Today's Digital Marketing Pulse
Accenture Song Acquires Whalar to Bolster Influencer Marketing
Accenture Song announced the acquisition of Whalar, adding a 170‑person global creator agency and keeping co‑CEOs Emma Harman and Jo Cronk in place. The deal also includes a three‑year strategic partnership that gives Accenture access to Whalar’s talent‑management, technology and venture assets, integrating the creator network with Accenture’s data and AI capabilities.
Emplifi Earns TrustRadius Trusted Seller Status, Signaling Verified Customer Trust
Emplifi, an AI‑powered social media marketing platform, has been awarded Trusted Seller status on TrustRadius in the Social Media Management category. The badge confirms that Emplifi maintains current product information, follows ethical review‑generation practices, and actively engages with customer feedback. CMO Susan Ganeshan highlighted the designation as proof of the company’s commitment to transparency and authentic user insights. The label appears prominently on Emplifi’s TrustRadius page, signaling to prospective buyers that reviews are genuine.
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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
The article introduces “ghost citations,” where large language models (LLMs) cite a brand’s content but omit the brand name from recommendations. Seer’s analysis of 541,213 LLM responses shows citation rates jump from 10.6% to 53.1% when a brand is mentioned,...
Bing Webmaster Tools Now Links AI Queries to Cited Pages
Microsoft has enhanced Bing Webmaster Tools with a Grounding Query‑Page Mapping feature in its AI Performance report, linking AI‑driven queries directly to the URLs cited in responses. Users can now click a query to see all cited pages and click...
What Our Data Reveals About Ad Quality and Player Churn in Mobile Games
A November 2025 analysis using Unity’s AdQuality tool examined how ad quality affects player churn across Android and iOS mobile games. The study compared rewarded video and interstitial formats from multiple networks, finding that interstitials consistently generate higher churn than...
New TikTok Logo Takeover High-Impact Ad Solutions
TikTok unveiled three premium ad products at the IAB NewFronts: Logo Takeover, Prime Time, and TopReach. Logo Takeover places a co‑branded screen the moment users open the app, delivering an uninterrupted first impression. Warner Bros. used the format for the Supergirl...
Personal Brand Drives Lower CAC and Higher ROAS
I don’t build companies just to invest - I build them to win. Everything I do on social media is about one thing: customer acquisition. If I can lower CAC and increase ROAS for my companies, I win and so do...
Maine Minor‑League Teams Warn Data‑Privacy Bill Could Thwart Targeted Ads
Portland Sea Dogs and Maine Mariners told lawmakers the proposed LD 1822 privacy bill would jeopardize their ability to run contextual online ads that drive ticket sales. The measure cleared the House by a three‑vote margin and the Senate by...
Farewell and My Final 5 SEO Tips
In the farewell episode of the Recipe for SEO Success podcast, host Kate Toon reflects on a decade of SEO storytelling and announces her shift to new ventures while delivering five evergreen SEO tips: prioritize search intent, solidify technical fundamentals,...
Google’s Commerce Media Suite: Where Retailer Insights Meet the Power of YouTube
Google unveiled its Commerce Media Suite, integrating retailer‑derived audiences into Google Marketing Platform tools such as Display & Video 360, Search Ads 360, and Google Ads. The suite now lets brands activate Kroger shopper segments on YouTube and third‑party inventory, with SKU‑level...
Barometer Brings Advanced Brand Suitability Targeting to SiriusXM Media
SiriusXM Media and AdsWizz are expanding their partnership with Barometer to add episode‑level brand‑suitability targeting across the SiriusXM Podcast Network. The audio‑first solution evaluates tone, sentiment and contextual intent, giving advertisers granular control without sacrificing reach. The integration works for...
How To Determine What Paid Media Channels Are Right for You via @Sejournal, @Timothyjjensen
Choosing the right paid‑media channel is critical for new advertisers. The article outlines a decision framework that starts with clear business goals, brand familiarity, and product‑market fit, then moves to data availability, conversion tracking, budget size, and creative assets. It...
AI, SEO, and the Future of Search
In this episode, host Tyson Stockton talks with Kristen Tinsky, SVP of Creative at Fractal, about the upcoming shift from transformer‑based AI to next‑generation models that can learn continuously and run on edge devices. They explore how these hyper‑personalized AI...
Chennai Super Kings Partners with Snapchat for ROAR 2026
Chennai Super Kings (CSK) teamed up with Snapchat to power its pre‑IPL fan event, ROAR 2026, at the M A Chidambaram Stadium. The collaboration featured a stadium‑wide Snap Camera AR experience that reached more than 25,000 attendees. Digital extensions included creator‑led SnapStarSquad videos,...
Zambuki SEO Opens Tampa Office to Target Florida Home‑Improvement Market
Zambuki SEO announced the opening of a new Tampa office focused on home‑improvement businesses across Florida. The firm will provide SEO, website design and Google Maps optimization, with monthly fees ranging from $1,000 to $5,000. The move leverages 15 years...
