Canva's Future: Orchestral Harmony, Wedding Creativity, Lagos Vision
Canva Create 2026: What an Orchestra, a Wedding, and a Lagos Wish Taught Me About Where This Platform Is Going https://t.co/GCMOcWexad
HubSpot Introduces AI‑Powered Answer Engine Optimization Features
.@HubSpot adds Answer Engine Optimization, contextual updates to platform https://t.co/c0cINkMnAW HubSpot launched features for AI visibility, progressing deals and a bevy of AI agents. https://t.co/z3W1Hu7Up7
Your Email List Outlasts Fickle Platform Algorithms
Every platform changes its algorithm. Every app can disappear overnight. Why your email list is still one of the most valuable things you own as an artist: https://t.co/xPTc9zM3q8
Messy Authenticity Beats Polished Brand Storytelling
Brand content does not have to be perfect stories. Share opinions. Share the real experiences. Share the messy ones. That's what earns attention because everyone else is polishing.
Lead Marketer Demonstrates Claude Code Setup and Workflows
Proud moment 🥲 Our lead marketer, completely unprompted, shared a video about how she set up Claude Code from scratch and showed a few workflows for client work. https://t.co/C0KlrVuHpA
AI Does McKinsey‑grade Research, Drives Millions per Lead
You can run McKinsey-level research for almost nothing to generate millions in revenue. Here's what our Single Brain actually generates for every single lead that books a discovery call - before anyone touches it: 1. Full company dossier: revenue, headcount, tech stack,...
Avoid Creepy Personalization: Keep Healthcare Ads Trustworthy
“Creepy personalization” breaks trust. Rob Janes explains how healthcare ads can stay relevant without crossing the line. ▶️ Watch the interview: https://t.co/eKmsXk6CsW @ad_butler #BrandTrust #hcmktg
AI Agents Will Render Brand and Marketing Obsolete
Just had @a16z GP @illscience on the pod, he has a wild take: brand and marketing will soon have 'zero value' because AI agents will make purchasing decisions based on perfect product information. https://t.co/ifIqVjtYik
Google’s Gemini AI Cuts Scammers, Blocks 8.3B Ads
Google's 2025 Ads Safety Report: With Gemini's help, Google blocked a record 8.3B ads, up 63% YoY, but suspended 36% fewer advertisers, attributing the disparity to its use of AI "Google said the rise in blocked ads also reflects the...
Brands Demand Posts without Product Experience—Hard Pass
The amount of brands who want us to post about them without ever seeing/touching the product right now is insane. Everything from a robotic lawnmower to outdoor gear. They want us to just post their pre-selected images on our channels......
From One AI-Generated Page to Cohesive Websites
You can get AI to write a page in seconds. The hard part is making the next five pages feel like they belong. Tomorrow at 10am PT I’ll show the exact workflow I use to go from one strong page...
AI-Driven Traffic Spikes 393% and Lifts Retailer Revenue
AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too https://t.co/4s4yDglDSH
AI‑Driven Scorecard Streamlines Product Research & Validation
I use AI for product research before I use it for anything else. Here's my exact workflow (and prompt) you can use: > Find competitor URLs using a product research tool > Plug them into a deep research prompt on Gemini or ChatGPT >...
Citation Dominance Boosts Brand Preference in Search
One realization I am coming to regarding LLM citations for middle of funnel content. If no other competitors are optimizing for query fan-outs, and you are the only brand doing it, that means your brand is likely to dominate the...
Your Welcome Flow Misses Revenue: 6 Essential Fixes
Welcome flows are one of the highest-revenue flows for most ecom brands, and most of them barely do half their job. Here are 6 things yours should do that it probably doesn't: https://t.co/5WFCrShviV
IPVanish Launches Refer‑a‑friend Rewards and Discounts
IPVanish has officially launched its first-ever refer-a-friend program. Current users can earn Amazon or Home Depot gift cards, while new subscribers score a sweet 10% discount on their plan. https://t.co/4r1qUBklAH
Shift From Cold Discounts to Prospecting‑Then‑Remarketing Wins
Snow sold out their entire inventory by spending 75% of their Q4 budget on prospecting ads, then flipping to 75% remarketing for the sale. Meanwhile you're running the exact same discount ad to cold traffic on Black Friday and wondering...
