Today's Digital Marketing Pulse
Updated 2h agoSpeed-to-Culture: Brands Win by Activating Creators in Hours
Brands that can activate creators within hours outpace competitors, relying on speed rather than larger spend. The article outlines a speed‑to‑culture framework built on pre‑vetted creator rosters, master contracts, and a single decision owner, which can be established in 30 days to enable real‑time engagement.
Also developing:
By the numbers: Levitate raises $16M in growth-stage funding
Blog•Feb 3, 2026
How Much Does Twitter Pay for 1 Million Views in 2026?
In this episode, William Gasner breaks down Twitter’s Creator Revenue Sharing program, revealing that a tweet with 1 million impressions earns roughly $8‑$10 for the creator in 2025‑2026. He explains the eligibility criteria, how earnings are calculated, and why payouts are so low compared to YouTube or TikTok due to limited ad inventory and lower CPMs. The discussion also covers factors that can affect earnings—such as audience location, engagement, and content type—and highlights alternative monetization strategies like sponsored tweets, affiliate links, and direct fan support. Gasner emphasizes that for e‑commerce brands and micro‑influencers, Twitter is best used as a traffic and engagement channel rather than a primary revenue source.
By eCommerce Fastlane
Social•Feb 3, 2026
2026 B2B Conference Guide: AI, Privacy, RevOps, Sustainability
As B2B marketers, we’re constantly challenged to generate new ideas and stay up to date with the latest trends. The landscape shifts rapidly — new strategies, tools, and technologies are always emerging. Attending marketing conferences, places you right in front of...
By Pam Didner
Social•Feb 3, 2026
AI Agents Will Replace SaaS Revenue Streams
All SaaS revenue is trending to zero. AI agent revenue will take over. You’re better off giving SaaS away for free today as lead magnets and then upselling product qualified leads to managed AI agents where you have forward deployed engineers...
By Eric Siu
News•Feb 3, 2026
Best SMS Marketing Company and Provider Guide: Choosing a Reliable, Efficient, and Affordable Global Two-Way SMS Marketing Platform
Businesses across e‑commerce and finance rely on global SMS marketing platforms to deliver timely notifications, verification codes, and interactive messages. The guide evaluates providers on reliability, two‑way capability, true global coverage, operational efficiency, and scalable affordability, highlighting ITNIO TECH as the...
By TechBullion
News•Feb 3, 2026
Why Buyers Buy: Books for Marketers
The article curates a list of must‑read marketing books that blend academic rigor with practical tactics, covering consumer psychology, digital advertising, first‑party data, emotional targeting, and behavioral economics. Titles such as Gareth J. Harvey’s *Applied Consumer Psychology* and Lisa L....
By Practical Ecommerce
News•Feb 3, 2026
Basware Appoints Chief Marketing Officer
Basware announced the appointment of Kira Mondrus as its new Chief Marketing Officer, joining the executive team reporting to CEO Jason Kurtz. Mondrus brings over 20 years of B2B technology marketing experience, most recently scaling Tricentis from $13 million to more than $500 million in...
By Finextra
Social•Feb 3, 2026
Revive Stale Marketing: Fresh Ideas with Mike Stelzner
Has your marketing become boring and repetitive? Has your team stopped suggesting new and interesting ideas? I break down why (and how to fix it) in this interview with Michael (Mike) Stelzner on the Social Media Marketing Podcast from Social Media Examiner...
By Melanie Deziel
News•Feb 3, 2026
Privy Acquires Sendlane to Strengthen Its Position as an Ecommerce Growth Platform
Privy announced the acquisition of Sendlane, an email and SMS marketing platform, to strengthen its unified ecommerce growth solution. The deal follows Privy’s 2023 purchase of Emotive and builds on a client base of more than 6,000 brands. Privy reports...
By MarTech Series
Blog•Feb 3, 2026
New Tapcart Integration: Your Reviews, Now In Your Mobile App
In this episode, Hanna Cabessa introduces the new Loox‑Tapcart integration that lets Shopify merchants display photo, video, and text reviews directly within their mobile apps. She walks listeners through a three‑step setup process and explains how the sync works automatically,...
By eCommerce Fastlane
Blog•Feb 3, 2026
Ryanair Faces €5,000 a Day Fines Unless It Stops ‘Pressure Selling’ Tactics On Its Website
A Brussels Enterprise Court ordered Ryanair to halt "pressure selling" tactics on its website, including scarcity alerts, fake discounts, bundled pricing, and hidden baggage fees. The airline has three months to comply or face daily fines of €5,000, up to...
By Paddleyourownkanoo
News•Feb 3, 2026
Google: Search Algorithms, Spam Detections & Policies Don't Fundamentally Change With AI Search
Google’s John Mueller told the SEO community that the rise of AI‑driven search does not fundamentally alter the core ranking algorithms, spam‑detection systems, or policy framework that have long governed Google Search. He emphasized that while the web is constantly...
