‘Wowzers’ Asda Goes Big for Easter with New Campaign
Asda has launched a new Easter campaign built around its revived “That’s Asda Price” platform, featuring two 20‑second films produced by Lucky Generals. The ads, titled “Easter Bonnet” and “Eggcited you’re here,” portray families creating elaborate celebrations while emphasizing the supermarket’s low‑price seasonal offers. Voice‑overs use the tagline “Wowzers, that’s big Easter energy” before closing with the signature line. The campaign will run across TV, radio, press and social channels to drive footfall and basket size during the holiday weekend.
MAC Cosmetics to Combine ‘Social Discovery with In-Store Retail’ via TikTok Shop UK Debut
MAC Cosmetics, owned by Estée Lauder, will debut on TikTok Shop UK next month, turning its London store on Carnaby Street into a live‑broadcast studio. The brand will stream tutorials, product drops and interactive sessions hosted by in‑store makeup artists,...
Swiss Beauty Launches FRIENDS Themed Makeup with Warner Bros.
Swiss Beauty has teamed with Warner Bros. Discovery to launch a limited‑edition FRIENDS‑themed CRAZE makeup line in India. The collection spans skincare, colour cosmetics and press‑on nails, with prices from roughly $2 for remover wipes to $6 for nail sets....
Why Cultural Localisation Is Becoming Essential to Brand Storytelling in the Middle East
The piece argues that cultural localisation has become essential for brand storytelling in the Middle East, illustrated by the Emirati‑origin animated series “Freej” and recent market data. It highlights that the MENA recorded‑music market grew roughly 23% in 2024, driven...
Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub
Vocento, Spain's leading regional press group, partnered with ad‑tech firm Opti Digital to deploy its Demand Hub solution. The platform adds an AI‑driven, attention‑based demand layer that serves high‑impact social display ads only when they enter the user’s viewport. This...
Mumbai Indians Signs Utkarsh Small Finance Bank as Banking Partner for IPL 2026
Mumbai Indians has named Utkarsh Small Finance Bank its official banking partner for IPL 2026. The partnership will feature integrated marketing campaigns throughout the tournament, leveraging the team’s massive fan base. Utkarsh aims to boost brand visibility and deepen customer connections...
Cardi B Tackles Inbox Anxiety in Yahoo Mail Push for Its AI-Powered Planner
Yahoo Mail unveiled Planner, an AI‑powered productivity hub that transforms emails into actionable tasks and reminders. The launch is anchored by the "Cardi B Busy" campaign, starring rapper Cardi B, which dramatizes inbox overload and introduces the new feature. Planner also...
Growth Isn’t About Getting Noticed Anymore. Nissan Says It’s About Removing Friction
Nissan is shifting its growth strategy from loud marketing to frictionless customer experiences. Vice President and CMO Allyson Witherspoon says the automaker now focuses on removing obstacles across digital, sales and service touchpoints. The company believes seamless interactions will convert...
ClippaPay Launches Africa’s First Creator-Powered Content Creation, Clipping Distribution & UGC Affiliate Platform
ClippaPay has launched Africa’s first creator‑powered platform that links brands with influencers through three distinct earning models: UGC creation, video clipping, and performance‑based affiliate marketing. The service lets brands post campaigns, receive creator bids, and pay on approval, while clippers...
The Macallan Brings ‘Distil Your World’ Series to Paris
The Macallan has unveiled the fifth “Distil Your World” edition, a limited‑edition single‑malt whisky inspired by Paris. The project pairs the Scotch maker with the Roca brothers of three‑Michelin‑star El Celler de Can Roca and includes a half‑hour documentary. The spirit...
Liqvd Asia Bags Four New Mandates
Indian agency Liqvd Asia announced four new client mandates—Origami, Kasturi Foods, Sama.live and Woodland—adding roughly ₹35 crore (about $4.2 million) to its future business pipeline. The engagements cover integrated marketing communications, creative and media services, brand narrative building, and digital storytelling across...
