Know What's Happening in Digital Marketing
Know What's Happening in Digital Marketing
Digital Marketing Pulse
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Tuesday recap
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
Samsung Ads and Crumbl achieve 23% conversion on CTV campaign
Samsung Ads partnered with Crumbl for a seven‑week CTV acquisition push in Q4, delivering over 16,000 app installs and five‑figure revenue. The effort posted a 23% conversion rate that outperformed the brand’s social campaigns, aided by AppsFlyer integration for transparent attribution and a mid‑campaign reduction in guaranteed cost‑per‑install.
Also developing:
By the numbers: Cvent acquires ON24, expanding its virtual events platform
Google’s Ads Decoded episode 3 reveals how the company redesigns Search ad experiences to benefit both users and advertisers. The discussion, led by Ginny Marvin, Ads UI Product Manager Abby Butler, and Search Ads UX Lead Adam Bullock, details the data‑driven vetting process that moves a new ad format from hypothesis to global rollout. Emphasis is placed on user agency features, such as a hide‑ad button, which build long‑term trust and improve advertiser ROI. Advertisers are urged to focus on asset breadth rather than single‑asset impressions for complex queries.
Paid media is a turbocharger. Which is great… unless you’re turbocharging confusion or trying to manufacture trust. If your paid strategy is: - “we have leftover budget” or - “the quarter is ending and the pipeline is soft” …that’s not...
Heineken UK’s Foster’s brand launched the "Love You Cans" campaign, letting men personalize cans with cheeky nicknames like "t*ssers" and "b*llends" to spark reconnection with friends. The initiative is grounded in research showing 61% of British men find reaching out...
Philadelphia Cream Cheese unveiled its biggest ever marketing push, the “Really Philly Good” platform, developed by Johannes Leonardo. The campaign introduces a cowboy‑esque brand character, Phillyboy, featured in 19 short spots across linear TV, streaming, YouTube, social and audio. Targeting...
Social media has moved from a peripheral branding tool to the core of product discovery, trust building, and direct sales. Brands like American Eagle demonstrated the impact, gaining 790,000 new customers in six weeks and boosting denim sales 34%. The...
Google has revamped the Google Business Profile verification flow, requiring merchants to choose from five specific business type options. Selecting the wrong category can disqualify a listing—especially the “online only” choice—or flag it for compliance review, raising suspension risk. The...
Elizabeth Arden has introduced its first perfume in eight years, unveiling Eternal Aura with actress Leighton Meester as the campaign face. The floral‑amber fragrance, co‑created by perfumers Natasha Côté‑Mouzannar and Anne Flipo, launches at $69 alongside a $47 body balm. The global rollout...
Dentsu UK&I has appointed Amy Robinson as its first Chief Growth and Marketing Officer, tasked with uncovering new market opportunities for the agency and its clients, including prospects such as Tapestry, Vodafone, BMW and Comic Relief. Robinson returns from Publicis,...
Google experienced a brief serving issue affecting search results early Wednesday, February 25, around 1:30 am ET. The outage lasted roughly 15 minutes before engineers resolved it, and the status page confirmed the fix. The incident generated minimal user complaints, but...
In the Duct Tape Marketing podcast, Ryan Mrha of Yodify explains how voice AI has evolved from a novelty FAQ tool into a core revenue infrastructure. Purpose‑built voice agents, trained on a brand’s content library and orchestrated through multiple LLM...
StackAdapt’s CTO Yang Han says artificial intelligence has graduated from a feature to the connective intelligence layer that links creative, data and optimization in programmatic advertising. Marketers investing meaningfully in AI are already seeing a 20‑point performance gap, with dynamic...
TxtCart, an AI‑powered SMS marketing platform built exclusively for Shopify merchants, announced it has helped its users generate over $100 million in SMS‑attributed revenue while remaining fully bootstrapped. Founded in 2019, the company has expanded from abandoned‑cart recovery to a two‑way...
Agencies are confronting a new client demand: visibility in AI‑driven answers like ChatGPT. Using Semrush’s Position Tracking, AI Visibility Toolkit and My Reports, firms such as Earned Media Australia, Sure Oak, Activate Digital and Coalition Technologies are quantifying AI overview...
