Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Indriya Eyes 100-Plus Stores as Aditya Birla Jewellery Brand Bets on Fashion Credentials
Indriya, the Aditya Birla Group’s jewellery label, is accelerating its retail footprint from more than 55 stores to a projected 100‑plus locations, with a goal of surpassing 75 stores by the end of March. The brand is shifting its marketing mix from performance‑driven digital ads to mass‑media channels and high‑visibility fashion platforms, highlighted by its Lakme Fashion Week showcase. Targeting urban AB1 women aged 20‑60, Indriya offers a wide price spectrum backed by 60% in‑house design. This dual push aims to convert growing awareness into broader accessibility in a fragmented market.
ChatGPT Ad Pilot Surges 600% Yet Rollout Lags
Interested in ChatGPT ads? Seems that ad ramp-up we saw might have been since the pilot is ending at the end of March -> ChatGPT’s ad pilot has the industry excited, but some insiders are frustrated with the slow rollout "With...
Meta AI Streamlines Facebook Marketplace Listings
Facebook has rolled out new Meta AI–powered features on Marketplace. 📦 Sellers can now upload images and have Meta AI generate draft listings with recommended descriptions, as well as draft automatic replies to initial messages. These tools simplify the listing process,...
The Sleep Company Signs MS Dhoni as Brand Ambassador
The Sleep Company has appointed cricket legend MS Dhoni as its brand ambassador, launching the "India Vs Peaceful Sleep" campaign to spotlight chronic sleep deprivation and promote eight hours of quality rest, backed by its patented Smartgrid mattress technology. In parallel,...
AI Agents Soon Run Entire Websites via Plain Language
Oh boy, what could go wrong? "With these new capabilities, websites could be almost entirely created and run via AI agents controlled by humans." -> https://t.co/XIx37k7Nu2 says it will now allow AI agents to draft, edit, and publish content on...
Great Content Starts with Human Insight, AI Just Helps
Creating content without AI is hard to do. And, it should be. When you ask a human for their opinion, their experiences, and things that help you trust them - those aren't easy things to answer. AI can't do that....
TECNO Partners with Chennai Super Kings for IPL 2026 Helmet Branding Deal
TECNO Mobile has secured a branding partnership with Chennai Super Kings for IPL 2026, placing its logo on the back of the team’s helmets. The deal expands the #TECNOGotYourBack platform into a high‑visibility, live‑broadcast environment. It also includes a slate...
Create SEO Plans in Under Ten Minutes
The SEO tool I'm building lets you build SEO plans in five minutes. Awesome to send to your partners or clients on what you'll be doing for them next. This one took less than 10 minutes to build. https://t.co/75xu3fyDN4
SaaS Brands Overlook Reddit's SERP Dominance
In SaaS: Reddit dominates the SERP... But most brands are still sleeping on it. More here: https://t.co/PlWF0NStQS https://t.co/yxrJFMJ7Al
Modern Retail Podcast: AI-Generated Review Summaries Could Upend Online Shopping
Generative AI is now creating condensed summaries of customer reviews that appear in AI‑powered search results such as Gemini, ChatGPT and Rufus. The Modern Retail Podcast discusses how these bot‑written snippets reshape product discovery and can strip essential context from...
Claude Code Uncovers SEO Opportunities in Minutes
I've spent THOUSANDS of hours in Ahrefs and Google Search Console doing keyword research and SEO audits Within 5 minutes of connecting Claude Code to the Ahrefs API and Google Search Console service account, it found a bunch of new opportunities...
Focus on Outcomes, Not Features, to Boost Conversions
I've tested 100+ product descriptions. Here's the pattern: Descriptions I wrote as 'features lists' got 2% ATCs. Descriptions I wrote as 'transformation stories' got 9% ATCs. Your specs don't matter. Outcomes do. Test everything. Trust nothing.
AI Tool of the Week: This Google Tool Builds Ads, Photos, and Videos From Your Brand DNA
Google has unveiled Pomelli, an AI-driven tool that converts a brand’s website into a full‑stack marketing engine. By analyzing a brand’s DNA, Pomelli automatically creates Instagram posts, Facebook ads, product photos, and short videos within minutes. The service eliminates the...
AI‑generated Site with Every Sentence to Dominate Google
Using AI to create a website that contains every possible sentence in the world so I can rank in Google for everything 🤯📈
A Guide To Ecommerce Email Marketing That Drives Results
Ecommerce email marketing transforms subscribers into buyers through targeted, data‑driven campaigns. The guide outlines core campaign types—transactional, promotional, welcome, abandoned cart, loyalty—and tactics like personalized product recommendations, exclusive deals, and storytelling. It emphasizes mobile optimization, accessibility, and systematic A/B testing...
Monet and Van Gogh Masterpieces Hit the Shampoo Aisle
Dove unveiled a limited‑edition hair‑care collection called “The Art of Repair,” featuring reproductions of Claude Monet, Mary Cassatt and Vincent Van Gogh masterpieces. The shampoo, conditioner and serum are sold exclusively through Walmart, with packaging designed to echo gallery settings. Dove frames the line...
