Cold Outreach Success Is Pure Math, Not Talent
You don’t have a closing problem. You have a math problem. The average response rate on cold outreach is about 5%. That means for every 20 messages you send, one person replies. Not that one person buys. One person replies. Most agency owners send 5 messages, get zero responses, and conclude that outreach doesn’t work. It works. You just quit before the math could play out. Here’s what the math looks like in practice: If 1 in 20 messages gets a reply, and 1 in 3 replies becomes a project, you need about 60 messages to land one client. Want 10 clients this year? That’s 600 outreach messages you need to send. About 2 per day. The reason most agency owners don’t do this isn’t because they can’t do the volume. It’s because they take each silence personally instead of treating it as math. You might not need better messages. You might not need a better offer. You probably just need to send enough messages for your conversion rate to actually show up. Track your numbers for 100 messages before you change anything. You can’t optimize what you haven’t measured, and you can’t measure what you quit after 5 attempts.
Google Docs New UCP Checkout Integration for Merchants
Heads-up for ecommerce sites -> Google Publishes Help Page for Universal Commerce Protocol and UCP-powered checkout feature on Google "Now, the new documentation clarifies how merchants can implement the native_commerce attribute to enable a Buy button that moves checkout directly onto...
Stop Quick Wins: Educate and Segment Leads for Pipeline Growth
Pipeline not growing? You might be making these 3 classic mistakes.. It’s painfully common: B2B Marketers and Founders get stuck on the sales treadmill, chasing only those who seem ready to buy now, ignoring the bigger picture. 1. Chasing Quick...
Meta AI Assistant Begins Testing Shopping Search Feature
Focus on ecommerce? -> Meta starts testing AI Shopping features in Meta AI assistant "Meta is developing a shopping feature for its Meta AI assistant on the web, offering US users product searches and visual carousels of item cards." https://t.co/QAP4x5goEP
Google Ranking Volatility Remains Extremely High in March
Google Search ranking volatility continues to be super heated into March https://www.seroundtable.com/google-search-ranking-volatility-heat-march-41014.html #google #googleupdate #googlealgorithmupdate #googleseo #seo
One Clear CTA Beats Multiple Choices Every Time
Spotted three different CTAs on a single landing page yesterday: "Request a Demo" "Discuss Your ROI" "Explore the Platform" Two of them went to the same form. None had clear visual hierarchy. Users were getting decision paralysis. Most teams don't realize that every additional CTA...
Free Guides Convert Far Better than Discount Pop-Ups
I've tested 100+ email pop-ups. Here's the pattern: '10% off' offers got a 2% conversion rate. 'Free guide to solving X problem' offers got 15%. Your assumption that discounts are king is wrong. Value is.
AI Catches My Tangents, Keeps Presentations On Track
I'm speaking to LIV Sotheby’s International Realty this week and ran my talk track through Claude I asked it to point out anywhere I went off on a tangent or lost the flow (probably the most common mistake I make) Maybe...
Passion Beats Perfect Reviews: Test Anything, Scale Fast
I lost $5k on a product with 'perfect' 5-star reviews. Market said no. I tested a product with mixed reviews but a passionate following. Scaled to $50k/month. The market doesn't care about perfection. It cares about passion. Test everything.
Crypto Influencers Must Adopt Honest, Sustainable Business Models
90% of crypto influencers now need to now find a new business model that does not just involve them pretending to like a project that they were paid to promote allowing them to dump their "allocations" on the people that...
Testing Titles Boosts Engagement: Four Tries, Big Lift
Always be testing your titles with X articles because you can see on the left the post totally bombed and when I changed the title, it took off. Took 4 attempts. https://t.co/4okRI65njq
Blend AI and Human Creativity for Optimal Results
You don’t need to go all AI or NO AI with your creatives… leaning too far either way means wasting budget on low-quality output or falling behind brands launching faster. The smarter approach sits in the middle. We use AI as a...
Boost Leads 10x in 4 Weeks with AI
How I'd 10x leads in 4 weeks using AI, if I were starting my business from scratch.
ChatGPT Evolving Into a Personal Super‑assistant for Life Tasks
"From a reactive chatbot to personal super assistant." Yep, she's talking about Jarvis. :) And ChatGPT might get closer to that by the end of this year -> More from the interview with OpenAI's Fidji Simo What is the future of...
Followers Grow Fast, Revenue Grows Slow—Fix Pipeline First
The hidden cost of building attention that doesn’t convert It’s easier to add 50K followers than to fix inconsistent pipeline. That’s why so many B2B SaaS founders double down on visibility. Growth looks like traction. It feels like momentum. It...