Adform announced it is the first demand‑side platform to join the Institute of Shared Business Advertising (ISBA) Partner Programme, positioning itself as a champion of digital sovereignty for UK brands. The partnership aims to give advertisers greater visibility, accountability and...
Recruiters are increasingly treating hiring as a performance‑marketing channel, where visual appeal and brand perception dictate candidate interest. Traditional text‑only job ads are losing to platform‑driven, image‑rich campaigns, creating a visibility gap for top talent. Chatly’s AI image generator and...
Seth Godin’s February 25, 2026 column urges businesses to love customers through service, not sentiment. He argues that personal intimacy isn’t required; what matters is delivering measurable impact and transformation. The piece emphasizes pride in helping customers move from their current state...
I think a lot of people are still underestimating how much leverage a small team can have right now. We have been running on organic inbound growth for +1 year. Getting new customers 100% from SEO/AIO/referrals. I'm one engineer focusing...
Limelight Inc. released a case study showing its Adaptive Rules Centre (ARC) boosted a leading APAC ad exchange’s revenue by 289% and lift fill rates tenfold. The exchange replaced manual reporting with two account‑wide automation rules that dynamically adjusted QPS...
TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...
Retail media measurement is often portrayed as broken, yet the same sampling‑based, attention‑agnostic methods underpin TV, radio and outdoor metrics. Industry bodies such as IAB Europe and the MRC have already issued standardized frameworks that enable closed‑loop attribution and incrementality...
ITVibes, a Houston digital‑marketing agency, is showing local service firms how AI‑backed website optimization can convert static sites into active lead generators. By analyzing real‑time user behavior, the agency identifies friction points, content gaps, and intent mismatches that hinder conversions....
Capcom is promoting the upcoming Resident Evil Requiem (Feb. 27 2026) with a tongue‑in‑cheek partnership with Nissin Foods. The campaign pretends Umbrella Corporation is suing Nissin over its Cup Noodles, framing the stunt as an IP infringement claim. A commercial featuring the...
Claire Medcalf’s guide outlines 19 actionable email‑copy tips that blend strategy, engagement, and accessibility. Marketers are urged to define a single call‑to‑action, personalize content with data, and maintain a consistent brand voice throughout. The article emphasizes compelling subject lines, microcopy,...
At ETRetail GIRS 2026, designer Manish Malhotra outlined his 20‑year evolution from Bollywood costume artist to global luxury label. He highlighted the discipline learned on film sets, the pivotal Delhi flagship opening, and the need for a distinct, cinema‑inspired brand...
Erin Moy highlights the New Zealand Herpes Foundation’s campaign as a benchmark for behavior‑change communication, swapping shock tactics for radical honesty, wit, and empathy. The ad dismantles long‑standing stigma around genital herpes by inviting viewers into a relatable conversation rather...
Integral Ad Science (IAS) is shifting from merely blocking bad ads to proving that media quality drives measurable ROI for brands. CEO Lisa Utzschneider says advertisers now demand evidence that premium placements improve efficiency, prompting IAS to deploy AI models...
Declining a $5K consulting gig because it doesn't fit your schedule. Ignoring partnership requests that don't excite you. Taking a month off without worrying about revenue. You can only do this when you have dialed in automated systems. → Email sequences that nurture and...
The Google Business Profiles verification flow can have a big impact on your business's visibility https://t.co/E9hhX7waHp @ClaudiaTomina explains https://t.co/HIfXAXVHx6
India’s seven FMCG powerhouses posted a modest 7.4% sales rise in Q3 FY26 despite an unusually supportive macro backdrop of tax cuts, GST tweaks and low‑interest rates. The growth gap is widening as digital‑first food and beauty brands have seized...
Lots of new viral threads on here discussing how Google cracks down on sites that scale content with automated tools / otherwise violate their policies. Welcome to the SEO industry 😆 I made this video in 2024 which might be...
Thompson Spencer announced the appointment of Sam Casey, former OMG Group Director of Media Implementation, as its new Head of Performance. Casey brings extensive experience in programmatic, paid social and search across New Zealand, Australia and global markets. The hire coincides...
