Know What's Happening in Ecommerce

Intent-Based Marketing Guide + Tips For Small Businesses

In this episode Dave North explains intent‑based marketing, a strategy that uses online behavior signals to differentiate shoppers who are merely researching from those ready to buy. He outlines a five‑step process—identifying intent signals, gathering first‑ and third‑party data, segmenting audiences into low, medium, and high intent, crafting tailored messages for each group, and monitoring performance. The discussion highlights practical tips for small businesses, such as leveraging built‑in analytics, using abandoned‑cart emails for high‑intent users, and offering introductory discounts for low‑intent visitors. North emphasizes that matching the message to the buyer’s stage boosts conversion rates and overall marketing efficiency.