Start Every Post with TLDR and Question H2s
Hey marketers, want more wins with AI summaries and citations? Yeah, me too. Here are two simple actions we've seen work really well with clients over the last 90 days: 1. Include a TLDR summary to start EVERY blog article on your site (or any pillar page as well). 2. Replace Your Old H2 Tags within your blog articles with Questions. (Think: They Ask, You Answer) Simple. Effective. Helps with legacy Google SEO. Crushes with LLMs. And humans like it too. Get 'er done. ✌
Parents Seek Screen‑Free Summer, Traditions Surge 200%
Pinterest released its first-ever Parenting Trend Report 2026 Searches for “screen free activities” are up 200% YOY alongside: 📌 “family traditions ideas” (+200%) 📌 “no phone summer” (+340%) 📌 “digital detox aesthetic” (+95%) https://newsroom.pinterest.com/news/parenting-trend-report-2026/
Stop Leading with AI; Show Real Customer Value
AI as a part of your messaging is no longer a differentiator, yet so many brands continue to lead with "AI . . . " Unless you can show how AI is going to help your customers address their problems,...
SEO Traffic Drop Mirrors ChatGPT Citation Decline
Another well-known SEO publisher with Google traffic/visibility tanking fast, and exacerbated by the ~Jan 21 volatility Total citations in ChatGPT follows the same trend line (@ahrefs & @sistrix data) https://t.co/ekgcGumPWz
Choosing Between a $2,100 Burst or $2,100 Spread
Would you rather spend $700 / day for 3 days or $100 / day for 21 to test a new campaign (creative)?
Unexpected SEO/AEO Insight for Argentina Revealed
Preparing for my upcoming talk about SEO/AEO in Argentina and just found this gem 😅 https://t.co/oL1qa35aiV
Free Tool to Verify if an Email Exists
My team just built a free tool you can use to see if an email exists or not: https://t.co/wcWB5zjuEp
Wix Bookings Now Bookable Directly From Google Search
New Wix partnership with Google -> Google Search, Maps, and AI mode can book services through Wix websites "Wix’s new partnership with Google will allow businesses using Wix Bookings to have their services, pricing, and real-time availability shown in Google Search,...
Entrepreneurs Trade Netflix for Nighttime Retargeting
Everyone at 9pm: Watching Netflix. Ecom founders at 9pm: Setting up a new retargeting campaign for a winning ad. Different mindset. Different life.
Stop Delaying AI: Start Small, Involve Legal, Gain Time
I continue to hear from companies and marketing teams that are reticent to lean in holistically on the AI opportunity. So here I've parsed the most common push-backs as well as how I respond to each. 1️⃣ “We don’t have...
Own One Idea, Become the Authority Shortcut
Experts don't get known for being good. They get known for the one idea they own. An ownable idea is an authority shortcut.
Tariffs Spike Costs, Crashing DTC ROAS
Your ad account looks fine: - ROAS is holding - CPMs are manageable - Conversions are flowing But your spreadsheet is screaming. As of February 2026, the average US tariff rate sits at 17% on all imports. For DTC brands...
Personalized Landing Pages Drive Conversions, Flint Automates Them
Your targeting is personalized. Your copy is personalized. But your landing page is not. That’s why you’re not closing the deals you want. If this is you, you need @tryflint. It’s a platform built for marketers to create tailored pages for...
Live Shopping Boom Awaits India: Seize Early Opportunities
On a previous #TeawithGaryVee I was asked how someone could take advantage of the opportunity presented by live shopping on platforms like WhatNot, since India is "not in yet" If you have a question for me, drop it here https://t.co/QjOodl7fTy so...
Big SEO Tool Traffic Spikes Rarely Last.
General rule of thumb: if there is a popular SEO/GEO tool out there that promises a big surge in traffic, it 99% won't last forever and will probably crash within a few months.
Precise Positioning Drives Pipeline, Vague Messaging Costs Sales
Here's a quick exercise: Open your homepage. Now answer: 1. In one sentence, who is this for? Not “teams.” Who exactly? 2. What specific problem does it solve? Is it the same one Sales hears daily? 3. What makes you...