Rock YU Creative Taiwan re‑imagined Sichuan chain KAIFUN’s messaging by shifting from menu‑centric ads to emphasizing the social moments of group dining. The agency leveraged the Mandarin colloquialism “kaifun” as an invitation to share conversation, launching the “What will you bring...
LinkedIn has released its 2026 "Skills on the Rise" list for marketing, combining profile updates with hiring outcomes to highlight emerging competencies. Performance analysis tops the ranking, followed by AI literacy, while social media branding and community engagement also climb....
Taboola.com Ltd reported Q3 2025 revenue of $496.8 million, a 15% year‑over‑year increase, driven by stronger advertiser adoption of its Realize platform. Ex‑TAC gross profit rose 6.3% to $176.8 million and adjusted EBITDA reached $48.2 million, delivering a 27.3% margin....
iProspect Indonesia’s Faheem Merchant warns that generative AI is ending the era of click‑centric digital advertising and ushering an intent‑driven economy. Brands must shift from demographic targeting to solving the user’s problem at the exact moment an AI model decides...
Kochava unveiled Atlas Performance, the industry’s first Supply Performance System built for premium publishers and platforms. The solution plugs directly into existing ad servers, SSPs and DSPs, avoiding costly technology overhauls, and is powered by the StationOne AI workspace for...
Pinterest released its first Parenting Trend Report, revealing a sharp rise in searches for screen‑free activities, no‑phone summer plans, and digital detox aesthetics. The data shows a 200% increase in “screen free activities” queries, a 340% jump for “no phone...
Curation—organizing and presenting existing information—has emerged as a scalable, low‑effort business model. By filtering the endless flow of data, curators provide trusted shortcuts for time‑pressed audiences, reducing creative pressure and accelerating growth. The model can be monetized through newsletters, affiliate...
The article urges marketers to shift from CPM and traditional CPA models to Cost‑Per‑Sale (CPS) pricing, leveraging AI‑driven personalization, real‑time A/B testing, and predictive analytics. Recent AI advances have improved conversion rate optimization, allowing campaigns to predict and deliver higher...
Fresh Step partnered with Bumble and Best Friends Animal Society for a Valentine’s Day "Date Cats, Not Humans" campaign, encouraging single users to swipe for adoptable cats. The initiative covered adoption fees and offered free litter throughout February, resulting in...
Netflix’s ad‑supported tier is on track to generate $8 billion in advertising revenue by 2030, far outpacing the broader connected‑TV (CTV) market. The company posted $1.5 billion in ad sales in 2025, more than 2.5 times its 2024 figure, and aims to double...
Profound is a GenAI‑powered marketing intelligence platform that gives enterprise brands real‑time visibility into how they appear across AI‑driven discovery channels. The solution combines analytics, competitive intelligence and actionable recommendations across the entire GenAI ecosystem. Founded by Albert Malikov, the...
Hey marketers, want more wins with AI summaries and citations? Yeah, me too. Here are two simple actions we've seen work really well with clients over the last 90 days: 1. Include a TLDR summary to start EVERY blog article...
I think most of the AI writing quirks that marketers complain about are probablyyy better for the average consumer than marketers admit.
Google has lifted the restriction on using “shop visits” as a goal in its Ad Grants program, allowing eligible nonprofit accounts to optimize campaigns for real‑world foot traffic. The change lets advertisers align bidding with Maps and location‑driven search results,...
We just launched Monaco. Here’s the exact playbook we used. I hope it's helpful to other founders and startups: 1. The launch video: most launch videos I see orient around some stressed out person at their desk or some philosophical approach...
The best way to go viral on Twitter right now: - Share AI Prompts to make jobs easier - Share more AI prompts to make more jobs easier
Another well-known SEO publisher with Google traffic/visibility tanking fast, and exacerbated by the ~Jan 21 volatility Total citations in ChatGPT follows the same trend line (@ahrefs & @sistrix data) https://t.co/ekgcGumPWz
Would you rather spend $700 / day for 3 days or $100 / day for 21 to test a new campaign (creative)?
Really great information in here that aligns closely with the findings we see in our Discover clients' performance Except Google took away Publisher Center last year 😢 Nice work @metehan777