Purpose Sells: Warby Parker's Give‑back Beats Product‑only Brands
Warby Parker donated over 20 million pairs of glasses through their 'Buy a Pair, Give a Pair' program. A mission baked into every sale. Meanwhile you're just selling a product with no story or purpose behind it. That's the gap.
Resilience in Crisis: Publishing Newsletter Amid Chaos
First. Thank you. Every single message yesterday meant so much to me. We are safe, exhausted, and so grateful. We have a shelter in our apartment which makes us luckier than most. And watching videos of people dancing and singing...
Publishers Stagger Writer Signings and Panels at Conventions
If you squint some publishers do a version of this when they send 3-4 of their writers to Comic Con or another major trade event (I've done this with Del Rey) and they're signing at the booth at different times...
Efficiency Drives Growth in the Post‑SaaS Era
Efficiency is the New Growth: Navigating the Post-SaaS-pocalypse by @Timothy_Hughes https://t.co/7x2TCrXKsm @DLAIgnite #SocialSelling #DigitalSelling #Sales #Marketing #MarketingStrategy #Strategy #Leadership #ArtificialIntelligence #Innovation #Technology #Tech #TechNews #SaaS #Cloud #CloudComputing
Continuous Testing Breaks Growth Ceilings, Not Past Successes
The thing that got you to $1M won't get you to $10M. What got you to $10M won't get you to $50M. Brands hit a ceiling when they stop testing. They find a winner and protect it instead of building...
Cumulative Ratings Buffer Negatives, Incremental Highlight Them
The same ratings look better or worse, depending on the format they are presented in. Researchers find: “Cumulative formats tend to buffer negative feedback, making poor scores appear less severe. This can help reduce customer churn and maintain trust in...
Baidu Integrates OpenClaw AI Into Search for 700M
Another example of moving towards Jarvis, this time from Baidu. And we know Google Search and Gemini are converging... so I expect we'll see more of this -> China’s Baidu adds OpenClaw AI into search app for 700 million users "Users...
Redesigning the Internet’s Most-Viewed UI at Scale
Focus on UX? Cool case study here from Cloudflare -> The most-seen UI on the Internet? Redesigning Turnstile and Challenge Pages "Our Turnstile widget and Challenge Pages are served 7.67 billion times every single day. That's not a typo. Billions. This...
Marketers Must Govern AI Like Financial Fiduciaries
Marketers aren’t here to play with AI. We’re fiduciaries now. Agentic systems move money, shape messaging, and touch customers. Governance isn’t optional. It’s leadership. Chaos and opportunity are arriving together. Read my new Global AI Leaders article now: 🦀🤖👇 https://t.co/Gck5mTq5hy
AI Creates Month’s Video Ads in Just 30 Minutes
🤯 Generated a month of video ad creatives in 30 mins 🔥 AI wrote scripts from winning formulas 🛠️ Realistic AI avatars 🤵 Perfect voiceovers 📦 Ready to upload and test This is crushing $3k video editors Want the workflow? RT + comment 'AI VIDEO'
Luxury Markup Is Empty when AI Replaces Art
If the luxury markup is really for marketing, and brands replace artist-created campaigns with AI... what are you paying for? Nothing. https://www.backrow.net/p/what-s-so-insulting-about-gucci-s-ai-slop
Google Experiments Adding Web Mentions to Retailer Reviews
ICYMI: Google tests web mentions in the reviews section of retailer store pages https://t.co/SuUPYs3fu4 https://t.co/2sQKHp9rT9
ChatGPT's 900M Users vs 50M Paying Subscribers
900M+ weekly active users, but 50M consumer subscribers? For some reason I was expecting more -> OpenAI says ChatGPT has 900M+ weekly active users, 50M+ consumer subscribers, and weekly Codex users have more than tripled since the start of the...
Know Your 12 Key Ecom Metrics or Fail
Ecom operators are surrounded by data meant to guide them, yet they’re still operating in the dark. Plenty of brands know their ROAS. Far fewer know their: - Break-even ROAS - Blended CAC against contribution margin - CPMs relative to 2026...
AI Threatens Marketers: Paid Media’s Uncertain Future
The death of marketers, is it over for paid media?, the bear and bull case for AI https://t.co/9NjhfPjOfn
Word of Mouth: Byproduct of Growth, Not a Tactic
Word of mouth is not a tactic, but rather a byproduct of growth. This is an important distinction, because we tend to look at things in marketing through a tactical and operational lens, where we can take steps to predictably...
Founders Overlook Core Messaging, Fuel Misaligned Growth
We surveyed 50 SMB founders on their marketing priorities and pain points. Buried in the data is a pattern nobody's talking about: Founders know their messaging is broken. And they're not fixing it. Direct quotes: "Our messaging is inconsistent and unclear. Docs site doesn't...
