Today's Digital Marketing Pulse
Canva acquires Simtheory and Ortto to build end‑to‑end AI marketing platform
Canva announced the acquisition of Simtheory, an AI workspace for building custom agents, and Ortto, a customer‑data and marketing‑automation platform. The moves are designed to transform Canva from a design‑centric service into a full‑stack AI marketing solution under the new Canva Grow brand, with the founders joining Canva’s AI leadership team.
Also developing:
By the numbers: DOJO AI raises $6M Seed round
Elon Musk Pressures Potential SpaceX Investors to Advertise on X
Elon Musk is pressuring banks, law firms and other advisers involved in the upcoming SpaceX IPO to become paying customers of his AI chatbot xAI’s Grok and to purchase advertising on X. The tactic is part of Musk’s broader effort to revive X’s ad revenue, which has been declining amid user drop‑offs and brand‑safety concerns. SpaceX’s IPO is targeting a valuation above $2 trillion, making it one of the largest offerings ever. Musk also touts ambitious projects like orbital AI data centers, lunar bases and humanoid robots to attract investors.
Your Personal Identity Replaces URLs in SEO
The Death of the URL: Why Your Identity Is Your New SEO by @Timothy_Hughes https://t.co/gZ6eMM3Aoy @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingSuccess #MarketingStrategy https://t.co/fudllPcMS7
Don’t Skip Research: Live Shopping Demands Deep Dive
Please don’t get to slide 4 because if you do .. you might have to put in a lot of work to research what’s going on with live shopping 🛒 📱 .. what’s going on on TikTok and whatnot and...
How Uber Eats Pulled Off This Video in 36 Hours.
Uber Eats unveiled a brand‑centric video in just 36 hours, detailed in an exclusive interview with Lexi Levin Mitchel, the platform’s Director of Social Media for the U.S. & Canada. The clip riffed on the heated Summer House drama involving...
Scale SEO with AI‑Generated 150‑Page Templates
I built a skill for Claude Code that creates SEO pages at scale using templates and data — programmatic SEO done right. You tell it the keyword pattern you want to target (like "[tool] alternative" or "best [category] software") and it...
AppsFlyer New State of Subscriptions for Marketers Report Reveals Shifting Consumer Behaviour Reshaping Where and How People Pay for Apps
AppsFlyer’s State of Subscriptions for Marketers 2026 shows a dramatic shift toward paid Android installs, especially in emerging markets. Short‑Drama video apps surged 155% year‑over‑year, becoming one of the fastest‑growing subscription categories worldwide. Android now accounts for the majority of paid...
Run a Claude Code Audit to Spot SEO Gaps
Claude Code tip for SEO- after it’s done have it run an audit on the work it completed , you’ll get a list of things to fix or improve.
SEO Needs Ongoing Updates, Not One‑Time Setup
Reminder that SEO is not a set it and forget it business operation. Update it periodically, monthly as the very least.
Metadata Is Not Just “Data About Data” — It’s What Makes Content Work
The article argues that defining metadata merely as “data about data” is insufficient for modern technical communication. It explains that metadata supplies the context needed for systems to sort, trust, filter, reuse, and deliver content correctly. By making distinctions explicit,...
Original, Expert, Human‑first Content Beats Mass Production
Sad for the businesses that don’t know better and fall for this. Modern search engines like Google value originality, experience, and expertise in content that is human first. That’s how they ensure the best user experience. Generating content at scale without...
Boost Conversions 25% to Double Profits Without Extra Spend
A lot of businesses chase cheaper leads. Smart businesses increase lead value. A 25% boost in conversion rate can increase profits by 50%+ without spending extra. Same leads, same ads—just a smarter funnel doing the heavy lifting.
5 Ideas For The Interested This Week
Josh Spector announced a single opening for a new client to overhaul written content and marketing assets, linking to case studies that showcase his past successes. He shared five curated pieces covering pricing content as a service, refining content strategies,...
Unlock 50% More Revenue with Simple Automation
If you’re spending $2,000/month on ads without a backend system… You’re likely losing 40–60% of potential revenue. Simple automations (email + retargeting) can recover lost leads at scale. The money isn’t in more traffic—it’s in better conversion paths.
Quick Collabs Streamline Creator Campaigns with Flat‑Fee Simplicity
LTK announced Quick Collabs, letting creators opt into flat-fee, pay-per-post campaigns that brands can set up in minutes. It reduces the back-and-forth of standard creator campaigns, giving brands a faster path to content and creators a simpler way to pick...
Mada Media Grants PHI Advertising Rights to Major Dubai OOH Portfolio
Mada Media signed a contract with PHI Advertising, giving the latter control of a portfolio of 19 out‑of‑home assets across three of Dubai’s main arterial roads. The deal, sealed by CEOs Mansoor Al Sabahi and Naif Saleh Al Rajhi, underscores...
