Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Email Deliverability Technology: How to Ensure Your Campaigns Actually Reach the Inbox
The email deliverability technology market, valued at $4.5 billion in 2025, underpins reliable inbox placement for marketers. Success hinges on sender reputation, which reflects complaint rates, bounce metrics, and recipient engagement. Core authentication protocols—SPF, DKIM, DMARC—and practices such as IP warming and strict list hygiene are essential. Investing in dedicated ESPs and continuous monitoring drives higher ROI while protecting brand reputation.
Programmatic Advertising Technology: How Automated Media Buying Is Reshaping Digital Advertising
Programmatic advertising has become the default buying method, with spend projected to reach $25 billion in 2025, representing roughly 88 % of digital display ads. Real‑time bidding (RTB) executes auctions in under 100 ms, linking demand‑side platforms (DSPs) and supply‑side platforms (SSPs) through...
How to Evolve Your Work From AI-Vulnerable Commodity to Irreplaceable Experience
The post warns that generative AI reduces many knowledge‑work outputs to low‑cost commodities. It proposes a value‑chain framework—commodity, branded product, service, experience, transformation—to reclaim relevance. By building a strong personal brand and converting outputs into services and immersive experiences, professionals...
Conversion Rate Optimisation Technology: How Testing Platforms and AI Are Maximising Digital Revenue
Conversion rate optimisation (CRO) has become a $9.4 billion industry, delivering an average 223 percent return on investment for firms that adopt structured testing programmes. Modern CRO platforms now bundle A/B and multivariate testing, session‑recording heatmaps, AI‑driven personalisation, landing‑page builders and form‑analytics...
Free Python Script Replaces $200 Daily News Subscription
I spent $200/month on morning news tools. Then I built something better in a weekend. And I'm giving it away for free. It's called BriefCase. Every morning it gives me three things: 🔍 Intel — what happened in my industry overnight ⚡ Impact —...
ADvendio Launches Ad Suite for Retailers Featuring AI Agents
ADvendio unveiled Revenue OS for Agentic Advertising, an AI‑driven suite that equips retailers with four specialized agents—AdOne, AdPortal, AdGateway, and AdFinance. The platform combines Salesforce’s reasoning engine with ADvendio’s operational logic to automate campaign planning, sales, data consolidation, and financial...
Former Google Exec Brings AI Data Concepts To Agency Boathouse
Boathouse has appointed Sonia Chung, a former Google, YouTube and Salesforce executive, as its first chief strategy officer. Chung will steer a “collect, connect, and activate” framework to fuse offline and online data, enabling cross‑channel consumer insights. She advocates using...
Designing Honesty: Bodyform and the Power of Informational Creativity
Bodyform’s "Never Just a Period" campaign, created with AMV BBDO, replaces euphemistic menstrual advertising with candid, research‑backed storytelling. The series of vignettes tackles topics from postpartum bleeding to tampon use, answering questions many people never learned in school. Over half...
McDonald’s India–North & East Names Sara Arjun as Brand Ambassador; Recreates Iconic Ad, Watch
McDonald’s India – North and East has appointed child‑actress Sara Arjun as its new brand ambassador, reviving the face that starred in the chain’s iconic TV commercial years ago. The partnership launches the Buddy Meal, a value‑packed combo priced at...
Pre-Launch or Post-Launch: Influencer Timing Explained for Gaming Brands
Influencer marketing is poised to shape the $386 billion gaming market in 2026, but timing determines its effectiveness. Pre‑launch campaigns generate hype, build wishlists, and educate audiences, leading to higher launch‑day conversions. Launch‑day influencer pushes capture peak attention, driving 20‑50% of...
Marketers! Now Is the Time to Apply for 2026 Brands That Matter
Fast Company’s Brands That Matter program is opening applications for its 2026 edition, with a super‑early rate deadline of April 10 and standard rates rising on March 13. The initiative honors brands that achieve cultural relevance and measurable business results, and for...
