From Skeptic to Advocate: AI Powers My Workflow
"Vibe marketing" used to be an insult to our community. And I was publicly trashing it. Six months later, 99% of my work runs through Claude Code: ▪️ Letting AI analyze the job interviews I've conducted, point out my weak spots, and build me an "interview prep" skill to nail the next ones. ▪️ Building out a keynote for Ahrefs Evolve by dictating my thoughts and pasting in links to reference material. ▪️ Saving transcripts of every call, asking AI to clarify anything that went over my head and update my personal knowledgebase. ▪️ Creating product positioning draft by analyzing a dozen (somewhat) similar products and feeding in my team's Slack messages about what we're building. ▪️ Writing a draft script for a video ad idea in ~10 minutes. ▪️ Building dozens of small apps and automations (see my earlier post). ▪️ And finally… this very post — dictated freestyle and polished by Claude, using a skill I built earlier. I was so wrong about vibe marketing. In my defense, six months ago AI failed to impress me no matter what I asked it to do. But the tools have caught up. Now I'm a believer. And Claude Code isn't even built for marketers. You should see what we're building here at Ahrefs with Agent A. 👉 ahrefs(.)com/agent-a
Three Key Focuses for Marketers in Connected Customer Era
3 Areas Marketers Must Focus on in the Age of the Connected Customer https://t.co/vVmMc0lrzP Customers are more connected than ever before, but brands aren’t there yet; customers have disappointing experiences during their #brand relationships. #customerexperience #marketing https://t.co/RLDusSYv3p
Today's Top Marketing AI News Highlights
Top #Marketing #AI News Stories today: https://t.co/Vz4gBaefBQ Top stories from @axios @FastCompany @Adweek @WSJ @kingsmarketDXB @databricks @martechismktg @AdobeForBiz @nvidia and more. https://t.co/61P09Bwnfn
Cut Facebook Ads, Build Sustainable Profitability
Blueland reached profitability and $300M in sales by *cutting* over $1M/month in Facebook ad spend to focus on a stronger business foundation. Meanwhile you're burning all your cash on Facebook ads to chase unprofitable growth instead of building a sustainable...
Higher ROAS Doesn’t Guarantee Profit: P&L Matters
Paid ads winners in the 2026 eComFuel report had 2.5x ROAS. Losers had 4x ROAS. The difference was the P&L! Survey has 300 stores, $3.5B revenue, and 6 years of data. Link in replies. https://t.co/5XjFgANzNn
Brand Concierge Embeds Conversational AI Into E‑commerce Sites
Brand Concierge lets embedding a conversational experience in an ecommerce site. #AdobeSummit #AI #ecommerce https://t.co/o2OAAwXN8D
17 Content Types That Thrive in Google’s Zero‑Click Era
New: 17 Content Types to Survive Google’s Zero-Click Future Google Zero is coming for many sites, but Google still sends billions of visits per day to the web What kind of content survives? Not generic blog posts. AI killed that strategy (1/2)...
AI Monitors Oncologist Chatter at ASCO 2025
AI-powered social media listening of oncologist conversations at ASCO 2025 - Ghosal @brunolarvol @mtmdphd Gramling @Larvol https://t.co/azRDBVYLGK #ASCO26 abstr 9045 Poster Bd # 512 #hemonc #Scicomm #ASCO25 @ASCO
My Proven Ad Strategies Vs. Time‑Wasting Tactics
Ad insights… what works for me and what I find to be a waste as a full time author
Automation Cuts Email Response Time From Minutes to Zero
One of my colleagues used to spend about 20 minutes every day responding to emails in a particular email account. Now Dunky Bot fully auto responds to emails in one our email accounts. Crazy. Looking forward to getting the other...
Revive Top Posts: Reshare, Repackage, Reach New Fans
Underrated marketing move: Go back to your top 10 performing posts from the last year. Rewrite them. Reshare them. Repackage them. Your audience has grown. New people haven't seen them. The message still hits. Don't let your best work collect dust.
Complex Product Derailed PLG, Forcing Sales Team Rebuild
PLG got Product Fruits to $2M ARR. Then it broke. The product was too complex for self-serve. Customers had no idea what it could do. They had to build a sales team from scratch. https://t.co/DInZ7mxOqy
Consistent LinkedIn Posts Unlock $15K Partnership Deals
I have booked more than $15K in co-marketing and partnership content deals with AI/AEO companies since I started posting daily on LinkedIn and switched my newsletter to a weekly cadence. This was not on my bingo card for 2026, but...
