Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Google Says They Deploy Hundreds Of Undocumented Crawlers via @Sejournal, @Martinibuster
Google’s podcast revealed that the historic "Googlebot" label now covers hundreds of distinct crawlers operating across its product suite. Internally, these crawlers use a SaaS‑style fetching service, nicknamed "Jack," which exposes API endpoints for web requests. Most of these specialized agents are not listed on the public crawler documentation site, leaving many undocumented. The company differentiates between batch‑style crawlers and single‑URL fetchers, each with its own parameters and usage patterns.
Luma AI’s Jason Day on How Agentic AI Is Remaking the Creative Process of Marketing
Luma AI’s head of EMEA, Jason Day, says agentic AI is fundamentally reshaping marketing by turning the creative workflow into an end‑to‑end, real‑time system that can generate infinite, hyper‑personalized assets. The technology promises unprecedented speed, scale and cost efficiency, turning...
Brands Don’t Have a Messaging Problem. They Have a Signalling Problem.
Indian brands are spending more on advertising yet seeing weaker recall, prompting a reassessment of strategy. Author Avinash Joshi argues that the core issue is not messaging but signalling—what brands repeatedly do. Sustained, observable actions transform into symbols that generate...
An Experiment
The author notes LinkedIn’s ever‑shifting distribution algorithm and questions the long‑standing Monday‑Wednesday‑Friday posting rhythm. A new theory suggests Tuesday‑Wednesday‑Thursday may yield better reach, prompting the writer to restructure their posting schedule accordingly. Starting next week, primary LinkedIn posts will follow...
Don’t Go Chasing Waterfalls: Why We Need a Better Metaphor for Demand
The article argues that the Marketing Qualified Lead (MQL) and its waterfall funnel metaphor have become entrenched in B2B despite growing criticism. It contends that the model reduces buyers to numbers and overlooks their agency, leading to misguided marketing tactics....
Podcast: Coca-Cola’s Ben Sadek on Brand Experiences that Move People and Partnering with the FIFA World Cup 2026
Coca‑Cola’s Middle East lead Ben Sadek explains how the company is shifting from pure brand‑awareness ads to immersive, experience‑driven marketing. The strategy leans on live events, creator collaborations, and high‑profile sports ties such as the FIFA World Cup 2026 trophy...
Are CAPIs The Next Phase Of Performance TV?
Streaming giants are adding conversion APIs (CAPIs) to bring performance‑driven measurement to connected TV. Netflix unveiled its CAPI alongside new targeting options, while Roku and Comcast have introduced self‑serve APIs aimed at SMB advertisers. CAPIs promise to bridge the attribution...
Are CAPIs The Next Phase Of Performance TV?
Streaming giants are bringing conversion APIs (CAPIs) to connected TV as advertisers demand measurable performance. Netflix unveiled its CAPI alongside new targeting options, while Roku, Comcast and LinkedIn already provide similar APIs for CTV measurement. CAPIs promise to close the...
Carlsberg’s Jeff Chong on Sonic Identity and the Year of the Horse Campaign
Carlsberg Asia’s 2026 Lunar New Year campaign, celebrating the Year of the Horse, combined a unified sonic anchor with AI‑enhanced zodiac packaging to deliver a region‑wide yet locally adaptable platform. Partnering with Chinese artist SKAI ISYOURGOD, the remix of “Blueprint...
Sephora Announces Partnership with F1 Academy
Sephora, the LVMH‑owned beauty retailer, announced a multi‑year partnership with the women’s racing series F1 Academy, becoming its official beauty retail partner. The deal features a Sephora‑branded car driven by Natàlia Granada and on‑site beauty bars at every race, starting...
DBS Looks to Launch Creative Pitch
DBS is preparing an APAC‑wide creative pitch after appointing Audrey Kuah as group marketing and communications head. Kuah, a 25‑year agency veteran, is tasked with reinforcing the "One bank, one brand" vision through data‑driven storytelling. The bank’s existing "Trust Your...
Adobe AI Powers Enterprise Creative Workflows, Not Just Images
The market is comparing Adobe's AI to image generators in LLMs like ChatGPT. That is the wrong comparison entirely. Adobe just reported record Q1 FY2026 results = $6.40 billion in revenue, 13% subscription growth, and AI-first ARR more than tripling year...
Win by Targeting Overlooked Channels Competitors Ignore
Your content isn't too niche. Your distribution is too narrow. Embrace the channels your competitors are too lazy to show up on... That's where you win.
Golden Goose Taps Gabriel Diallo, Dayana Yastremska as Brand Ambassadors
Golden Goose announced Canadian ATP rising star Gabriel Diallo and Ukrainian WTA talent Dayana Yastremska as its newest brand ambassadors. The duo will front the "Off Duty Dreamers – Life is the Real Game" campaign, which showcases athletes in moments...
Honda Lawn & Garden Demonstrates Durability in Series of Extreme Experiments via Howatson+Co
Honda’s Lawn & Garden division launched an extreme durability campaign with Howatson+Co, featuring high‑altitude drops, four‑winch pulls and concrete submersion to prove its mowers can’t be broken. The visual stunt is crafted for fast‑moving digital platforms, turning reliability into shareable...
