Meta AI Streamlines Facebook Marketplace Listings
Facebook has rolled out new Meta AI–powered features on Marketplace. 📦 Sellers can now upload images and have Meta AI generate draft listings with recommended descriptions, as well as draft automatic replies to initial messages. These tools simplify the listing process, adding to the 3.5 million daily postings in the U.S. and Canada. As Marketplace enters its 10th year, Facebook’s continued investment highlights its importance as a key driver of usage among younger audiences.
AI Agents Soon Run Entire Websites via Plain Language
Oh boy, what could go wrong? "With these new capabilities, websites could be almost entirely created and run via AI agents controlled by humans." -> https://t.co/XIx37k7Nu2 says it will now allow AI agents to draft, edit, and publish content on...
Claude Code Uncovers SEO Opportunities in Minutes
I've spent THOUSANDS of hours in Ahrefs and Google Search Console doing keyword research and SEO audits Within 5 minutes of connecting Claude Code to the Ahrefs API and Google Search Console service account, it found a bunch of new opportunities...
Great Content Starts with Human Insight, AI Just Helps
Creating content without AI is hard to do. And, it should be. When you ask a human for their opinion, their experiences, and things that help you trust them - those aren't easy things to answer. AI can't do that....
Focus on Outcomes, Not Features, to Boost Conversions
I've tested 100+ product descriptions. Here's the pattern: Descriptions I wrote as 'features lists' got 2% ATCs. Descriptions I wrote as 'transformation stories' got 9% ATCs. Your specs don't matter. Outcomes do. Test everything. Trust nothing.
AI‑generated Site with Every Sentence to Dominate Google
Using AI to create a website that contains every possible sentence in the world so I can rank in Google for everything 🤯📈
Adobe Firefly Custom Models Reshape Brand Content Supply Chain
Adobe Firefly's Custom Models and the Brand Content Supply Chain with The latest new models https://t.co/qiYLZDVkia
AI Generates Complete Content Strategy, From Topics to Calendar
I built a skill for Claude Code that plans your entire content strategy — what to write, how often, and why it matters. You describe your product and audience, and it maps out topic clusters with pillar pages and supporting articles,...
Three Key Focus Areas for Connected‑Customer Marketing
3 Areas Marketers Must Focus on in the Age of the Connected Customer - CX Journey™ https://t.co/M4blBGEz8l #marketing #customerexperience https://t.co/HHmro9azp7
Brands Turn Bad Reviews Into Bold Engagement
Brands are in their bold era, using negative customer reviews as part of their campaigns and/or responding to critics online From Dove to Yahoo and Crocs to Burger King, leaning into criticism ✅ Signals confidence and self-awareness ✅ Lets audiences know you’re...
AI Discovery Demands Content Ecosystems Over Traditional SEO
I had the chance to chat with @iPullRank a few weeks back and we had a deep conversation on the state of AI and SEO... Mike's take was clear: If you think AEO and GEO are just "SEO with a...
Structured SEO Process Beats Spray‑and‑Pray Publishing
For SEO to work, forget about spray and pray. Change your process, and keep it consistent. Before: prompt → publish After: - Topical map defines what gets written - SEO brief defines the angle, keyword, intent, structure - AI fills the brief, human adds the insight -...
Google Tests AI‑generated News Headlines in Search
Oh boy, but we know Google can change title links in the SERPs already. Remember back in 2021 when they addressed that? Also, Google confirmed this is a test but didn't confirm it was using AI to do this. Stay...
Gmail's Subscription Tool Flawed, Hurts Marketers, Needs Work
Gmail’s “Manage Subscriptions” functionality aims at decluttering inboxes, but it is hampered by flaws that limit its usefulness for consumers, while arbitrarily punishing some marketers. Here’s how to adapt >> https://t.co/AioTudgTl0 #emailmarketing #digitalmarketing https://t.co/0U2KarzaWt
AI Is Killing Half of Marketing, Leaving Only Judgment
Half of marketing is already dead. We just haven’t admitted it yet. •content •social •SEO •design All getting compressed by AI. What’s left is smaller: 👉 decisions 👉 judgment 👉 accountability Marketing isn’t evolving. It’s splitting. https://t.co/KD7mKsKRDY
If Email Revenue <20%, You’re Missing 11 Essential Flows
Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20% you built your launch setup and stopped. There are 11 total flows everyone needs to run 🧵
AI Model Ads Look Fake, Killing Conversions
Everyone is doing AI image ads wrong. Especially model shots. You can spot them instantly. Plastic skin. Dead eyes. Weird hands. Fake lighting. Brands think they’re saving money… But they’re actually killing conversions. Meanwhile there’s a hidden method that makes AI models look 100% real. Ultra-realistic. Natural...