Stop Comparing Content to Performance; Value Your Role
In my first marketing job, I gaslit myself into thinking that if my content marketing results weren’t keeping up with the performance team’s, my job was worthless.
Stat Roundups Generate Far More Backlinks than Thought Leadership
What's the best type of content to get links? It's not thought leadership content. It's a round up of a series of stats and facts associated with niches relevant to your category & customers. A lot of people hate on stat...
AI Agents Replace Entire Marketing Teams—Build Yours Fast
One person running AI agents can now handle what used to take an entire marketing team. The question isn't whether this model wins. It's whether you build it before your competitors do.
One AI Character, Endless Content Across Media
Most creators still rebuild content from scratch. New prompt. New image. New workflow. But what if you could create one AI character once and generate content with it forever? Images. Videos. Campaigns. All from a single conversation. I explored this new model using @Picsart Aura. This changes how...
AI Marketing Tools List Keeps Growing with New Additions
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @Onlypult, @vidnoz_official, Rovo by @Atlassian , NoteGPT TTS, @buffer, Cora, @meetgranola, @eclincher, and @NaturalReaderAi.
Meta Drains Brand Budget Early with Terrible ROI
Love waking up to Meta spending 60% of a brands daily budget before 7am PT. Love that it spent almost 20% from midnight to 1am. Love that the CPA was 5x our goal and time on site metrics were basically...
Master Claude AI Prompting for Every Content Creation Stage
A lil' tutorial on how to get *really* good at prompting @claudeai + the most useful prompts I've found for content co-creation at every stage of the process. If you want access to these (free) bad boys, reply PROMPTS 👀 https://t.co/vbJN2LFHFa
Team Tackles SEO, GSC Bugs, and AI Ads
On It's New, @MordyOberstein covers @johnmu on SEO statements, I cover GSC bugs and read more best practices and @TheMarketingAnu covers the Microsoft Ads AI news - no smiling thanks to @gregfinn https://t.co/a66J6LjzNe
Hire Social Strategists Who Prioritize the WHY Over Trends
What do I look for in a social media STRATEGIST? Not trends, or ~culture~, or even content. I look for social media professionals that can explain the WHY behind their ideas. Social Media Strategy is all about coming up with strategic...
First‑time Founders Spread Too Thin, Miss Traction
Most first-time founders go wide too early. They set up ads, post on social, maybe do some cold outreach - and then wonder why nothing is sticking.
OpenAI Launches AdsBot to Vet Ad Landing Pages
We've got a new OpenAI crawler and it makes total sense. Meet OAI-Adsbot: From OpenAI: OAI-AdsBot is used to validate the safety of web pages submitted as ads on ChatGPT. When you submit an ad, OpenAI may visit the landing page to...
AI Cuts SEO Troubleshooting From Hours to Minutes
Old SEO vs New SEO Old SEO: Spend 3 hours analyzing why your organic traffic dropped 40%. Find nothing. New SEO: Connect your Google Search Console to Claude, get a ranked list of issues and fixes in 12 minutes according to your...
Google and ChatGPT Decline Evident Despite Radar Lag
Yep, drop in Google, drop in ChatGPT. It can take Brand Radar a bit of time to catch up (just based on how it refreshes prompts), but it's clear as day. See below.
Leaders Must Become Visible Voices, Not Just Promoters
@joe_zappa , Founder and CEO of Sharp Pen Media, joins the AdTechGod Pod to unpack a fundamental shift in media and leadership. Power has moved from institutions to individuals, and the executives who recognize this are building influence, pipeline, and long-term...
ChatGPT Ads Launch CPC Campaigns with $3‑5 Bids
Interested in ChatGPT ads? Looks like CPC campaigns are live for some advertisers. @juokaz pinged me with some screenshots. You can select between Reach or Clicks for objective and then enter your Max CPC for the campaign. ChatGPT says to...
AI Overviews and Zero-Click Search Redefine SERP
#AI Overviews, Zero-Click Search, and the New SERP: Key Takeaways from STAT’s 2026 Analysis [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/IlliieKlqo New #GEO and #SEO research from @getSTAT . https://t.co/RKdz1POwmU
Can Bed Bath & Beyond Make ‘Everything Home’ Viable?
Can Bed Bath & Beyond turn its vision of an "Everything Home" ecosystem into coherent business model? I try to unpack it in my latest https://t.co/NgREfyBHwT article. Inside Bed Bath & Beyond’s Grand Vision For An ‘Everything Home’ Ecosystem via...