X Users Prefer Personal Product Endorsements Over Ads
X/twitter is about individual expression and has the most sophisticated community — I don’t think they default to clicking on ads (or being influenced by ads) like the drones on FB or instagram Endorsements of products might work better… ie...
Costco Ties Digital Personalization to $470M in Sales Growth
Costco reported that personalized product recommendation carousels generated more than $470 million in e‑commerce sales during Q2 2026. The retailer also saw U.S. comparable store sales rise 5.9% year‑over‑year and net sales climb 9.1% to $68.2 billion, while membership grew 4.8% to 82.1 million...
Zero Click Is Here – Open Attribution Is the Fight Back
Affiliate marketers face a new attribution crisis as AI‑driven search engines like ChatGPT and Gemini deliver product recommendations without passing traditional click data. A recent webinar with Lee‑Ann Johnstone, Alex Springer and Leanna Klyne introduced Open Attribution, an open‑standard framework...
People Buy Based Off Emotion — That’s Why You Need to Sell How Your Product Makes Your Customers Feel
The article argues that more than half of buying decisions are driven by emotion, not logic. Marketers should shift from listing product features to illustrating how the offering transforms a customer’s life. By framing features as benefits—using “so you can…”...
Intero Digital Releases Guide to Help Brands Measure Visibility in AI-Powered Search and Audit GEO Footprint
Intero Digital has launched a strategic guide that helps brands audit and improve their visibility in generative AI search platforms such as ChatGPT, Gemini, Perplexity and Copilot. The guide introduces a Generative Engine Optimization (GEO) footprint framework, detailing how often...
Refresh Tiny Touchpoints to Revive B2B Campaigns
As a B2B marketer, have you ever hit campaign fatigue? That moment when performance keeps dipping, you’ve tried everything, and nothing seems to work. It happens to the best of us, especially if we lean on the same channels over...
Horizon Media Pilots AI Solution to Detect Cultural Shifts Mid-Campaign
Advertising agency Horizon Media has begun piloting an AI solution jointly developed by marketing‑intelligence firm Sightly and AI‑research company Vurvey Labs. The platform merges Vurvey’s real‑time human sentiment model with Sightly’s cultural and contextual media data, allowing agencies to spot...
PR Firm News: Ruder Finn Launches rf.Voices
Ruder Finn unveiled rf.Voices, an AI‑powered platform that unifies influencer marketing, customer advocacy, and paid amplification under a single measurable framework. The offering adds audience intelligence, influence mapping, precision amplification, and risk intelligence, enabling brands to predict and define success before...
Burger King Names 2 New Agencies Following Viral Whopper Bite Moment
Burger King has tapped Mojo Supermarket as its U.S. social agency of record and Praytell as the public‑relations AOR, aiming to accelerate real‑time, culturally resonant content. The new partners quickly proved their impact with a viral video of President Tom...
Anheuser-Busch Boosts Marketing Efforts Through Extended MLB Tie-Up
Anheuser‑Busch has extended its partnership with Major League Baseball through 2032, adding official vodka and tequila canned‑cocktail sponsorship for its Cutwater and NÜTRL RTD brands. The agreement grants non‑exclusive advertising rights on MLB.TV streams, digital platforms, All‑Star Week and the...
Inside the CTV Contextual Advertising Toolset
At Streaming Media Connect 2026, Team Whistle and Intersection explained how CTV contextual advertising now hinges on AI‑driven tools and real‑time data pipelines. Team Whistle has built proprietary Looker‑based analytics that feed production, programming, and ad teams with live‑event and audience...
Stop Marketing Like the Brand You Envy
Suntory’s Schweppes team copied a premium Roku gin bar takeover, creating a striking activation that dazzled but proved unscalable. The CFO’s question about rolling the concept to hundreds of venues exposed a mismatch between high‑touch marketing and the low‑margin soft‑drink...
