Marketing Social Media and Updates

Launch Pages 10× Faster, Boost Conversions 21%
SocialApr 19, 2026

Launch Pages 10× Faster, Boost Conversions 21%

Cuts Clothing boosted conversions 21% and AOV 9% by switching to a CMS that let them launch pages 10x faster. Meanwhile you're stuck with a clunky setup that takes weeks to push one landing page live. That's the gap.

By Kamil Sattar
ROAS Isn't Enough: Cash Flow Reveals True Business Health
SocialApr 19, 2026

ROAS Isn't Enough: Cash Flow Reveals True Business Health

High ROAS ≠ Healthy Business A dashboard can show 4X ROAS… while cash flow still feels tight. If margins, returns, or repeat purchases are weak, the business feels the truth before reports do.

By Premlata (Meta + Google Ads)
Write for Pain, Not Just Unaware Audiences
SocialApr 19, 2026

Write for Pain, Not Just Unaware Audiences

Most content is written for people who don't know they have a problem yet. Broad. Educational. High reach. Lots of likes. Zero pipeline. The content that actually closes is written for someone already in pain. Already aware. Already looking. Just trying to figure out who...

By Vinay Katiyar
Three Essentials for Brands to Dominate Reddit
SocialApr 19, 2026

Three Essentials for Brands to Dominate Reddit

Every single brand looking to influence Reddit should have these three things powering their engine: 1) A Subreddit dedicated to their brand 2) A branded account that can be used to run ads with 3) A branded user account that can reply,...

By Ross Simmonds
Luxury Brands Exploit Status by Overpricing Simple Objects
SocialApr 19, 2026

Luxury Brands Exploit Status by Overpricing Simple Objects

I have a theory that most luxury brands are actually trolling customers just to see what they can get away with. $7,000 dollars for a flask. 'How much status value can we wrap around a fundamentally ordinary object?' No shot this cost...

By Adam Wilk
AI SEO Agents Free Creators From Optimization Grind
SocialApr 19, 2026

AI SEO Agents Free Creators From Optimization Grind

Installing SEO agents for my own wordpress and webflow's has been mind blowing. This allows me and my editor do our most creative work since AI is doing all the SEO heavy lifting. DM me if you want to learn how to...

By Flavio Amiel
Reddit Ranks Among Top Three Referral Sources for B2B Niches
SocialApr 19, 2026

Reddit Ranks Among Top Three Referral Sources for B2B Niches

We analyzed thousands of keywords in B2B and found that Reddit was in the top 3 links for almost every niche. Here's what Subreddits absolutely dominated: https://t.co/AVdSPRFafh

By Ross Simmonds
Sell Mental Real Estate, Simplify Any Sale
SocialApr 19, 2026

Sell Mental Real Estate, Simplify Any Sale

Some people sell services. Some physical products Some digital ones. I sell mental real estate. I help you become known for an idea you own in your target buyer’s mind. Get that right? And selling anything gets easier.

By Katelyn Bourgoin
Quality Leads, Not Likes, Drive Advisor Growth
SocialApr 19, 2026

Quality Leads, Not Likes, Drive Advisor Growth

Advisors, among your #WeekendReading is a case study showing how the success of a content marketing campaign isn't necessarily about the amount of engagement a particular piece of content receives -- but, rather, about the ability to reach ideal target...

By Michael Kitces
Brands Will Deploy Platform‑Specific AI Creators
SocialApr 19, 2026

Brands Will Deploy Platform‑Specific AI Creators

Every brand will have a dedicated AI employee to replace those creators. Native to each platform.

By Pascio
LV CEO Calls Repair Shops Loyalty Investment, Not Profit
SocialApr 19, 2026

LV CEO Calls Repair Shops Loyalty Investment, Not Profit

Louis Vuitton CEO on investing in repair shops to build consumer surplus "This is a significant investment, by the way. This is not a profit center. This is something we invest to develop customer loyalty. So well, most of the repairs...

By Speedwell Research
Get First Customers Through Conversation, Not Campaigns
SocialApr 19, 2026

Get First Customers Through Conversation, Not Campaigns

Your first 10 customers should come from direct conversations, not campaigns. Campaigns are for when you already know what message works.

By Vinay Katiyar
Everyone Sees Adobe Differently—A Holistic View Needed
SocialApr 19, 2026

Everyone Sees Adobe Differently—A Holistic View Needed

Boarding my flight to Las Vegas tomorrow for Adobe Summit. First time attending. My @Adobe goes back further than most people would guess. I was a product manager at Network Solutions when we licensed Omniture's small business analytics tools. I tried...

