B2C Brands Excelling on LinkedIn Over Other Channels
For an article: looking for an example of a B2C brand that is doing as good or better on LinkedIn performance-wise than any other owned social channel. Know of any??
Figma’s Silent Change Signals Fight for Design Infrastructure Control
In February 2026, Figma released version 126.1.2. One line in the changelog caught nobody's attention. It should have. The update stripped --remote-debugging-port on startup, with no announcement and no deprecation warning. Just gone. Overnight, developers who'd spent months building automation...
AI Hype Inflates Expectations, Not Reduces Workload
"AI gets celebrated like the messiah of productivity, but instead of actually offsetting the workload, it's just raised the bar on what people are supposed to accomplish" Thanks for including my thoughts Katelyn Chedraoui https://www.cnet.com/tech/services-and-software/social-media-professionals-burnout-ai-metricool-news/
Leverage Ads to Scale Your Meta Success
Every time I read something like this. I just think. That's great.... and massive congrats to you, but what could you have done if you ran ads. Take what's working and apply it to Meta.
Third‑Party Praise Beats Ads for Brand Breakthrough
Time Magazine called Allbirds' Wool Runners the 'world's most comfortable shoes' in 2016. That single endorsement launched the brand into the mainstream. Meanwhile you're relying solely on paid ads with zero third-party validation. That's the gap.
Turn Every Call Into Instant Copywriting Gold
Every team call and customer meeting is now a copywriting gold mine. Let's riff on the topic right now. On the call. Take the transcript later. Work with Claude. Create briefs for events, webinars, emails, landing pages. If you can talk it...
Google Still Dominates Search While AI Reshapes It
Google still runs search. Lots of gurus on here are lying to you by suggesting that Google is dead. The reality says otherwise. Remember: Two things can be true at once. • Google still owns search • AI Search is...
Gmail’s Spam Filters Cut Spam by 95%, Killing Cold Blasts
Gmail spam filters are supreme. I probably get 95% less spam today compared to 5 years ago. RIP to cold email blast automation.
Stop Agency Overhead: Demand Revenue‑Focused, Actionable Marketing
You hired an agency to make your job lighter... But instead, you’re in more meetings. Weekly status calls. Slide decks full of impressions. Endless “next steps.” The reporting looks polished. But pipeline doesn’t feel any stronger. You’re not looking for...
Tech Brands Overhype ‘Super’ Specs in Marketing
I know it's all marketing, but NVIDIA calls their GPUs super chips, really super all the things, and now Apple with super cores. Super memory, super storage incoming? 🤣
Boost AI Brand Visibility in 2026: Proven Strategies
Besides the main conference, I'm delighted to be also speaking at The Sip & Search Fringe Event @brightonseo along with @LaffertyN and @THCapper about Top Strategies for AI Brand Visibility in 2026! Here’s what we’ll cover: * How do LLMs...
Tactics ≠ Strategy: Learn the Key Distinction
A tactic list isn't a strategy. Here's the difference and how to fix it. https://t.co/Uwoumcge5e via @Kevin_Indig, @sejournal
Nano Banana Instantly Translates Screenshots Into Argentine Spanish
Not gonna lie, using Nano Banana to say "take this screenshot and switch it to Argentine Spanish" is a pretty amazing feature. https://t.co/E7hxNdfMIK
Link Content Directly to Revenue to Prove Value
How to tie Content to Revenue and prove content marketing value [RevCO F... https://t.co/DrLnhaoEwf via @YouTube
Stop Mass Emails: Offer Relentlessly, Share Your Solution
You haven’t run out of people to reach out to. You’ve run out of offers. You sent one message to each person once. That’s not outreach. That’s a mass email, sent the long, hard, stupid way. Here’s what I’ve noticed about the...
2026 Growth Hinges on Alignment Over Optimism
Growth in 2026 Will Depend Less on Optimism and More on Alignment [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/GgaDpWstRs New research from @OuterBox .
Google Discover Traffic Plummets 46%, Search Remains Steady
Big Discover drop but Google search is relatively stable -> Reach (The UK’s largest commercial news publisher) explained Google Discover traffic dropped by 46% in the second half of 2025 but overall Google search traffic is stable "Chief executive Piers North...
