Today's Digital Marketing Pulse
Canva acquires Simtheory and Ortto to build end‑to‑end AI marketing platform
Canva announced the acquisition of Simtheory, an AI workspace for building custom agents, and Ortto, a customer‑data and marketing‑automation platform. The moves are designed to transform Canva from a design‑centric service into a full‑stack AI marketing solution under the new Canva Grow brand, with the founders joining Canva’s AI leadership team.
Also developing:
By the numbers: DOJO AI raises $6M Seed round
Leveraging SGAI for Longtail Live Sports
FloSports is piloting Server‑Generated Ad Insertion (SGAI) to tackle quality and revenue challenges in long‑tail sports streaming. The platform gains end‑to‑end observability of its video pipeline, allowing it to monitor performance without blind spots. SGAI also enables side‑by‑side programmatic ads of 15‑, 30‑, and 60‑second durations, preserving live action while creating real‑time inventory for CTV advertisers. Although still in early testing, FloSports advises other publishers to combine internal video expertise with specialist consultants.
From Staging Tool to All‑In‑One Real Estate Marketing Suite
When we launched IACrea, it was a home staging tool Today it’s: → Photo motion → Video editor → Social media scheduler → Meta ads creation → Buyer & seller targeted leads A complete marketing software for real estate. Love to see how much the product evolves over...
Human‑written Content Still Dominates Top Search Rankings
Does AI content rank well in search? [Survey + Data study] by Margarita Loktionova / @semrush showing that: * Humans still lead most content workflows : 87% of SEO teams report that their content is either fully created...
Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’
Adtelligent Inc., a full‑stack advertising technology firm, has been named to the Financial Times and Statista ‘America’s Fastest Growing Companies 2026’ list, which spotlights firms with the strongest revenue growth from 2021 to 2024. The ranking underscores Adtelligent’s rapid expansion, driven by...
Turn Your Website Into Instant Customers with Automation
🚨 There is an awesome new tool called Money Printer. You paste your website link into it, and it automatically brings in customers 🔥 No building lists. No writing copy. No manual campaign setup. It handles the entire sales cycle: → Finds in-market companies...
Uber Amps up ‘Sunbed Wars’ in Push for Book-Ahead Holiday Rides
Uber UK has rolled out a new "sunbed wars" activation, covering cars with giant beach towels to promote its Reserve service for airport trips. The campaign, created by creative agency Mother, taps into the British habit of early‑morning sun‑bathing to...
Astronauts on Artemis II Rely on SEOFOMO Newsletter
🚨 No, the mobile showing the #SEOFOMO news floating in Artemis II is not product placement. Being so far from home, it’s natural that the astronauts want to stay updated with the latest SEO & AI search news in the...
Geofencing Turns Real-World Visits Into Targeted Digital Ads with Chris Seminatore
In this episode, Chris Seminatore, founder of Get Geofencing, explains how location‑based advertising—geofencing—captures a phone’s GPS signal to serve programmatic ads to users who physically visit specific places, turning real‑world foot traffic into highly targeted digital campaigns. He shares how...
Why Scaling Ads Often Breaks Marketing
Scaling ad spend often backfires because it magnifies hidden flaws in a brand’s marketing engine. As budgets rise from roughly $122 per day to $1,220 per day, cost‑per‑acquisition spikes, conversion rates tumble, and creative fatigue accelerates. Audience saturation pushes marketers...
Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools
Wpromote is piloting Kargo’s Project Kera, a chat‑based, agentic SSP that translates campaign briefs into automated, cross‑channel media plans. The closed‑beta tool lets buyers upload assets, set goals, and receive a budget‑split recommendation across Meta, TikTok, CTV and the open...
Align Ad Copy with Landing Page, Triple Conversions
Almost every week, I see this same issue across Meta accounts spending ₹50K–₹80K/month. Leads are coming in, CPL looks “fine” at ₹180… but conversions stay stuck at 1.2%. There’s always this hesitation — “Maybe the audience is wrong?” But the real gap sits...