AI Platform Cuts $26.5K Monthly Marketing Costs
I replaced $26,500/month in marketing headcount with one AI platform. 37 agents. Zero full-time hires. Most agencies pay $26,500/month for SEO, content, social, competitive intel, and marketing ops. We built the AI CMO Platform. 37 agents that coordinate and execute like a full...
Threads Adds Rich Link Previews for Podcast Clips
🚨 NEW 🚨 Threads now supports rich link previews for podcast video clips, making it easier for creators to drive viewers from short clips to full episodes. Podcast creators can upload a video clip and add a link that directs audiences...
OpenAI Secures $110B Funding, Targets $600B Compute
With backing from Amazon, Nvidia, Softbank -> OpenAI raised $110B at a $730B pre-money valuation, up from $500B in a secondary financing in Oct.; Amazon invested $50B, Nvidia and SoftBank invested $30B each $600B -> "OpenAI has been telling investors that...
SEO Agencies Now Prioritize Profit over Client Success
There’s a new one. Right. Totally. SEO agencies suddenly stopped caring about their clients’ success. Yep. https://t.co/256DkiWsAT
Google May Auto‑create AI Landing Pages for Weak Sites
Google Patent Info: If you thought AIOs angered people, just wait for AI-generated landing pages from Google. Yes, Google could create new landing pages from the SERPs if yours isn't good enough (based on this patent). Great catch from Joshua...
Integrate Shared & Paid Media to Capture Fragmented Attention
In the first article in this series about the PESO Model Certification® , I shared what’s new and why it’s been rebuilt for how people find information today. In the second, we went deeper into how owned and earned work...
Meta Cracks Down on Scam Ads with Legal Action
At some point the AI Search platforms will build stronger anti-spam systems, have manual actions, take legal action against spammers, etc. I have covered that before. Here is how an established platform like Meta continues to tackle problems like that....
Google Shares Key Insights on HTML Parsing & Search Experience
Google Videos (1) from Google Search team on parsing HTML and (2) from Google Ads team on search experiences - both worth listening to https://t.co/wD0y4Gz8yc https://t.co/rsldIPjJbz
Build Trust with Data, Not Just Logos
"We only have one partner logo to show. How do we build credibility?" This came up in a call with a healthcare AI company. Early stage, incredible tech, but limited social proof. Here's what I recommended instead of the traditional logo wall: →...
Cheaper AI Call Tools Could Replace $10k Gong Subscription
Hive mind: i'm thinking of replacing a mid 5-figure @gong_io subscription (Thousands of dollars per AE per year) with a $19 / month TL;DV or FirefliesIO. our core use case is call recording, AI summaries and CRM integration. Has...
Prioritize Contribution Margin Above All Other Metrics
99.7% to target on CM this month. Great growth teams are committed to a hierarchy of metrics. Every month is going to involve different trade offs to reach your goal. But great forecasting and execution requires being clear on the...
ChatGPT Lets Users Critique Ads, Pressuring Brands
OpenAI's @fidjissimo explained on the ACCESS Podcast with @alexeheath that the ChatGPT ad experience is will be unique since users could even ask ChatGPT about the ads running. The model will not know about the ads but a user could...
Master Incrementality Testing: From Replication to Golf Handicap
"I think it’s the most sophisticated conversation that will exist on this topic." @oliviaakory's feedback after watching back this episode. She and @Davisg207 came by the office to talk about Cozy Earth's incrementality testing journey. I think it is incredibly instructive...
Activation Holds the Hidden Growth Opportunity
In most of the growth troubleshooting I do — which spans qualitative research and a deep dive into product, marketing, and subscription analytics — activation is almost always where the opportunity is hiding.
Organic Surge: 307 Signups & New Editing Features
⚡️ WEEKLY VLOG 02 @ @ChoppityAI Founders are never truly satisfied with the speed of shipping, but looking back at this week... we’ve had some absolute bangers. We hit an all-time high of 295 signups in a single day (We broke...
Hire Demand Generation, Not Just Brand, for Growth
I was on a call with a CEO. "We are 100% Sales-driven. We have absolutely ZERO Marketing" I probed a bit more to understand. Turns out they hired a CMO once for a 8 month stint. All she wanted to...
AI SEO Hype Outpaces Real Results, Says Brand Leaders
SEO for AI—or AEO—is having a moment Profound just raised at $1B valuation But after talking to many brand leaders this week, most agree much of the hype in the space is outpacing results & no dashboard does the work for...
Consistent Brand Threads Beat Outdated Mood Boards
the best brand accounts have a through line of familiarity. content woven together by a thread that makes people comment “my show is on”. the old mood board model does not work anymore.