By Search Engine Roundtable
News•Feb 3, 2026
Bing Multi-Turn Search Rolls Out Worldwide
Microsoft has launched its multi‑turn search feature in Bing for users worldwide, extending a capability first tested in the United States last year. The new interface appears as a floating box at the bottom of the results page, allowing users...
By Search Engine Roundtable
News•Feb 3, 2026
Walmart Connect Canada Academy Ad Certification Designed to Educate and Empower Advertisers
Walmart Connect Canada has launched the Walmart Connect Canada Academy Ad Certification, a free, self‑paced program designed to teach advertisers and partners the fundamentals of retail media and Sponsored Products on its platform. The certification includes two initial courses—Retail Media...
By Retail Insider Canada
Blog•Feb 3, 2026
Super Bowl Marketing: Winning Strategies And Ideas For 2026
In this episode Zane Bratuskina breaks down the massive commercial opportunity of the Super Bowl, highlighting that 127.7 million U.S. viewers generate roughly $20 billion in game‑day spending, with food, apparel and tech leading purchases. He outlines a step‑by‑step marketing playbook—from copyright‑safe...
By eCommerce Fastlane
News•Feb 3, 2026
Google's Top Crawling Challenges In 2025
Google’s 2025 crawling report, presented by Gary Illyes and Martin Splitt, highlights five primary URL‑parameter issues that strain Googlebot. Faceted navigation accounts for half of the problems, followed by action parameters, irrelevant tracking strings, WordPress‑generated URLs, and miscellaneous encoding errors....
By Search Engine Roundtable
News•Feb 3, 2026
Google: Don't Spend Too Much Time On Redirects Analysis For SEO
Google’s John Mueller warned that exhaustive redirect‑chain analysis is unnecessary for most sites, noting that problematic redirects and CSP settings are usually visible in a standard browser. He emphasized that simple tools like the Redirect Path extension can surface these...
By Search Engine Roundtable
News•Feb 3, 2026
How to Structure Pages for AEO and Answer Engines: A Quick-Start Guide
Consumers now pose questions directly to answer engines like ChatGPT, forcing marketers to move beyond traditional SEO and adopt Answer Engine Optimization (AEO). The guide explains how to structure pages—using explicit H1s, early TL;DR sections, question‑based headings, concise lists, and...
By HubSpot Marketing Blog
News•Feb 3, 2026
‘Ill-Prepared and Work Shy’ Graduates Being Left Behind
A Regent’s University London study of 552 recruiters reveals that recent marketing and advertising graduates lack the work ethic and soft‑skill maturity employers demand. Strong work ethic, communication, decision‑making and accountability rank as the top missing competencies, while 82% of...
By DecisionMarketing
News•Feb 3, 2026
Brand Building: How Lowe’s Is Transforming Into a Culture-Driven, AI-Powered Lifestyle Brand
Lowe’s is repositioning from a traditional home‑improvement retailer to a culture‑driven, AI‑enabled lifestyle brand. The shift reflects a broader view of the home as a space for personal expression, supported by AI tools that help associates and shoppers visualize projects....
By Adweek AI
News•Feb 3, 2026
WordPress Publishes AI Guidelines To Combat AI Slop via @Sejournal, @Martinibuster
WordPress has released a set of AI usage guidelines aimed at ensuring contributions remain transparent, GPL‑compatible, and of high quality. The five principles require contributors to take responsibility for AI‑assisted work, disclose any AI involvement in pull‑request descriptions, ensure AI‑generated...
By Search Engine Journal
News•Feb 3, 2026
“Everybody Wants to Win”
Seth Godin argues that the blanket claim ‘everyone wants to win’ oversimplifies human motivation. He shows that personal circumstances, priorities, and individual definitions of success shape behavior, making uniform measurement unreliable. By clarifying what ‘win’ means for each person and...
By Seth’s Blog
News•Feb 3, 2026
‘Be Afraid. Be Very Afraid’: Pot Noodle ‘Slurp’ Returns
Unilever’s Pot Noodle has re‑introduced its infamous “slurp” sound in a new advertising campaign developed with Adam & Eve TBWA. The 30‑second cinema spot, set among horror‑movie fans, emphasizes the brand’s “Nothing Satisfies Like Pot Noodle” platform and will run...
By DecisionMarketing
News•Feb 3, 2026
Brands up Loyalty Spend as ROI, Data and Retention Soar
Brands are channeling more than half of their marketing budgets—51.5%—into loyalty and CRM programs, driven by a third‑year streak of rising returns. The Antavo Global Customer Loyalty Report 2026 shows an average ROI of 5.3:1, with 83% of program owners...