Fix Tracking, Double ROAS Without Raising Budget
Today, I was reviewing an account spending ₹1.2L/month with a steady 1.8X ROAS. The founder sounded calm… but underneath, there was quiet frustration — “It’s not scaling anymore.” They believed increasing budget would fix it. It didn’t. The issue wasn’t spend — it...
What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast
In this special edition of the eMarketer "Behind the Numbers" podcast, senior analyst Arielle Fager leads a panel with Jack Newper of Purdue Farms and Matt Barresi of Kimberly‑Clark to dissect the growing gap between retail media spend and measurement...
Google Says Its AI-Powered Ads Helped Aritzia Lift Online Sales by 80%
Google announced that its AI‑powered ad suite, particularly AI Max, helped fashion retailer Aritzia boost online revenue by 80%. The company is expanding AI‑driven ad formats in its new AI Mode and testing “direct offers” that deliver real‑time promotions. Google’s fourth‑quarter ad...
Content Summit Australia Reminded Me Why I Got Into This Industry
The Content Summit Australia (31 Mar‑1 Apr) broke through typical conference fatigue by delivering immediately actionable insights for content marketers. Speakers emphasized three core themes: distilling brand ideas into a single sentence, leveraging one creative platform for multiple executions, and placing human...
Chip & Joanna Gaines Boost Wood Paneling Sales with Dark Green Farmhouse Reveal
Chip and Joanna Gaines highlighted dark green wood paneling in their Crawford, Texas farmhouse, prompting a notable uptick in consumer interest and sales of paneling products. Their Instagram video demonstrates how the duo integrates color, texture, and continuity to transform...
'The American Prospect' Says It Will No Longer Run Programmatic Ads
The American Prospect announced it is removing all programmatic advertising from its website, citing concerns over reader privacy, site performance, and security vulnerabilities. The outlet said personal data deserves greater respect and that programmatic ads slow pages and disrupt the...
Kargo Launches Closed Beta For Agentic Media Buying & Creative Engine
Kargo has opened a closed beta for Project KERA, an AI‑driven media‑buying and creative engine that turns a single campaign brief into a fully executed, performance‑ready plan. The platform unifies planning, creative development, activation and real‑time optimisation across CTV, mobile,...
Stax Burger Co’s ‘Customer From Hell’ Skits Deemed Too Sweary for Ad Standards
Australian fast‑food chain Stax Burger Co’s social media skits featuring a profanity‑laden “customer from hell” have been found in breach of the Advertising Standards Board’s anti‑profanity guidelines. Four Instagram and Facebook videos, starring the founder’s father, repeatedly used slurs such...
Meta’s Attribution Loss Hovers at 10% Despite New Multipliers
Generally seeing the “attribution loss” from click to engaged view be about 10% across most clients within Meta. Developing new multipliers for each client still operating on 7DC, however a lot already shifted to IA attribution so those were not impacted. I...
Assess Your Dependence on Google and AI
If your biggest competitor disappeared tomorrow, would Google and AI put you in the top spot? If not, why not? Answer that question and you'll know what to do next.
TPB Wins WeThinkMedia to Streamline Trans-Tasman Programmatic Buying
The Programmatic Bureau (TPB) has named WeThinkMedia as its exclusive Australian sales representative, giving Australian advertisers a single gateway to New Zealand programmatic inventory across DOOH, CTV, audio and display. The partnership aims to cut the fragmentation that has traditionally complicated...
Build Your Growth Marketing Program in Six Months
How to build YOUR #growthmarketing program in 6 months @TBorreson11 https://t.co/QAED4IhrHi #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/LBKafNWF9t
AWARD Lab GenAI Sprint Launches with Leonardo.ai and OMA
AWARD has teamed with Leonardo.ai and the Outdoor Media Association to launch the first AWARD Lab GenAI Sprint, a competition for AWARD Crash and Uni alumni that runs May 7‑9. Teams use Leonardo.ai to generate creative concepts for a non‑profit brief...