AI Generates Complete Content Strategy, From Topics to Calendar
I built a skill for Claude Code that plans your entire content strategy — what to write, how often, and why it matters. You describe your product and audience, and it maps out topic clusters with pillar pages and supporting articles,...
Twitter’s Twentieth: It’s Complicated
Forrester research shows social media is now the second most meaningful source of information for B2B buyers, trailing only generative AI search tools. The article marks Twitter’s 20‑year anniversary, highlighting how its real‑time publishing created “now moments” that transformed brand...
VideoAmp Widens Cross-Platform Planner To Sirius XM, NCM
VideoAmp has broadened its VXP cross‑platform planner by adding first‑party data integrations with satellite radio giant Sirius XM and in‑theater advertising network National CineMedia (NCM). The move unifies audio and cinema audience metrics within a single planning tool, giving marketers a more...
Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours
Rest, a subscription sleep‑coach app that uses AI and cognitive‑behavioral therapy, launched its "Late Night Mistakes" awareness campaign on March 9 by hijacking TikTok Shop live broadcasts during the 2‑3 a.m. window. The brand partnered with roughly two dozen creators who received...
How Smart GovCons Increase Win Probability Before the Draft RFP Drops
Government contractors are shifting from post‑RFP hustle to disciplined pre‑RFP marketing, embedding capture, business development, and proposal teams months before a draft solicitation appears. By monitoring agency signals such as RFIs, industry days, and policy trends, firms craft win themes...
Is AI Killing Advertising? & Scott’s Best Financial Decision
In this episode the hosts discuss how AI is disrupting the traditional advertising agency model, using Levi's as a case study of how brand storytelling once drove sales but is now sidelined in boardrooms. They argue that AI tools are...
Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity
A TripleLift study finds that 49 % of connected‑TV (CTV) ads still use traditional 15‑ and 30‑second spots designed for linear television, despite record streaming viewership and ad spend. High‑impact formats such as pause ads, overlays, and native units boost brand...
Celio: The Savvy Publicity Coup Propelling the Launch of Its Womenswear Range
Celio is rolling out its first dedicated womenswear line, using a clever “missing L” teaser that sparked a viral wave across social platforms. The campaign, orchestrated by Havas Paris, featured six high‑profile female influencers and amassed over 40 million organic impressions. Prices...
Consumers Are Divided Over This Dr Pepper-Inspired Sausage – And That’s the Point
Johnsonville introduced a Dr Pepper‑inspired sausage, available fresh and smoked, on March 1. The product was deliberately crafted to be divisive, sparking “low‑stakes disagreement” on social media and encouraging conversation around the brand. Partnering with Dr Pepper, the company seeks to...
System to Create Paid Subscribers & Upgrade to Your Offer Suite
The post outlines three core strategies for scaling Substack newsletters: a comprehensive starter guide, a weekly content system, and a framework for converting readers into paid subscribers and upselling them to higher‑value offers. It walks creators through turning a single...
The Future of Content Belongs to the Tastemakers
The piece argues that AI has turned content creation into a commodity, making editorial "taste" the new competitive edge. Brands that embed judgment—deciding what not to produce—avoid audience fatigue and preserve brand relevance. Senior editors and clear, flexible principles act...
Google Tightens Rules on Out-of-Stock Product Pages
Google Merchant Center now mandates that out‑of‑stock product pages display a visibly disabled, grayed‑out buy button instead of removing or keeping it active. The rule also requires a clear availability label—such as “out of stock” or “back order”—that matches the...
Google Business Profile Tests AI-Generated Replies to Reviews
Google is piloting an AI‑generated reply tool within its Google Business Profile platform, initially surfacing in the United States, Brazil and India. The feature suggests response drafts to customer reviews, which businesses can edit or publish directly, though rollout timing...
Is Marriott Preparing a New Brand? What Its Global Trademark Filings Reveal
Marriott has filed worldwide trademarks and secured web domains for a prospective brand called “Matter Hotels by Marriott.” The filings, spanning the U.S., Europe, and Latin America, cover hotel, spa, dining and entertainment services, indicating a full‑service concept. Executives have...
Brands Turn Bad Reviews Into Bold Engagement
Brands are in their bold era, using negative customer reviews as part of their campaigns and/or responding to critics online From Dove to Yahoo and Crocs to Burger King, leaning into criticism ✅ Signals confidence and self-awareness ✅ Lets audiences know you’re...
Roblox Moves to Take a Cut of All Brand Integrations on Its Platform | Exclusive
Roblox announced it will begin charging creators a fee for publishing brand integrations, with charges scaling based on user traffic and engagement, slated to roll out in 2027. The policy is presented as a move to standardize ad labeling, improve...
L'Or?al Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy
L'Oréal launched a global employee advocacy program powered by Sprinklr Advocacy, turning staff into brand ambassadors. Within 18 months the initiative generated over 33 million organic impressions and delivered a four‑fold return on investment. The pilot began in 2024 with 900...
