Today's Advertising Pulse
X’s ad revenue plummets to $2.3 bn, far below Twitter’s peak
X reported advertising revenue of $2.3 bn in 2023 and projects $1.7 bn for 2024 and $1.8 bn for 2025, a sharp decline from the $4.7 bn generated in Twitter’s final public year. Its share of the U.S. digital‑ad market slipped to roughly 1% in Q1 2026, down from a near‑10% peak in 2016, and former NBCUniversal sales chief Linda Yaccarino exited the CEO role in July 2025 after modest performance.
How Netflix Is Rewriting the Streaming Ad Playbook
Netflix’s advertising arm is shedding its experimental image, posting $12.25 billion in revenue—a 16.2% rise from the same quarter last year. The turnaround began in 2024 with sold‑out NFL ad slots and has accelerated through joint‑business‑planning deals that lock inventory for advertisers. Programmatic buying now accounts for half of non‑live ad revenue, while CPMs have dropped from $60 to the low $20s. The streamer is positioning itself to compete for premium live‑sports rights and possibly launch its own demand‑side platform.
As Holdcos Sour on The Trade Desk, Stagwell Goes All In
Stagwell announced a partnership with The Trade Desk to embed its Koa AI‑agent software into the agency network’s ad‑tech stack, targeting faster, more strategic media buying. The collaboration will use Open Agentic Kit and OpenPath inventory, emphasizing transparency and open‑web...
Brands Like Nestlé, Haleon, and Molson Coors Wrestle With Broken Measurement
At the Possible conference, marketers from Nestlé, Haleon and Molson Coors voiced frustration over broken measurement of ad spend. They highlighted long‑standing challenges in quantifying incrementality, even as AI speeds data extraction. CTV buying complexities and algorithmic inventory bias further...
How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @Sejournal, @Hethr_campbell
Marketers at agencies and in‑house B2B teams identified three common webinar frustrations: high effort, low qualified leads, and unclear ROI. To address these gaps, they outlined a repeatable five‑phase system—targeted topic selection, streamlined setup, qualifying content, live‑hour engagement, and data‑driven...
Safal Repositions Coconut Water as Everyday Drink in New Ad with Tara Sutaria
Safal, the horticulture arm of Mother Dairy, has unveiled a new digital campaign featuring Bollywood actress Tara Sutaria to reposition its packaged coconut water as an everyday refreshment. The #TheSafalWayToRecharge ad showcases the drink as a quick, natural, guilt‑free option for...
Microsoft Launches AI Max, Embedding Ads Directly in Copilot Answers
Microsoft Advertising unveiled AI Max for Search at its Spring Summit, a tool that inserts product callouts into Copilot answers. Early pilots report a 5% lift in click‑through rates, signaling a shift from keyword‑based to conversational ad targeting.
Teads and LG Ad Solutions Expand CTV Partnership Across APAC and Europe
Teads and LG Ad Solutions have renewed and broadened their connected‑TV partnership, making Teads the exclusive gateway to LG HomeScreen inventory in nine APAC markets and adding Italy, Greece and Cyprus in Europe. The deal gives advertisers a single‑buy platform...
More Time on Feed Drives Ad Revenue
The apps do whatever maxxes time on site => ad exposure => $$$ The reason the feed / for you exists is because people spend more time on IG with that feature than without it, which makes Meta more $. It's...
Sleepmaker Launches New Integrated Campaign ‘Change Your Mattress, Change Your Sleep’ via Dig
SleepMaker’s Performance mattress range has launched an integrated campaign titled “Change Your Mattress, Change Your Sleep,” created by Dig in partnership with media agency Kaimera. The campaign spotlights the brand’s patent‑pending Smart Suspension Technology, which promises cooler nights and reduced...
The Trade Desk Teams with DramaBox to Bring Short‑Form Drama to Programmatic Ads
The Trade Desk announced a partnership that makes it the first demand‑side platform to sell inventory on DramaBox, the leading short‑form drama app. The deal gives advertisers programmatic access to a market projected to generate $3 billion in 2025 and reach...