Dreaming Faster Than We Can Build: Fixing the Strategy-Execution Gap
Marketing teams are fast at defining strategy but stumble during execution, with 64% rating strategic planning as quick versus only 42% feeling the same about cross‑functional rollout. The gap creates strategic debt as ideas lose relevance while waiting for manual...
From Invisible to In-Demand: Kylie Chown on Owning Your Online Brand
LinkedIn strategist Kylie Chown will headline the WIICTA Mentorship program on April 28, teaching early‑career professionals how to transform a low‑visibility online profile into a high‑demand digital brand. She stresses that recruiters and hiring managers now evaluate candidates online before...
S07.EP04 - Designers Don’t Build Brands with Kevin Finn
In this episode, Kevin Finn argues that designers alone cannot build brands; a brand is a "recognizable reputation" formed through long‑term customer relationships, trust, preference, and identity, not just logos or visual systems. He distinguishes brand (the business’s ongoing relevance...
Digital Minds Group To Raise The Shades On Tuiss Blinds Online
Tuiss Blinds Online has hired Digital Minds Group to steer its media strategy as it accelerates expansion across Australia. The partnership focuses on a performance‑led, measurement‑first approach to scale the direct‑to‑consumer brand. Digital Minds will manage search, social and emerging...
Equip Super Launches ‘Super Equipped’ Campaign via Cummins&partners, an Octopus and a Chicken
Equip Super has launched the “Super equipped” campaign with cummins&partners, introducing octopus and chicken mascots to break the visual monotony of the superannuation sector. The characters embody two consumer archetypes – the disengaged “chicken” and the proactive “octopus” – to...
Spicy Chicken Wing Appears Ahead of Wingstop Flagship Opening in New Stunt via Hello
Wingstop generated buzz in Parramatta Square with a giant, spicy chicken wing stunt orchestrated by creative agency Hello, prompting widespread social media chatter. The stunt heralded the opening of Wingstop’s Australian flagship store on March 13, positioned in a youthful,...
Kenstar Launches New Air Cooler Campaign Featuring Rajkummar Rao and Patralekha
Kenstar has rolled out a new air‑cooler video campaign starring Bollywood actors Rajkummar Rao and Patralekha. The promotion showcases the brand’s India‑first air‑cooler range, which carries a 5‑Star BEE energy rating and a five‑year warranty. Advanced features such as BLDC...
TikTok Radio Set To Premiere Live At SXSW
TikTok is launching TikTok Radio live from SXSW on March 13, leveraging its partnership with iHeartMedia. The service will stream on the iHeartRadio app and 28 iHeart broadcast stations, delivering TikTok‑driven music hits, creator storytelling, and weekly countdowns. Simultaneously, TikTok...
The Errand Kids Now Run Quick Commerce in Flipkart’s Gudi Padwa Ad
Flipkart launched a Gudi Padwa commercial that reimagines the traditional role of the youngest family member as the go‑to errand runner. Set across 1975, 2000 and 2026, the ad shows a child simply tapping a phone to order a missing...
Product Manager
Magellan AI, an all‑in‑one platform for audio advertising intelligence across podcasts, streaming audio, and broadcast radio, is hiring a remote Product Manager in the United States. The role will own the feature roadmap, prioritize product improvements, and work closely with...
LinkedIn Shares Tips on Optimizing Post Content for AI Chatbots
LinkedIn released a guide showing how members can shape their posts to appear in AI chatbot answers. The research finds that long‑form articles, newsletters and posts account for 60% of AI citations, with optimal length between 800 and 1,200 words....
CMO Spotlight: Netflix ANZ’s Tony Broderick on Creative Risks
Netflix ANZ’s director of marketing Tony Broderick champions "uncomfortably exciting" creative risks, exemplified by the large‑scale Wednesday Island event that turned Cockatoo Island into a fan festival. He emphasizes a title‑led strategy where bold cultural moments drive broader business metrics,...
Sephora Partners with F1 Academy for 2026 Season
Speed, Style, and Strategy: Sephora Joins F1 Academy™ for the 2026 Season — Sports Tech Atlanta https://share.google/PvIlqVTf17OLfj4yG
Scape Student Living Turns Bondi Rooftop Into Live Brand Moment with Noisy
Scape Student Living teamed with the creative agency noisy to stage a surprise rooftop activation at the North Bondi Surf Life Saving Club. The pop‑up sunset party, featuring live music by Ben Gerrans, sold tickets at three times the venue’s...
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust
Target announced spring price cuts on about 3,000 items, focusing on busy families and expanding its baby‑care offerings. The White House, via Deputy Chief of Staff James Blair, asked Republicans to shift immigration messaging from “mass deportations” to targeting violent...
We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found
A recent analysis of 8,566 keywords across 14 SaaS domains shows Reddit now frequently outranks B2B vendors in organic search. Reddit appears in the top three positions for 40‑45% of keywords and beats every competitor on more than half of...
ONYX Professional Unveils “Beauty From the Ground Up” Brand Relaunch
ONYX Professional announced a brand relaunch under the “Beauty from the Ground Up” theme, focusing on foundational self‑care for hands, feet, and body. The overhaul leverages existing best‑selling products, such as its top‑ranked nail polish remover and Hard as Hoof...
