CMO Pulse News and Headlines
CMO Pulse News and Headlines
The Singapore Tourism Board (STB) has appointed Edelman as its public‑relations agency for a two‑year and two‑month term, with an option to extend for three additional years. The partnership aims to support STB’s Tourism 2040 roadmap by enhancing storytelling, media relations, digital amplification, and measurement of communications effectiveness. Edelman will handle core always‑on PR activities, crisis counsel, and earned‑led campaigns across leisure, business travel, and MICE sectors. The mandate underscores STB’s focus on strategic, earned‑media engagement to elevate Singapore’s global destination profile.
Narrative Communications announced the launch of a new Sydney office, marking its first expansion beyond Melbourne. The office will be led by Sophie Mullen, a communications veteran with over eight years of experience in corporate, reputation and crisis management. The...
Maybank Malaysia joined forces with creative agency Alchemy79 and the Directors Think Tank, led by filmmaker Sling Ng, to launch the Chinese New Year 2026 film *Blessings All Around*. The cinematic piece reframes traditional CNY wishes by spotlighting love, connection and...
Independent agency Fuller has launched the "Voting: It’s A Good Thing" campaign ahead of South Australia’s state election on March 21. The initiative, built on a rigorous behaviour‑change framework developed with Behaviour ID’s Mat Crompton, reframes voting as a series...
Intrepid Travel has launched the Golden Gap Year campaign aimed at Australians aged 55 and over, offering a competition for a 12‑month, tailor‑made travel experience valued up to $100,000 plus $25,000 for flights. The initiative is built on research showing...
Good Drinks Australia has unveiled a Valentine’s Day campaign for Magners Irish Cider called “Love at First Cider.” The campaign features a series of playful illustrations that incorporate the gold foil from Magners’ iconic brown pint bottle, forming elements like...
WPP Media has named Kevin Kivi as managing director of its South Australian operations, bringing 25 years of global advertising and media experience. Kivi previously led Horizon Media Canada, driving a 92% revenue increase and earning Best Place to Work...
Westpac NZ, together with Saatchi & Saatchi NZ and Spark Foundry NZ, launched the immersive “Laneway Loot” experience at Laneway Festival 2026. The activation featured limited‑edition street posters that were ripped down and claimed within 24 hours, and a Westpac‑branded...
Snapchat has launched the next phase of its “Say it in a Snap” campaign across Australia, targeting university‑aged Gen Z with a mix of out‑of‑home billboards, digital video and brand‑integrated Snaps. The rollout highlights how students use the platform to...
Tenaga Nasional Berhad (TNB) launched its 2026 Chinese New Year film “Roaring Blessings,” produced by Chariot Agency and directed by Quek Shio Chuan. The short film uses a lion‑dance troupe storyline, following disciplined leader Ming and a physically limited boy Kenny, to...
Omnicom Media’s OMD New Zealand announced Blair Alexander as its new CEO, effective 2 March, reporting to OM NZ chief Nikki Grafton. Alexander brings more than two decades of agency leadership, most recently steering IPG’s three New Zealand media brands—FCB Media, UM and...
Hero MotoCorp teamed with FCB Interface India to launch a futuristic Glamour X campaign that tells a robotic love story, emphasizing the bike’s sleek design and advanced features such as cruise control. The ad runs across television and digital channels, timed...
Campaign Brief’s 2026 CB Hot List has unveiled the agencies ranking 11 to 20, selected from more than 200 Australian and New Zealand firms. The list spotlights agencies whose 2025 work earned the Seen+Noted distinction for creativity and effectiveness. This mid‑tier...
Australian Financial Review (AFR) has unveiled a new brand campaign titled “It’s Not For Everyone,” created with advertising agency Howatson+Company. The campaign positions the newspaper as the daily habit of ambitious Australians, highlighting a success‑mindset that spans corporate leaders, entrepreneurs,...
Taco Bell Korea teamed with creative agency GUT Asia to launch the “Love at First Tilt” Valentine’s campaign, running from Valentine’s Day through White Day. The initiative repurposes the brand’s signature Taco Tilt—mirroring the dramatic lean seen in K‑drama kisses—to...
