Sports Business Videos
Sports Business Videos
Sports Business Pulse
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
The Sports Business Radio interview spotlights Jeff Lienhart, president of Adidas Golf, as the brand prepares for the upcoming Masters. Lienhart outlines his role overseeing product development, commercial strategy, and go‑to‑market activation, emphasizing the integration of performance and lifestyle within the Adidas Golf portfolio. He notes three industry shifts: a crowded competitive landscape, the rapid rise of spikeless footwear, and a loosening of traditional dress codes that now welcome street‑style influences. Adidas responds with a segmented product line—Tour 360, Audi Zero, Code Chaos—and a rigorous athlete‑testing protocol that matches players to the right shoe or apparel category. Examples illustrate the approach: Ludvig Oberg debuted Originals on the Masters, sparking immediate sell‑through; Tier Hatton’s hoodie appearance drove a European sales surge; and the brand’s white‑glove service delivers customized gear on‑site during majors. Additionally, club‑logo pro‑shop merchandise has become a badge of honor, boosting brick‑and‑mortar traffic. The strategy positions Adidas Golf to capture both performance‑driven and culturally‑savvy consumers, leveraging early product planning, athlete collaborations, and omnichannel distribution. As golf participation expands post‑pandemic, the blend of fashion, technology, and personalized service could translate into stronger market share and higher ROI for the brand.
Emma Lovewell, a Peloton instructor, recounts how a simple email to Peloton’s CEO, John Foley, sparked a potential career breakthrough. After feeling lost in her professional path, she followed her partner’s advice, reached out directly, and received a reply within...
The Sports Business Radio podcast features Hall of Famer Cal Ripken Jr. announcing his formal entry into the Baltimore Orioles ownership group, a move that caps a lifelong bond with the franchise that began in his childhood. Ripken recounts growing up...
In a candid interview on Sports Business Radio, Washington Capitals owner Ted Leonsis detailed the strategic thinking behind Alex Ovechkin’s unprecedented 13‑year contract extension, effectively tying the franchise’s future to the star forward for the bulk of his career. Leonsis...
The episode began with Tottenham Hotspur’s abrupt termination of Igor Tudor after only 44 days, alongside the dismissal of Cardiff City’s £100 million compensation claim linked to the tragic Ameliano Salah air crash. Tudor’s dismissal, reportedly costing the club a six‑figure severance,...
The episode opened with the headline that Tottenham Hotspur have secured Italian tactician Roberto De Zerbi on a five‑year contract, positioning him as the club’s saviour in a relegation fight. The hosts also highlighted Italy’s shocking failure to qualify for the...
The AI Audio Forum hosted by SVG Europe focused on localising global broadcasts in light of the European Accessibility Act (EAA), which becomes enforceable in 2025. Panelists from Dolby, Syncwords, Signaps, MOI and other firms discussed how broadcasters must now...
The video challenges viewers to name the five most expensive Welsh footballers by transfer fee. It quickly confirms Gareth Bale as the priciest, noting his €101 million move to Real Madrid, and then proceeds to rank the remaining four spots. Brennan Johnson’s...
The latest episode of "Price of Football" tackles two intertwined issues: why English clubs rarely operate as multi‑sport entities and how the Premier League’s evolving financial regulations could reshape club economics. Host Kevin Day and economist Kieran Maguire explore the contrast...
The Winter Sports Forum 2026 featured NEP chief executive Martin Stewart unveiling the company’s new NEP Platform, a software‑based orchestration system designed to manage hybrid media infrastructures. The announcement coincides with NEP’s 40th anniversary and a packed slate of high‑profile...
The Winter Sports Forum 2026 in Oslo highlighted a growing trend: using the public internet for live‑sports remote production. Representatives from Appear and AIA explained how their infrastructure will support the upcoming event in northern Norway, with NEP handling centralized...
Aaron Judge sat down with NBA star Kevin Durant to discuss the emotional roller‑coaster of navigating free agency, ultimately confirming his choice to remain with the New York Yankees. The candid exchange highlighted how the prospect of testing the market...
The video attempts to rank the five most expensive Danish footballers by transfer fee, sparking a lively back‑and‑forth about names, amounts and recent moves. The conversation quickly settles on Rasmus Højlund as the clear leader, citing his €77 million switch to...
The episode opens with the headline that Liverpool have confirmed Mohamed Salah will leave the club in the summer of 2026, ending a nine‑year tenure that saw the Egyptian star become a global icon. The hosts explain that Liverpool’s contract...
The episode of "Price of Football" tackles a looming crisis: what happens if one of the so‑called "Bix Six" clubs—those already under financial strain—faces relegation or a points deduction. Host Kevin Day and economics professor Kieran Maguire unpack the ripple...
