Today's Digital Marketing Pulse
Updated 1h agoBrands win by activating creators within hours, not by outspending rivals
The article explains that brands able to mobilize creators in a matter of hours outpace competitors, leveraging a speed‑to‑culture framework that includes pre‑vetted creator rosters, master contracts, and a single decision owner. Influencer‑marketing teams can build this infrastructure in 30 days to capture real‑time engagement.
Also developing:
By the numbers: Life360 acquires Nativo for $120M
News•Jan 23, 2026
Guzman Y Gomez Sides with Uber Eats as Exclusive Delivery Partner
Guzman Y Gomez (GYG) has signed a multi‑year exclusive agreement with Uber Eats, making the platform the sole delivery channel for its Australian outlets from February 22. The deal includes joint investment aimed at enhancing value, choice and convenience for customers. Delivery already contributed roughly 27% of GYG’s Australian revenue in the first half of FY2026. The move mirrors recent exclusivity arrangements by Coles with Uber Eats and Woolworths with DoorDash, signaling a broader consolidation in Australia’s food‑delivery landscape.
By Inside Retail Australia
News•Jan 23, 2026
Why Sa Sa’s Recovery Is Not a Return to the Old Tourist Retail Model
Sa Sa International posted a 12.5% rise in quarterly turnover to HK$1.16 billion, driven by both brick‑and‑mortar and online channels. Offline sales in Hong Kong and Macau grew 11.8% year‑on‑year, with same‑store sales up 14.7%, while average transaction value rose 9.4%....
By Inside Retail Australia
News•Jan 22, 2026
YOKKAO Becomes the World’s Most Watched Fight Gear Brand With Over 45 Million Monthly Views
YOKKAO, the Thailand‑born Muay Thai gear maker, has become the world’s most‑watched fight‑gear brand, logging over 45 million video views each month and more than 500 million annually across its social‑media channels. The brand’s digital dominance stems from a relentless content engine that...
By Retail Insider Canada
News•Jan 22, 2026
X Experiments with Paid Promotion Tags In-Stream
X is testing in‑stream paid‑partnership tags that would let creators flag sponsored content directly within the feed. The feature would replace manual #ad disclosures with an automated tag, potentially offering brands performance analytics similar to those on rival platforms. This...
By Social Media Today
Blog•Jan 22, 2026
How to Manage Social Media Content Across Multiple Platforms
The episode explains how to efficiently manage social media content across multiple platforms by turning a single core idea into platform‑specific formats rather than reposting identical material. It outlines a workflow that starts with a central content plan, creates a...
By eCommerce Fastlane
News•Jan 22, 2026
Threads Experiments With Animated Stickers in Posts
Threads is experimenting with animated, GIF‑style stickers that can be embedded directly in user posts, appearing as moving emojis within the main feed. The feature differs from the existing native GIF attachment, which places a separate panel in the composer....
By Social Media Today
Social•Jan 22, 2026
Hallway Chats, Not Panels: Spryng Matches Marketers
I've attended 89 marketing conferences over the years. Almost all of them had the same problem. The best conversations happened in the hallway. At the bar. Never during the actual sessions. So I built Spryng differently. We hand-match attendees before the event. Similar...
By Peep Laja
Blog•Jan 22, 2026
Rank Tracking In 2026: 10 Tips For The AI-First Era
The episode explains how rank tracking has become a strategic, data‑driven asset in the AI‑first search landscape of 2026, where zero‑click results and AI Overviews dominate. It highlights the need to monitor new metrics such as citation status, visual rank,...
By eCommerce Fastlane
Blog•Jan 22, 2026
15 Email Marketing Metrics That Really Matter In 2026
The episode breaks down the 15 essential email marketing metrics—ranging from deliverability (delivery, bounce, spam complaint rates) to engagement (open, click‑through, CTOR, engagement rate) and revenue impact (conversion, revenue per email, ROI) and list health (unsubscribe, growth) and attribution. It...
