Know What's Happening in Digital Marketing

From Click to Conversation – Why India May Define the Next Retail Era

Retail giants such as Target and Walmart are shifting from search‑based e‑commerce to conversational AI, echoing India’s traditional “conversation‑first” shopping habit. Mastercard research shows 51 % of Gen Z trust AI product recommendations, and Fynd’s Kaily assistant has earned 86 % positive ratings, indicating strong consumer readiness. Multilingual, voice‑first AI tackles India’s linguistic diversity and low digital‑literacy barriers, making the market a prime testbed for “agentic commerce.” Brands that ignore this shift risk losing relevance in the emerging discovery layer.