Leadership Swaps Hide Costly 18‑24‑month GTM Inefficiency
The hidden 18–24 month cost most companies never calculate There’s a familiar moment in many companies when growth stalls. Pipeline slows. Forecasts wobble. Pressure rises. And eventually, the conversation turns to people. “Maybe we need a different marketing leader.” “Sales...
Google AI Mode Links Lose Referrer; Investigation Underway
Google AI Mode sidebar links do not pass referrer, Google is looking into it https://t.co/ujHzcQSRQO via @tomcritchlow https://t.co/GqAk4TA1xJ
People Prefer Smart UI Over Prompt‑Only AI Solutions
AI won't kill UI. At least that's the sentiment I got on my recent (shit 😅)post about replacing @clay (valued at $5B) with Claude Code. It might've seemed like I was hating on Clay, but I was actually playing devil's advocate to...
OpenClaw Sparks 80+ Global Meetups in Months
I don’t think enough people are appreciating the how insane this is. Over 80 @openclaw meetups scheduled around the world, and more popping up every day. For a product less than a few months old. I’ve never seen anything like this. Something very special...
Fresh Content Wins: How Google Discover Recommends
Ever wonder how Google Discover works? Discover is a recommender system. This article reviews how recommender systems work, showing why fresh content ranks better and other interesting takeaways. https://t.co/T8SlXYb6lE
Google's AI Landing Page Patent Targets Low‑conversion Feeds
😺📢That Google patent about AI Generated Landing pages? It only applies to low-conversion product feeds, shopping pages, and advertisements. https://t.co/NyMwj1zBys
CEOs Ignoring CLV Miss Their Business's Core Value
A shocking number of successful CEOs can’t clearly define CLV. Customer Lifetime Value isn’t just a metric. It’s a long-term strategy lens. If you don’t know your customers’ lifetime value, you don’t know your business. #CLV #CustomerLifetimeValue #MarketingStrategy #CEO #BusinessGrowth
Scale Winning Ads to Transform Your Brand
Finding winning ads that can scale and change a brands entire trajectory 🫡
Design the Perfect Referral Loop for Success
Referral programs only work if the loop is right. This Skill designs the whole thing. https://t.co/9rNBDsNLgn
Meta Forces One‑click Upsell for New Campaign Budgets
Meta is really pushing these one-click upsells. Launching a brand new campaign and Meta says it needs more budget. https://t.co/qnK7Xxz5sa
Segment Pages by Traffic Intent, Not One-Size CVR
Stop comparing your PDP's CVR against your landing pages. Your landing page only gets paid traffic. Your PDP gets organic, email, Google, direct... all of it. Those sources have completely different intent levels, and that changes everything. High intent sources like Google,...
Meta Forces Monthly Invoicing for Ad Spend.
Meta wants you to change your credit card Meta ad spend to monthly invoicing by 1970. https://t.co/lYg0yVpaBO
Embrace AEO Now for Upstream Growth Advantage
Twenty years ago, I chose the channel I could measure over the one that could compound. Paid search felt clean. SEO felt messy. Looking back, avoiding SEO early was one of my biggest growth regrets. Today feels similar. AEO is...
Google Pulls Both Markup and Og:image for Thumbnails
Google uses both https://t.co/gU44DpGD2b markup and og:image meta tag for thumbnails in Google Search and Discover https://t.co/LiL2uDFGdk
Generate Every Gmail Dot Variation for Free
We built a free Gmail generator. Most people don't know about the Gmail dot trick. Gmail ignores dots. So j.ohnsmith and jo.hnsmith both land in the same inbox. This tool generates every version of your Gmail so you can test email flows...
Every SaaS Business Has a Viable Path Forward.
Big @intercom & @Fin_ai update with numbers from @eoghan There is a way forward for every SaaS business...you just might not like it. Read on...👇
Seeking Top US Product Marketer to Bridge Gap
I'm looking for a world-class Product Marketer (US-based 🇺🇸 ). Know one? 👀 @Ahrefs' product team is shipping faster than our marketing can keep up — and I need someone who can help us close that gap. Not a "landing page copywriter." Not...