By Shashi Bellamkonda
Paid Ads Needn't Mirror Your Brand Identity
SocialApr 19, 2026

Paid Ads Needn't Mirror Your Brand Identity

Friendly reminder that your paid performance doesn’t have to match your brand identity. Who you are for your organic audience doesn’t have to match who you need to be to sell products. Determine what matters: performance or brand. Then decide how much you’re...

By Kody Nordquist
AI Avatars Become the New Fake Supplement Influencers
SocialApr 18, 2026

AI Avatars Become the New Fake Supplement Influencers

An Amish Avatar and an A.I. Monk Are Pitching Supplements on Social Media “Influencers have long hawked supplements on platforms like Instagram and TikTok. Increasingly, the influencers are fake…” 🤖 https://t.co/1aifYzZbY2

By David Barzilai, MD PhD
Quiet Followers Decide; Stay Visible for Unseen Prospects
SocialApr 18, 2026

Quiet Followers Decide; Stay Visible for Unseen Prospects

The person who needs you most is never the one loudly asking. They're not commenting. Not filling out forms. Not engaging with every post. They're watching quietly. Building conviction on their own timeline. Reaching out only when they've already decided. Tracked the last 20 clients...

By Vinay Katiyar
AI Reading Analyzer Turns Articles Into Instant Insights
SocialApr 18, 2026

AI Reading Analyzer Turns Articles Into Instant Insights

What's Up With That? — AI-Powered Reading Analysis just became my new secret weapon for research. Drop it on any article, PDF, research paper, news story, email, or YouTube video → get instant key points, state-of-the-art mapping, related reads, critiques, opportunities,...

By Shashi Bellamkonda
Accelerate Content Creation, Multiply Luck with Claude Design
SocialApr 18, 2026

Accelerate Content Creation, Multiply Luck with Claude Design

Claude Design is BIG for business. It collapses production time for shipping content. Every single piece of content you ship increases your odds of hitting the jackpot. YT thumbnails on demand. Sales decks that prospects get BEFORE the initial discovery...

By Eric Siu
Unlock Revenue: Align Systems with Your Existing Audience
SocialApr 18, 2026

Unlock Revenue: Align Systems with Your Existing Audience

The audience was always there. The aligned systems were not. If you’re making $150K-$500K and feel like you’re leaving money on the table... 👇Comment TRAINING and I’ll teach you how to turn the audience you already have into consistent, compounding revenue.

By Amy Porterfield
Shift Budgets to Paid Video Content for Distribution Boost
SocialApr 18, 2026

Shift Budgets to Paid Video Content for Distribution Boost

Marketing teams need to shift budgets to paid content, particularly video, because the clips are everything. Partnering with a New Media company is the distribution lift.

By Christina Farr
Old Repositioning Guide Becomes Startup Marketing Blueprint
SocialApr 18, 2026

Old Repositioning Guide Becomes Startup Marketing Blueprint

For reasons I'm not entirely sure I fully understand, this 14-year post is suddenly quite relevant to many software startups again. Getting a lot of traffic and I'm recommending it to several companies I work with. Marketing Vision While Selling...

By Dave Kellogg
Boost LinkedIn Engagement with AI-Powered Post Optimization
SocialApr 18, 2026

Boost LinkedIn Engagement with AI-Powered Post Optimization

Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idal1Jb #linkedin #chatgpt #ai #socialmedia https://t.co/1wK25cUYzA

By Dave Taylor
Use 8‑second Reels and Spy Competitors’ Ads
SocialApr 18, 2026

Use 8‑second Reels and Spy Competitors’ Ads

What to use in meta ads as the creative? 1. I always suggest reels under 8 secs- and I never recommend using the cover. 2. I also suggest going to Facebook and look at what authors in your genre - in...

By Bink Cummings
AOL Shipped 2 Billion CDs to Spark Internet Adoption
SocialApr 18, 2026

AOL Shipped 2 Billion CDs to Spark Internet Adoption

AOL spent over decade mailing people nearly 2 billion CDs with free trial software as part of a marketing campaign to get people to use the Internet...

By Ryan Broderick
Invest in Quality Indie Lingerie, Wear It Proudly
SocialApr 18, 2026

Invest in Quality Indie Lingerie, Wear It Proudly

I’ve largely absented myself all things lingerie, but one thing I still do is boost the Jane’s Vanity sales. I’m always talking about high quality fibers, buying the best you can, patronizing indies, and lingerie as outerwear, and this is...

By Cora Harrington
Simplify Ads: Test Fast, Kill Slow, Scale Profitably
SocialApr 18, 2026

Simplify Ads: Test Fast, Kill Slow, Scale Profitably

There's so much information out there right now that it's easy to get caught up in "what do I actually do?" Focus on the basic. Don't worry about ABO vs CBO. Produce good ads at scale and find things that convert well...