The Laboratory Vs. Factory Model: Restructuring Marketing for the AI Age
The article advocates replacing traditional channel‑based marketing structures with a dual‑track Laboratory‑Factory model. The Laboratory acts as a sandbox for AI‑driven rapid experimentation, encouraging fast failures and novel concepts. Successful prototypes move to the Factory, where automation and templated workflows...
You Don’t Need a Cheaper Agency; You Need the Right Partnerships
Brands across the UAE and Saudi Arabia are frustrated with agencies that underperform and lack genuine brand insight, according to a Hashtag Media survey of 300 senior marketers. While 58% rate their agencies as underperforming and 54% say they don’t...
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
Generative Engine Optimization (GEO) is emerging as the discipline that ensures AI‑driven search tools like ChatGPT, Perplexity and Google AI Overviews cite your brand. Marketers must first measure AI visibility, then layer GEO tactics on top of traditional SEO to...
KFC Launches Nationwide Search for the Ultimate Believer
KFC’s third‑year "Believe" film, "How Much Do You Believe in Chicken?", shifts from a pure broadcast spectacle to a participatory experience, ending with a QR code that invites viewers to enter a real‑world challenge. The 90‑second spot, directed by Vedran Rupic,...
Is Sprite's Gen Z Play the Freshest in the Game?
Coca‑Cola’s Sprite has launched a new global brand platform, “It’s that fresh,” across 180 markets. The refresh unifies visual identity, introduces a Mustard‑produced sonic logo, and pairs the brand with music, skate, fashion and food collaborations aimed at Gen Z. New...
Samsung Galaxy S26 Launches in Australia with New ‘The Elephant in the Room’ Microdrama Series via Clemenger BBDO
Samsung Australia partnered with Clemenger BBDO to launch the Galaxy S26 series through “The Elephant in the Room,” a three‑part vertical micro‑drama streamed on social, BVOD, SVOD and Samsung TV Plus. The campaign showcases the S26 Ultra’s 100× zoom, Privacy Display and Nightography...
Intrepid Travel Launches Campaign That Showcases Local Leaders & Travellers
Intrepid Travel has launched “The Difference is Who,” a new marketing campaign across Sydney, Melbourne and Brisbane. The campaign spotlights local leaders and like‑minded travellers, positioning human connection as the core differentiator. It will run on TV, out‑of‑home, radio and...
Live Sampling Drives Purchasing For Majority Of Consumers
A new industry‑first study by Blobfish International analyzed over 78,000 post‑trial surveys from 326 live‑sampling campaigns across FMCG categories. It found that 82 % of consumers are highly likely to purchase a product after trying it, with a 91 % average positive...
WKD Appoints Social Media Partner
On March 23, 2026, UK‑based alcoholic beverage brand WKD announced the appointment of a new social‑media agency to overhaul its digital presence. The partnership is aimed at revitalising WKD’s content strategy, targeting younger consumers and expanding reach across TikTok, Instagram...
Instagram Adds AI Transition Option for Still Image-Based Stories
Instagram introduced an AI‑powered transition tool that morphs multiple still images into a seamless video for Stories. The feature appears in the image gallery for select users and requires acceptance of Meta’s AI terms before first use. By converting photo...
Human Speech and Presence Help Drive Reels Engagement
Emplifi’s analysis of 10,110 Facebook Reels reveals that early human speech and visible faces dramatically boost short‑form video performance. Speech in the first three seconds lifts 10‑second retention by roughly 25% and outperforms music‑only clips by 5.6% in engagement. Adding...
Students Use AI to Assist Aston Martin F1 Team
A group of Federation University students partnered with Cognizant and Aston Martin F1 in an AI‑focused ideathon to devise fan‑engagement solutions for the Melbourne Grand Prix. The challenge gave participants real‑world exposure to AI tools, data analytics, and rapid‑prototype pitching in a...
Tubi Rolls Out New Ad Takeover Formats in Australia with Samsung Galaxy S26
Tubi has introduced two premium advertising products in Australia – Thematic Takeovers and Title Takeovers – with Samsung Electronics Australia debuting the formats for its Galaxy S26 launch. Thematic Takeovers grant advertisers 100% share of voice across a chosen genre,...
Vodafone Australia Launches ‘Comeback’ Campaign with Howatson and Ali Wong
Vodafone Australia has launched a high‑profile "comeback" campaign fronted by US comedian Ali Wong, marking the first major brand work since the TPG merger and a reshuffle of its marketing leadership. The multi‑channel effort spotlights Vodafone’s expanded network, now covering...
Cheapest SMM Panel for Instagram: Top 10 Platforms (2026)
Instagram growth demands more than organic content, prompting creators and agencies to seek low‑cost SMM panels that also deliver reliability and usability. A new 2026 guide evaluates ten platforms, highlighting NicesmmPanel, IGSmmPanel, and NicePanel as the top three that combine...
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[Research Round-Up] B2B Marketing Benchmarks, a CMO Outlook, and How Humans Decide
Benchmarkit’s 2026 Brand vs Demand Benchmark shows B2B tech marketers currently devote 70 % of budgets to demand generation but would prefer a 50/40 split with brand spending. NielsenIQ’s CMO Outlook reports a decline in CEO/CFO confidence in long‑term brand value...
1979 Was the Year Apple Dreamed of Multi-Colored Macs, but It Had to Wait Nearly 20 Years Before the Release...
Apple unveiled the $599 MacBook Neo, a low‑cost laptop aimed at budget‑conscious buyers and positioned against cheap Windows machines and Chromebooks. The Neo arrives in four vibrant hues—Silver, Blush, Citrus and Indigo—reinvigorating Apple’s long‑standing color‑first philosophy. The move echoes the 1998...
Starbucks Forgot the Power of Hospitality. Here’s How It Plans to Reclaim It
Starbucks, once famed for its "third place" hospitality, has shifted toward a fully transactional model driven by mobile ordering and unmanned pickup shelves. The change has stripped away personal touches like handwritten names and barista‑customer interactions, turning visits into silent,...
What Two Adopted Puppies Taught Me About Breaking Through the Noise
At the International Franchise Association convention, a booth partnered with a local shelter to feature adoptable puppies, turning a standard trade‑show stall into an emotional magnet. The presence of the puppies instantly slowed foot traffic, sparked spontaneous conversations, and even...
Pernod Ricard Seeks to Nurture Premium Whiskey Blender’s Pride with Fashion, New Campaign on ‘Success’
Pernod Ricard has unveiled a new advertising campaign for its premium Indian whisky, Blender’s Pride. The campaign features three Indian actresses and models, linking the spirit to fashion, success, and contemporary lifestyle. The initiative coincides with the appointment of Debasree Dasgupta...
India’s Summer Is No Longer a Season, It’s a Business Event: Anindya Ghosh on Summer Marketing
Anindya Ghosh, co‑founder of Sam and Andy, argues that India’s summer is no longer a three‑month season but a rapid, climate‑driven consumption event. He outlines the HEAT framework—Hyperlocal demand, Elastic consumption, Aspirational Bharat, and Time compression—to help brands adapt to...
OpenAI to Roll Out Ads for Free ChatGPT Users in the US
The Content India 2026 summit in Mumbai brought together creators, broadcasters and investors for a three‑day showcase of Indian television concepts, awarding £10,000 each to the winning projects Djinn Patrol and The Masala Quest. The event also released a Content India Trends Report...
Keeping the Human Touch: Using AI for Growth
Startups are rushing to adopt AI, but many treat it as a pure technology purchase rather than a workflow redesign. While AI tools are now inexpensive—often cheaper than a single LinkedIn ad—success hinges on clean data and clear problem definition....
Lacoste: Charm Offensives From Miami to the Shop Windows of Galeries Lafayette Haussmann in Paris
Lacoste is executing a dual‑track activation strategy, pairing the Miami Beach "Club Lacoste" tennis experience with a fashion‑focused pop‑up at Galeries Lafayette Haussmann in Paris. The Paris installation, dubbed "The Locker Room," transforms eleven storefront windows and two pop‑up spaces...