Execution Beats Idea: Focus on Demand, Distribution, Consistency
You don’t need a great idea to build a successful company. What actually mattered (from my experience building and selling 2 companies): -doubling down on what worked -picking something with clear demand -building distribution early -creating consistently Most people overthink the idea and underinvest in everything...
Trust Builds Audience; Attention only Rents It
Attention moves fast and dies fast. Trust moves slow and compounds. Most distribution strategies are built for attention. Different channels. Different content. Different cadence. Completely different game. Ran campaigns that hit 500k impressions and closed nothing. Ran campaigns that reached 400 people and closed 6 figures. The difference was...
Repurpose TikTok Shop Content on Meta to Unlock Revenue
If you're pushing on TikTok / TikTok shop but not leveraging that content on Meta you're leaving millions in revenue on the table. Have 2 brands who are using TikTok shop as a content funnel for Meta and it's cruising. Let creators...
Consistent AI Search Messaging Builds Trust Across Channels
In the age of AI search, consistency is everything. Buyers aren’t just hearing your message—they’re verifying it across multiple sources. Hear why alignment across teams & channels is key to building trust. 👉https://t.co/cre9xNqi2K #fuoco #healthcaremessaging #hcmktg
Marketing Creates Relevance, Can't Force Genuine Liking
I had a lot of different feelings/thoughts about the Geese/Chaotic Good story, so I spent 3,500 words trying to flesh them out. But this is basically the crux, about what marketing can (construct "relevance") and can't do (make people like...
From Newsletter to Six Figures: Nathan Barry’s Side Hustle
Did you know Kit isn't my only business? I started a local newsletter and found the perfect person run it. Marissa Lovell grew From Boise to 24,000 subscribers and crossed six figures. We talk about it the latest...
Amazon Shifts to Optional Channel; DTC Remains Most Profitable
AMZ is moving from mandatory -> ancillary. 17% like selling on AMZ. 93% like selling on their own site. And DTC is more lucrative. Even after accounting for the increased CAC spend, DTC-first brands are making more money per our recent...
AI Makes SEO a Top Budget Priority—Will You Get Hired?
AI is the greatest thing that ever happened to SEO. Hear me out. It's suddenly the highest marketing priority. Demand is off the charts. You don't need to convince companies they should be doing this. They have genuine burning desire...
Video Needs Systematic Integration in Martech
A quick disclosure up front: this post is sponsored by Goldcast . I was comfortable doing it because we use Goldcast ourselves for our events — including the upcoming #MartechDay release of the State of Martech 2026 report on May...
Buyers Are Now Machines, Not Humans
The Internet Was Built for Humans. Your New Buyers Are Machines by @Timothy_Hughes https://t.co/WgSJglYxAk @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess #ArtificialIntelligence https://t.co/R6IPpYvT7d
B2B Influencer Marketing Turns Content Into Inbound Leads
If you build it, they will come. This is my LinkedIn inbox these days. I didn't know B2B influencer was really a *thing*, but now I'm a believer. https://t.co/yC4vynbRjX
Hands‑off Media Buying Redefines Creative Strategy
Killer video from @DenneyDara. So much to take away about creative and media buying, especially how they're doing very hands off media buying...
Apply PACT Framework for Ethical AI Marketing
#TimTalk - How marketers can use the P.A.C.T. framework to be ethical in AI-driven marketing? with Nicole Alexander https://t.co/3iLT5JKwip via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #TechNews #Marketing #MarketingStrategy #MarketingSuccess #AI
Proof Comes in Tiers: Rank Yours Strategically
Not all proof is created equal. How does yours rank up? So if you’ve been following me for a while or done any of my programs, then you already know that I talk about proof… A LOT. You can have the best product...
Holistic Media Mix Beats Legacy Tactics in Furniture Marketing
In Episode 3 of From Screen to Store, sponsored by @JamLoop , Alex Back, CEO and Co-founder of Couch, joins hosts Jeremy Bloom and AdTechGod to discuss what’s actually working in modern marketing and why legacy industries are falling behind. The...
Cut SEO Update Work by 90% with AI Tool
I have 20+ content assets that need to be updated before a "re-rank" event. I call these updates "Rank Enhancement". The whole idea is to take whatever pages you have and improve them based on the data Google uses to rank them. The...
