CMO Pulse News and Headlines
CMO Pulse News and Headlines
Cars24, India’s leading auto‑tech platform, has launched a brand campaign with agency Talented that introduces two industry‑first guarantees for used‑car buyers – a Lifetime Warranty and a 30‑day Return Policy. The campaign features CEO Himanshu Ratnoo presenting “family promises” in a series of films directed by Shivang Monga. Cars24 says the policies stem from stricter sourcing, inspection and preparation standards, ensuring only cars it would buy for itself reach customers. The move aims to convert trust from emotional branding to concrete consumer protection.
Media33 announced the appointment of Pete Butler, former Managing Director of Spark Foundry, as its new Managing Partner effective 1 March 2026. Butler will collaborate with the executive team to drive the agency’s next growth phase, enhance client partnerships, and boost strategic and...
American Eagle has rolled out its ‘Great Jeans for Everyone’ campaign in India, featuring Bollywood newcomers Ananya Panday and Lakshya as global ambassadors. The initiative, crafted by Vayner Media, spotlights the brand’s heritage of comfortable, lived‑in denim tailored to Indian...
Melbourne’s Clemenger BBDO is searching for a new chief creative officer after Psembi Kinstan accepted a role at 72andSunny in the Netherlands. Kinstan, who rose to CCO following DDB’s merger into Clemenger BBDO, was lauded by co‑CEO Mike Napolitano as...
Warner Bros. Discovery’s Global Consumer Products unit has partnered with Sport Star Academy to embed the Looney Tunes franchise into Australian grassroots soccer and basketball holiday camps. The program, aimed at children aged four to twelve, will launch across five...
The Marketing‑Interactive team is launching Expand 2026, a one‑day, invitation‑only forum in Sydney on July 29 aimed at senior Australian brand leaders. The event will explore how growth is increasingly driven by Asia‑Pacific trends such as social commerce, super‑apps, and creator‑led retail....
The article debunks the common belief that leaders simply need more hours, arguing that the real shortage is a lack of systems to protect existing time. It stresses that without structured processes, executives become bottlenecks, reacting rather than strategizing. High‑intent...
Seedtag and IRIS.TV have partnered to bring privacy‑first, neuro‑contextual AI targeting to Connected TV by integrating IRIS.TV’s program‑level content signals into Seedtag’s Liz engine. The collaboration enhances contextual precision at the program and scene level, allowing media buyers to set...
Wakefern Food Corp., the nation’s largest retailer‑owned grocery cooperative, is replacing its legacy point‑of‑sale‑driven loyalty system with Eagle Eye’s AI‑powered platform. The new solution, slated for a mid‑2026 rollout, will process loyalty data faster and allow each of Wakefern’s 400...
Generative AI is now a strategic priority, with 90% of surveyed leaders citing productivity and efficiency as primary motivators. A new Institute for Public Relations study shows communicators act as translators between IT and the broader workforce, often becoming early...
PepsiCo used its Super Bowl 60 advertising slate to spotlight three growth engines—Pepsi Zero Sugar, Lay’s and the newly‑acquired prebiotic soda Poppi—while also delivering off‑screen experiences like a Doritos food truck and Tostitos cantina. The campaign helped Zero Sugar post over...
Kimberly‑Clark has transferred the Andrex account from FCB London, which secured the business in 2019, to global agency McCann. The move marks a strategic shift as the consumer‑goods giant looks for fresh creative leadership. McCann will now manage Andrex’s advertising,...
Function Health, a telehealth platform with half‑million users, unveiled a limited‑edition Erewhon smoothie to spotlight widespread nutritional deficiencies revealed by its lab tests. The company reports that 65% of members have elevated insulin, 54% show high ApoB, and 70% are...
On Tuesday, Feb. 17, 2026, Krispy Kreme is handing out free Original Glazed donuts to customers who visit participating stores. To claim the treat, shoppers must wear Mardi Gras beads, aligning the promotion with Fat Tuesday traditions. The giveaway is...
Mobupps CEO Yaron Tomchin says omnichannel planning has evolved into a living, AI‑driven system. He highlights fragmentation across mobile, web, CTV and emerging formats, and the need to shift from channel‑centric to outcome‑centric management. New ad‑tech advances enable near‑real‑time feedback...