Quick Cleanup Removes Manual Action, Visibility Restored
Example of a manual action being removed for this publisher. Looks like they cleaned up the problem relatively quickly and had the manual action removed. Now showing back up across Google surfaces. Of course, they probably will not return...
AI Cheapens Content; Strategy, Not Volume, Drives Success
AI made content cheap. So founders did what made sense: they produced as much as possible. 500 articles. 1,000 articles. Pump the numbers. Numbers went up, then went all the way down. The problem wasn't using AI. The problem was using AI without strategy.
Spot Early Growth Pain, Act Before Stalls
The market feels the messiness of brand growth before you even realize what’s happening. Death by a thousand cuts, if you will. 🫢 When this happens, when growth stalls (or things start to feel confusing) as your fractional CMO, this is what...
AI Builds Complete Sales Funnel in 45 Minutes
🤯 Built a product funnel in under 45 mins 🔥 AI researched the audience 🛠️ Landing page and ad copy done 🤵 Email follow-up sequence set 📦 Entire funnel live This is crushing $10k funnel builders Want the blueprint? RT + comment 'FUNNEL AI'
Recursive AI Summaries Spiral Into Meaningless Content
I had Codex build the content accordion from the cautionary tale "don't build the content accordion" inspired by X's new feature which uses AI to summarize X articles written with AI. It takes an X article, summarizes it in a tweet,...
AI‑Generated Competitor‑Alternative Pages Drive SEO Traffic
I built a skill for Claude Code that creates competitor comparison and alternative pages that rank in search and convert visitors. You give it a competitor name and it builds the full page — "Best [Competitor] Alternatives" with a feature comparison...
Half‑Price AI SEO Cohort: Enroll Before Sunday
another day another mollah students enrolling for the AI SEO cohort course at 50% until sunday. https://t.co/pH4SWQZmmG
Revive Forgotten Brands, Skip Starting From Scratch
Starting a brand from zero in 2026 is an uphill battle. Leverage decades of existing brand equity instead. We turn forgotten favorites into market leaders. Book a meeting with David Strausser. https://t.co/ZsEwnG4p2n #DeadBrands https://t.co/XkMyWQ6Lt0
AI Search Rewards Specific Answers Over Domain Authority
I continue to see major differences between AEO and traditional SEO. Here's a perfect example of something that just happened: One of my companies launched a hyper-targeted "Best of" post for our niche. Within 48 HOURS, a large franchise found...
Mid‑Revenue Brands Need Data‑Driven Roadmaps
The $500K-$1M range is where most brands stall out. Too big to keep running on gut calls. Too small to justify a $15K/month retainer. Every dollar has to work and you don't have the infrastructure to know if it is. That's the...
Prioritize Fresh Creative, Precise ROAS, and Margin‑based Budgeting
You don’t need weekend plans. You NEED to: • Launch net-new creative concepts (not iterations) • Pull your 7-day ncROAS, not blended • Spend 7-10x AOV before killing a creative • Move losing ads into a Zombies campaign • Audit your creative angles, not just...
B2B Marketing Meets Generative AI in Smart Conversations
Smart Conversations by Ian Howells: A Must-Read Book on Where B2B Marketing Strategy Meets Generative AI https://t.co/UnC81GtcYd
Meta's Slow Rollout of Ad Spend Allocations Sparks Doubt
Meta is rolling out per ad spend allocations. Very slow roll out - do you think this will be useful or is it providing people more than they need/will use? https://t.co/x2ezS2RsvK
Align with Real Conversations, Not Just Fresh Keywords
If Reddit ranks above you, check the publish date. In 62% of cases we reviewed, the top thread was 2+ years old. It’s not freshness. It’s alignment. Google trusts pages that: • match conversational intent • answer follow-up questions • include multiple perspectives Quick win: Add an FAQ section...
Average Post Views: The Underrated Consistency Metric
What's the most underrated social metric? I'd say Average Post Views. Anyone can go viral. Anyone can make a content calendar. But can your content consistently perform? Can you routinely get views on your videos and static posts? If you wanna dig...
Think Publicly; People Must Buy Your Ideas First
If you want to get rich, you should think in public Why? Because people need to buy into your thinking before they'll buy from you
Ahrefs Rolls Out Four Powerful February Product Upgrades
In the six months since joining Ahrefs, I've documented 130+ product updates. Each month I like to share some of my favourites, so here's four from February.... (The carousel on LI has screenshots, but I've tried to attached some images here as...