By eCommerce Fastlane
Blog•Jan 22, 2026
Can AI Truly Provide Emotional Value? Decoding the Emerging Spectrum of Digital Personas
The episode explores how AI is shifting from pure efficiency to delivering emotional value, urging brands to evolve into AI personalities that foster trust and companionship. It outlines a spectrum of digital personas—from night‑time healers offering psychological support to career...
By eCommerce Fastlane
Blog•Jan 22, 2026
Scaling International GTM for B2B SaaS eCommerce Products
The episode outlines how B2B SaaS eCommerce firms can scale internationally by first establishing a stable global positioning spine and then tailoring emphasis to regional buyer priorities. It stresses redefining the ideal customer profile with regional filters and using inbound...
By eCommerce Fastlane
Social•Jan 22, 2026
Consistent, Realistic AI Video Ads Transform Ecommerce
How To Create Viral AI Video Ads In 2026 (this feels illegal) Watch Here 👉 https://t.co/W58gL5fDW9 In this video, I break down how to create freakishly realistic AI video ads using Kling 2.6 Motion. This is a game-changer for ecommerce because it...
By Kamil Sattar
Blog•Jan 22, 2026
5 Reasons Online Shoppers Prefer CPAP Machines Over In-Store Purchases
The episode outlines why CPAP buyers are turning to online retailers, highlighting five key advantages: a vastly larger selection and easy side‑by‑side comparisons; significant price savings of 25‑35% plus bundled deals and subscription programs that lower long‑term costs; abundant user...
By eCommerce Fastlane
News•Jan 22, 2026
Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion
Google’s latest Demand Gen updates could help you drive improved response.
By Social Media Today
Blog•Jan 22, 2026
How to Build a Personal Brand on Instagram From Scratch
The episode breaks down a step‑by‑step method for building a personal brand on Instagram, emphasizing the importance of a narrow, clearly defined niche and the use of a few recurring content formats to create familiarity and reduce burnout. It highlights...
By eCommerce Fastlane
News•Jan 22, 2026
What the Agentic Web Means for Brands
OpenAI’s launch of Atlas signals the rise of an agentic web where AI completes tasks and represents users, reshaping how brands are discovered online. Gartner predicts traditional search traffic could fall up to 25% by 2026 as AI‑driven intermediaries grow....
By Adweek AI
News•Jan 22, 2026
10Web WordPress Photo Gallery Plugin Vulnerability via @Sejournal, @Martinibuster
A vulnerability in the Photo Gallery by 10Web WordPress plugin allows unauthenticated attackers to delete image comments. The flaw stems from a missing capability check in the delete_comment() function and affects all versions up to 1.8.36, primarily the Pro edition...
By Search Engine Journal
News•Jan 22, 2026
Reebok Names KAROL G Global Brand Ambassador as It Relaunches Classics Line
Reebok has appointed Grammy‑winning artist KAROL G as its global brand ambassador to spearhead the relaunch of the Classics line. The partnership centers on the “Born Classic. Worn for Life.” campaign and a spring/summer 2026 collection featuring 100 % garment‑leather sneakers priced...
By Retail Insider Canada
Social•Jan 22, 2026
Scale Expertise with Tools, Not Years of Training
Stop trying to train your team into experts. Build tools that make them experts faster. One of the ListKit cofounders, Christian , is an absolute cold email genius. Took him 4+ years to get there. That expertise is incredibly valuable. Too...
By Lincoln Murphy
News•Jan 22, 2026
Fivetran Selected by Vistaprint to Power Data Activation and Personalized Customer Experiences
Vistaprint has chosen Fivetran to automate data movement from its core systems into Snowflake and to push governed first‑party data back into marketing and customer‑engagement tools via reverse ETL. The partnership supports Vistaprint’s cloud‑first, data‑mesh architecture, enabling real‑time personalization, more...