JSW MG Motor India Looks to Leverage on Non-Metros to Accelerate Sales of EV Windsor
JSW MG Motor India reports that 70% of its best‑selling EV, the Windsor, is sold in non‑metro markets, bringing cumulative sales to about 65,000 units since its October 2024 launch. The company’s 541 sales‑and‑service outlets, only 51 of which are in...
College Athletic Departments Are Becoming Full-Blown Media Companies
College athletic departments are transforming into full‑scale media enterprises, investing heavily in studios, podcasts, and digital studios to produce 24/7 content. Clemson’s 12,000‑square‑foot CAB facility operates as a profit‑center under Clemson Ventures, generating millions through licensing and branded partnerships. LSU’s...
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Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons
Social media marketing (SMM) leverages platforms like Facebook, Instagram, TikTok, and LinkedIn to build brands, boost sales, and drive website traffic. With more than 6 billion users worldwide as of October 2025, SMM offers unprecedented reach and granular targeting. Marketers measure success...
50% of Consumers Prefer Brands That Avoid GenAI Content
Gartner’s October 2025 survey of 1,539 U.S. adults reveals that 50% of consumers prefer brands that steer clear of generative AI in advertising and promotional content. Trust concerns are rising, with 61% regularly questioning the reliability of online information and...
Indriya Eyes 100-Plus Stores as Aditya Birla Jewellery Brand Bets on Fashion Credentials
Indriya, the Aditya Birla Group’s jewellery label, is accelerating its retail footprint from more than 55 stores to a projected 100‑plus locations, with a goal of surpassing 75 stores by the end of March. The brand is shifting its marketing mix...
The Sleep Company Signs MS Dhoni as Brand Ambassador
The Sleep Company has appointed cricket legend MS Dhoni as its brand ambassador, launching the "India Vs Peaceful Sleep" campaign to spotlight chronic sleep deprivation and promote eight hours of quality rest, backed by its patented Smartgrid mattress technology. In parallel,...
TECNO Partners with Chennai Super Kings for IPL 2026 Helmet Branding Deal
TECNO Mobile has secured a branding partnership with Chennai Super Kings for IPL 2026, placing its logo on the back of the team’s helmets. The deal expands the #TECNOGotYourBack platform into a high‑visibility, live‑broadcast environment. It also includes a slate...
Modern Retail Podcast: AI-Generated Review Summaries Could Upend Online Shopping
Generative AI is now creating condensed summaries of customer reviews that appear in AI‑powered search results such as Gemini, ChatGPT and Rufus. The Modern Retail Podcast discusses how these bot‑written snippets reshape product discovery and can strip essential context from...
AI Tool of the Week: This Google Tool Builds Ads, Photos, and Videos From Your Brand DNA
Google has unveiled Pomelli, an AI-driven tool that converts a brand’s website into a full‑stack marketing engine. By analyzing a brand’s DNA, Pomelli automatically creates Instagram posts, Facebook ads, product photos, and short videos within minutes. The service eliminates the...
Monet and Van Gogh Masterpieces Hit the Shampoo Aisle
Dove unveiled a limited‑edition hair‑care collection called “The Art of Repair,” featuring reproductions of Claude Monet, Mary Cassatt and Vincent Van Gogh masterpieces. The shampoo, conditioner and serum are sold exclusively through Walmart, with packaging designed to echo gallery settings. Dove frames the line...
Twitter’s Twentieth: It’s Complicated
Forrester research shows social media is now the second most meaningful source of information for B2B buyers, trailing only generative AI search tools. The article marks Twitter’s 20‑year anniversary, highlighting how its real‑time publishing created “now moments” that transformed brand...
VideoAmp Widens Cross-Platform Planner To Sirius XM, NCM
VideoAmp has broadened its VXP cross‑platform planner by adding first‑party data integrations with satellite radio giant Sirius XM and in‑theater advertising network National CineMedia (NCM). The move unifies audio and cinema audience metrics within a single planning tool, giving marketers a more...