My Plan Manager, Australia’s leading NDIS plan manager, launched a national 360° campaign with agency Showpony to turn its generic‑sounding name into a brand asset. The ads use comedic misunderstandings, inspired by “Dude, Where’s My Car?” and “Who’s on First?”,...
Honeycomb Strategy, the Melbourne‑based behavioural science and market research firm, has promoted Jason Morris to the newly created Head of Client Service role, consolidating its quantitative and qualitative teams under one leader. The appointment follows a milestone year that saw...
Edge Marketing has appointed award‑winning AI and SEO specialist Luke Gosha as Head of Search & AI Strategy, bringing over a decade of international experience from London agency StrategiQ to its Australian operations. Gosha will lead the integration of AI‑led...
Mirvac launched its first ever integrated brand campaign, "The Imagine Nation," marking a shift from project‑centric messaging to a unified brand narrative after 54 years. The campaign was built on a strategic "One Mirvac" architecture that aligns its residential, retail,...
Dentsu Creative Isobar has unveiled New‑Age Social, a creator‑first operating philosophy set to launch in the second half of 2025. The model reorganizes social teams to include creators, editors, producers and platform‑native storytellers, aligning creative development with media intelligence and...
Sasha Alexandrov, former head of media at G2 Esports, announced his appointment as director of content and fan marketing for the Esports World Cup Foundation (EWCF). Alexandrov brings experience from Apple, The Guardian and other agencies to the Saudi‑funded EWCF,...
Ring announced it is canceling its planned partnership with Flock Safety after a Super Bowl ad sparked privacy concerns. The collaboration, which would have integrated Flock’s AI‑driven “Search Party” tool into Ring cameras, never went live and no footage was...
The NBA’s All‑Star Weekend in Los Angeles has become a high‑impact platform for more than 60 brands, ranging from immersive fan experiences at the NBA Crossover to on‑site activations for events like the Slam Dunk Contest. 2024’s lineup showcases a...
Alliance Creative Group (ACGX) unveiled an AI‑driven video subscription platform that lets brands generate short‑form videos at scale. The service offers per‑video pricing as low as $26, with monthly plans and no long‑term contracts. It targets Instagram Reels, TikTok, YouTube...
Mintegral and Insightrackr released the 2026 Global Non‑Gaming App Trends Report, analyzing data from over 100 markets in 2025. The study highlights rapid AI integration, explosive growth in Short Drama apps, and a shift toward ROI‑centric, automated bidding. It also...
FanDuel appointed Ari Avishay, former Paramount+ SVP of Content Marketing, as its senior vice president of marketing. He will steer brand, creative and consumer‑insights strategy for the sportsbook and FanDuel TV platforms, reporting to President Mike Raffensperger. Avishay brings a track record...
Purely Elizabeth, the leading natural‑category granola brand, launched Purely Glow, a limited‑edition salted vanilla pistachio granola infused with collagen peptides and biotin. The product debuted exclusively on the brand’s e‑commerce platform and TikTok Shop, supported by a TikTok‑centric creator campaign...
Visa Asia Pacific has appointed Alvina Seah as head of its newly created Design and Creative Studio. In this role, Seah will build an in‑house creative team to strengthen Visa’s brand, drive marketing innovation, and support business growth across the...
Singapore’s National Day Parade 2026 is issuing a tender to appoint a creative agency that will design and manage a nationwide branding and publicity campaign through August 2026. IKEA Singapore jumped on the AI‑generated caricature craze, turning its popular panda,...
TikTok has partnered with Fabulate to embed its Symphony generative‑AI suite into the influencer‑marketing platform, creating a unified workflow for brands and creators across APAC. The integration adds AI dubbing, video generation and licensed digital avatars directly into Fabulate’s SparQ 2.0...
