Gemini Now Pulls Insights From Google Chat History
In the race to Jarvis, now Gemini can tap into Google Chat -> Google Chat is now a data source for Gemini, making your message history actually useful "In a new update on the Workspace blog, Google announced that Chat is now available as a data source within the Gemini app. This means the AI can now reach into your conversations to find details, summarize missed discussions, and surface info that would otherwise be buried in a sea of notifications." https://t.co/JaUhPz3z1r
Cheap Experiments Outperform Expensive Guru Courses
I spent $10k on a Facebook ads course from a famous 'guru'. My ROAS went down. I spent $200 testing my own weird ad angles. Found a 5x ROAS winner in 48 hours. The market doesn't care about experts. Test...
Unified Email and SMS Boosts Retention Trust
The retention stack at most brands is three platforms pretending to be one. Email in one tool. SMS in another. A "customer journey" that's really just a guess stitched together from disconnected data. Attentive solves this by putting email and SMS in...
Threads Adds Instant DM Me Shortcut for Private Chats
Threads is rolling out a new DM shortcut to select users in the U.S. and Canada “DM Me” is a new feature that automatically hyperlinks the phrase “DM me” in any post or reply, allowing people to message you with...
Product Feeds, Entity Consistency, and Taxonomy Drive 2026 Retail SEO
💰 What is the most underrated retail SEO lever for 2026? Key takeaways from an insightful roundup by @SearchPilot : * Feeds decide eligibility. Weak product data does not push you down a few spots. It can remove you from...
Creative Diversity Drives Reel Reach, Prevents Rising CPMs
3 reels a week and 10 variations of the same concept is not a creative strategy that will save you from rising CPMs. Andromeda processes 10,000x more ad variants in parallel than Meta's old system. It has more creative combinations...
Validate Demand, Craft Standout Product, Let Creative Drive Sales
How to build a $10M+ ecom brand (based on some of the most expensive lessons I’ve ever learned) PRODUCT & BRAND - Dropshipping isn't a business, it's a test - validate demand then move to white-label or you'll be racing to the...
Doing Everything Right Isn’t Enough After Google Updates
One of the most common things I hear from site owners who were hit by Google updates: “we were doing everything right.” 🤔
Target High‑value Buyers, Not Discount‑driven Churners
Discounts get you customers who can’t afford the product. And so they churn when the discount wears off. Wasting everyone’s time, and unprofitable. Redirect your efforts towards getting customers who want your product so much, they think it’s too cheap.
Buyers Satisficing: Time Constraints, Not Fear, Drive Choices
It can be too easy to look at buyer research and come away with a perspective that buyers make overly-safe, incomplete, and sub-optimal decisions. Worse, it can be too easy as a marketer to see buyers as needing us to...
Structure Your Homepage: Prioritize Outcomes Over Features
That’s the problem. • Homepage speaks to every persona • CTA assumes everyone wants a demo • Hero lists features, not outcomes High-converting sites are structured. Every element has a job. Fix the weakest section first. Then the next. See the 8-part framework 👇 https://t.co/JDMlMnrHfM
7 Content Strategies to Build Authority and Trust
7 Ways to Use Content to Build Authority and Trust in Any Niche (+ Real Examples) - B2B Marketing Blog | Webbiquity - https://t.co/CJYHcehmSM https://t.co/aQ6RDwYiCA
Use Hours Not Days to Boost Email Opens
“Hours” works better than “days” in email. Why? Present Focus Bias. Humans are hardwired to want instant gratification. We don’t like to wait. According to Jay Schwedelson of SubjectLine.com , you can increase your open rate by 24% by using...
Companies Grow Optimistic About AI Search Amid Traffic Decline
I'm biased, but I think companies are growing more optimistic about AI search. Context is important (let's not scare investors), but it feels like a shift. And I'm not just saying that because of these latest earnings calls. Of course, I shouldn't...
Heritage Brands Embrace Creator Economy: Nat Geo Launches Program
As audience behavior continues to shift toward personality-driven media, more heritage brands are adapting. National Geographic is the latest legacy institution to launch its own creator program.
Perplexity Computer Orchestrates 19 AI Models for Automated
Only for Max subscribers now, but should expand to Pro in the coming weeks -> Perplexity launches Perplexity Computer, “a general-purpose digital worker” that can route work across 19 AI models, available initially for Max subscribers "There are two aspects...
