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Guidance ‘Black Hole’ Sparks Charity Soft Opt-In Warning

The new Data (Use & Access) Act introduces a “soft opt‑in” rule for charities, allowing them to send marketing emails and texts to supporters who have shown interest without prior consent. The amendment could unlock up to £290 million in additional annual donations for the sector. However, the Information Commissioner’s Office has yet to publish detailed guidance, leaving charities in a regulatory “black hole.” Regulators such as the Fundraising Regulator and the Chartered Institute of Fundraising urge a cautious, phased adoption until the ICO clarifies the rules.