McDonald’s Doc Shows Marketers Storytelling Beyond Ads
McDonald’s ‘Meal Ticket’ Basketball Documentary Offers Path for Marketers With Stories Too Big for Commercials https://t.co/EJVbiQi4xA via @variety
Stunt‑Driven Guerrilla Campaign Sold Out Lingerie Overnight
Sydney Sweeney draped bras over the Hollywood Sign at 2 am and sold out a lingerie brand because of it. No paid ads, and not because she’s famous. The "controversy" was planned. The Chamber of Commerce investigation extended coverage 48+ hours...
YouTube Powers 75% of Non‑Branded B2B Research
Here's a data point that might change your strategy: YouTube drives 47B monthly visits and is one of the top sources cited by AI search. 75% of those citations come from non-branded, educational queries. That’s buyer research fuel. Here's how B2B brands should think...
Authentic Use + Newsletter Partnerships Drive Instant Conversions
Hi hello this is why if you actually use the product/tool and you do strategic newsletter partnerships, it WILL immediately convert Authenticity factor: Your audience can feel if you're slinging affiliate crap or actually using it Anyhoo I have a great newsletter...
Walmart's Instant Checkout Flops, Turns to ChatGPT Bot
Conversion rates were 3X LOWER than when users click out to the website... "Put simply, Instant Checkout has been a flop." But Walmart is not giving up -> Walmart is embedding its own chatbot Sparky in ChatGPT, after conversion rates...
LinkedIn Runs Two Algorithms—Marketers Must Adapt
https://sparktoro.com/blog/why-linkedin-might-have-two-algorithms-and-why-marketers-should-care/ I suspect many of you who follow me here might be interested in @amandanat's latest breakdown of the LinkedIn's algorithm, and why your posts there might not be getting the traction you expect (happens to me, too)
Data Shows Social Selling Replaces SEO and GEO
Why the data shows that social selling is the new SEO / GEO by @Timothy_Hughes https://t.co/uVT5YMhhva @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/5PW10TOssf
Clarity Beats Fancy: Simple Loom Video Outperforms $5k Production
I spent $5k on a fancy explainer video. It had a 10% view-through rate. I recorded a simple screen-share with Loom. It had a 70% view-through rate and drove sales. The market doesn't care about fancy. It cares about clarity....
Clear Positioning Beats Product When Targeting Niche Audiences
Just used https://t.co/axM115CdJx to compare @cursor_ai vs @Lovable narratives. 9-4, Cursor. The gap isn’t product. It’s positioning clarity. Innovation-driven + specific audience > transactional + broad market. Every. Single. Time. https://t.co/8jjpQqn99i
AI Generates Reply‑Getting Cold Email Sequences Free
I built a skill for Claude Code that writes cold email sequences that actually get replies. You tell it who you're reaching out to and what you're selling, and it builds a multi-touch sequence with personalized openers, value-driven follow-ups, and a...
Apply Quant Trading Rigor to Paid Advertising
ive literally never thought about this before this is an extremely interesting way to think about ad spend: bringing the rigor of quant trading to paid ads
Missing Social Media Messages Can Kill Your Brand
Near misses are dangerous to your health. Near misses in #SocialMedia can be fatal to your business. A miss means your message isn't being heard by potential customers. Your brand could crash. https://t.co/6CgUC488Df
Avoid Risky AI Search Tactics; They Damage SEO
One of the worst things you can do for AI search visibility? Destroying your SEO performance with shiny new AI search tactics that are ultimately dangerous for SEO - and by extension - AI search. In my latest Substack article, I wrote...
AI Outbound Fails without Clean, Accurate Data
Last week I got an outreach email congratulating me on our Series D. Ahrefs has never raised a single dollar. We're bootstrapped. So someone's AI agent pulled the wrong data, mashed it together, and confidently sent me a "personalized" message that was...
Turn Customers Into Creators, Cut Ads, Grow 50%
Chubbies grew 50% year-over-year by turning 1.5M customers into content creators. Free UGC from their 'Chubster Nation' replaced paid ads. Meanwhile you're spending on ads with no community behind your brand. That's the gap.
Targeted ICP and Funnel Turned Luck Into Predictable Revenue
Three months ago, a Make More Money student’s pipeline was referrals and luck. Last week, they sent me this message. They’re a solo developer specializing in Webflow. They did around $250K in revenue last year, but the model was brittle. Every...