Stop Overpaying Agencies: Cut 60% TOF Spend
The number of 7 & 8 figure brands that we audit whose agencies are running clicks / leadgen and very very TOF metrics is mind boggling to me. Yes these events “can” have their place as a % of your budget as you scale (typically high 8 figures). But if your agency is spending 60% of your budget on these - you should fire them. Immediately. Please.
Remote Part-Time Marketing Copywriter Needed for Real Estate Emails
Reventure is hiring a marketing and copywriter to run our email campaigns and blog. The right candidate will have knowledge of marketing, A/B testing, CTR maximization, and conversion strategy. We’re looking for someone who can own the process end to end....
Focus on One Platform Instead of Spreading Thin
That 'Be everywhere' advice doesn't work for everyone. Sometimes, it's best to pick 1 platform or path and stick with it.
DTC and Influencers Can Outpace Wholesale Dramatically
MVMT went from $1M to $60M in revenue in just 2 years using DTC and influencer marketing. No retail stores. Got acquired by Movado for $300M. Meanwhile you're still chasing wholesale deals. That's the gap.
Targeting Everyone Kills Founders; Narrow Focus Drives Demand
Most founders fail because they target everyone. When you narrow your market, you attract buyers who see your value and stop wasting time on bad leads. Focus on one niche, speak to one problem, and align your offer to one clear outcome. Test,...
Sudden CPA Spike Signals Broken Fundamentals, Not Trend Collapse
I was talking to a 7-figure founder recently who was convinced his trend was dying. He has a clothing brand, he rode the wave hard, and did $100K+ months for the first four months. Then in September, his CPA doubled overnight and...
Meta's New Ads Breakdowns Overstate True Performance
Meta rolled out two new breakdowns in Ads Manager, and I strongly suggest taking them with a grain of salt. More data does not always mean more truth. They give you a cleaner look at new vs. returning customer splits,...
Scale Beyond $1M: Test, Evolve, Listen, Adapt
Worst ways to scale past $1M/month: - Protecting the winning formula instead of evolving it - Launching brand-new creative directions without testing them first - Ignoring what your customers are actually telling you - Refusing to test new offers, promotions, or products - Being so...
Organic Social Beats Expensive TV for Modern Brands
If you sell something .. please lean into social media marketing, more posting without paid media support, more content , more platforms (Facebook, YouTube shorts) more creativity, trying new things. This talk was at a Fortune 500 companies marketing off...
Google Penalizes AI‑written Casino Sites with Manual Actions
Remember this story about journalists being replaced by AI writers? Seems that may have caught the attention of Google's webspam team. Looks like two of their sites might have received manual actions this weekend. And that could be for 'Site...
LinkedIn Ghostwriting: Massive Untapped Market for 2026
At 26, I quit my minimum-wage copywriting job. 18 months later? I was generating $180k/month ghostwriting for industry leaders. But if I was starting over in 2026, I'd become a LinkedIn Ghostwriter. Why? Because it has 1.15 billion users. And less than 1% are posting...
Ecom Founders Turn Sundays Into Strategy Sessions
Everyone on Sunday morning: Sleeping in. Ecom founders on Sunday morning: Reviewing last week's ad performance and planning this week's tests. Different mindset. Different momentum.
Organic Threads Buzz Drives 534 Monthly Visits
A number that keeps me up at night: 534. That's how many people visit BlackTwist from Threads every month. Not from ads. Not from SEO. From Threads itself. People on Threads are talking about us — without us asking. That's the kind of...
AI Bots Deliver CFO Insights, Save Hours for Doctors
Dr. Selene Castrejon runs a medical practice. She doesn’t have time for AI experiments that don’t work. Every hour matters. Inside the AI Business Lab® Mastermind, she built trained AI bots that now provide CFO-level insights and marketing strategy—saving hundreds of...
Bold Branding Beats Blending In: Liquid Death’s $1.4B Success
Liquid Death built a $1.4B brand selling water. They packaged it in tallboy cans with heavy metal branding. Did $263M in sales by 2023. Meanwhile you're trying to blend in with your category. That's the gap.
Referral Programs Outperform Ads: Let Customers Bring New Ones
Referral programs beat ads on cost and conversions. Your best customers drive growth when you give them a reason to share. Offer rewards for both sides like Dropbox and Uber do. Add simple links in emails, bios, and your site, then track referrals...