By MarTech Series
News•Jan 22, 2026
Bombora Partners with Proximic By Comscore to Create New B2B Predictive Audiences
Bombora has teamed with Proximic by Comscore to launch 300 new B2B predictive audiences that fuse Bombora’s proprietary intent data with Proximic’s AI‑driven contextual signals. The combined segments map to granular B2B attributes such as industry, job function, professional groups...
By MarTech Series
News•Jan 22, 2026
Scottish Widows Taps Gen Z Creators for Pensions Push
Lloyds‑owned Scottish Widows has launched the “Get Pension Ready With Me” campaign, enlisting Gen Z creators like Anastasia Kingsnorth and Lauren Sarah to demystify pensions for young women. The influencer‑driven videos mirror the popular “Get Ready With Me” format, linking personal...
By DecisionMarketing
News•Jan 22, 2026
Five Things To Do That Will Increase Authoritativeness And Earn Links via @Sejournal, @Martinibuster
The article outlines a five‑step method called “Establishing Your Bona Fides” for boosting authoritativeness in link‑building outreach. By showcasing awards, media mentions, affiliations with reputable organizations, peer endorsements, and author credentials, marketers can quickly earn trust from web publishers. The...
By Search Engine Journal
Social•Jan 22, 2026
B2B Success Requires Humanity Over Pure Logic
For years, B2B marketing has leaned heavily on the comfort of logic to win the day. And I get it. When the stakes are high, logic feels safe. The assumption is simple: present enough facts, stats, and proof points, and...
By Linda Boff
Social•Jan 22, 2026
Comprehensive AI Marketing Tools Directory with Ratings
The best directory of AI marketing tools anywhere continues to expand. Tools recently added include GWI Spark, Kyutai SST, FLORA , Rime , SocialBee , SketchPro.ai , SharedChat, StepFun , Signal AI , Fish Audio , Photoroom , Repurpose.io ,...
By Tom Pick
News•Jan 22, 2026
Ask A PPC: What Is The PPC Manager’s Role In The AI Era? Via @Sejournal, @Navahf
The article argues that AI has taken over routine PPC execution—real‑time bidding, pacing, and ad formatting—while leaving strategic decision‑making to humans. It stresses that success now hinges on business context, clean first‑party data, and consolidated account structures that feed algorithms...
By Search Engine Journal
Social•Jan 22, 2026
7 Essential Marketing Metrics You Should Actually Track
Most marketers track a lot of metrics. Very few know which ones actually matter. Here are 7 worth paying attention to, plus how to improve each one: (bookmark this) https://t.co/fPpNrpzoB1
By Chase Dimond
Social•Jan 22, 2026
SearchAPI Sued for Stealing SerpApi's Proprietary Tech
🚨 The lawsuit nobody saw coming: SearchAPI vs. SearchAPI (!) SerpApi filed suit against Zilvinas Kucinskas and his company, SearchApi, for systematically stealing SerpApi’s proprietary technology and using its trade secrets to build a product that directly copies and competes with...
By Aleyda Solis
News•Jan 22, 2026
Why Demand Gen Works Best Alongside Performance Max for Ecommerce
Google’s Demand Gen campaign type has matured into a powerful visual advertising solution for ecommerce, offering granular audience and placement control across YouTube, Discover, Gmail, and Shorts. When paired with Performance Max, which excels at automated, conversion‑driven scaling, advertisers can...
By Search Engine Land
News•Jan 22, 2026
Google Ads Posts New Call & Messaging Ads Terms
Google Ads has introduced new terms for its call‑and‑messaging ad products, obligating advertisers to allow Google to record and monitor all associated phone calls, texts, and chat interactions. Acceptance transfers liability for any legal or compliance breaches to the advertiser,...
