer House fan hubs in Toronto, Vancouver and Halifax, offering match...
Fury: The Real Fight Is Not in the Ring or Ad Spend, but Brand Alignment
Tyson Fury’s comeback fight will stream on Netflix to 300 million viewers, turning the bout into a massive branding platform. Havas Media argues that success for advertisers now hinges on aligning with the live‑sport moment rather than chasing low CPM reach....
Sources: Griner Finalizing 7-Figure Deal to Join Sun
Brittney Griner is close to signing a seven‑figure contract with the Connecticut Sun, ESPN sources report. The 35‑year‑old 6‑foot‑9 center would return to her home state as the franchise prepares for a 2027 relocation to Houston. Griner, a ten‑time All‑Star...
DBS Bank Launches Integrated Campaign Featuring Farah Khan and Indian Badminton Players
DBS Bank India has launched an integrated brand campaign that pairs Bollywood filmmaker Farah Khan with five of the country’s elite badminton players, including Lakshya Sen and Satwiksairaj Rankireddy. The film positions trust, consistency and performance as shared values, using...
LA28 Organizers Promise There Will Be Other Chances to Get Affordable Tickets After Pricing Backlash
LA28 officials defended the ticketing rollout after fans complained about high prices and limited availability. They highlighted that 30% of the remaining inventory is under $200 and that roughly half of all tickets cost less than $200, while premium seats...
2026 NFL Offseason Buzz: Falcons Pick Up 5th-Year Option on Bijan Robinson
The Atlanta Falcons exercised the fifth‑year option on running back Bijan Robinson, keeping the No. 8 overall pick under contract through the 2026 season. Robinson has been a workhorse, logging 3,910 rushing yards, 25 touchdowns and 198 receptions for 1,738 yards...
Everything You Need to Know About WNBA Free Agency Moves So Far
The WNBA entered a new collective bargaining agreement that lifts salary caps, enabling historic contracts such as Jackie Young’s $1.19 million deal. Free‑agency activity has already reshaped the league, with Angel Reese traded to Atlanta and the Dream signing multiple core...
2026 NFL Free Agency Tracker: 49ers Add DB Jack Jones
The San Francisco 49ers have signed veteran cornerback Jack Jones to a one‑year contract as free agency heats up. Jones, a former starter with over 30 career starts, joins a secondary that lost depth after recent departures. The deal is...
Eagles Reportedly Acquire WR Dontayvion Wicks From Packers, Extend Him
The Philadelphia Eagles acquired wide receiver Dontayvion Wicks from the Green Bay Packers, sending a 2026 fifth‑round and a 2027 sixth‑round pick in return. Wicks agreed to a one‑year, $12.5 million extension that effectively keeps him with the Eagles for two...
Packers Trade Inconsistent Dontayvion Wicks To The Eagles
The Green Bay Packers traded wide receiver Dontayvion Wicks to the Philadelphia Eagles for a 2026 fifth‑round pick and a 2027 sixth‑round pick. The Eagles immediately signed Wicks to a one‑year, $12.5 million extension. Wicks finished the 2024 season with 30...
Typti U.S. Open Will Launch With $100K in Prize Money
Typti, a hybrid racket sport that mixes tennis, badminton and pickleball court dimensions, will stage its inaugural U.S. Open in California next month with a $100,000 prize purse. NFL Hall of Famer Terrell Owens and former tennis Grand Slam quarter‑finalist...
![[Audio] 'Urgent National Action to Save College Sports': Trump’s NIL Playbook — Highway to NIL Podcast](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://jdsupra-static.s3.amazonaws.com/profile-images/og.14355_0412.jpg)
[Audio] 'Urgent National Action to Save College Sports': Trump’s NIL Playbook — Highway to NIL Podcast
In a recent Highway to NIL podcast, Troutman Pepper Locke attorneys dissect President Donald Trump’s new executive order titled “Urgent National Action to Save College Sports.” The order calls for a unified national framework governing name, image, and likeness (NIL) deals,...
EXEC: Nike Makes Change at Innovation Chief, Suffers Another Stock Downgrade
Nike announced that chief innovation officer Tony Bignell will leave after less than a year, with VP and creative director Andy Caine slated to take over on April 12. The change marks the third innovation chief turnover in under three...