Data‑Driven, Scannable Content Boosts AI Search Citations
💰 From Retrieved to Cited: How Commercial Content Earns Citations in AI Search - excellent research from @_oshdavidson showing how: * Early-Discovery Content Earns a 20% Higher Citation Likelihood When Claims Are Grounded in Data * Pages That Make Shortlisting Options...
AI‑Optimized Content Crucial: 20% Traffic Loss Ahead
By Q3 2026, businesses without AI-optimized content will lose 20% of their organic (Google) discovery traffic. Not because Google dies, but because people will ask AI first, then click the sources it trusts. And guess where AI will find those sources?
Thinking At The Edge Of What’s Possible With Avinash Kaushik – This Week’s Thinking With Mitch Joel Conversation
In the latest episode of Thinking With Mitch Joel, analytics legend Avinash Kaushik discusses how AI is reshaping marketing measurement. He argues that the industry’s past obsession with performance metrics has sidelined brand building, and AI is now correcting that...
B2B Links Favor Data Roundups over Thought Leadership
The most highly linked to content in B2B isn't thought leadership content... It's data round ups. Even though thought leadership and ultimate guides are what every CMO tells their team to publish. More here: https://t.co/y7Vu2eaTcA https://t.co/ZqCWeIpgJy
Build a $100k Solo Business with Six Simple Steps
The journey of a $100k solo creator: 1. Find niche with active demand 2. Craft an offer that satisfies it 3. Content to funnel demand 4. Redirect to your email 5. Make offers daily 6. Learn & scale In that order.
I Founded Culture Pop in My 50s, but My Youngest Hires Keep It Relevant and Fresh
Tom First, 59, launched probiotic soda brand Culture Pop in 2020 and has expanded it to all 50 states, with revenue doubling year‑over‑year and a target of $100 million soon. He leans heavily on Gen Z and millennial employees to keep the...
The Marketing Playbook That Propelled This Cat Food Brand to $100 Million in Less Than a Decade
Smalls, a fresh cat‑food DTC brand founded in 2017, hit $100 million in annual revenue last year, achieving the milestone in under a decade. The co‑founders targeted the underserved cat‑owner segment, positioning their meals as human‑grade, protein‑rich upgrades. Early on they...
How Corporate Natalie Turned a $500 Brand Deal Into a Creator Empire—And Her Own Agency
Former Deloitte consultant Natalie Marshall turned a $500 sponsored post into the “Corporate Natalie” persona, amassing over 1.4 million Instagram followers and a multi‑platform creator empire. Leveraging her comedy‑driven office satire, she now runs a small agency, Expand Co‑Lab, that brings...
How to Use TikTok Stories to Engage Followers (2026)
TikTok Stories let brands share 24‑hour photo or video updates, providing a low‑pressure way to stay visible between feed posts. Marketers can use Stories to test new ideas, showcase behind‑the‑scenes moments, tease product launches, and create a sense of exclusivity....
Delve Blames Coordinated Cyberattack After Y Combinator Cuts Ties
Delve, the San Francisco‑based compliance platform, announced that a coordinated cyberattack triggered anonymous attacks on its service and led Y Combinator to remove the startup from its directory. The company pledged new auditor partnerships, free re‑audits and greater transparency to...
Data Brokers Push Irrelevant Ads to Boost Conversions, Target Did.
If you know anything about data brokers/targeting advertising u know that they will give u ads for things they know ur not interested in bc it boosts conversion on the ones you are. Target was doing this to pregnant women...
Hailee Steinfeld and NFL MVP Josh Allen Welcome Baby Girl, Spotlighting Modern Fatherhood
Actress Hailee Steinfeld and Buffalo Bills quarterback Josh Allen have announced the birth of their first child, a baby girl. The couple’s private reveal and the Bills’ “Girl dad” social post have ignited conversation about how high‑profile fathers balance career...
Krolog Expands Amazon PPC and SEO Services to Accelerate Brand Sales
Krolog, a Toronto‑based Amazon consulting agency, announced the expansion of its service portfolio to include integrated pay‑per‑click, SEO and full account management solutions. The move aims to give brands a unified growth engine on the marketplace as competition and ad...
Los Angeles Jury Holds Meta and Google Liable, Signaling New Era of Digital Platform Accountability
A Los Angeles jury on March 25 assigned 70% liability to Meta and 30% to Google for a young woman's alleged addiction to Instagram and YouTube, awarding $3 million in compensatory and $3 million in punitive damages. The ruling, which sidestepped Section 230 protections...
Earn Reddit Credibility First, Then Share Value
Reddit marketing: → Find 5 subreddits where your audience hangs out → Sort content by top posts. Run deep research. Have Claude / Manus read everything. Understand the culture → Start commenting with genuine, helpful responses rooted in value → After you’ve built some...
Meta’s Ad Sequencing Works—Just Undocumented Setup Steps
> Get excited about Meta's ad sequencing announcement > Try to set it up realize it requires lifetime budgets, not daily > Realize it needs Target Frequency, not the default optimization > Realize the sequencing toggle doesn't even appear until after...