By Kody Nordquist
Own a Rebel Idea to Build Authority Fast
SocialApr 18, 2026

Own a Rebel Idea to Build Authority Fast

The authority “shortcut”: 1. Find your rebel POV 2. Shape it into an argument your audience doesn’t know they need to hear 3. Share it relentlessly 4. Become known for an idea you own Simple. (Not easy.)

By Katelyn Bourgoin
AI-Generated News Site Peaks, Then Rapidly Declines
SocialApr 18, 2026

AI-Generated News Site Peaks, Then Rapidly Declines

We have a new "Mt. AI". It took a news article about this operation to get Google's attention I guess... It scaled to close to 900K urls indexed with AI-generated news content by city. It ranked across news surfaces including...

By Glenn Gabe
Curating Health Hashtags for Better Online Content
SocialApr 18, 2026

Curating Health Hashtags for Better Online Content

Organizing Online Health Content: Developing Hashtag Collections... [6/28/19] - @subatomicdoc @pfanderson @mtmdphd @TheLizArmy @JFreemanDaily @audvin @drdonsdizon @CBlotner_ @DavidCookeMD @womenofteal @stales @fischmd @colleen_young @DrAttai @JCOCCI_ASCO https://t.co/776r7qmxcY https://t.co/usNt21otYF

By Mike Thompson, MD PhD
Reddit: The Overlooked Goldmine for Organic Reach
SocialApr 18, 2026

Reddit: The Overlooked Goldmine for Organic Reach

Nobody's taking Reddit seriously as a distribution channel. They should be. Two comments on an AI post a month ago. Didn't think twice about them. Checked today. 19k impressions combined. Organic. Zero effort. Reddit isn't a platform people talk about in distribution strategy. That's exactly why it...

By Vinay Katiyar
Engineer Share Triggers: Make Content Look Smart
SocialApr 18, 2026

Engineer Share Triggers: Make Content Look Smart

Content doesn’t go viral by accident. It is engineered with share triggers. People share content that makes them look smart, not content that’s just good. Add a: • Stat that stops the scroll • Line worth repeating • Tip they can use instantly Now your...

By Mos Clement
Stay the Course: Abandoned Channels Yield Growth
SocialApr 18, 2026

Stay the Course: Abandoned Channels Yield Growth

The best distribution channel is the one your competitor just abandoned. Cold email was printing results when everyone called it dead. LinkedIn was wide open when everyone said it was too corporate. Every channel follows the same pattern. Works quietly. Gets discovered. Gets crowded. Gets called dead. Works...

By Vinay Katiyar
Sell Outcomes, Not Features: Market the Result, Not the Product
SocialApr 18, 2026

Sell Outcomes, Not Features: Market the Result, Not the Product

Great products die from bad marketing every single day. Not because the founder didn't try. Because they marketed features instead of outcomes. Nobody buys a drill because they want a drill. They want the hole. They want the shelf up. They want...

By Ask Dr. Brown
Earn From Books with Just $1 Daily Meta Ads
SocialApr 18, 2026

Earn From Books with Just $1 Daily Meta Ads

I’m gonna say this with my whole chest… YOU DO NOT HAVE TO Spend $5+ a day on a meta ad. Especially if you’ve never done them before. Especially if you don’t have the funds. I spend $7k a month on...

By Bink Cummings
AI Answer Engines Redefine Marketing: From Clicks to Authority
SocialApr 18, 2026

AI Answer Engines Redefine Marketing: From Clicks to Authority

SEO built the foundation. AEO structures answers. GEO shapes AI narratives. And now AEM looms. As AI answer engines take center stage, marketing shifts from clicks → authority → visibility inside the answer itself. More from @lizkmiller: https://t.co/nSXirC3ziQ

By Holger Müller
AI Tools Need Clear ICPs to Work Effectively
SocialApr 18, 2026

AI Tools Need Clear ICPs to Work Effectively

If my company doesn’t have clear Ideal Customer Profiles (ICPs) documented, can I still use these AI tools effectively? https://t.co/i4w7DLSadO via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #AI #Strategy #Sales #Marketing #MarketingStrategy #MarketingSuccess

By Tim Hughes
Publication Success: 80% Optimization, 20% Content
SocialApr 18, 2026

Publication Success: 80% Optimization, 20% Content

Have come to the realization that the success of a publication is 80% website/email optimization, 20% the actual content. If you check out Compounding Quality’s Substack, you can tell he gets it. That’s just the reality. https://t.co/4tfh0TgOqb

By Michael Fritzell
Cutting Ad Budgets Gives Short‑Term Spike, Long‑Term Drop
SocialApr 17, 2026

Cutting Ad Budgets Gives Short‑Term Spike, Long‑Term Drop

This happens because you had a full funnel that you paid for and then when you reduced the budget Meta went after the lowest hanging fruit. Therefore performance was great and maybe for 2-3 days will be solid. Then your sales...