By Search Engine Roundtable
News•Jan 22, 2026
Shopify Shares More Details On Universal Commerce Protocol (UCP) via @Sejournal, @Martinibuster
Shopify unveiled its open‑source Universal Commerce Protocol (UCP), co‑developed with Google, to enable agentic AI shopping that surfaces products based on personalized recommendations. The new Agentic plan lets non‑Shopify merchants upload product data to Shopify’s infrastructure, granting AI agents access...
By Search Engine Journal
News•Jan 22, 2026
Google Search Makes Recipe Results More Publisher Friendly
Google is rolling out a tweak to its search results that restores the traditional recipe carousel and demotes the AI Overview snippet for many cooking queries. The change follows criticism that the AI‑generated “Frankenstein recipes” blended content from multiple publishers,...
By Search Engine Roundtable
News•Jan 22, 2026
New GoogleBot: Google Messages
Google has introduced a new crawler called GoogleMessages, classified as a user‑triggered fetcher. The bot’s sole purpose is to generate link previews for URLs shared in Google Messages chats. It identifies itself with the User‑Agent string “GoogleMessages,” allowing site owners...
By Search Engine Roundtable
News•Jan 22, 2026
Herdify Aims to Milk Rory Sutherland for Scale-Up Advice
Consumer‑influence platform Herdify, backed by brands such as Who Gives A Crap and the RSPCA, has enlisted behavioural‑science guru Rory Sutherland as an ad‑hoc advisor. Sutherland, president emeritus of Ogilvy Consulting, will counsel the leadership on go‑to‑market and scaling strategies...
By DecisionMarketing
News•Jan 22, 2026
Morrisons Travel Launches in Partnership with Expedia
Morrisons has introduced Morrisons Travel, a new travel‑booking platform built with Expedia Group and accessible via Morrisons.com and the More app. The service lets shoppers reserve hotels, flights, car hire and activities while earning 10 More Points for every £1...
By The Retail Bulletin
News•Jan 22, 2026
Birdzi Launches Journey for Grocers, Retailers Aiming to Drive Personalization
Birdzi introduced Journey, a platform that lets grocers and retailers push real‑time, behavior‑driven offers to shoppers. The solution fuses retailer shopper data with Birdzi’s personalization engine, automating promotion delivery and enabling rapid implementation. It also opens a data‑sharing channel for...
By Retail Customer Experience
News•Jan 22, 2026
IPA Launches Initiative to Help Agencies Unpick GenAI
The Institute of Practitioners in Advertising (IPA) has launched a free, online platform called IPAi Forum to help agencies cut through generative AI hype and apply the technology responsibly. The forum delivers real‑world case studies, deployment tactics, and guidance on...
By DecisionMarketing
News•Jan 22, 2026
Top 10 Top Crypto Marketing Agencies in 2026
The 2026 guide lists the top crypto marketing agencies, highlighting their regional strengths, service specialties, and data‑driven approaches. Chainbull leads as a global partner with influencer and PR focus, while Coinbound, ICODA, NinjaPromo, MarketAcross, Proleo.io, Omni Agency, Debut Infotech, Solus...
By TechBullion
News•Jan 22, 2026
The Art of Retail Storytelling: Elevating Hospitality Through Meaningful Experiences
Retail storytelling is reshaping hospitality by turning spaces and services into emotionally resonant experiences. A cohesive brand narrative—anchored in a clear point of view, reinforced through design, and subtly supported by technology—creates lasting guest memories and drives repeat visits. The...
By Retail Customer Experience
News•Jan 22, 2026
Adswerve Helps Betterment Unlock New Customer Growth, Reduce Acquisition Costs
Adswerve, a data‑driven media consultancy, built a custom bidding script for Betterment’s Google Display and Video 360 campaigns, leveraging historic performance and customer‑value metrics. The tailored three‑tier scoring system boosted high‑value conversions by 66% while expanding reach by 40% and...