Study Finds 9‑Fold Gap in Brand Citations Across AI Search Engines
A recent study of eight major AI‑powered search engines reveals brand citations can differ by as much as nine‑fold, with Microsoft Copilot citing brands far more often than Google AI Mode. The findings highlight a fragmented visibility landscape that forces...
Nothing’s $199 Over‑Ear ANC Headphones and Marshall’s 41% Discount Ignite Premium Audio Battle
Nothing introduced its $199 over‑ear active‑noise‑cancelling headphones, leveraging TikTok buzz and a sleek design to challenge established brands. At the same time, Marshall cut the price of its Major V on‑ear wireless headphones by 41%, offering 100‑hour battery life and...
![[New Prompt] Hormozi Lead Magnet Generator](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://substackcdn.com/image/fetch/$s_!ekMV!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2756cd96-cc0b-4eb6-ae81-f448df8380c7_1280x1280.png)
[New Prompt] Hormozi Lead Magnet Generator
Alex Hormozi released a masterclass revealing that only three lead‑magnet formats consistently drive conversions: problem revelation, trial of the solution, and a single step of a multi‑step service. He illustrates each type with concrete examples, from HVAC mistake checklists to...
Snapchat's Total Snap Takeovers Let Brands Own Every Tab
Snapchat introduced Total Snap Takeovers, letting brands run ads across all major tabs, including Map, Chat, Camera, Stories, and Spotlight, in a single buy. With 97% of users visiting multiple tabs per session, it's a format designed around actual user...
AI Shopping Generates Unattributed Conversions, Skewing Metrics
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Is It Unethical to Use AI in My Airbnb Photos to Market My Property to Guests?
Airbnb hosts are turning to generative AI to polish property photos, smoothing creases and replacing worn bedding with pristine virtual versions. While AI can make listings more attractive, the platform’s rules lack explicit guidance on such enhancements, creating a gray...
Ghost Citations: Content Cited, Brand Remains Invisible
Being cited but not mentioned? Good post from @johnlovett -> LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't "Your content gets cited. Your competitors get recommended. You don’t. That gap is a ghost citation problem. A ghost...
Half Your Ad Budget Vanishes Without a Funnel
Most businesses waste 50%+ of their ad spend. Not because ads don’t work… But because there’s no backend system to convert and nurture leads. Fix that, and everything changes. Message me “FUNNEL” and I’ll audit yours.
The 5-Pillar Framework For AI Content That Audiences Actually Trust via @Sejournal, @Gregjarboe
The article warns that AI‑driven content volume has outpaced audience trust, creating a credibility gap. It introduces a five‑pillar framework—strategy first, visceral storytelling, multimodal optimization, metrics that matter, and ethics—to produce authentic, high‑impact content. Each pillar emphasizes human oversight, emotional...
Predictable Funnels Double Conversions, End Referral Guesswork
Running ads but still relying on referrals to survive? That means your pipeline isn’t predictable yet. A proper funnel + automation can increase conversions by 2X–4X. Stop guessing, start scaling. DM “GROWTH” if you want a breakdown.
Choose One Goal Per Piece to End Aimless Content
Pick one goal per content piece and your content will stop being aimless. - Lead generation. - Authority building. - Community development. - Sales acceleration. - Retention and expansion.
CPG Leaders Push Full‑Funnel Media Strategies as Digital Landscape Fragments
Isabella Ganas and other CPG executives urged brands to adopt full‑funnel media plans that unite upper‑funnel storytelling with lower‑funnel performance. The shift reflects growing consumer fragmentation across devices and platforms, forcing marketers to redesign buying and attribution models.
TikTok Rebrands as Full‑Funnel Shopping Destination
TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
AI Builds UGC Video Ads in 15 Minutes
🤯 I made a UGC video ad in 15 minutes. 🔥 AI wrote the script from a winning ad. 🛠️ AI cloned my voice for the VO. 🤵 AI edited clips and added captions. 📦 Ready to test. This is crushing $1,500 video editors. Want the...
Don't Flood Your Site: Seek SEO Expert Advice
Oh now I “need” to write hundreds of articles? 🤦🏽♀️🤦🏽♀️🤦🏽♀️ Please consult experienced SEO professionals before burning down your site with stuff like this.
AEO Success Requires Fixing Root Cause, Not Just Content
Most of the advice circulating about answer engine optimization (AEO) treats visibility as a content challenge. Write better. Structure it cleaner. Add schema markup. That advice is not wrong, but it addresses the symptom rather than the cause. https://t.co/zrGlNWJYXy
Seeking Permanent Solution to Remove Google Ads
Is there any way to permanently disable the ads Google is slopping all over consumer G-suite? https://t.co/5Zh1nDvnc1
Search Console Misreports Impressions Since May 2025
Woh. Search console has been inaccurately reporting impressions since May 2025. A fix is coming over the next few weeks. https://t.co/EJyx8tVh3q https://t.co/HQq4pQ1d4r
GSC Misreported Impressions Since May 2025, Fix Pending
Almost a year of inflated impressions? Could this error have caused some of the alligator graphs we have seen? -> Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll...