Today's Marketing Pulse
McKinsey predicts agentic AI will power two‑thirds of marketing activities
McKinsey’s new report forecasts that agentic AI could drive up to two‑thirds of all marketing functions, shifting AI from a productivity add‑on to a core strategic engine. The analysis notes early adopters are using generative tools, while the next wave will involve autonomous agents that orchestrate decisions across workflows, guided by a five‑step implementation roadmap.
How to Track LLM Prompts for AI Visibility
The article introduces prompt tracking as a method for brands to monitor how large language models (LLMs) surface them in AI‑generated answers. It outlines a three‑step process—building a curated prompt list, capturing AI responses (manually or via automation), and analyzing mentions, citations, and recommendations. The guide highlights the volatility of LLM outputs compared with traditional search rankings and stresses the need for new visibility metrics. By iterating on data, companies can correct misinformation, improve content, and capture demand that now originates from AI assistants.
Single Page SEO: 9 Steps to Rank 1-Page Websites
Optimizing a single‑page website for search engines demands a focused strategy because all content resides on one URL. The guide outlines a nine‑step process that covers keyword selection, hierarchical headings, meta tags, Core Web Vitals, schema markup, visual assets, backlink...
Best SEO Masterminds: The Ultimate Guide to Face-to-Face Strategic Networking
Face‑to‑face SEO masterminds are emerging as the premium alternative to traditional conferences, offering small‑group problem solving and immediate tactical takeaways. Leading events such as the Chiang Mai SEO Conference, Bringing The Heat, SEO Estonia, The Masterminders, and SEO Rockstars blend conference...
Top 10 Dashword Alternatives for Smarter Content Optimization
Dashword remains a solid entry‑level SEO content tool, but its lack of content clustering, internal linking, and automation drives marketers to seek more robust platforms. The article lists ten alternatives, each excelling in different areas such as real‑time optimization, AI‑generated...
The Most Underrated Signal Brands Should Optimize For
In this 3‑minute episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about a surprisingly overlooked SEO signal for AI‑driven search: using concise markdown files that highlight the top four takeaways of a page. Sanders explains that...
Over 55% of Enterprise Buyers Ask AI First. Is Your Brand On the Shortlist?
Enterprise buyers are increasingly turning to generative AI before traditional search, with 55% of large firms starting research with AI. This shift moves the sensemaking phase—defining problems, categories, and criteria—upstream into conversational interfaces, effectively shaping the Day One shortlist. Reports show...
Can AI Visibility Ever Hurt a Brand’s Conversion Funnel?
In this episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about how AI-driven search is reshaping B2B buyer behavior and the implications for SEO. Sanders shares data showing that AI visibility—such as being recommended by ChatGPT—does...
How Much Should You Invest in AEO?
The article cautions marketers against treating AI‑optimized search (AEO) as a blanket replacement for traditional SEO, urging a focus on where AI intersects the customer journey. It explains that top‑of‑funnel research queries are increasingly answered by LLMs, diverting low‑intent traffic,...
Kochava Launches Atlas Performance™: The Industry’s First Supply Performance System for Premium Publishers and Platforms
Kochava unveiled Atlas Performance, the first Supply Performance System designed for premium publishers and platforms. The solution integrates with existing ad servers, SSPs, and DSPs, delivering privacy‑safe first‑party data ingestion, AI‑driven optimization, and independent outcomes verification. A leading CTV OEM...
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SaaS SEO In 10 Steps [Examples Included]
The guide outlines a ten‑step framework for building a high‑performing SaaS SEO strategy, from keyword research to brand building. It emphasizes product‑led content, topic clusters, and international optimization as differentiators for SaaS firms. The article quantifies the impact, noting that...