Grab Attention: Proven Thumbnails That Drive Clicks
Thumbnails that made us stop 👀 Tiger chaos, a “cheating?” reveal, and pure Red Bull adrenaline. Get our free YT Thumbnails Hack Pack with 100 more top thumbnails: https://t.co/H5zQZBPsBe https://t.co/fNTUlQxN3l
PMMs Still Skipping Essential Customer Research in 2026
I asked 9 PMMs at a recent Product Marketing Alliance event how they use customer research at their companies. Their honest answers were painful. "we don't have a dedicated person" "I'm the one doing it but I'm drowning in launches"...
February Discover Update Extends Past Expected Timeline
We are now almost three weeks into the February Discover core update. Google said it could take up to two weeks to rollout. We are beyond that now. It's a tougher one to track since Discover data is personalized and...
Small Brands Must Build Perceived Size, Not Just Presence
The necessary trick of the small brand is to look bigger than you are. Many of the tools are simple ones, like leaning heavily on the logos and testimonials of clients, and more recently attention has gone towards AI by...
Turn Spreadsheets Into AI Assistants for Instant Productivity
I keep hearing marketers say they don't know where to start with AI. Not an excuse. Start with the spreadsheet you're staring at right now. Last week, someone on my team had a ton of webinar leads that needed personalized...
Own Your Category, Not Just Brand Recognition
Why “Category Fame” Beats Household Fame in B2B Marketing [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/Xac64vxxFo https://t.co/n0cpyPoKPf
Shopify Adds ChatGPT to Merchant Ad Network
Well, that's interesting -> Shopify Shows Ads on Behalf of Its Merchants in ChatGPT "Shopify has started arranging for ads to promote its merchants to run in ChatGPT, the company told merchants, in an expansion of Shopify’s existing ad network. The...
Even Top Experts Stumble on Their Own Messaging
The smartest experts I work with can solve anyone's problem... but their own. Case in point? My client Chris Piper is brilliant. He’s helped multiple businesses scale past 8-figures. He even helped Codie Sanchez grow her business from $2M to $10M in...
Google Ads Support Demands Full Account Access
Google Ads support form requires you to give Google Ads reps access and rights to make changes to your ad accounts https://t.co/PKHMlOigWF via @beXtremeArpan https://t.co/GBCs6b1rAg
Microsoft Ads Test Multi‑Image Shopping Carousel
Microsoft Advertising is testing shopping ads with individual product image carousel/sliders https://www.seroundtable.com/microsoft-advertising-muti-image-shopping-carousel-40953.html #microsoftadvertising #bing #bingshopping
Google Experiments With Date‑Less Articles in Discover
Google is testing removing dates from articles in the Google Discover feed https://t.co/TB90cdSZ4z via @AndellDam confirmed by Google's @rajanpatel https://t.co/khavzoWVeu
Simplify Landing Page Copy to Double Conversions
Here's something that feels deeply wrong but the data is undeniable. When you write landing page copy at a professional reading level—the kind that sounds polished and sophisticated—it converts at 5.3%. When you simplify that same copy to a 5th-7th grade reading...
AI‑Powered Descriptions Boost Ecommerce Traffic 368% YoY
Ecommerce SEO: here's how we increased merchant listing traffic for my client by 368% YoY. For this client, the uplift YoY compared to 2024 was so significant that it made 2025 a challenge to outperform... but we managed to do it...
SaaS Evolves Into Skills-as-a-Service, Delivering Outcomes Fast
SaaS will evolve to mean Skills as a Service. Selling the outcomes and results of a product. Cheaper and faster. It'll look archaic that we used to give people software that took days to setup and hopefully get results.
New Brand Boosts Profitability, Prepares March Scale
First month on with a new brand - already improving profitability overall and looking to scale moving into March. New Offer + New account Strategy. Next week we launch first round of UGC we curated and first large batch of ad creative....
Big $400M Firm Forgets Favicon, Obvious SEO Slip
$400M software company. No favicon in the SERPs. Took me 3 seconds to find the problem. 🤣🤦♂️ https://t.co/KAHXJpjGXY
SEO Agency's AI Hype Hides Paid Self‑promotion Tactics
Another SEO agency that claims to be a great partner to lead clients into the AI search era This one not only uses self-promoting listicles, but clearly pays to be listed on everyone else's "best of" listicles too I'd be a bit...