From Priming to Performance: The Omnichannel Multiplier
Atomic 212° demonstrated that pairing digital audio with programmatic digital out‑of‑home (DOOH) creates a measurable priming effect, boosting long‑term memory encoding by roughly 17‑18%. The combined media sequence drove a 5.2‑times increase in conversion efficiency when retargeted through Yahoo DSP....
Meta's Live Shopping Push Signals Brands Must Act Now
the live shopping 🛒 📱 revolution continued today with the big announcement from Meta .. This consumer trend has already happened and has been going on for years not months and everyone should take this post seriously and start to...
Questions Linger About the Long-Term Viability of X
X’s ad revenue has slumped to $2.26 billion in 2025, down from $4.14 billion in 2022, while active users in Europe fell 15% in the second half of 2025. The platform survives thanks to a March 2025 merger with Musk’s AI venture xAI,...
Meta Looks to Grow Threads in Japan
Meta has launched an official Japan‑specific Threads profile to share localized updates on Threads, Instagram, Meta AI and Meta Quest, signaling a direct challenge to X’s dominance in the country. X currently enjoys the highest daily active users and time‑spent metrics globally,...
Instagram Chief Debunks Popular Engagement Hack
Instagram CEO Adam Mosseri clarified that reposting feed content to Stories does not meaningfully increase a post's reach, debunking a widely circulated engagement hack. He emphasized that the Feed algorithm offers broader exposure through the Explore page and permanent visibility,...
Panasonic Uses TikTok Videos to Fight Fakes in China, Southeast Asia
Panasonic Holdings has launched a TikTok‑based campaign to expose counterfeit products across China and Southeast Asia, complementing a broader effort that monitors roughly 1,000 e‑commerce sites for dangerous fakes. The videos highlight specific hazards, such as low‑quality air‑conditioners, and direct...
3 Practical Ways OpenClaw Helps Teams Make Sense of Google Analytics 4
Marketers are struggling with Google Analytics 4 because event naming is inconsistent, data lags cause panic, and thresholding or sampling hide insights. Adoption of GA4 has stalled, with many sites abandoning analytics during migration. OpenClaw introduces three KiloClaw recipes—a taxonomy...
Scheduling Trial Reels Makes Frequent Posting Viable
I have been SO hesitant to test out a full strategy with Trial Reels. A lot of people have said you find success when you are posting to it 2-10 times a day... and I just don't have time for that...
Your First AI-Powered Win-Back Campaign in 30 Minutes Flat
The post argues that win‑back campaigns, when powered by AI, can be set up in under 30 minutes and deliver high ROI. It highlights that reacquiring a churned customer costs five to seven times less than acquiring new ones, and...
Trust In AI Search Could Drop With Ads, Survey Shows via @Sejournal, @MattGSouthern
A February 2026 Ipsos Consumer Tracker survey of 1,085 U.S. adults found that 63% say ads in AI‑driven search results would erode their trust, while only 24% disagree. The same data show a majority (52%) doubt ads would simplify the...
TCL’s Internet Services Arm Partners With AdTech Agency Affinity for Smart TV Advertising
Chinese electronics maker TCL’s internet services division, TCL FFalcon, has teamed up with ad‑tech firm Affinity to serve as the primary demand partner for its Smart TV advertising platform. The integration will enable global brands to programmatically buy inventory across...
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase have launched a native integration that merges programmatic lead generation with account‑level intelligence, directly syncing Demandbase’s curated account lists into NetLine campaigns. The partnership bridges the longstanding gap between high‑level ABM insights and buyer‑level engagement, enabling marketers...