AI Discovery Demands Content Ecosystems Over Traditional SEO
I had the chance to chat with @iPullRank a few weeks back and we had a deep conversation on the state of AI and SEO... Mike's take was clear: If you think AEO and GEO are just "SEO with a...
How an Air Force Stint in South Korea Helped Make Chuck Norris a Uniquely American Brand
Chuck Norris’s six‑year Air Force service in South Korea forged his martial‑arts expertise and introduced a disciplined, patriotic image that later defined his public persona. The experience gave him a black belt and authentic combat credibility, which propelled his transition...
How Consumer Brands Can Win the Misinformation Wars
Consumer brands now face a relentless misinformation economy, where AI‑generated content, social media chatter, and rogue posts can trigger rapid brand crises. Misleading narratives spread across Reddit, X, TikTok and traditional outlets, forcing companies to allocate resources to constant monitoring...
Structured SEO Process Beats Spray‑and‑Pray Publishing
For SEO to work, forget about spray and pray. Change your process, and keep it consistent. Before: prompt → publish After: - Topical map defines what gets written - SEO brief defines the angle, keyword, intent, structure - AI fills the brief, human adds the insight -...
Google Tests AI‑generated News Headlines in Search
Oh boy, but we know Google can change title links in the SERPs already. Remember back in 2021 when they addressed that? Also, Google confirmed this is a test but didn't confirm it was using AI to do this. Stay...
Your Fans Are Waiting
David Meerman Scott argues that modern marketers must move beyond fleeting attention and sales to create genuine human connections that turn customers into fans. He explains that fans exhibit deep loyalty, staying with a brand even when cheaper or flashier...
Ditch the Discount, Says Brand Marketer
Cherene Aubert, founder of Growth Capital, advises D2C brands to stop discounting slow‑moving inventory and instead use bundles or free‑gift tactics that preserve margins. She recommends pairing a popular full‑price product with a discontinued item, allowing customers to perceive added...
Ditch the Discount, Says Brand Marketer
In this episode, host Eric Banholz chats with e‑commerce strategist Shireen, known as the "D2C queen," about moving beyond deep discounting to smarter offer strategies. Shireen shares how AI agents can automate tasks without forcing new habits, and emphasizes that...
The Art of Desire in Luxury Marketing
Luxury marketing hinges on creating desire rather than competing on price or promotions. Douglas Mandel explains the "Haute Couture Principle," where an unattainable apex—like a hand‑beaded gown or a Formula 1 program—sets the aspirational tone for all product tiers. Brands reinforce...
Adobe to Shut Down Marketo Engage SEO Tool
Adobe announced it will retire the SEO tile in Marketo Engage, effective March 31, 2026. The feature, considered low‑usage, will be removed on April 1, requiring customers to export any existing data. The move follows Adobe’s 2025 acquisition of Semrush, positioning the...
AI Model Ads Look Fake, Killing Conversions
Everyone is doing AI image ads wrong. Especially model shots. You can spot them instantly. Plastic skin. Dead eyes. Weird hands. Fake lighting. Brands think they’re saving money… But they’re actually killing conversions. Meanwhile there’s a hidden method that makes AI models look 100% real. Ultra-realistic. Natural...
Adobe Firefly Custom Models Reshape Brand Content Supply Chain
Adobe Firefly's Custom Models and the Brand Content Supply Chain with The latest new models https://t.co/qiYLZDVkia
How Coca-Cola Embraces a Challenger Mindset to Market Mr. Pibb
Coca‑Cola has revived its spicy cherry soda, Mr. Pibb, after a two‑decade run as Pibb Xtra. The brand launched a national campaign featuring NBA legend Scottie Pippen to challenge the notion that the drink is “second best.” The 30‑second ad,...
Three Key Focus Areas for Connected‑Customer Marketing
3 Areas Marketers Must Focus on in the Age of the Connected Customer - CX Journey™ https://t.co/M4blBGEz8l #marketing #customerexperience https://t.co/HHmro9azp7
Gmail's Subscription Tool Flawed, Hurts Marketers, Needs Work
Gmail’s “Manage Subscriptions” functionality aims at decluttering inboxes, but it is hampered by flaws that limit its usefulness for consumers, while arbitrarily punishing some marketers. Here’s how to adapt >> https://t.co/AioTudgTl0 #emailmarketing #digitalmarketing https://t.co/0U2KarzaWt
AI Is Killing Half of Marketing, Leaving Only Judgment
Half of marketing is already dead. We just haven’t admitted it yet. •content •social •SEO •design All getting compressed by AI. What’s left is smaller: 👉 decisions 👉 judgment 👉 accountability Marketing isn’t evolving. It’s splitting. https://t.co/KD7mKsKRDY
If Email Revenue <20%, You’re Missing 11 Essential Flows
Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20% you built your launch setup and stopped. There are 11 total flows everyone needs to run 🧵