By MarTech Series
News•Jan 22, 2026
GBK Collective Appoints Veteran Marketing Insights Leader Ben Rogers as President, Client Services
GBK Collective announced Ben Rogers as President of Client Services, bringing over 25 years of insights, brand and marketing strategy experience. Rogers previously led NRG’s technology‑focused marketing insights division and held senior roles at Ipsos, Kantar/TNS, GfK and NOP World....
By MarTech Series
Podcast•Jan 22, 2026•47 min
Recommended or Rejected: Does AI Trust You
In this episode, host discusses the looming shift to AI-driven search and how businesses can ensure they remain visible when AI becomes the primary recommendation engine. Guest Marcus Sheridan, a renowned marketing strategist and author of "They Ask, You Answer,"...
By Social Media Marketing Podcast
News•Jan 22, 2026
3PR Revolutionizes Digital PR for Ecommerce Stores With New AI-Led Visibility Deliverables
Digital PR agency 3PR has launched an upgraded service aimed at ecommerce brands, integrating AI-driven visibility tactics into its productized campaigns. The new offering adds features to enhance search engine rankings, secure high-authority media placements, and improve conversion rates on...
By MarTech Series
Podcast•Jan 22, 2026•38 min
Why Data-Driven Marketing Fails in Banking
In this episode of Banking Transformed, Jim Marous and a panel of senior banking leaders dissect why data‑driven marketing often falls short in the banking sector. They reveal that siloed data, over‑reliance on vanity metrics, and a lack of real‑time...
By Banking Transformed
News•Jan 22, 2026
Transparent Partners Launches Agent Studio, Adds Executive Talent to Help Brands Operationalize AI at Scale
Transparent Partners unveiled Agent Studio, a secure AI‑powered platform that hosts agents and converts transformation deliverables into an always‑on, searchable knowledge base. The first deployment, Transparent Project Agent, enables natural‑language queries that surface insights from past projects without digging through...
By MarTech Series
News•Jan 22, 2026
The New Rules of Marketing Measurement in 2026: Why Unified Models Are Replacing Attribution
After years of reliance on attribution dashboards, marketers are abandoning single‑model approaches in favor of unified measurement systems. Incrementality testing has become a baseline, while modernized marketing mix modeling (MMM) leverages AI for near‑real‑time forecasting. Leading firms now blend experiments,...
By MarTech Series
News•Jan 22, 2026
IAB Europe Updates Commerce and Retail Media Standards and Flexi Ad Sizes Guidelines to Bring Even More Consistent Measurement
IAB Europe has released two new resources – the Commerce (Incl. Retail) Media Measurement Standards V2 and Flexi Ad Sizes Guidelines – to bring greater consistency to retail media across Europe. The updated standards incorporate extensive stakeholder feedback, a refined...
By InternetRetailing
News•Jan 22, 2026
Aerie Launches Largest Collaboration yet, Focused on ‘Remixed Vintage’ and Styling Inspiration
Aerie unveiled its biggest collaboration yet, a 64‑piece “Emily + Meritt” capsule that embodies a “remixed vintage” aesthetic. The collection, priced between $18 and $88, spans intimates, sleepwear, loungewear and accessories and is available online, select stores, and prominently at the SoHo...
By Glossy
News•Jan 22, 2026
Sam’s Club Aims to Make Free Samples More Measurable Using Kiosks, Tablets
Sam’s Club is integrating Freeosk’s free‑sample kiosks into its Member Access Program, rebranding the machines and managing sales opportunities in‑house. The retailer treats the kiosks as a retail‑media asset, linking sampling data to its broader advertising ecosystem. New interactive tablets...
By Modern Retail
Podcast•Jan 22, 2026•16 min
How To Grow From Startup to Multimillions: 11 Founders Reveal How They’re Winning (And How You Can Too)
In this episode, eleven founders share their 2026 growth playbooks, covering AI‑driven commerce, the power of "slow" evergreen content, gamified loyalty programs, and community‑first acquisition strategies. They each highlight concrete tactics—such as leveraging generative AI for personalized product recommendations, building...
By Shopify Masters