One Prompt, Full Campaign Visuals for Email Marketers
GPT Images 2.0 is actually insane for email marketers right now. One prompt gets you the full deliverable: premium product shots, email heroes, real lifestyle scenes, and matching social creatives. All cohesive and on-brand. You still tweak the copy, add alt text,...
Stagwell, FreeWheel Unveil Unified TV Ad Platform for CTV, Linear & Sports
Stagwell announced a partnership with Comcast‑owned FreeWheel to launch a unified TV advertising infrastructure that spans connected TV, linear broadcast and live sports. The integration gives Stagwell agencies direct access to FreeWheel’s premium video supply, aiming to lower ad‑tech fees,...
Dinshaw’s Draws on Kambli’s Journey for ‘Dildaari'—But How Far Is Too Far?
Dinshaw’s launched the “Dildaari” campaign featuring former cricketer Vinod Kambli, promoting a new cone with three times more chocolate at the tip (24 g vs 7 g). The emotionally‑charged ads link Kambli’s personal comeback to the brand’s “a little extra” message, sparking...
TRP Blackout During Election Season: How Advertisers Are Navigating without Ratings
India's Ministry of Information and Broadcasting extended the Broadcast Audience Research Council's directive to withhold television rating points (TRPs) for news channels until the end of May, covering the entire state‑election season. The blackout, originally imposed in March over concerns...
How Gemini Helped Gordon Ramsay Support Tilly’s London Marathon Prep
Google launched a three‑film campaign featuring chef Gordon Ramsay and his daughter Tilly to showcase Gemini’s role in everyday tasks, from marathon training analytics to designing a race cheer poster and advising on ice‑bath recovery. The ads frame the AI...
Ginny Marvin on AI in Search, PPC Trends, and Google Ads Evolution
Former print marketer Ginny Marvin pivoted to digital, rising from entry‑level roles to become Google’s Ads Liaison. She reflects on how paid search eclipsed SEO in speed, how Google’s relentless product iteration outpaced rivals, and how AI—long embedded in Ads—has...
Upfront 2026–27: Who Has Pricing Power in a Commodity Market?
The Myers Report warns that the 2026‑27 Upfront will reward firms that can demonstrate measurable outcomes, integrate technology stacks, and lower buyer uncertainty. Traditional levers such as inventory volume, reach, and content alone will be repriced as the market shifts...
Searchlight's Thriller 'The Menu' Launches in Philippine Theaters
Searchlight Pictures' dark comedy horror 'The Menu' is now playing in cinemas across the Philippines. The film, directed by Mark Mylod and starring Anya Taylor‑Joy, Nicholas Hoult and Ralph Fiennes, arrives with a localized social‑media push and marks the latest...
DAIVID and ADIN.AI Team Up to Embed AI Creative Insights in Marketing Platforms
DAIVID has partnered with ADIN.AI to embed its AI‑driven creative effectiveness models directly into ADIN.AI’s enterprise marketing operating system. The integration lets advertisers forecast emotional and business impact of ads in seconds, enabling real‑time budget shifts and higher ROI.
Overwolf Ads Launches Gamer Grid
Overwolf Ads unveiled Gamer Grid, a deterministic audience data product that combines PC gameplay behavior, hardware signals, and content consumption to identify high‑value gamers. The platform reaches over 113 million monthly gamers and offers segments refreshed in real time, enabling advertisers...
An Interview with Jillian Wheeler
Jillian Wheeler, a former creative director at CASETiFY and Sweetgreen, discusses her shift to freelance work in the latest "Conversations Behind The Campaign" interview. She shares how her business‑school marketing background informs her creative direction and brand strategy. Wheeler emphasizes...
AI Cuts Client Mockup Time From Hours to Minutes
You can use AI to make landing clients way easier. If you sell or offer email marketing, when you send a cold email, end it with a specific question. Something like "Want to see how we'd redesign your welcome series?" works....
Realize Gains PayPal Data, Boosting Ad Targeting
Exciting.... @PayPal and @taboola ... Our performance advertising platform, Realize, is taking another large step forward, thanks to our partnership with PayPal. As we know, unless you have unique data Claude cannot get. And unless you have unique supply Claude...