Zevia Doubles Down on AI Satire in Ads Starring Creepy Robot Coworker
Zevia launched the “Real Soda for Real Humans” national campaign, featuring a creepy robot coworker that mocks AI and artificial ingredients. The ads run on connected TV, Meta, YouTube and include a CAPTCHA‑style activation at SXSW, highlighting new flavors like...
Google Leaves Door Open to Ads in Gemini
Google senior executive Nick Fox told WIRED the company is "not ruling out" ads in its Gemini AI app, marking a reversal from earlier denials. The firm is using its AI‑powered Search experience, AI Mode, as a testing ground for...
Post Playbooks, Not Opinions, for Steady Leads
If you want consistent inbound, stop trying to go viral. Start trying to be useful. Most freelancers post opinions. Few post playbooks. Here is a simple weekly content system that actually drives leads: Monday: Share a specific lesson from a client win (with numbers). Wednesday:...
Make Email Copy Memorable with Specific Numbers
Most email copy isn't bad. It's just forgettable. The problem is vagueness. "Thousands of happy customers" could be anyone. "4,312 customers, 74% reordered within 60 days" is you. Go through your last email. Find every line that could have been written by...
Meta Is Testing Clickable Links in Instagram Captions for Verified Subscribers
Meta is piloting clickable links within Instagram post captions for users subscribed to Meta Verified. The test allows up to ten links per month and currently appears only on the mobile app, not the desktop site. Creators have long requested...
AI Reveals Your Brand's Weaknesses, Then Fixes Them
I ran https://t.co/f9IW600hsB on its own website. It gave itself an 𝗙. 📉 Which is hilarious, if you think about it. Even my own AI was basically like: we need to talk. 🤖 So I took its recommendations, fixed the positioning, tightened...
&Pizza Serves up Romance with Pi Day Weddings
&pizza is hosting four free wedding ceremonies and receptions on March 14 at its Brookland shop, continuing a decade‑long Pi Day tradition. Chief marketing officer Sergio Pérez will officiate the events, which are followed by a celebration at the Hive Rooftop. The chain...
March Madness Is Making DOOH a More Responsive Channel
March Madness concentrates fan attention across screens, venues and streets, creating a prime moment for advertisers. Digital out‑of‑home (DOOH) is shifting from pre‑planned, static placements to real‑time, programmatic delivery powered by AI and contextual triggers. Brands can now sync creative...
Google Halves Search Referrals, Still Leverages Publisher Content
Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄
Quince Copied Its Way to a $10 Billion Empire. Now It’s Looking for a New Story
Quince has built a $10.1 billion empire by reproducing high‑end designs at a fraction of the price, selling a $298 Reformation dress for $69.90. The fast‑growing retailer now generates over $1 billion in annual revenue and employs about 1,000 people across apparel,...
Stop Wasting $50K on Remarketing, Add Prospecting
The most expensive mistake I'm seeing on Meta right now: → $50–70K/month in ad spend → 90% of it running to remarketing → Zero prospecting. Zero incremental lift. Just recycling brand content to existing audiences The brand thought Meta wasn't working. Their agency...
From Resolutions to Outcomes: Evolving How Fin Delivers Value
Intercom’s Fin AI agent is shifting its pricing model from pure resolution‑based fees to an outcome‑based structure. The change reflects Fin’s growing ability to handle complex, multi‑step support tasks that often involve human hand‑offs. Fin now serves over 7,000 teams...
AstroBiz Launches BizOne Rewards Campaign for Food and Beverage Outlets
Astro BizOne, Astro’s dedicated pack for food and beverage outlets, has unveiled the BizOne Rewards Campaign, allocating up to MYR 17.5 million in guaranteed marketing support. The program replaces the previous lucky‑draw format with a model that ensures every qualified outlet receives...
Guest Posts Require Far More Effort than They Seem
Today, an exec says to me, "Must be easy to have a newsletter that's all guest posts." I hope Lenny Rachitsky doesn't mind, but I told him this story: Early last December, Lenny reached out to me about something, and...
Honest #2 Position Drives Trust and Market Share
In 1962, Avis was losing money. Had been for thirteen years straight. Hertz owned the car rental market. Avis was a distant second with no realistic path to first. Their agency, Doyle Dane Bernbach, came back with a campaign built entirely around...
One Optimized Evergreen Post Beats Dozens of Trend Content
RT @NealSchaffer One strong evergreen piece, properly optimized and updated every 6-12 months, can outperform dozens of trend-chasing posts. Here's how to choose the right format, target the right keywords, and keep it performing. https://t.co/ZeXh529Z1f #SEO #ContentMarketing
Relatability Replaces Corporate Megaphone in Sales
The Relatability Pivot: The End of the Corporate Megaphone by @Timothy_Hughes https://t.co/15YdrlJIIo @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Fiscal AI Unveils New Consistent Visual Identity
We're taking design seriously. Expect a beautiful and consistent @Fiscal_ai visual identity moving forward. https://t.co/IiDr6hTl2H