Know What's Happening in Digital Marketing

Dmr Advertising Chooses Pentaleap to Modernize Its Retail Media and Accelerate Growth

Retail media marketer dmr Advertising has selected Pentaleap as its technology partner to modernize its retail media operations for DocMorris. The transition began with a collaborative upgrade alongside the incumbent system, delivering immediate relevance and user‑experience improvements, before expanding to the full Pentaleap platform, including a Campaign Manager and real‑time bidding capabilities. dmr now offers brands a simpler, cost‑efficient campaign interface and connects to major ad platforms, positioning the business for scalable growth. The step‑by‑step rollout minimized risk while future‑proofing the stack.