Pete Bowen Talks About Why Google Ads Is Not Just About Clicks
Google Ads specialist Pete Bowen warns that PPC success hinges on more than clicks. He recounts a costly currency‑setting error that blew a South African client’s budget tenfold, underscoring the need for basic checklist controls. Bowen also describes “system decay,”...
S&P: Local TV to Earn $4 Billion in Political Ad Spending in 2026
Local television broadcasters are set to capture more than $4 billion in political advertising in 2026, representing 16.3% of total broadcast revenue – a record for a non‑presidential election year. The surge is driven by a crowded slate of gubernatorial, Senate...
Nielsen Adds Podcast Planning Data Through Triton Digital
Nielsen announced a partnership with Triton Digital to embed Triton’s Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) cross‑media planning tool. The integration streams Triton’s download‑level podcast data across every show, network and subnetwork, giving advertisers a unified view...
AI Is Driving Customer Acquisition Costs Through the Roof. Here’s How to Get Around It.
AI-powered search overviews are intercepting traffic, causing customer acquisition costs (CAC) to climb sharply. Advertisers now see fewer direct clicks from PPC spend because users are routed through AI summaries that often feature competitors. Companies like Roof Maxx are countering...
Spot TV Kings: Pharma Brands and an Accident Attorney
The latest Spot Ten TV report from Media Monitors shows Morgan & Morgan continues to lead spot television advertising, outpacing Progressive and Liberty Mutual. Pharma brands Caplyta, Rinvoq and Skyrizi also feature prominently, underscoring the category’s strength on TV. Spot...
AI Transforms One Product Into a Complete Campaign
Most people use AI to make one nice image. That’s cool. But the better use case is turning one product into a full campaign system. I gave ChatGPT a fictional coffee brand and had it build: Product shot Cafe placement Social ad Email hero Same product. Same brand. Same vibe. That’s...
Meta Prioritizes Speed Over Quality in AI Content
Meta is now about producing as much AI sloppy creative as humanly possible. Quality? Not so much The art of marketing on Meta in 2026 is who can be quicker at making the crappiest versions of, well, anything.
Roku Launches New Roku Curate Solution for Connected TV Ad Buyers
Roku introduced Roku Curate, a new solution that bundles high‑value audience data with premium connected‑TV inventory into ready‑to‑buy packages. The offering merges Roku’s proprietary engagement insights with third‑party purchase data, allowing advertisers to activate and measure campaigns through existing buying...
Is OpenAI’s Ad Model Doomed? Taboola CEO Weighs In
Is OpenAI's advertising model doomed to fail from the start? @AdamSingolda, Founder & CEO of @taboola, joins Dan Nathan on the latest RiskReversal Podcast 🎙️ https://t.co/ToyQL2Wm9e
Q1 Brand Spend, iROAS, MER & Margin Bench
Where did brands spend their money in Q1? What was the iROAS of every channel and tactic? What about the median MER and contribution margin? Let me show you: https://t.co/U4MpMckToD
Turgo Launches V2 Autonomous Marketing Platform, Slashing Campaign Setup to Minutes
Turgo unveiled its V2 Autonomous Marketing Platform, a self‑serve AI engine that runs multi‑channel campaigns from strategy to execution in four minutes. The launch, paired with an Outbound Accelerator program, follows a two‑month period in which the company doubled its...
Half of Meta's $54B APAC Ad Revenue From China
Note that Meta generated $54BN from APAC *advertisers* in 2025, with estimates that Chinese advertisers accounted for roughly half of that. https://t.co/ey2WOGf5WR
Google design.md Speeds Creation, Boosts Conversions
Using Google's design.md standard will help you crank out ads, landing pages, carousels, lead magnets, etc. way faster. Build your artifacts out and then ship them yourself. Faster iterations = more conversions.
Paramount in Canada and Blue Ant’s Media Pulse Expand Partnership
Paramount Canada has expanded its relationship with Blue Ant’s Media Pulse, appointing the firm as the exclusive direct sales and programmatic partner for both Paramount+ and Pluto TV inventory. The agreement gives Canadian advertisers streamlined access to premium CTV ad...