India’s M&E Sector Likely to Grow to INR 3.3 Trillion by 2028: FICCI-EY M&E Report
India's media and entertainment (M&E) industry expanded 9% year‑on‑year to ₹2.78 trillion (≈$33 bn) in 2025, according to the FICCI‑EY report. Digital media became the largest segment, crossing the ₹1 trillion (≈$12 bn) threshold, while digital advertising grew 26% to ₹947 billion (≈$11.4 bn), accounting for...
Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP
Limelight Inc. introduced its Adaptive Rules Centre (ARC) to a performance‑based supply‑side platform (SSP) struggling with empty VAST creatives that bid without delivering impressions. By deploying a single "Add Creative ID to List" rule, the SSP automatically detected and blocked...
Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership
Open Media announced a programmatic partnership with VIOOH, linking its premium digital out‑of‑home inventory to the leading global supply‑side platform. The deal adds 42 high‑visibility LED screens to VIOOH’s marketplace, generating over 120 million monthly impressions and representing roughly 1‑2 % of...
Understanding Creator Performance Metrics: A Guide for Influencer Marketing Agencies
Creator performance metrics give influencer agencies a data‑driven framework to move beyond surface‑level likes and views. The guide outlines why trust and adaptability make influencer marketing valuable and presents key direct and indirect impact statistics, such as a $5.78 return...
Digest: Partners Complain About Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher...
OpenAI’s pilot of ads inside ChatGPT has attracted major agency groups, but partners complain the rollout is slower than promised, even as some allocate up to $250,000 per test. A San Francisco jury found Elon Musk liable for misleading statements about...
A Step-by-Step Guide: How to Use an AI Ad Generator for High-Converting Social Media Videos
The article walks marketers through using an AI ad generator to produce short‑form video ads for TikTok, Reels and Shorts in under 15 minutes. It outlines five practical steps—prompt creation, visual assembly, AI voiceover, optional avatar, and branding/export—using Vokes’ platform...
Samsung TV Plus Powers the Next Era of FAST, Showcasing Live Events, Creator-Led Content, Exclusive Offerings, and Interactive Features Accelerating...
Samsung Ads unveiled a full‑funnel performance platform at IAB NewFronts 2026, pairing AI‑driven targeting with shoppable ad formats on Samsung TV Plus. The platform integrates Amazon’s Interactive Video Ad technology, enabling viewers to add Amazon items to cart directly from their...
Unilever's Food Business Picks Global Influencer Agency
Unilever has engaged global influencer agency SAMY to run its foods division’s influencer strategy, covering brands like Hellmann’s and Knorr across 13 markets. The partnership will leverage SAMY’s proprietary Maia platform, which connects Unilever to more than 120 million creators and...
SEO 2.0: How Content Marketing Drives Visibility in AI Search via @Sejournal, @Hethr_campbell
The on‑demand webinar "SEO 2.0" hosted by Heather Campbell explains how AI‑driven search engines like ChatGPT, Gemini and Copilot retrieve, evaluate, and cite web content. It delivers a practical, content‑first framework that helps marketers make their assets citation‑worthy, boosting both...
Why Ad-Blocking Browser Brave Introduced Its Own Ads
Brave, the privacy‑focused browser that launched in 2016, has shifted from pure ad‑blocking to running its own ad inventory through search results and new‑tab takeover ads. The ads are delivered without third‑party cookies, using only the user’s search query and...
JioStar Unlocks India’s Billion-Strong Consumer Base for Southeast Asia Brands via Live Sports
JioStar is positioning its live‑sports platform as a gateway for Southeast Asian brands to reach India’s billion‑strong consumer market. The upcoming TATA IPL 2026 will be broadcast across linear TV, CTV and mobile, building on the 2025 edition’s 537 million TV...
Amid Competition for Sponsors, Top Sports Clubs Are Investing in Social Media Operations
Top sports clubs are pouring capital into owned media operations to make their sponsorship assets more attractive. The LA Chargers built a $250 million studio complex, while European giants like Inter Milan expanded to 90 million social followers, driving profit and sponsor...
TikTok Courts CMOs with First-Ever Collective, as It Targets Bigger Budgets
TikTok staged its inaugural CMO Collective in England, gathering about 65 senior marketers from Europe and Israel to deepen advertiser relationships. The event highlighted the platform’s ease of content creation using a phone and CapCut, while showcasing TikTok Shop integrations...
Retailers Are Rethinking Prom with Social-First Marketing and Faster Trend Turnarounds
Teen‑focused retailer Windsor abandoned traditional models in favor of six influencers for its “Prom House” campaign, generating roughly 15 million projected reach and 3.2 million video views. The initiative helped drive 20% year‑over‑year sales growth across both e‑commerce and its 350 stores....
Invest $50K in Webinars, Earn $1M Yearly
I spent $50K learning to run webinars. One workshop/month now drives $1M/year across my companies. Here's the exact system:
Why Ecommerce Brands Should Revisit Their Content Generation Frameworks
E‑commerce brands are under pressure to produce vast amounts of product‑focused content across multiple channels, yet many still rely on slow, manual processes. AI‑assisted content systems now enable marketers to transform a single product brief into channel‑ready copy, automate bulk...