Creative Testing Beats Secret Algorithms for Scaling Success
I've hired 20+ media buyers. Here's the pattern: The ones who talked about 'secret algorithms' and 'growth hacks' were useless. The ones who talked about 'creative testing' and 'offer construction' scaled accounts. Your guru's secret sauce is a myth. Fundamentals...
First Customers Arise From Targeted Conversations, Not Mass Outreach
First customers almost never come from broad distribution. They come from very specific conversations with very specific people who have the exact problem you solve right now.
Scale to 20 AI‑driven Articles for Traffic
Watching your organic traffic drop 40% after the latest Google update because you're still doing SEO like it's 2019 while everyone else adapted their AI workflows months ago What you need to do? Compete on volume Forget about 4 articles a month Go...
AI Enhances SEO, Yet Human Expertise Remains Crucial
I created an AI tool to improve internal linking and enhance meta titles and meta descriptions. After a few weeks, I can tell it's working nicely (we started where you see the dip in the graph around mid-march) But you have to...
Weak Product Pages, Not Meta, Kill D2C Conversions
Low ROAS ≠ Meta Ads India Problem Many D2C India founders blame the platform first. But often the leak starts after the click. Weak product pages kill conversion faster than bad ads.
Higher Ad Spend Won’t Fix Funnel, Drops ROAS
More Meta Ads Spend ≠ More Sales Many Indian D2C brands raise budget during festivals. Then blame ads when ROAS drops. Spend scales systems. Not broken funnels.
Your Biggest Growth Driver: Retain, Don't Ignore Existing Customers
Most businesses lose their best customers before they ever know they had them. Not to a competitor. Not to price. To indifference. Acquiring a new customer costs 5–7x more than retaining one. Your best growth lever isn't a new audience. It's the customers...
Complex SEO Lets Ineffective Tactics Still Succeed
Google's @johnmu says since SEO is so complex, you can still do a lot of SEO that does not work and still do okay https://t.co/GdDY0OVDPW https://t.co/yqJnuS4xN3
Top Shopify Stores Master Either Drops or Subscriptions
Looking at our 8-figure client stores on @Shopify, they're all very different product categories, but they've either mastered product drops OR subscription retention. One of the two, always.
Start with a Deep Marketing Audit for Real Opportunities
Here's what a Fractional CMO Partnership with me actually looks like: 🧵 1. We start with a full marketing audit. I go deep on everything: your ecosystem, your messaging, your data, your team setup. I want to know what's working, what's...
Your Personal Brand Is Today's Most Valuable Business
The best business you can build right now is your personal brand. Agree or disagree?
Google’s Jan 20 Update Cracked AI‑Heavy SaaS Blogs
The Jan 20 Google update was the most interesting update of the year for me so far (I’m still working on March Core analysis btw 🥵) Still finding new examples that all match the same patterns. A few things seemed to...
AI Traffic: From Worst Customer to Top Performer
A Year Ago AI Traffic Was Your Worst Customer. Now It Is Your Best. https://t.co/xQGflQOMl2
Unified Hub Links Agents to SMB Ad & Analytics Tools
What is the best platform for connecting agents to the everyday systems needed by SMBs? Eg support for Google and Meta ads and analytics
Focus on 1‑3 Core Strategies, Not Every Channel
I don’t know who needs to hear this, but your marketing doesn't have to touch every channel to be effective. Pick the 1 to 3 strategies that drive most of your growth and come naturally to you. Make sure they...
Design Shows for Clipability, Harvest Millions of Views
TBPN is a 7k-live-viewer pod that sold to OpenAI for $200M because their average clip gets 257k views. Everyone's talking about the strategy. Here's the structure: 1. Format is engineered for clippability, not the other way around 3 hours/day, live, 5 days a...
Consolidate Your Meta Ads Into One Campaign
Meta advertisers: when was the last time you tried a fully consolidated, single campaign setup?
ZoomInfo Adds Free ChatGPT Connector with Enrichment Tools
@ZoomInfo is expanding our partnership with @OpenAI with our @ChatGPTapp connector. Open to ANYONE - free sign up gets you 100 free credits. We've added Intent, Contact and Company Enrichment, Find Similar Companies, and Account Context that marries your...
GEO Is an Executive Issue, Not Just SEO's Job
Everyone assumes the SEO team should be 100% responsible for all aspects of GEO, meanwhile they only influence a small portion of how LLMs form their opinion of a brand. That's why GEO is an executive level problem. Not a technical...
Most E‑commerce Cart Abandonment Flows Repeat Six Fatal Mistakes
Every ecom brand has a cart abandonment flow, but most of them are making the same mistakes. Here are the 6 most common ones: https://t.co/izm397S5n3