Know What's Happening in Supply Chain

The Ultimate Revive-Al: Allison Lee with Jenny Fielding

In this episode, co‑founder and CEO Alison Lee walks through Revive’s evolution from a fitting‑room tech startup (originally called Hamster) to a full‑stack virtual tailoring, refurbishment, and resale platform that helps fashion brands cut returns, recover damaged inventory, and sell excess stock. Lee explains how the pandemic revealed a hidden demand for damage repair, prompting a pivot to B2B services that combine proprietary AI‑driven item‑level assessment with physical warehousing to decide which pieces can be refurbished and resold, often via fast‑growing live‑commerce channels. She also highlights the supply‑chain gap many brands face—lack of granular visibility and cost‑effective third‑party logistics—showing how Revive’s turnkey solution bridges tech and logistics to unlock value from otherwise discarded garments.