Marketing Skills v1.6 Adds Community, Intel, and Growth Tools
Marketing Skills v1.6.0 is out. What shipped: 🆕 /community-marketing — build and leverage online communities for product growth. Strategy principles, platform selection (Discord, Slack, Circle, Reddit), launch playbooks, ambassador programs, and health metrics. 🛠️ SparkToro — audience research and behavioral intelligence. Discover where...
Brand Loyalty Can Force Google to Rank You
This site does almost zero SEO. You know what it has? • 20% of traffic is branded/navigational (people looking for this site) • It sells its own popular products • Loyal fan base If you can force Google to rank you because...
NEW Upgraded Keyword Data in SparkToro’s Audience Research Reports
SparkToro announced upgraded keyword data in its audience research reports, shifting focus from sheer comprehensiveness to relevance. The new system surfaces higher‑intent search terms while automatically filtering out off‑topic queries across verticals such as modern lighting design, Costa Rica travel, and...
Building AI Tools for Viral UGC Marketing
As you know, coding now is not a problem. So... I'm going deep into UGC and MARKETING. Build tools to help me build viral content for Instagram/TikTok. Showing progress on real use-cases, what works and what doesn’t. The project is a...
Semrush Data Shows Unusual Turkey Traffic Spike Anomaly
OK, let's talk turkey. No really, I mean the country. :) Semrush data looks very wonky for the country. Every site I'm checking surged through the roof for Turkey, but not for other countries. There must be some type of...
Bertrand Godillot Maps Complete Social Selling Process
#TimTalk – The Social Selling Process all mapped out with Bertrand Godillot https://t.co/cDuHWGVNoq via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Marketing #MarketingStrategy #MarketingSuccess https://t.co/wEDuDg0m5d
Old SEO Metrics Obsolete in AI-Driven Search
Semrush and Ahrefs are teaching you to chase metrics that mattered in 2015. Domain authority means nothing when ChatGPT is pulling answers from Reddit threads with zero backlinks.
Woah Vicki Breaks Down Influencers on Rushfield Lunch
If you tune into one episode of The Rushfield Lunch, make it this one as I'm joined by Woah Vicki who will explain influencers to me until our heads explode. Tues 10 am PT/1 pm ET https://t.co/WfUBQolV7Z https://t.co/vNyH29OkSy
Backlinks Still Crucial for Low-Volume, Low-Difficulty Keywords
Yes, but YMMV. For relatively low-volume / low-difficulty terms, links still matter quite a bit.
MEDvi Rehashes 2008 Acai Rebill Tactics Unethically
Everyone surprised by tactics MEDvi is using really wasn't around for the great acai berry rebill tactic of 2008-2009, it's the same shit with new offer and tech Still highly unethical IMO but the same exact type of builder / approach
Align Your Brand Signals for Bigger Impact
Are your testimonials, PR, and thought leadership telling the same story? If not, you’re diluting your impact. Kriste Goad shows that alignment across signals can drive significantly better results—without increasing spend. 🔗 https://t.co/7HPf04EXSf #fuoco #AEO #hcmktg
Use AI to Assist, Not Replace Authentic Expertise
AI content is easy to create. That’s exactly why it’s easier to ignore. Lacey Reichwald says Google is rewarding expertise + authentic voices. Use AI to assist. Not replace. See what’s next in search: https://t.co/gVeYqeWbe3 @ahamediagroup #marketingstrategy #hcmktg https://t.co/kdh4VfQNPa
Gated Content Is Dead in the AI Era
The invisible vendor: Why gated content is a death sentence in the age of AI by @Timothy_Hughes https://t.co/61e0ibAVS3 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #Marketing #MarketingStrategy #MarketingSuccess https://t.co/O8It1o0eFv
Google Trusts Site, Driving Massive Post‑update Rankings
https://t.co/g44C5uqw6b seems... trusted by Google. :) Massive gains with the December 2025 broad core update. I'm seeing this when analyzing a client's situation btw. They are everywhere when checking important queries for that client... https://t.co/YDIijP80Sf