At New York Fashion Week, leading fashion brands confirmed that wholesale through department stores remains a core growth pillar despite recent turbulence. The high‑profile bankruptcy of Saks Global and declining foot traffic at peers such as Neiman Marcus have heightened...
APAC e‑commerce marketers are rapidly elevating personalization, with 71% ranking it a top priority and half claiming in‑house technical expertise. However, fragmented audience definitions, limited outcome‑based measurement, and constrained experimentation are eroding ROI and slowing growth. Mastercard’s latest maturity report...
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South African CMOs are redefining success for 2026 amid a sluggish 1.4% GDP outlook. Rather than increasing campaign volume, they will focus on brand purpose, customer loyalty, and measurable commercial impact. Executives highlighted the blend of AI‑driven analytics with human...
The 2026 PM360 Pharma Choice Awards named Fingerpaint Multicultural and Novo Nordisk’s "Maneja Tu Peso" campaign a Variety Bronze winner. The initiative is an online hub aimed at US Hispanic adults living with obesity, delivering culturally tailored education and a...
The episode explains how TikTok has shifted from a pure entertainment platform to a core marketing channel where users discover brands and make purchasing decisions, with 92% taking action after viewing short‑form videos. It highlights the challenges mid‑size and regional...
A new Norstat study of 175 UK decision‑makers shows AI tools now dominate the B2B buying journey, with 79% using AI daily or weekly and spending up to four hours each week on AI‑driven decisions. Buyers rely on AI summaries...
Peter Piper Pizza operates about 115 restaurants across Arizona, Texas, New Mexico and northern Mexico, offering a $10.99 all‑you‑can‑eat lunch buffet aimed at workers, families and budget‑conscious diners. Chief marketing officer Genaro Perez emphasizes targeting different demographics at various times...
Sesame Street’s social media success hinges on three simple principles: a consistent brand voice, treating the brand as a relatable person, and an audience‑first mindset. Eder Reynoso coined the “Cookie Monster rule,” insisting every post sound unmistakably like the brand....
Kotex unveiled a global brand platform called “Own Your Flow,” pairing a refreshed visual identity—highlighted by a bold red palette—with a 90‑second AI‑enhanced video that uses tennis as a metaphor for the pressures women face. The campaign, produced by MJZ...
AI-generated influencers such as Lil Miquela, Lu do Magalu, and Noonoouri have transitioned from tech curiosities to major commercial assets, with agencies mass‑producing virtual personas and brands allocating sizable budgets. Ogilvy forecasts that AI virtual influencers will command 30% of...
Havas Group Australia & New Zealand has elevated Olly Taylor to an expanded Chief Strategy Officer role, adding responsibility for integrated brand strategy across the region. Taylor, who previously led strategic planning for several key accounts, will now coordinate creative, media and data...
Wise’s Commercial Director for the Americas, Lauren Langbridge, drove two domestic payment network expansions—Direct Pix in Brazil and Zengin in Japan—while laying groundwork for additional connections. She secured new partnerships with Wealthsimple and Interactive Brokers (IBKR), extending the Wise Platform’s reach into retail...
Marketers are shifting focus to niche platforms and AI‑driven search, highlighted by two recent awards: Everso Media as Best Reddit Marketing Agency and Nicely Network as Best AI‑SEO Marketing Agency for 2026. Reddit’s community‑driven content now appears prominently in Google...
Plane Talking Products announced Manoj Pridhanani as its new Creative Director, tasked with steering global creative strategy, product direction, and brand development. Pridhanani brings more than 15 years of aviation‑focused design experience across luxury and travel sectors. He is known...
A YouGov BrandIndex survey of over 6 million respondents across 28 markets named WhatsApp the most loved consumer brand in 2025, posting a 41.5 overall score. Samsung trailed by a whisker at 41.4, leading the quality metric, while YouTube ranked third...
The Marketing Analytics Symposium Sydney (MASS) returns on 24 February 2026 to bridge the widening gap between academic marketing research and Australian CMOs facing intense budget scrutiny and AI implementation challenges. Professors from UNSW, Goethe, Northwestern and Vienna will present...