Google’s AI Detection Triggers Ongoing Traffic Drops
Wow, the Jan 21 unconfirmed update was a bloodbath, and impacted sites are still dropping to this day This is another one in the marketing space; lots of AI-assisted content, self-promotional listicles, who/what/when content, etc. I think Google is getting better at...
Master These 5 Essentials to Boost Clothing Sales
If you’re going to sell clothing, you need to understand these 5 things. This is why your content flops and your sales stay stuck.
Simplify GTM: One Goal, One Audience, One Offer
If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE...
AI Hype Overstates Marketing Team Replacement Potential
I am bullish on AI but let's call a spade a spade: these silicon valley pricks promoting "we replaced 80% of our marketing team with AI agents" are full of dog shit. Sure, this is a buzzy "cool" thing to...
Health Sites Suffer Core Update; Multiple SEO Factors at Play
Quick update: Some of the biggest health and medical sites on the web got hammered by the December 2025 core update and some have dropped even more with the recent volatility. That said, most that dropped have many moving parts...
In‑house Shifts Often Raise Costs, Lower Revenue—Keep Agency Insights
One of our brands we've been working with long-term moved to an internal person last month but they kept us on view access of the account(s). Since they took over? CPA is up 48% ncCPA is up 109% Spend is up 32% Revenue is down...
Influencers Drove Gymshark’s $128M Growth, Not Ads
Gymshark went from $0 to $128M in 6 years using influencer marketing. No TV ads. No billboards. Just athletes who genuinely wore the brand. Meanwhile you're running cold Facebook ads with zero social proof. That's the gap.
Start with Bottom‑of‑Funnel, Flip Funnel, 44× SQL Growth
A cybersecurity SaaS came to us with a problem 👇 - Pipeline flat - About 1 demo per month - Marketing basically paused 12 months later: - 44x SQL volume - 1200% more opportunities - Deals closing 3x faster than...
Customers Buy Core Needs, Not Feature Overload
"We're the all-in-one solution." Cool. But that's not why they bought you. QuickBooks has 1,000 features. But people didn't hire it for 1,000 features. They hired it because of a few core struggles: they needed to get paid, pay others,...
New Updates: Google Cooling, Indexing Bug, Bing AI Praised
It’s New 2/23: Google cooling, page indexing report bug, @mordyoberstein likes the new Bing AI links, @gregfinn tries to make sense of Google Ads budget pacing and @TheMarketingAnu covered a new Meridian tool https://t.co/Ee9widt6Wd
GSC Indexing Report Bug Omits Pre‑Dec 15 Data
Google Search Console page indexing report bug is missing data earlier than Dec 15 https://t.co/y7yTnWMPqo https://t.co/12gwQoqnWm
Shared GTM Ownership Undermines Momentum and Accountability
Why fragmented ownership quietly kills momentum There’s a moment in many companies where growth doesn’t stall — it dissolves. Nothing is obviously broken. The team is capable. Leaders are engaged. Everyone agrees growth matters. And yet, decisions feel heavier. Execution...
Own the Problem: Think Like Owner, Empower People
My first podcast conversation in over 2 years. I couldn’t have done it without Lee Odden ’s insightful questions and thoughtful coverage of today’s hottest B2B Marketing topics. My biggest takeaways for marketers: - think like a business owner not...
Turn One Proof Asset Into Two Claim Formats
Hot take: your audience isn’t consuming your content. They’re consuming someone else’s screenshot of it. Or a creator recap. Or an AI answer stitched from whatever looked most consistent online at the time. So “we posted 5 times this week”...
Know Your Vision First, Then Let AI Amplify
🔥 Hot take: AI won't be effective if you don't know what "good" looks like. You can't simply prompt your way to wisdom—if you lack an understanding of your audience, your goals, or your craft, AI will only amplify the...
AI-Generated Review Spam Overwhelms Feeds—Proceed with Caution
Interesting find and I wasn't even looking for it... Pathetic over-optimized review shows up in my feedly. Gobs of content. Too much. No author listed... Sets off my internal "this looks AI-generated content" flag. Check the page, yep, 99% probability...
Weekly SEO Recap: Google Volatility, Review Disappearances, AI Updates
Catch up on last week with the SEO Video Recap covering the week long super heated Google volatility, Google reviews are disappearing again, links in AI Mode and AI Overviews are updated, Google Ads news and more https://t.co/e9yXgyFhbD