Marketing Spend Drives E‑commerce SERP Dominance
eCom is a low opex game. He who can spend the most on marketing wins the SERP. The 25>15>10% evolution is underway. https://t.co/MP1L7T7MZ5
Perfection Delays Profit; Imperfect Action Wins Clients
Too many people are waiting for: • The perfect offer • The perfect funnel • The perfect moment • The perfect message Meanwhile: Their imperfect competitor is closing clients with a Google Doc and conviction. "Perfect" is the enemy of "profitable"
Google Allows Whole‑TLD Disavowals, But It’s Overkill
News on the disavow front. It ends up you CAN disavow an entire TLD (like xyz, biz, info, etc.) This was never documented by Google, but John Mueller explained you can actually do that. He also said that Google probably...
Claude Surpasses ChatGPT with Over One Million Daily Signups
Claude's on fire -> Claude hits one million daily signups, passing ChatGPT in Google Play Store "Claude is gaining significant traction, with a new report stating that the company is seeing in excess of one million user signups on a daily...
AI Slashes Development Cycles From Years to Months
AI is truly transformational: - 2020-2022: We built the initial concept of a “keyword universe” at Shopfiy - Feb 24: wrote about it publicly - June 25: republished with a Claude Artifact - March 26: built a full web app in Next.JS for my...
Half the CAC, Double the Market Share
Two identical companies. One difference: Your CAC = $1 My CAC = $2 We both spend $2 on marketing. You acquire 2 customers. I acquire 1. Over time, you dominate the market. CAC isn’t just a metric. It’s a strategic advantage. #CAC #CustomerAcquisition #BusinessStrategy #GrowthStrategy #Marketing
When SEO Webinars Turn Into Weekend Exit Signals
Someone just sent me a high-profile webinar about “SEO vs AEO” where the AEO part apparently focused on “adding FAQ schema to product pages” Ok. That’s my sign that it’s officially time to log off for the weekend 👋🏽👋🏽👋🏽 https://t.co/zWCUoVLqIw
Legacy Brand Stories Go Digital with Perfion PIM
We transition 50-year-old brand stories from paper catalogs to digital channels. Boyum's Perfion PIM maintains heritage as our single source of truth. Manage brand data with accuracy across all platforms. https://t.co/ZsEwnG4p2n https://t.co/jDz62lUBNZ
AI Empowers Solo Entrepreneurs to Build End‑to‑End Businesses
We are seeing the rise of the full stack entrepreneur. AI is expanding the scope of what an individual entrepreneur can do. She can have the idea. She can test it using a virtual customer panel constructed with LLMs. She...
Great AI Won’t Save Poor Customer Journeys
Today's reminder that, even in the age of AI, marketing still matters. In my exuberance over the launch of ChatGPT 5.4 yesterday, I hit a usage limit. But instead of using this as an upsell opportunity, I got the below...
AI and Data Personalize Hospitality, Boosting Loyalty and Profits
Data, AI, and loyalty are converging to create truly individualized restaurant and hospitality guest experiences that drive measurable business impact. https://t.co/Z6AVdpOTbF https://t.co/6wO8l57slU
Founders Brag Revenue, Ignore Churn; I Expose the Full Picture
AI company founders: Love sharing monthly revenue Love multiplying it by 12 for an annual run rate Hate talking about churn I contribute to this culture by building Senja in public But I’ve tried to paint a more complete picture by talking about the challenges...
Tracking Organic Visibility in Public AI Search Cases
It’s always a fun ride checking organic visibility for the public AI search case studies 😂
Microsoft Tests AI‑personalized Copilot Discover Feed
Like ChatGPT Pulse... and it takes a while to build -> Microsoft tests AI-generated Discover feed on Copilot web "Microsoft is testing a new Copilot Discover page that generates AI-personalized content feeds based on user history, moving away from MSN...
Make Your Ads Bold, Iconic, and Unapologetically Cool
Who said watching an ad has to be boing? Your ads can be bold, truly iconic, and unapologetically cool, just like this one we did for Zenni 😎. Want your ads to stand out? Work with me! https://t.co/X6hPr0FQwZ
Category Fame Outperforms Household Fame in B2B
Why “Category Fame” Beats Household Fame in B2B Marketing - B2B Marketing Blog | Webbiquity - https://t.co/Xac64vxxFo Research from @LinkedIn
Discounting Won’t Drive Growth; Disney+ Needs New Content
Discounting is NOT a growth strategy @DisneyPlus and @hulu are starved for fresh content $DIS https://t.co/gVtGO3UCZZ
Build Fast, Promote Faster: Get Featured on Our Platform
You build it. I promote it. Building has never been easier. Getting customers has never been harder. So I’m picking 2 products to promote to our 1,000,000+ entrepreneurs for our 16-year anniversary next Tuesday. Drop your product below. Don’t have one? Build it...
