Marketing Social Media and Updates

Know Your 12 Key Ecom Metrics or Fail

Ecom operators are surrounded by data meant to guide them, yet they’re still operating in the dark. Plenty of brands know their ROAS. Far fewer know their: - Break-even ROAS - Blended CAC against contribution margin - CPMs relative to 2026 benchmarks in their vertical That’s exactly why most scaling decisions are made without a real baseline. So here's the scorecard of 12 numbers across three categories. Score yourself against all 12, and see… If you're sitting in the benchmark range, you're in good shape. If you're in the danger zone, fix it before you touch another campaign. And if you don't know the number at all, that's worse than either one. Full breakdown in the infographic.