Know What's Happening in Digital Marketing

New Podcast: Everyone’s Suddenly Talking About 2026.

In this episode Ian and the host dissect the real trends shaping ecommerce as we head into 2026, grounding their analysis in actual 2025 brand performance and financial data. They argue that AI alone won’t rescue businesses unless owners understand core metrics like margins, CAC, and cash flow, and note that AI is already embedded in platforms such as Shopify, Meta, Google, and Klaviyo. The conversation highlights growth opportunities in hobby‑related categories, the decline of low‑spend ad agencies, the rise of health‑wellness and hard‑to‑sell‑in‑store products, and the increasing necessity of server‑side tracking. Finally, they warn that the biggest skill gap in 2026 will be strategic business architecture rather than tactical execution.