BigAds Launches AI Agentic Planner In Australia
BigAds is rolling out its AI‑powered Agentic Planner in Australia as part of the Bud HyperLocal platform. The tool automates audience creation, geographic targeting, budget allocation and activation‑ready deal IDs, allowing campaigns to go live in as little as five...
Threads Adds Profile View Counts as Social Proof
🚨 NEW 🚨 Threads is starting to show the number of recent views you’ve received directly on your profile. The metric becomes visible once an account surpasses 10K views over the last 30 days, but there is an option to turn...
Pairing Strong SEO Foundation with Right Business Yields Massive Growth
+1-year SEO journey. A client who had everything from the beginning. - Blogs - Free tools - Directories - Unique Marketplace - Thought leadership content Pair with a business that makes sense. Make 100s of thousands of dollars, projecting millions. The Startup game is tough but rewarding.
Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
Walmart and Vizio announced that new Vizio smart‑TVs will require a Walmart account for activation, creating a unified login and identity framework across devices. The integration centralizes streaming data on Vizio’s OS, giving Walmart a foothold in the connected‑TV (CTV)...
Free ChatGPT Users See Ads per Prompt, Plus Avoids
More prompts, more ads. Here are ChatGPT ads on mobile vs desktop. Again, I see ads for literally every prompt I'm entering in ChatGPT now (for my free account). They don't show for my Plus account: https://t.co/MutN0M4lr8
AI Content Rises Fast, Then Fails in Search
More people need to read this case study. Yep, it's how "Mt. AI" forms :) -> How AI-generated content performs in Google Search: A 16-month experiment Month 1: indexing and early visibility Months 2–3: growth continues Months 3–6: ranking collapse Month 16: long-term stagnation https://t.co/d6d3BhKMpH
Maxibon ‘Goes Full Cookie’ for Choc Chip Cookie Launch Campaign via Sickdogwolfman
Maxibon has introduced the Choc Chip Cookie Bon in Australia through an integrated campaign created by SICKDOGWOLFMAN. The hero film features a person transformed into a fully prosthetic cookie suit that even performs a TikTok dance. Social‑first content on TikTok...
Bing Webmaster Tools Adds Query Grounding to AI Report
Bing Webmaster Tools AI Performance report gains grounding queries to pages https://t.co/GcnENv0flx hat tip @aleyda https://t.co/HQnozuhG6X
Claude's Surprising Take on AI Search Citations
Working on some new analysis of AI search citations and Claude just said this… 🤔 https://t.co/3tMq0fbAGF
PhotobookShop Pays Penalties for Influencer Reviews
PhotobookShop, an Australian online photobook retailer, has been hit with two ACCC infringement notices and a AUD 39,600 (≈US$26,000) penalty for misleading influencer reviews on Instagram. The regulator found the company instructed influencers on 107 occasions between August 2024 and September 2025 not...
Vibe Coding Risks SEO; AI‑generated Sites Fail without JavaScript
I think vibe coding is going to create a lot of these types of SEO issues
Google Responds To Error That Causes Old Branding To Persist In SERPs via @Sejournal, @Martinibuster
Google’s John Mueller addressed a query about persistent old branding in SERPs for a site rebranded in 2015. Despite full on‑page updates, 301 redirects, and clean sitemaps, Google continues to display the former name in title tags. Mueller suggested using...
Meta Partnership Ads Glitch Blocks Approved Creators
We are seeing a lot of bugs on partnership ads today in Meta land. Seeing eligible creators and already approved creators suddenly not able to publish ads getting these error messages. https://t.co/m72tEMQJeZ
Taste Determines Tomorrow’s Authentic, Impactful Content
RT @VoxOptima The Future of Content Belongs to the Tastemakers ~ Alex Soto | https://t.co/FKtHH054Up @contently "What now separates authentic, smart content from forgettable (and sometimes regrettable) non-strategic content is taste."
What Is Page Authority? 5 Ways to Improve Your PA/UR Rating
Page Authority (PA) is a Moz‑originated metric that predicts how likely a specific URL will rank in search results, ranging from 1 to 100 on a logarithmic scale. The score is primarily driven by link‑related signals such as the number...
Magellan AI Launches Broadcast Radio Attribution Offering
Magellan AI has introduced a Broadcast Radio Attribution product that lets advertisers measure radio’s impact alongside digital channels in a single platform. The solution tracks key outcomes such as form fills, leads and purchases, and benchmarks radio performance against podcasts,...
ChatGPT’s Free Ride Is Over — Here’s the Bill
OpenAI announced it will roll out advertisements to free and low‑cost “Go” tier ChatGPT users in the United States. The move follows internal calculations showing each query costs roughly a third of a cent, amounting to about $3 billion in electricity...
A16z Critiques Ads, Seeks AI-Driven Advertising Startups
a16z > ads are terrible. Also a16z > let us find AI ads based startups 😅
The Upside Of Audio Ads? Bigger ROI Through Repetition
Upside app advertisements topped iHeartMedia’s Media Monitors data for the week ending March 22, registering the highest number of radio play counts nationwide. The brand out‑performed heavyweight advertisers such as Progressive and Morgan & Morgan in spot frequency. The “Love Trapped” podcast also...