By DecisionMarketing
Social•Feb 3, 2026
Pushy Emails Outperform Nice Ones—Urgency Beats Comfort
I've tested 80+ email sequences. Here's the pattern: Emails I thought were 'too pushy' got 40% CTR. Emails I 'softened' to be nice got 5% CTR. Your comfort doesn't matter. Urgency does. Test everything. Trust nothing.
By Kamil Sattar
News•Feb 3, 2026
Elvis Is King as Next 15 Takes Axe to House 337 Brand
Next 15 has retired the House 337 brand, folding it into its longer‑standing Elvis agency as part of a “simplification strategy” that cut its portfolio from 22 to 12 brands. The change saw Elvis CEO Tanya Whitehouse step down after...
By DecisionMarketing
News•Feb 3, 2026
Q&A with Ashley Burkle, Director of Business Development at Identiv
In a February 2026 interview, Ashley Burkle, Director of Business Development at Identiv, outlined the company’s push to embed secure digital identities into consumer packaging through NFC, BLE and UHF RFID technologies. Identiv’s solutions turn everyday products into connected data sources,...
By The Retail Bulletin
News•Feb 3, 2026
Svedka Bets on AI and Its Fembot to Make Super Bowl History
Svedka, now owned by Sazerac, launched “Shake Your Bots Off,” the first primarily AI‑generated Super Bowl commercial and the inaugural vodka ad in the game. The spot revives the brand’s Fembot after a 12‑year hiatus, adds a new Brobot character,...
By Adweek AI
News•Feb 3, 2026
How Tree Hut Used AI to Turn Customer Feedback Into Product Insights and Quadruple Social Engagement
Tree Hut, a bath‑and‑body brand under Naterra, has deployed an AI‑powered community‑management platform to mine comments, DMs and other social signals. The technology transformed routine engagement into a data engine that quantifies product demand, sentiment and collaboration ideas, enabling the...
By Glossy
News•Feb 3, 2026
How Tree Hut Used AI to Turn Customer Feedback Into Product Insights and Quadruple Social Engagement
Tree Hut integrated an AI tool into its social channels to automatically process community comments and direct messages, creating a searchable database of consumer requests. The system quantified demand for the Cinnamon Dolce scent, revealing thousands of mentions that justified expanding the...
By Modern Retail
News•Feb 3, 2026
Bain on China’s More Selective Luxury Consumer and What It Means for Brands
Bain & Company’s 2025 China luxury market report shows the mainland personal luxury segment contracted 3‑5% in 2023 after a sharper decline in 2022. Growth is now limited to affordable‑luxury and ultra‑premium categories, while mid‑priced items lag. Beauty products posted...
By Inside Retail Australia
News•Feb 3, 2026
Publicis CEO: We Won’t ‘Marry’ Our Business to One Single AI Player
Publicis Groupe posted strong Q4 and 2025 results, with organic growth of 5.9% and net revenue reaching $17.18 billion, up 5.6% year‑over‑year. The firm generated $8 billion in new business, adding major accounts such as Coca‑Cola North America, Mars, and Nespresso. AI...
By Adweek AI
Blog•Feb 3, 2026
Amazon’s New Section-Level Insights Change How Brands Optimize Stores
Amazon is launching a beta feature that adds section-level performance metrics to Brand Store insights, letting advertisers see renders, viewable impressions, clicks, and CTR for each hero image, video, or banner. The data can be filtered by traffic source, revealing...
By EcomCrew
![2026 Social Media Benchmarks [Infographic]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/5919526f829cda574f17133163905ad3.webp)
News•Feb 3, 2026
2026 Social Media Benchmarks [Infographic]
Socialinsider released its 2026 social media benchmarks, analyzing 70 million posts across TikTok, Instagram, Facebook, and X. The report shows TikTok’s engagement rate climbing to 3.70%, a 49% year‑over‑year increase, while Instagram remains flat at 0.48% and Facebook slips to 0.15%....
By Social Media Today
Blog•Feb 2, 2026
OpenAI to Charge $60 CPM on Ads with a $200k Minimum Commitment
OpenAI announced a beta advertising program that charges roughly $60 CPM, far above the industry average. The program requires a minimum spend of $200,000, though some advertisers have been asked for as little as $100,000‑$125,000. Participants will only receive basic...
By Shopifreaks
Social•Feb 2, 2026
Underinvesting in Brand? Search Data Shows Hidden Cost
Instead of being asked why we should invest more in brand, it might be more important to ask if we're actively underinvesting in it right now. Very typically, leadership takes the position that more (or any) brand marketing needs to have...
By Liam Moroney
News•Feb 2, 2026
The New Digital Paradigm: How Your Brand Will Be Discovered in 2026
AI-driven search is redefining brand discovery as generative engine optimization (GEO) replaces traditional SEO. By 2026, consumers will phrase queries conversationally, prompting retailers to craft natural language content. AI chatbots already influenced 17% of Cyber Week 2025 orders and will...
