Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
Episode 139 - The Art of Content: Did We Lose the Plot with Blogs?
Episode 139 of the Content, Briefly podcast, titled "The Art of Content: Did We Lose the Plot with Blogs?", examines the waning influence of traditional blog posts in modern marketing. Host Jimmy Daly highlights declining engagement metrics, the rise of video and short‑form formats, and the difficulty brands face measuring blog ROI. The episode references earlier shows on content marketing ROI and category creation to frame the discussion. Listeners are urged to rethink content mixes to stay relevant in a fragmented digital landscape.
Google Ads Status Dashboard Flags Ad Manager Reporting Issue
Google flagged a reporting disruption on the Google Ads Status Dashboard affecting Google Ad Manager. The incident started at 13:49 UTC on March 4, and by 13:54 UTC Google confirmed that some users could access Ad Manager but were seeing stale or mismatched...
Google Merchant Center Adds “Build to Order” For Vehicle Listings
Google Merchant Center introduced a new availability value called “build to order,” enabling vehicle dealers to flag cars that are not physically on the lot but can be customized and ordered. Sellers must update both their structured data and Merchant...
Build Your Own AI Sales Team Today
The future is about hybrid teams of humans and AI agents. But even today, you can start building your own personal team of simple, easy-to-use agents. If you work in sales or need to sell (because you're a founder/entrepreneur), you...
VCCP New Biz Machine Crushes All to Top $1bn in Billings
VCCP announced it ended 2025 with over $1.027 billion in new client media billings, topping the global creative‑agency rankings. The growth was driven by a landmark US win with telecoms giant Spectrum and major UK contracts for British Gas, Direct Line,...
Typeface Launches Marketing Orchestration Engine
Typeface unveiled its Marketing Orchestration Engine, a unified operating layer that synchronizes people, AI agents, and enterprise systems throughout the marketing lifecycle. The platform rests on three pillars: a living brand‑intelligence graph (Arc Graph), governed AI‑driven workflows (Arc Agents), and closed‑loop performance...
Generate Your Own Cinematic Video Overviews in NotebookLM.
Google’s NotebookLM has rolled out Cinematic Video Overviews, a new AI‑driven video creation tool that replaces the previous slide‑based format with fully animated, story‑focused clips. The feature leverages Gemini 3 as a creative director alongside Nano Banana Pro and Veo 3 to craft visuals,...
Use Canvas in AI Mode to Get Things Done and Bring Your Ideas to Life, Right in Search.
Google has rolled out Canvas in AI Mode to all U.S. users in English, turning Search into a dynamic workspace for planning, writing, coding, and building interactive tools. The feature pulls real‑time data from the web and Google’s Knowledge Graph...
My Recommandation for The Best Fourthwall Products Worth Selling
The article outlines a data‑driven playbook for creators using Fourthwall, highlighting five core products—premium t‑shirts, hoodies, hats, stickers and mugs—that generate roughly 80% of new store revenue. It stresses that price points and audience relevance outweigh catalog breadth, recommending a...
Seeking a Growth Marketer to Double ARR
We're doing $1million ARR with 3 people But now I am looking for the fourth I want the marketer that can work alongside me and help take Senja from $1,000,000 -> $2,000,000 ARR I'm personally working on product and lifecycle marketing So I want...
Stop Chasing Unicorn Prospects; Target Experienced B2B Buyers
When we apply a performance marketing mindset to the top of the funnel, we can end up putting a lot of effort and expense into building an audience that often isn't big enough, and sometimes isn't even real. In B2B...
Google Removes Accessibility Section From JavaScript SEO Section
Google has removed the “design for accessibility” section from its JavaScript SEO basics documentation, citing outdated information. The previous guidance warned that JavaScript could obscure content from search engines and assistive tools, but Google now confirms its rendering engine has...
Google to Disable Customer Match Uploads in Ads API
Google will disable Customer Match uploads via the Ads API for developers who have not used the feature in the past 180 days, effective April 1, 2026. Affected accounts will receive errors and must shift to the newer Data Manager API. The...
93% OF AA & AAA STUDIOS SAY TODAY’S PRE-LAUNCH METRICS FAIL TO PREDICT SUCCESS
A FirstLook survey of over 250 senior AA and AAA studio leaders reveals that 93% cannot reliably forecast a game’s commercial success before launch, despite tracking extensive pre‑launch data such as wishlists and trailer views. The study shows a stark...
Brand Power and AEO Replace Dead Referral Channels
Referrals are dead. Google isn't sending many visitors via blue links and social networks are walled gardens. What does this mean for your startup? 1. Brands matter more than ever -- you're larger competitors have advantage here. ...
Building a Foundation for Audience Monetization With First-Party Data
Retailers are shifting perception of first‑party data from cost to revenue asset. As third‑party identifiers disappear, brands are packaging privacy‑safe audience segments for partners, creating new monetization opportunities. Successful implementation requires a reliable identity layer, robust governance, cross‑functional ownership, and...