Why Stitch Fix Is Doubling Down on Human Stylists as AI Gets Better
Stitch Fix is reinforcing its human‑stylist model even as generative AI matures, unveiling the AI‑driven "Stitch Fix Vision" that creates personalized, shoppable outfit images from client selfies. The platform’s autonomous quality checks and sharing features have lifted repeat purchase rates...
TikTok Is Now a Search Engine. Here Is What That Means for Your Affiliate Program
TikTok is rapidly becoming a genuine search engine, with more than two‑in‑five Americans and 64% of Gen Z using it to find product information. Adobe Express research shows 62% of users favor video tutorials, while 39% seek product reviews, indicating a...
How Salesforce Is Rebuilding Marketing Cloud for the Age of AI
At Dreamforce 2025 Salesforce unveiled Agentforce Marketing, rebranding its legacy Marketing Cloud and embedding generative AI throughout the platform. The new suite replaces one‑way email blasts with two‑way, AI‑mediated conversations and leverages Data 360 to deliver unified, real‑time customer profiles....
Even Founders Warn: GEO Hype May Be Misleading
From the cofounder of an AI search visibility platform (@lil_bsz) on Reddit -> The GEO Bullshit - State of GEO in 2026 From him: "I’m a co-founder at an AI search visibility platform. By all accounts, I should be...
Survey: How Rising Review Expectations Are Reshaping Brand Reputation Strategies
The BrightLocal 2026 Local Consumer Review Survey reveals that 74% of shoppers now trust reviews from the past three months, while demand for 4.5‑star ratings has jumped from 17% to 31%. Consumers also expect at least 20 reviews before considering...
The Marketing Moments Shaping The Industry
The post titled “The Marketing Moments Shaping The Industry” spotlights a recent Burberry campaign featuring musicians Teyana Taylor and Kid Cudi. The black‑and‑white diptych, shot by Tim Walker, illustrates how luxury brands are turning to high‑profile artists to create visually striking narratives. The...
Richmond Sausages Cooks up Masterbrand Campaign
Pilgrim’s Europe has commissioned agency Joint to launch a masterbrand campaign for Richmond sausages, rolling out across out‑of‑home (OOH) and social platforms. The initiative, titled "The Big Richmond Sit Down," showcases real families and friends enjoying the product in everyday...
Mumbai Indians Names Plum as Digital & Skincare Partner for IPL 2026
Plum, the Indian skincare and hair‑care brand, has signed a deal to become the digital and official skincare partner of Mumbai Indians for IPL 2026. This marks Plum’s first partnership with a cricket franchise and will see the brand integrated into...
Titan Raga’s New Campaign Encourages Women to Reclaim Time for Themselves
Titan Raga, the women‑focused line of Titan, unveiled a new advertising campaign that encourages women to seize leisure time without guilt. The film follows a professional, a mother, and a director as they carve out unhurried moments, underscored by a...
Amyl & The Sniffers: How a F*ing Good Concert Film Helps You Grow
Amyl & The Sniffers’ 23‑minute "Live at Ally Pally" concert film demonstrates how a well‑produced live video can serve as a powerful branding and marketing tool. The film captures dynamic stage visuals, crowd energy, and behind‑the‑scenes moments, giving viewers a...
Meta Unveils Vibes AI Studio to Rival Sora
Transforms it into a tool like Sora or Google Flow -> Meta silently launches Vibes AI editor to challenge rivals "Meta’s Vibes appears to be transitioning from an AI video feed into a dedicated creation studio. After earlier indications of a...
SEO Under Siege: 2025’s Collapse of Google Traffic
In this episode, Jordan Cooney talks with Malta Landwehr, CMO and Chief Product Officer at Peak AI, about the imminent shift from traditional Google search to AI-driven discovery. Malta shares how a personal experiment avoiding Google in South Korea revealed...