Google Ads API 23.1 Released with New Features
Google Ads API version 23.1 is now available - here is what is new https://t.co/vyucJ6uuPs https://t.co/E8TkQkSGQu
AI Hype Threatens SEO; “Google Dead” Myth Dangerous
This is what I have been saying. 😤 So many companies are playing with fire with AI automation stuff right now. The narrative that “Google/SEO is dead” is not only misleading, it’s dangerous. And we are already starting to see the fallout....
Ecom Founders Reinvest Payday, Not Splurge—Different Results
Everyone on payday: Planning what to buy. Ecom founders on payday: Planning how much to reinvest into ad spend. Different mindset. Different results.
Snapchat Launches Inaugural Snappys Awards for Creators
Snapchat announced The Snappys Awards Show, its first-ever awards show dedicated to celebrating the creators shaping culture on Snapchat.🏆 Hosted by Matt Friend, the event will take place on March 31 at Snapchat’s Santa Monica headquarters and will bring together creators,...
Major Brands Launch ChatGPT Ads, Activity Rises
Update on ChatGPT Ads: Adthena is seeing an uptick in activity. Their CMO posted more examples this afternoon on LinkedIn of ads they are seeing and pinged me there. Advertisers spotted so far: 🔹 Best Buy 🔹 AT&T 🔹 Pottery Barn...
Google to Display Rival Vertical Searches in Europe
Will soon be rolled out across Europe -> Google plans to test search changes in Europe, displaying results from competing vertical search services next to its own, seeking to avoid EU fines "The previously unreported changes to its search...
Bridge Marketing & Sales: Align Mindsets for Growth
The misalignment between marketing and sales often stems from the different mindsets that each team brings to the table. Although both teams share the same overarching goal of driving business success, their approaches to engaging prospects can differ significantly. If...
Beyond Crawl‑Walk‑Run: A More Realistic Implementation Framework
Having sat through thousands of crawl-walk-run presentations in my life, I thought it might be helpful to expand the model a bit to cover more, um, realistic implementation paths. https://t.co/fGXlclB0Qi
Scale Hreflang Mapping with Embeddings via Screaming Frog
🌍 How to use embeddings to map hreflang tags at scale - A clever use of @screamingfrog's Open AI API integration to implement hreflang by @pelogia - Check it out: https://t.co/mFnuuMojaD https://t.co/h9OLRjWQIR
Master One Skill Deeply, Don't Skim Through Ads
I have hour-long Facebook ads tutorials online for free. They have 90% of the information you need to start running ads tomorrow. And yet less than 1% of people finish them. I’ll see new founders commit to learning Facebook ads, then 2...
Outrage Alone Won’t Mobilize; Give Audiences a Cause
“you can’t rely just on fueling outrage to activate your audience...they need something specific to get behind.” one of my favorite quotes from my interview with @perfectunion’s director of audience engagement.
AEO Claims May Just Reflect Strong SEO Practices
Reading a few AI search case studies right now, and struggling with correlation vs. causation... Everything they list as an "AEO tactic" is actually something that's also just good for SEO. Fresh content Using Schema Front-loading important content Using ordered lists Adding FAQs to solution pages Is...
Verify Emails Instantly to Protect Sender Reputation
Sending cold emails to addresses that don't exist kills your deliverability. Seen people tank their sender reputation overnight because 15-20% of their list was dead addresses. Built a free tool that verifies any email in seconds. Checks the format, domain, and...
Measure Marketing by Deal Impact, Not Dashboard Vanity
How honest are we about how we measure our marketing? We say we want clear and guiding KPIs. But then teams build KPIs that protect the report, not the business. It’s s easy to measure what makes us look productive....
Reddit's Coupon Surge Still Lacks Valid, Fresh Codes
Another area where Reddit is surging: COUPONS -> Reddit: A Major Surge in Coupon Search Visibility in 2025 From the post: For the 59 query brands covered by both Reddit and CouponBirds: *Reddit provides valid coupon codes for 25% (15 brands). *CouponBirds provides valid...
From Creator to Editor: New
You're job is no longer to create, it's to edit. And I am releasing a tool for Cannonball GTM subscribers to help you do just that...
Build Community First, Then Product, for Billion-Dollar Success
Glossier spent 4 years building a community on a beauty blog before launching a single product. They co-created with their audience. Hit a billion-dollar valuation. Meanwhile you're building products nobody asked for. That's the gap.