Mayra Contreras Returns as TEADS Mexico GM to Accelerate Omnichannel Growth
TEADS has reappointed Mayra Contreras as General Manager of its Mexico operation, tasking her with launching a new CTV offering and deepening the company's omnichannel footprint. Contreras, who previously grew the team by 110%, brings decades of tech‑media experience to...
Taboola Unveils Realize+ with Claude AI Skills to Automate Open‑Web Advertising
Taboola introduced Realize+, an agentic AI system that integrates Claude Skills to automate campaign decisions and creative generation across its open‑web network. The platform’s Budget Allocator can reallocate spend in real time, aiming to boost conversion rates and reduce manual...
Diaceutics, Experian Partner to Push Diagnostic Data Into Pharma Ad Targeting
Diaceutics and Experian have teamed up to embed AI‑driven diagnostic audiences into Experian Marketing Services, letting pharma marketers tap real‑time clinical data within their existing media‑buying platforms. The integration delivers daily‑updated lab and biomarker signals, enabling clinicians to be reached...
Musk Appeals Dismissal Of Ad Boycott Suit Against WFA, Others
Elon Musk's X Corp. is appealing a federal judge's dismissal of its antitrust lawsuit accusing the World Federation of Advertisers (WFA) and ten major brands of orchestrating an ad‑boycott that allegedly cost X billions in revenue. The suit, filed in...
Stingray Hires Google’s Colin Francis to Serve as Programmatic Sales Specialist
Stingray announced the appointment of Colin Francis, a former Google programmatic sales leader, as its Programmatic Sales Specialist within the Stingray Advertising division. Francis will spearhead the monetization of Stingray’s multi‑platform advertising bundle—spanning connected TV, digital audio and retail media—across...
PayPal Ads ID Launches To Match Online Users With Likely Sales
PayPal announced PayPal Ads ID, a new advertising service that matches online users with likely purchasers using verified commerce relationships from PayPal and Venmo. The platform leverages data from more than 25 billion transactions across 400 million users to create a commerce‑grade...
Cracking the Creativity Code: How to Win at The Art of Outdoor®
Ocean Outdoor UK’s marketing director outlines how premium digital out‑of‑home (DOOH) transforms brand storytelling through immersive formats like DeepScreen® and Ocean Creator. The piece highlights measurable successes—40 plays per hour on interactive billboards and a 21% lift on social for...
Employee Ownership, Transparency, and AI Reshape Media Strategy
Scott Ensign, Chief Strategy Officer at @ButlerTill, joins AdTechGod to share how employee ownership, transparency, and AI-driven innovation are reshaping media strategy and building real trust with clients. https://t.co/ybCRoI1mJY
Mom Guilt, Husband Playbooks -- And A $38B Holiday
Mother’s Day spending is set to hit a record $38 billion, up from $34.1 billion last year, with the average consumer planning to spend $284.25. Jewelry tops the gift categories, projected at $7.5 billion, while flowers are expected to generate $3.2 billion. Kay Jewelers...
Design Experts Discuss Evolving Digital Marketing Trends
Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> https://t.co/ys1p7m2vNo https://t.co/3ReowBgBk2
Google AI Clicks Surge Amid Spam Report Changes
It's New 4/27 - Google AI Overview clicks increasing reports @gregfinn, Spam Reports changes again (are you confused) @TheMarketingAnu on the Google Ads Demand Gen delays @mordyoberstein loves fewer clicks from Bing and and do you like the Google Ads...
Audion Raises $15m for US Expansion & Global Scaling of AI-Based ‘Performance Audio’ Tool
Audion announced a $15 million Series B round led by Elevation Capital, Founders Future and Bpifrance to fund its U.S. launch and accelerate its Audion AI platform. The AI‑driven tool automates audience targeting, creative generation and continuous optimisation for audio ads, positioning audio...
Mobile Measurement Providers Explained: An Attribution Guide for Mobile Marketers
Mobile measurement partners (MMPs) provide a unified, privacy‑first attribution layer that links every marketing touchpoint to app installs and in‑app events. They blend deterministic device‑ID matching with probabilistic modeling to maintain accuracy despite Apple’s SKAdNetwork and GDPR constraints. Integrated fraud...