When Customer Experience Becomes Customer Transformation
Shep Hyken distills Joe Pine’s new "Transformation Economy" concept, urging businesses to shift from selling features to delivering measurable personal change. By framing products as bridges to customers’ aspirations—whether a treadmill that enables weight loss or Disney that creates lasting...
Google Non-Skip Ad Concerns Bleeding Into YouTube
Google has launched its Video Reach Campaign (VRC) Non‑Skip ads globally, targeting connected‑TV screens, while YouTube mobile users are encountering persistent overlay ads that cannot be dismissed. The ads stay visible despite repeated taps on “Dismiss,” prompting Reddit complaints and...
Google Ads Retargeting: A Guide to Your Data Segments
Google Ads now labels all retargeting lists as “Your data segments,” covering website visitors, app users, Customer Match, and content engagers. These lists not only power classic retargeting but also feed signals to Smart Bidding and Optimized Targeting across Search,...
Omnisend’s Lifecycle Stage Map Highlights Key Email Segments
Can I just say how much I love the Lifecycle Stage Map on Omnisend. Right there are your important segments to email.
Seeking First Marketing Hire to Build AI Demand Engine
Most companies hiring a "Head of Marketing" are looking for someone to run a system. My friends Randy Stocklin and Santiago Jaramillo are looking for something a little different. They are looking for the first marketing hire for Pragmatico ,...
Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising
Vudoo has partnered with PubMatic to embed its commerce‑media technology into PubMatic’s AI‑powered programmatic platform, enabling shoppable ad experiences across verified inventory. The integration lets agencies and brands activate commerce media with a single deal ID, supporting display, video and...
You Can’t Automate Trust: Why AI Still Needs Human Strategy in Marketing
Marketers are discovering that AI can automate data‑heavy tasks, but it cannot set strategy or build trust. The most successful teams pair AI’s speed with human judgment, using automation to execute a clear, human‑crafted vision. Without human direction, AI‑driven campaigns...
Teach AI to Think Like You: Build Your Knowledge Base
MarketingProfs AI Friday Forum is coming fast. It's next week, and I'm going to explore an idea: can you train AI to "think" like you? If so, how? Here are the details. Come and join us. Let's have FUN together....
Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model
Creator‑led companies like Donut Media are reshaping digital video advertising by building an integrated, 360‑degree ad stack that spans long‑form YouTube, short‑form social, podcasts and real‑world activations. The firm sells custom‑branded segments, 45‑ to 60‑second host‑read pre‑rolls and official partnership...
Meta's GR2 Leverages LLM Reasoning for Better Ad Ranking
Can LLMs be used for ads ranking? Meta's GR2 architecture utilizes reinforcement learning and LLM world knowledge to improve ad ranking performance through structured reasoning. https://mobiledevmemo.com/can-llms-be-used-for-ads-ranking/
Action Over Intelligence: Create, Test, Choose the Best
Smart people wait for opportunities, while "lucky" people create 50 opportunities, launch them, analyze, and then pick the best 1-2. Intelligence is overrated. Volume and action win.
Creator Agency NewGen Signs Streamer xQc for Social Publishing Deal
London‑based creator agency NewGen has signed Twitch star xQc to a social publishing services agreement, brokered with Evolved Agency. The partnership will repurpose xQc’s live streams and YouTube videos for distribution on additional platforms, aiming to broaden his audience and...
Free App FanVids Turns Live Fan Videos Into a Marketing Asset
FanVids.io launches a free app that lets musicians capture fan‑generated videos at live shows, turning spontaneous clips into first‑party data. Artists receive a dedicated domain where fans can upload and view content, bypassing social‑media algorithms. The platform integrates with CRMs,...
Promoting The Super Bowl: All Year Round?
Walt Disney is turning the Super Bowl from a single‑day spectacle into a year‑long media franchise called “The Year of the Super Bowl.” The move leverages the $800 million advertising haul from one game to launch continuous ESPN features such as...
The Survival of the Scarcest: Why AI Favours the Premium Publisher
AI is reshaping digital publishing by replacing the traditional search‑driven model with an answer‑focused economy. Premium publishers stand to gain as users shift from utility‑mode queries to trust‑mode consumption, where source credibility matters. The emergence of agentic media buying will...
Audible Unveils Nonfiction Podcast Slate Incorporating Wondery Productions, Featuring OnlyFans Investigative Series, New Seasons of ‘Dr. Death’ and ‘Over My...
Audible announced a new nonfiction podcast slate that merges Wondery’s investigative series with its own offerings, featuring season 5 of “Dr. Death,” season 5 of “Over My Dead Body,” and the upcoming “OnlyFantasy” series on OnlyFans. The rollout follows Amazon’s...
Graza Olive Oil Enters New Category with Largest Paid Campaign to Date
Graza, the fifth‑largest U.S. olive‑oil brand, has unveiled its largest paid marketing effort, the “Seriously Serious” campaign, to launch a new line of olive‑oil mayonnaise. The campaign features absurdist TV and streaming spots, a $250,000 Grand‑Prize sponsorship of Bravo’s Top Chef,...
IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement
The Interactive Advertising Bureau (IAB) unveiled its most substantial amendment to the Multi-State Privacy Agreement (MSPA) since 2023, aiming to simplify compliance across the fragmented U.S. state privacy landscape. The revision introduces a streamlined contract framework, clearer advertiser‑partner role definitions,...
ChatGPT 5.3 Instantly Hooks Readers with WebMCP Insight
The new ChatGPT 5.3 Instant ends every conversation with a hook that keeps me reading. I asked about WebMCP and it did an excellent job. It still referenced web sources but not a whole lot. Then it's like, "I can also...
5 Ways to Use Substack Chat to Grow Your Newsletter Community
The post outlines five practical ways to leverage Substack chat for newsletter growth, starting with open‑ended “getting to know you” threads that foster reader interaction. It recommends splitting chat into a free front‑room for casual conversation and a paid back‑room...
Why Most Enterprise SEO Operating Models Are Structurally Broken via @Sejournal, @Billhunt
Enterprise SEO is failing not because of tactics but due to downstream operating models that treat SEO as a post‑launch audit. Most large firms place SEO inside marketing, relegating it to ticket‑driven fixes after product, content, and development decisions are...
How Brooks Brothers Is Refreshing the Oldest Apparel Brand in the US
Brooks Brothers, the United States' oldest continuously operating apparel brand, launched the "Make It Yours" campaign to reposition itself for a new generation of shoppers. The initiative emphasizes individuality while honoring the label's heritage, showcasing classic items such as Oxford...
Book Publicist Scams Exposed: $1800, Zero ROI
This case study in hiring a book publicity firm is both laugh-out-loud funny and highly informative. As author Kirsten Bell points out, few people share these poor experiences due to shame and embarrassment. So I couldn't be more grateful to her...
Dedicated AI Labs Drive Real Value in Large Enterprises
Kli is doing awesome work at Colgate-Palmolive & his results provide a really good example of the benefits of having a dedicated "AI Lab" inside of large companies run by a company veteran who actually gets what these sorts of...
Use Data Experiments, Not Intuition, for Real Innovation
RT @VisionEdgeMktg 🧪 Stop relying on intuition. Start running business experiments. A/B test your ideas. Collect real data. Make smarter bets. That's how innovation actually works. https://t.co/ZKvfIAn54l #DataDriven #Innovation #BusinessStrategy
AI Marketing Toolkit Grows: New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @flowith, Scribe V2 Realtime by @ElevenLabsDevs, Cellect AI, @humanic_ai, @vyrill, @HiclipAI, @recraftai, Pomelli by @GoogleLabs, and @Nimble.
Query Fan-Out Redefines Keyword Research Methodology
Props to @Lem4 from @Similarweb for publishing some of the most well-thought out and actionable AEO/GEO research I've seen so far. Nice new article about how query fan-out/reformulation changes keyword research methodology: https://t.co/cLJLOo86IQ
Caliwater, Co‑founded by Vanessa Hudgens, Sponsors Enhanced Games
The Enhanced Games has its first sponsor: Caliwater (@drinkcaliwater), which was co-founded by Vanessa Hudgens (@VanessaHudgens) ... Becomes the official cactus water of the Enhanced Games. @EnhancedGames
Google Favors Frequent Crawling, Discover Posts, Higher Ad Budgets
It’s New 3/4: ChatGPT gets stingy on links by @mordyoberstein new Google crawler doc says frequent crawling is good, @gregfinn on social posts in Google Discover and @TheMarketingAnu Google Ads minimum budgets for Demand Gen https://t.co/beO0sHq3WD
Marketing Director Defends No Console Reviews at Launch
Crimson Desert marketing director says there's nothing to hide as players worry about the lack of console version reviews at launch https://t.co/sPbsmiijgU
Google Adds Doc Confirming Frequent Right‑URL Crawls
Yep, frequent crawling (OF THE RIGHT URLs) is a good sign. :) New page added to Google's "Crawling Infrastructure" documentation. https://t.co/qMQRYGeknj
Inter Miami Secures Top‑Tier MLS Stadium Naming Deal
Nu Deal: Inter Miami Joins MLS’ Top Tier for Stadium Naming Rights ⚽️https://t.co/cfqksyH7BG via @sportico @JustBirny
OpenAI Launches GPT‑5.3 Instant for Sharper Web Answers
"More useful, well-synthesized answers when using the web"... Not sure about that. More on that soon -> OpenAI releases GPT-5.3 Instant, which it says delivers more accurate answers and better-contextualized results when searching the web, for all ChatGPT...
Google Experiments with Bolded Site Names in Snippets
Google is testing bolding the site name in the search result snippets https://t.co/kR0PreeBrZ via @SachuPatel53124 https://t.co/DA2SWt5hP6