Enterprise AI Demands Complex, Strategic Content
Moving Beyond "Simple" Content: The Reality of Enterprise AI by @Timothy_Hughes https://t.co/hIAlV4hbey @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #Leadership #ArtificialInteligence #ArtificialIntelligence #Innovation #Technology #Tech #TechNews
Meta's AI Will Automate Entire Ad Campaigns
If your value lives in media buying mechanics, Meta is already building your replacement. Mark Zuckerberg has confirmed that Meta is testing a system where a brand will enter a product URL and a budget, and the platform will build an...
Rebuild From Zero: 30‑Minute AI Playbook Generates Leads
If I lost my 10,000,000 social media followers tomorrow, and had to rebuild from 0, here's my exact playbook. 30 minutes a night with AI. 90 days to real business leads. Most people would panic. Start posting random content and hope something sticks. I'd...
Align Marketing & Sales in Three Simple Steps
RT @VisionEdgeMktg 🔗 Marketing and sales misaligned? That's leaving money on the table. Three proven steps to fix it now. https://t.co/pWTXFdm97t #MarketingAlignment #SalesStrategy #RevenueFocus
Popular AEO Tactic Risks Trouble when Overused
Yep seen this as a very popular AEO tactic for the last year. I think it falls into the grey area - one of those approaches that probably would have been fine on a small scale, but will likely lead to...
Meta Ad Success Now Hinges on Creative Quality, Not Targeting
The edge in Meta ads is no longer in targeting. It’s in the quality and diversity of the creative system you feed GEM. If you manage Meta ads or creative testing, this breakdown is worth your time. Full post: https://t.co/7wm7lxNad2
Paid Media Should Accelerate Clarity, Not Manufacture Trust
Paid media is a turbocharger. Which is great… unless you’re turbocharging confusion or trying to manufacture trust. If your paid strategy is: - “we have leftover budget” or - “the quarter is ending and the pipeline is soft” …that’s not...
Google's UCP Will Let Glasses Shop Instantly
In Google's earnings call they said building UCP was a focus for 2025. Imagine what Universal Commerce Protocol means for glasses. Perhaps: "Gemini...look at that cool shirt. Find me one, but blue and buy it for me..." No more website visits...
Verification Flow Directly Affects Google Business Visibility
The Google Business Profiles verification flow can have a big impact on your business's visibility https://t.co/E9hhX7waHp @ClaudiaTomina explains https://t.co/HIfXAXVHx6
Data Moats Drive Billion-Dollar Valuations Over Commodities
So Profound was valued at $1B… while Similarweb is valued at just ~$158M ($229.58M market cap minus $72M in cash). Make it make sense. One is essentially a commodity product, competing with a horde of startups offering very similar tools: AirOps, Peec...
Google Clamps Down on Automated SEO Content Scaling
Lots of new viral threads on here discussing how Google cracks down on sites that scale content with automated tools / otherwise violate their policies. Welcome to the SEO industry 😆 I made this video in 2024 which might be...
Automation Gives You Freedom to Say No
Declining a $5K consulting gig because it doesn't fit your schedule. Ignoring partnership requests that don't excite you. Taking a month off without worrying about revenue. You can only do this when you have dialed in automated systems. → Email sequences that nurture and...
AI Writing Quirks Benefit Consumers More Than Marketers Realize
I think most of the AI writing quirks that marketers complain about are probablyyy better for the average consumer than marketers admit.
Skip Stressed‑desk Videos: Launch Monaco with Fresh Approach
We just launched Monaco. Here’s the exact playbook we used. I hope it's helpful to other founders and startups: 1. The launch video: most launch videos I see orient around some stressed out person at their desk or some philosophical approach...
Stop Euphemisms: It's a Digital ID, Not Age Verification
We need to stop using industry-friendly PR terms like “age verification” and call it what it is: Digital ID https://t.co/YbejVkq46A
Share AI Prompts Repeatedly to Go Viral on Twitter
The best way to go viral on Twitter right now: - Share AI Prompts to make jobs easier - Share more AI prompts to make more jobs easier
Turn Marketing From Cost Center to Growth Engine
RT @VisionEdgeMktg 🔑 Make marketing indispensable. Stop reporting activities and start reporting outcomes. That's the difference between a cost center and a growth engine. https://t.co/ui8BN3gaHE #MarketingROI #Strategy #Leadership