X has struck an exclusive deal with Real Madrid to launch “Real talks,” a 10‑episode, player‑driven X Original series. The episodes will roll out throughout the 2025/26 season, aligning with the club’s key fixtures and allowing fans to submit questions...
Bentley Motors announced Angus Fitton, formerly Porsche’s VP of PR, as its new chief communications officer effective March 16, overseeing global product, corporate and internal communications. At the same time, fintech firm Sunbit appointed Shachar Scott, ex‑Meta Reality Labs marketing leader,...
ByteDance announced tighter safeguards for its AI video generator Seedance after Disney served a cease‑and‑desist alleging unauthorized use of Marvel and Star Wars characters. The move follows a surge of hyper‑realistic clips that raised copyright concerns across Hollywood. Meanwhile, the...
Snap Inc. released its Ramadan 2026 consumer insights, highlighting that the holy month will fall in winter for the first time in the Middle East, altering fasting hours and spending patterns. The report shows 40% of GCC Snapchat users plan Ramadan...
Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative...
AXIS Consulting unveiled a five‑component operating model to help mid‑market and enterprise firms scale AI, automation, and CRM initiatives beyond isolated pilots. The framework aligns use‑case selection, data governance, process‑first design, embedded change management, and continuous measurement to create repeatable,...
Rain the Growth partnered with Spectrum Reach to leverage show‑level metadata for CTV placements during March Madness, delivering the agency’s highest response rate of the quarter. Using Nielsen Gracenote’s TMS IDs, the partnership identified exact game, recap and related content...
Quince hired Dakota Kate Isaacs as its first head of brand strategy and narrative, tasking her with global positioning and storytelling to deepen consumer connections. The San Francisco‑based DTC retailer has doubled sales to over $700 million, yet still battles a dupe‑maker...
Beauty brands are increasingly partnering with soda companies, leveraging the drinks' cultural cachet to launch limited‑edition collections and co‑branded experiences. The trend reflects a broader shift toward experiential marketing aimed at younger, social‑media‑savvy consumers. At the same time, Rare Beauty...
Football Australia, in partnership with Ogilvy, has launched a new campaign featuring the iconic "Til it’s Done" slogan to rally support for the CommBank Matildas ahead of the 2026 AFC Women’s Asian Cup. The film pairs the unofficial national anthem...
Nike has unveiled All Conditions World, a WebGL‑based interactive platform that brings its All Conditions Gear (ACG) line to life. The digital world showcases real trail routes curated by elite athletes such as Cesare Maestri and Nienke Brinkman, complete with...
Hourglass has launched its first direct‑to‑consumer website, hourglasscosmetics.com.au, targeting Australia and New Zealand. The rollout includes free standard shipping for the first month, a 10% welcome discount, and complimentary gifts for orders over $120 and $150. The DTC channel runs alongside...
Jane Callister, a 30‑year advertising veteran, has joined Impala Talent as a senior recruitment partner. Her career spans top agencies such as Publicis UK, JWT, DDB, TBWA, and M&C Saatchi, giving her deep operational insight. Callister will apply this expertise...
The 2026 SBS Media Sustainability Challenge invites brands and agencies to compete for $500,000 in free advertising inventory. Applications close at 5 pm AEDT on March 6, and entrants must submit a 30‑second TV script plus a 500‑word rationale. The competition focuses...
Drive has launched a multi‑million‑dollar "Drive‑thru" campaign during Nine’s broadcast of the 2026 Olympic Winter Games, positioning car buying as simple as ordering food at a drive‑thru. Created by the Not Bad Pretty Good studio, the ads use a relatable...
Bajaj Broking rolled out the "Seedhi Simple Investing" campaign during the T20 World Cup, positioning its platform as an easy‑to‑use solution for Indian investors. The ads use everyday confusion—like unclear washroom signs or lift buttons—to illustrate how the Bajaj app...
Beforepay is inserting branded fortune cookies into Melbourne restaurants to celebrate the Lunar New Year and the Year of the Fire Horse. Each cookie carries a supportive message and a QR code that directs diners to a dedicated landing page...
Ogilvy Malaysia partnered with home fragrance brand Scentify to launch a Chinese New Year drama series on Xiaohongshu called “Fabric Scented, Fortune Granted.” The episodic social drama promotes Scentify’s new Golden Breeze scent as the “lucky scent of the year,”...