By Kody Nordquist
BetMGM’s Heavy Spend Inflates Sports Betting Acquisition Costs
SocialApr 17, 2026

BetMGM’s Heavy Spend Inflates Sports Betting Acquisition Costs

"...driving up customer acquisition costs by “buying sports betting keywords as well as throwing money at any sports media property that will take it.”" BetMGM’s Adam Greenblatt: Prediction markets ‘throwing money at’ sports media properties https://t.co/vjfmR3CoKa

By Alfonso Straffon
AI Business OS Must Deliver Real Results in 48 Hours
SocialApr 17, 2026

AI Business OS Must Deliver Real Results in 48 Hours

The way I think about an “AI business OS” for solo founders: Day 1 has to ship a real result. My current Vora IQ activation target: • Ask 5 sharp questions • Build a focused roadmap around 1 offer • Auto-generate a week of content...

By Man of Skillz
Earn Cash Back on Unused Mobile Data
SocialApr 17, 2026

Earn Cash Back on Unused Mobile Data

Your attention is valuable. Take back control of yours by switching to @joinnoblemobile to get cash back for unused data. Visit https://t.co/KtjzD3iqsq to learn more. https://t.co/vxbl2dAZy6

By Arthur C. Brooks
Rebuild Your Campaigns for Immediate Performance Boost
SocialApr 17, 2026

Rebuild Your Campaigns for Immediate Performance Boost

So spend yesterday rebuilding a lot of our campaigns and oddly today is popping. Some of the best numbers since last week. If you're still seeing bad performance today as you have all week I suggest trying this in your campaigns.

By David Herrmann
Six New Production-Ready AI Marketing Tools Open‑Source
SocialApr 17, 2026

Six New Production-Ready AI Marketing Tools Open‑Source

We just open-sourced 6 more production AI marketing skills to our big AI business skills repo (1.9k stars) Total count: 17 skill categories, 32K lines of code, all MIT licensed. New additions: → Video Clip Pipeline: 60-min episode to 5 clips in 15...

By Eric Siu
AI Agents Prioritize Data-Driven Vendor Criteria over Brand Legacy
SocialApr 17, 2026

AI Agents Prioritize Data-Driven Vendor Criteria over Brand Legacy

If an AI Agent doesn't care about legacy brands or emotional storytelling, what specific parameters does it evaluate when shortlisting vendors https://t.co/YV3RT3pqcl @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #Marketing #MarketingSuccess #MarketingStrategy #Branding

By Tim Hughes
Ask if They're the Right Contact, Not Assume Priority
SocialApr 17, 2026

Ask if They're the Right Contact, Not Assume Priority

"Since I haven't heard from you, I'll assume this isn't a priority..." Stop sending breakup emails. You can't break up with someone you never dated. Instead try: "I actually forgot to ask. Are you even the right person to talk to about this?" Gets 2x...

By Chris Orlob
257K Views Per Clip
SocialApr 17, 2026

257K Views Per Clip

TBPN's 257K views per clip turned their ad business from $5M to $30M in a single year. I dive into what I call "The Clip Economy" in my latest newsletter: bit.ly/ClipEconomy

By Andrew Elson (Ed Elson)
US Visibility Shifts Reveal March 2026 Core Update Trends
SocialApr 17, 2026

US Visibility Shifts Reveal March 2026 Core Update Trends

Google March 2026 Core Update Visibility Shifts & Patterns In the US - International SEO Consultant, Author & Speaker | Aleyda Solis https://buff.ly/zC9McSD

By Trish Carey
Art Buyers Need Time, Research, and Consistent Presence
SocialApr 17, 2026

Art Buyers Need Time, Research, and Consistent Presence

People don't just discover and instantly buy your art. They often start slow, search you online, maybe follow you (whether you know it or not), and otherwise get a better sense of your work. They take time to decide. Could...

By Alan Bamberger
Decade Reset: New Social Selling Rules for 2026
SocialApr 17, 2026

Decade Reset: New Social Selling Rules for 2026

The Decade Reset: Why we Rewrote the Social Selling Rules for 2026 by @Timothy_Hughes https://t.co/aRvIFwO3qi @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/gGMyaSde0i

By Tim Hughes