Know What's Happening in CMO Pulse
Know What's Happening in CMO Pulse
Five9 announced the hiring of Jay Lee as its new chief marketing and growth officer. Lee will integrate marketing, analytics and revenue operations to speed AI‑powered customer‑experience initiatives. The move signals Five9’s push to tighten go‑to‑market execution across its 3,000+ customers and 1,400+ partners.
Coachella 2026 attracted more than 125,000 daily attendees as luxury brands such as Ciroc, Dorsia, Guess and Rivian invested tens of millions in immersive pop‑ups, VIP suites and high‑priced dining. The festival’s blend of music, art and digital livestreams is...
Douglas Salinas Webster and Joshua Dichiaccio announced a new CMO‑to‑Growth‑Partner model that reframes the chief marketing officer role as a strategic growth partnership. The shift emphasizes data‑driven strategy, community focus, and alignment with overall business objectives, signaling a broader industry...
Hostinger has introduced Hostinger Agents, a subscription service that bundles seven AI‑driven specialists for $6.99 a month. The suite promises to cut small‑business consulting costs by delivering strategy, SEO, marketing, legal and sales support on demand.
Harley‑Davidson unveiled its RIDE brand platform on April 9, a full marketing reset that spotlights the "fun and joy" of motorcycling. The shift, driven by new CEO Artie Starrs, seeks to shed the brand’s older, darker image and draw a...
Pete Hines, Bethesda’s longtime vice‑president of marketing and public relations, departed the studio in 2023 after Microsoft’s 2020 acquisition. He said he stayed because the company needed him, but grew powerless to protect its efficient development culture as Microsoft restructured...
Ya Dough'n Pizza, founded by Garett Goodman, turned a COVID‑era backyard pop‑up that sold 25 pizzas a week into a four‑location brand. The company relies on weekly pre‑orders and a tight menu to test demand, and it now targets six...
Executive Creative Director Sue Higgs has departed mFuse, the London‑based advertising agency. Higgs, who joined the firm in 2019, was responsible for overseeing integrated campaigns and driving creative strategy across key client accounts. The agency announced her exit without detailing...
An AI‑first fractional chief marketing officer (CMO) embeds artificial‑intelligence tools across a B2B SaaS firm’s marketing stack, shifting decision‑making from gut‑feel to data‑driven insight. The first change is continuous customer data collection and AI‑powered analysis that reallocates spend from low‑performing...
Lionsgate promoted Laurel Pecchia to senior vice president of corporate communications, elevating a leader with experience at William Morris Endeavor, CBS Films and Lionsgate itself. Pecchia will direct media‑relations, executive and employee messaging, and board and earnings‑call preparation. In parallel, Anonymous Content...
It’s a 10 Haircare, founded by Carolyn Aronson in 2006, is celebrating its 20th anniversary with $500 million in annual retail sales. The brand has appointed Khloé Kardashian as its first global ambassador and is launching a full packaging redesign that will...
A wave of marketing leadership changes swept the industry this week. OpenAI’s chief marketing officer Kate Rouch stepped down to focus on health, while Babylist hired veteran Jill Cress as its first CMO after a 45% revenue surge to $750 million. Other...
FastCasual.com’s publisher Cherryh Cansler announced the 2026 Restaurant Marketing Top 30 Movers & Shakers, to be honored at a Boston workshop June 2‑3. The honorees span chains from Wing Shack to Velvet Taco and showcase how data‑driven loyalty engines, AI‑powered insights, and...
Stagwell has hired Nicole Souza, former chief marketing officer of Publicis Groupe’s creative division, as chief growth officer for North America. The appointment follows a 25% rise in new business last year, which added marquee brands such as Starbucks, PepsiCo...
Uncommon has bolstered its leadership team by appointing Robyn D’Arcy as head of data and Steph Morrow as head of cultural strategy. Both new executives will report directly to Chief Strategy Officer Tobey Duncan and co‑founder Lucy Jameson. D’Arcy brings...
