Know What's Happening in Digital Marketing

From Ad Exposure to In-Store Sales

PadSquad and Cuebiq have launched a partnership that ties digital ad exposure directly to physical store visits and, for the first time, transaction outcomes. The solution uses Cuebiq’s mobility intelligence and a dwell‑time filter to count only meaningful foot traffic, delivering metrics such as cost per visit and sales uplift at the individual store level. Real‑time daily reporting lets marketers adjust budgets and creative while campaigns run, shifting the attribution model from post‑campaign reporting to an operational decision‑making tool. The collaboration also integrates transaction data, giving brands a holistic view of ad‑driven revenue.