AI Marketing Is Reactive; Brands Need Proactive Awareness
There is still a big brand marketing gap in the industry and the massive push to use AI isn't solving it. Most of what's being done to attract business with AI right now is reactive marketing - showing up in...
Master Offer Testing to Scale Beyond Seven Figures
Scaling your brand past 7 figures in revenue requires mastering offer testing. Retweet and Comment "OFFER" and I'll send you my new guide for how to structure and properly test offers. *** Must be following for me to DM ***...
Google Ads Customer Match Uploads Change April 1, API Breaks
Google Ads customer match data uploads changing April 1st - it won't work in the normal Google Ads API https://t.co/rKOAaBt49Q https://t.co/pOAyxWy3bX
Start at the Funnel Bottom for Rapid Pipeline Results
If paid media is set up correctly, you should start seeing a qualified pipeline within 30–45 days. Here's how we achieve that for our clients: Many B2B teams end up running paid media backwards. They start with awareness, build an...
Google Warns Disavow Tool Is More Harmful than Helpful
From Barry: "As a reminder, John Mueller of Google often says that disavowing links is a waste of time. Heck, like Bing, Google may remove the disavow tool at some point. In fact, Google said the disavow tools hurts many...
Daily 3‑minute Habit Builds Massive LinkedIn Audience
Anyone can build a massive LinkedIn audience in 2026. Here's how: Publish 1 piece of writing per day. To do this, you don't have to be a prolific writer. Just use this simple 3-minute habit (it's how I never run out of ideas to...
Google's AI Shift Redefines SEO: Fewer Links, New Landing Pages
SEO Video recap covering Google volatility, AI Mode recipe links and cards, ChatGPT search with fewer links and AI-generated search landing pages to take over https://www.youtube.com/watch?v=cTXftNIRC-M Sponsored by BruceClay
Google Unveils Hidden Workspace CLI for AI Integration
"Greasing the wheels for OpenClaw users". Also includes provisions for MCP integrations -> Google has quietly released an unsupported Workspace CLI, making it easier for agentic AI tools to access Gmail, Calendar, Drive, Docs, and other apps "The Google Workspace CLI...
Most Sites Don't Need Link Disavow, but some Do
Google's @johnmu says most sites don't need to disavow links but that is not all sites https://t.co/cliyEKeuoM https://t.co/Bsc0HcEkY2
Google LSA Won’t Credit Existing Customer Calls as Leads
Google Local Service Ads won't credit advertiser for an existing customer call, which was not a lead https://t.co/tQs1kiXrYl via @AnthonyHigman https://t.co/ahAoxVvwju
Authentic Low‑budget Video Beats Pricey Corporate Ads
Dollar Shave Club spent $4,500 on one launch video. The founder starred in it himself. It went viral and got 12,000 customers in 48 hours. Meanwhile you're spending $10k on polished corporate ads nobody watches. That's the gap.
Enterprise AI Demands Complex, Strategic Content
Moving Beyond “Simple” Content: The Reality of Enterprise AI by @Timothy_Hughes https://t.co/xoVl3qVnAP @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #Leadership #ArtificialInteligence #ArtificialIntelligence #Innovation #Technology #Tech #TechNews
Sell Outcomes, Not Features: Know Customers to Close
Most founders pitch features. Customers buy outcomes. Peter Drucker said the goal of marketing is to know your customer so well your product sells itself. Ford sells status with an F-150, not metal, which drives over $10K in profit per truck. If you study...
Simple Patient Videos Build Trust, Fill Empty Slots
🧵 One doctor had empty OPD slots. Meet one of my mentee, Dr. Swatendra. He also had doubts. No idea about video making. But he just started. Simple videos. Answering common patient questions. Started with just 1 Video... then 2, then 3... kept on going. Slowly...
Big Brands Chase Youth; Small Brands Chase Cash‑rich Boomers
The bigger the brand the bigger desire to reach younger people the most effective way. The smaller the brand the bigger desire to sell to boomers with money and focus less on younger demos because it’s too expensive.
How to Extract Actionable Insights From Ahrefs Brand Radar
920392843920 people have asked me how I get insights out of Ahrefs Brand Radar. Here's me actually going through and looking at insights for Ahrefs: https://t.co/T15xG2XAlk