By Total Retail
News•Feb 2, 2026
AI Is Not the only Threat Menacing Big Tech
Big tech’s revenue engine—digital advertising—is losing its perceived recession‑proof status. While the AI boom dominates headlines, analysts warn that a future economic slowdown could sharply cut ad spend, exposing firms like Meta and Google to revenue volatility. The sector has...
By The Economist – Finance & Economics
Blog•Feb 2, 2026
The Hidden Cost Of Being Invisible Online
The episode explains how businesses lose growth when they become invisible in organic search, emphasizing that paid ads can't replace the trust and lasting visibility of SEO. It highlights the hidden costs of missing non‑brand, high‑intent queries, which leads to...
By eCommerce Fastlane
Social•Feb 2, 2026
SaaS Built on One Platform Faces Existential Risk
I'm trying to build a billion-dollar SaaS, but the only problem with that is 100% of our business depends on a company that could kill us tomorrow. We make it possible for brands to email people who never opted in. Every...
By Adam Robinson
News•Feb 2, 2026
TikTok Shares Insight Into Effective Ad Measurement Approaches
TikTok, together with Ebiquity, released a research report showing that its premium ad formats generate substantially higher revenue per thousand impressions than standard inventory. Econometric analysis of UK brands isolates TikTok’s incremental sales lift, revealing a 3‑4× revenue advantage for...
By Social Media Today
Social•Feb 2, 2026
AI‑driven Polish Makes B2B Content Beige; Stand Out
You’re not suffering from incompetence. We're drowning in the opposite. Welcome to the Beige Wall - B2B marketing in 2026. Look around. Everything is now polished. Everything is articulate. Everything is grammatically perfect. A two-person startup in a garage now sounds exactly...
By Robert Rose
Social•Feb 2, 2026
Google AI Snippets Use Meaning, Not Exact Words
Interesting - when Google's Web Guide uses AI to generate custom snippets (meta descriptions) for the page, it can incorporate words from the search query, even if those exact words aren't contained on the page. It looks for 'meaning' - not...
By Lily Ray
Blog•Feb 2, 2026
How Fragrance Brands Build Emotional Loyalty and What E-Commerce Stores Can Learn
The episode explores how fragrance brands create emotional loyalty by turning scent into a personal, memory‑linked experience and shows how e‑commerce founders can apply those tactics across any category. Key takeaways include using discovery tools like quizzes, samples, or starter...
By eCommerce Fastlane
Social•Feb 2, 2026
Mass‑generated Resume Pages Suffer From Duplicate Templates, Bad Schema
This is a subfolder on a resume site with 500+ programmatic pages for "resume examples for ____ career" All use the exact same formula Page templates are highly similar All pages misuse AggregateRating Schema Lots of obvious AI content Worked until it...
By Lily Ray
Social•Feb 2, 2026
Big Firms Flood Blogs with Basic Explainer Content
I am seeing the /blog/ sections for various large companies dropping in the last week or two. The blogs seem to be full of tons of explainer content for basic concepts within their niche, like "what is ____" or "how to...
By Lily Ray
News•Feb 2, 2026
The Performance Marketing Channel Retailers Are Overlooking
Retailers are rethinking costly search and volatile paid‑social spend as consumer budgets tighten, yet many still treat cashback as a peripheral affiliate tactic. In markets like Singapore and Europe, cashback platforms drive tens of billions in sales and deliver 18‑25%...
By Total Retail
Social•Feb 2, 2026
Align Email with Customer Journey for Maximum Impact
Email works best when it matches where the customer actually is. This is how I think about the customer journey, and what email should do at each stage. Bookmark this. https://t.co/Vd28hv9taT
By Chase Dimond
Social•Feb 2, 2026
Klaviyo’s “Waterfall” Ensures Fallback Identity Resolution
These flows look insane, right? It's intentional. We call it the waterfall. If the first identity resolution service doesn't fire, the next one catches it, and on down the line. One of the craziest things I've seen in Klaviyo...
By Kurt Elster
News•Feb 2, 2026
Omnicom Media Appoints UK Influencer Marketing Chief
Omnicom Media has appointed Stevie Johnson as head of its UK influencer arm, Creo, to steer the agency group’s creator‑marketing capabilities. Creo, launched in 2025, unifies Omnicom’s influencer services and taps data partnerships across the creator ecosystem. Johnson, formerly managing...
By DecisionMarketing
Social•Feb 2, 2026
Viral Video Earns $1B; Quotes Get Zero Traction
Dollar Shave Club made $1B from ONE viral video. Meanwhile you're posting 'motivational quotes' nobody reads. That's the gap.
By Kamil Sattar