CFP Board Launches New 'Dive' Ad in $27M Awareness Campaign
The CFP Board unveiled a new "Dive" television spot as part of its "It’s Gotta Be a CFP" campaign, allocating a $27.1 million media budget for 2026. The spring phase, worth $14.6 million, runs March 9‑May 17 and leans heavily on broadcast, cable, streaming...
Postscript and Tie Launch Integration to Help E-Commerce Brands Recover More Revenue From Abandonment SMS Automations
Postscript and Tie have launched an integration that links anonymous website visitors to existing opted‑in SMS subscribers, enabling brands to trigger 41% more abandonment SMS automations. The identity‑graph technology works across devices and browsers without relying on cookies, turning offline...
Google Search AI Evolution Explained by Liz Reid
Google's Liz Reid on the progression of AI in Google Search - here are my notes on that interview by @alexeheath https://www.seroundtable.com/liz-reid-google-ai-search-41044.html #google #googleai #googleaimode
Automation Fears Ignore How It Democratizes Access
When automobiles first appeared, they were built by hand. Craftsmen assembled them the way carriage makers built horse-drawn wagons. Skilled mechanics fitted parts together piece by piece. It was slow, deliberate work, and if you owned a car in the...
Why Waiting for a Sellout Will Kill Your Brand & What To Do Instead
Founder Lindsey Carter explains how SET Active avoided brand death by never waiting for a sell‑out. She emphasizes pre‑emptive reorders, taking calculated financial risk, and constant community communication to keep momentum. The brand leverages data‑driven drops, focuses on best‑selling styles,...
Low‑budget Ads Often Beat Polished Productions
Like it or not... In my experience, low production jenky ads almost always outperform more well thought out, highly produced ads. I want to be wrong. Because highly produced stuff is fun to make. Anyway have a diff experience/result?
February 2026 Digital & Email Marketing Highlights
The Last Word on February 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/R7ABOWoDIi https://t.co/hTXFy4YjBY
Mastering Midjourney: How to Create Consistent, Beautiful Brand Imagery without Complex Prompts | Jamey Gannon
In this episode, AI creative director Jamey Gannon walks host Claire Vo through a disciplined workflow for generating consistent, brand‑aligned imagery with MidJourney, NanoBanana, and other tools. He emphasizes the power of visual mood boards and style‑reference (sref) images as...
AI-Driven Eligibility Redefines Marketing Decision-Making
Learn more about the future of marketing as AI visibility to eligibility transforms how decisions are made in advertising and beyond. https://t.co/8pkrAjZI1x via @purnavirji, @sejournal
Make 365 Daily Money Moves for 2026 Profit
The best way to maximize your profits is to make sure you give yourself 365 chances to make money every year. • 1 post a day • 1 offer a day • 1 email a day That's how you print money in 2026
THG Ingenuity Launches Gift With Purchase Channel
THG Ingenuity has launched an external Gift‑With‑Purchase (GWP) channel, extending its proven retail‑media solution to third‑party brands. The service integrates curated gifting offers into key moments of the shopper journey across beauty, nutrition and lifestyle sites. Early campaigns on LOOKFANTASTIC...
B2B Buyers Favor Rep‑Free Experience, Rethink GTM
Learning systems developers - how are you shifting your #B2B #GTM strategy to meet potential buyers where they are? #LMS #software #productstrategy #marketing #sales #selling
Deposit Value First, Then Ask for Sales
Your email list is a relationship bank account. You need to: • Make deposits (give value) • Before making withdrawals (ask for the sale) All roads lead back to giving
Gartner Warns CMOs Against Using Agency AI Platforms
Gartner warns that up to half of agency‑built AI platforms could become obsolete within three years as open‑source solutions gain dominance. The firm predicts open‑source AI will support more than 75% of business deployments by 2028, offering greater customization and...
Google Search Adds Trending Posts Section to Results
Google Search added "Trending posts & discussions" title under What People Are Saying section https://t.co/AwIUTskXnV via @b4k_khushal and @shemiadhikarath https://t.co/tQCq9fmVKo