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58% of Shoppers Lose Brand Trust over Faulty AI Suggestions

Rithum’s new study of 1,046 U.S. and U.K. shoppers shows that 58% of consumers blame retailers when AI‑generated product recommendations contain errors, and 16% would abandon a purchase after a bad suggestion. In the U.K., 70% have used AI tools for shopping in the past three months, yet fewer than 15% complete purchases directly through those tools. The research highlights that price accuracy is the top priority for shoppers, while only 5% verify AI information on the retailer’s site. Small brands are gaining traction, with one‑in‑five buyers discovering new labels via AI.