Credibility Is the Foundation; Offers Are Just Transactions
Spent 10 years building credibility So I could make offers in 10 seconds That's the real game... Before anyone buys what you sell They buy you, the person Reputation is the infrastructure Offers are just the transaction
Instagram Adds In‑Reel Affiliate Tags, Boosting Creator Earnings
ICYMI: Instagram is rolling out the ability to use affiliate links to tag products in Reels. 🛍️ This removes friction that often comes with creators driving audiences to their link in bio or using comment automations to share affiliate links, likely...
Teens Prefer TikTok for Reviews and News Over Snapchat
Pew Study about how teens are using TikTok, Instagram, and Snapchat - Check out the parts about product reviews and news below "In fact, roughly six-in-ten TikTok users say they go there for product reviews. Fewer on Instagram and even smaller...
Google Ads PMax Spend Trends Across Channels
Google Ads PMax channel performance report on the insights report that shows spend over time per channel https://t.co/1qbNeb12Tq via @AndrewLolk https://t.co/FE8snV6sFF
Turn PAA Questions Into Subheadings for SEO Wins
Most bloggers ignore this goldmine: “People Also Ask” (PAA) Every question in the PAA box is a ranking opportunity. Take those questions, turn them into subheadings, and answer them directly. Now your post is optimized for: • Featured snippets • More SERP real estate • Higher authority...
5 Real Writing Rules Behind 1,200+ Posts
I've written 1,200+ social media posts in the last year. here are 5 writing rules I actually follow. none of them are "use hooks" or "add emojis."
Winning Growth Comes From Intent, Not Mere Reach
Reach is a vanity metric dressed up as a growth strategy. Everyone's optimizing for impressions. The ones winning are optimizing for intent. Reach tells you how many people saw you. Intent tells you how many were ready. Those are not the same thing. Ran cold email...
AI Cuts Keyword Research From Hours to Minutes
Would you rather spend 8 hours researching keywords manually or let Claude analyze 500 competitor pages in 3 minutes and find gaps you missed?
LinkedIn Video Secured $100k Brand Deal—Post More
I video on LinkedIn landed me a $100k brand deal. I should really be posting more there.
TROAS + Lowest Cost Drives Scalable Brand Growth
tROAS + Lowest cost has been crushing for us across brands. They target different audience segments in the auction and the target ROAS allows us to scale into upside with inflated budgets.
KFC's Decline Demands a Popcorn Chicken Comeback
KFC has really fallen off. The colonel would not be happy to see this. We are gonna see them run those “we know we got bad there but trust us it’s better again” genre of commercials like Dominos and Burger...
Meta's New Link‑click Focus Inflates Traffic, Drops CVR
Traffic up and CVR down lately? Here are 2 of the causes: 1. Meta made ads more link-clicky. Swiping up to view comments on reels (see post below) or tapping to expand feed ads can now drive link clicks to site....
Choose Your AI Path Now for Competitive Edge
The “Made by Humans” Premium: Why You Need to Pick an AI Lane Now by @Timothy_Hughes https://t.co/wjmKxBqwE0 @DLAIgnite #SocialSelling #DigitalSelling #Sales #Leadership #Marketing #MarketingStrategy #MarketingSuccess #ArtificialIntelligence #AI #ContentMarketing #MarketingTips #MarketingEthics
High Delivery Rates Hide Critical Inbox Placement Mistakes
Your ESP shows a 99% delivery rate, but that doesn't tell you how many actually hit the inbox. Here are 6 deliverability mistakes most ecom brands are making: https://t.co/BjW9LnpKwd
Meta Last-Click CVR Drops 50%, Hurting Sales
Meta last click CVR is now down 50% from Sunday for one brand that's the most impacted by this in my portfolio. Whatever is going on it's multiple things and it's not only impacting reporting, it's impacting hard sales.
Platform Culture Dictates Content Performance Across Networks
Each platform has its own culture, its own audience behaviors, and its own unspoken rules. You can publish the same piece of content across platforms... it doesn't mean it will always perform the same.
Track Gift‑With‑Purchase Attach Rates Like Ad CTR
Running a Gift with Purchase promo without tracking attach rate is like running ads without tracking CTR. So we added analytics to @promopartypro today. Now you can see attach rate by campaign, product, and variant, and tell which gift is...