Anthropic's Brand Pivot Makes Claude #1 App
I talk a lot about Brand Storytelling - and getting to a distinctive story.... And, admittedly, it gets really esoteric at times... It can be really hard to see how all the pieces fit together... But - look out... Anthropic...
Mobile Apps Boost Conversion and AOV; Ignore at Your Peril
The Oodie launched a mobile app and saw a 135% higher conversion rate and 37% higher AOV vs their website. 75% were net new customers. Meanwhile you're ignoring mobile apps entirely. That's the gap.
Replace SaaS with Claude, Save Thousands in One Day
As a brand owner you should be using claude to save $1000s on costs by building AI tools to replace all the different SaaS products you’re using. Here's 6 tools that you can easily build in one day. 1. Organic...
AI‑generated Slop Makes up 21% of New Shorts
AI-generated slop accounts for 21% of YouTube Shorts shown to new users. Here's what this means for marketers and where your content is most protected. https://t.co/bPFCSffiUD via @MattGSouthern, @sejournal
Profit‑First Strategy Beats Campaign Management in 2026
Two years ago, targeting expertise was a job that Meta now offers for free. The best agencies today are helping brands understand their true profitability, build offers that actually resonate, and create content that supports both. The button pushing comes in...
Google Clamps Down on Spammy SEO Agency Sites
The crackdown on SEO agency sites continues... These sites used lots of self-promoting listicles, service area pages for many cities (without physical offices there), excessive industry pages, and other scaled tactics that can eventually cause major SEO problems. https://t.co/7yQn2hMq1p
Ahrefs Report Builder Gains Higher Limits and New Features
We heard your feedback. @ahrefs Report Builder is now more accessible, with higher limits to make reporting easier for everyone. 📈 -More reports & widgets for Lite+ -Scheduling now on Standard+ https://t.co/bLKyBCrL3w
Brand Fuels Performance; Performance Rarely Builds Brand
It's often said that "brand drives performance, and performance builds brand", but in many cases only the first half of that statement is true. Which is problematic when you have a program whose budget heavily favors performance marketing. Brand definitely...
Recipe Site Gains Momentum After 2023 HCU Launch
Wow, this is a recipe site I worked on after the 2023 HCU... cool to see its visibility growing so much now. https://t.co/tHwxnVrRKs
Google Discover Gets Major Profile Updates – New Article
Nice new article on Google Discover and the latest Discover profile changes by my teammate @JohnnyHerge https://t.co/iQap8dufeJ
New ClickFlow AI Visibility Tracks Brand Presence Across Platforms
Happy to announce that we just added our AI Brand Visibility feature in ClickFlow. It tracks how brands appear across AI platforms like ChatGPT, Gemini, and Perplexity: ranking position, mention type, sentiment, and competitor comparison. ClickFlow is our *quality* content generator and...
Aligned Marketing Creates Predictable Revenue Through Clear Messaging
If your sales aren’t consistent, your marketing isn’t aligned. You don’t need more content. You need clarity. One message. One transformation. One cohesive customer journey. When your marketing systems works together, your audience feels confident buying and that’s when revenue becomes predictable. 👇 Comment TRAINING and I’ll...
Bruce Honors Mascots While Chasing P&G Sale
Meet Bruce. He’s Got a Long Line of Advertising Mascots to Honor in Quest to Sell for Procter & Gamble https://t.co/CEGcvtR0UM via @variety
Weekly SEO Recap: Google Updates, Bugs, AI Risks
Catch up on last week with the SEO Video Recap covering the Google Discover core update being done, Google volatility, search serving bug, AI prompt injection, Google Ads, local, Bing guidelines and more https://t.co/yRf42eN8G0
P&G Eyes Mascot for New Weed‑killer Brand
Procter & Gamble has backed ad mascots ranging from Mr. Clean to the Charmin bears. Now it's hoping to add another one to its roster --- for weed-killer? https://t.co/CEGcvtR0UM via @variety
Growth Depends on Capital Allocation, Not Marketing Effort
At $10M ARR, pipeline isn’t driven by effort. It’s driven by capital design. Marketing at this stage is not creativity. It’s capital allocation. If you hire a CMO but: • Don’t fund demand • Don’t fund enablement • Don’t fund...