XL and advertising agency SALVO unveiled a Ramadan‑themed film in Indonesia to showcase XL’s Ultra 5G+ service. The commercial follows a young woman returning home for the holy month whose urgent work request is resolved in seconds thanks to ultra‑fast, reliable...
Big 4 Holiday Parks has launched its most ambitious campaign in 46 years, offering a selected couple or family a year‑long roadtrip across its network of over 300 parks. The winners will receive a Ford Ranger and a Crusader caravan,...
Retailers face a rare calendar convergence as Ramadan and Lunar New Year begin almost simultaneously in February 2024. Luxury and beauty brands are launching limited‑edition products and pop‑up events, but many consumers criticize superficial zodiac imagery and token gestures. Experts...
The Commercial Radio Australia (CRA) has created a new Head of Commercial Strategy role and hired Nine’s Director of Growth and Retention, Helena O’Dowd, to fill it. O’Dowd will steer industry‑wide initiatives under CRA’s 2030 Strategic Plan, aiming to expand...
Revolution360 announced it will exclusively represent Wrappr’s out‑of‑home inventory, merging the vehicle‑wrapped advertising platform with its own static street‑level sites. The combined network claims over 98% monthly metro reach across Australia, delivering both street‑level signage and city‑wide mobile coverage. Advertisers...
Havas Red has named Erin Sing as Executive Director of its Melbourne office, adding to a year of strong local wins and the launch of a new Havas Village. Sing arrives with more than 16 years of in‑house and agency experience,...
Digitas Australia announced Miriam Healy as its new chief technology officer. Healy, who joins from a previous engineering director role, brings more than 25 years of experience delivering large‑scale digital products for household brands. In her CTO role she will...
Take‑Two Interactive CEO Strauss Zelnick confirmed that Grand Theft Auto 6 remains on schedule for a November 19, 2026 launch, with a summer‑time marketing push designed to convert existing awareness into genuine consumer energy. He emphasized that the campaign must feel authentic, showcasing...
PepsiCo India is rolling out a refreshed brand identity for Lay’s in the country, anchored by a new “Lay’s ke liye kuchh bhi” campaign fronted by Bollywood star Ranbir Kapoor. The redesign emphasizes the farm‑to‑bag journey, featuring on‑pack cues like...
Rapido, India’s leading mobility platform, has unveiled a new word‑mark logo, shedding its original bike‑centric icon to reflect a broader service suite. The rebrand comes as the company processes over five million rides daily across more than 400 cities, now...
Elfried Samba, co‑founder and CEO of community‑centric agency Butterfly Effect, will headline B2BMX 2026 with a keynote titled “Building a Sexy Brand in an Unsexy Industry.” Drawing on his success scaling Gymshark’s 20 million‑member community and partnerships with Netflix, Bumble, McDonald’s...
Asda has appointed Tom Hampson, former B&Q marketing director, as vice‑president of marketing for both the supermarket and its George clothing brand. He succeeds Adam Zavalis and will report to chief customer officer Rachel Eyre, starting in June. Hampson brings...
Henri‑Lloyd has created a chief marketing officer role and hired Tom McMullen, a former Rapha CMO, to fill it. McMullen brings nearly a decade of experience at the premium cycling brand and a stint as brand director at Montane, plus...
Cadbury 5 Star has teamed up with Cricket Scotland to celebrate the team’s unexpected qualification for the 2026 ICC Men’s T20 World Cup. The partnership riffs on Cadbury’s long‑running “Eat 5 Star, Do Nothing” slogan, positioning Scotland’s “do nothing” route into the tournament as a...
Media mix modeling (MMM) excels for consumer brands with high transaction volume, stable offers, short purchase cycles, and direct paths, but B2B marketers often encounter wide uncertainty intervals and volatile recommendations. The core issue is statistical: B2B deals are few,...
Dallas‑based agency Lerma has appointed Omar Quiñones as its first Chief Strategy Officer, completing a recent C‑suite expansion. Quiñones joins from Messianu/Edelman/Lerma, where he held the same role, and brings senior strategy experience from Anomaly, CP+B, and YETI. The hire...
Asian Paints, in partnership with creative agency Kinnect, launched the "Rang De India" cricket anthem to celebrate India’s passion for the sport. The high‑energy track, composed by Sameer Uddin and voiced by Sunidhi Chauhan and Vishal Dadlani, is part of Asian Paints’ role as the...
