Marketing Social Media and Updates

Amazon Expands AI Shop Direct to Third‑party Catalogs
SocialMar 12, 2026

Amazon Expands AI Shop Direct to Third‑party Catalogs

Focus on ecommerce? -> Amazon opens up new AI-enabled Buy for Me, Shop Direct options for merchants "Amazon’s Shop Direct debuted in 2025 as a means for Amazon to display products that were relevant to shoppers, even if those products weren’t...

By Glenn Gabe
New Flexible $50/Mo Prompt Tracking Pricing, Free Trial
SocialMar 12, 2026

New Flexible $50/Mo Prompt Tracking Pricing, Free Trial

We just launched what I believe is the best pricing structure for custom prompt tracking (in @Ahrefs Brand Radar). Here's why: → Starts at just $50/mo → Pricing is based on "checks," not prompts → Pick the cadence that fits your needs: daily, weekly,...

By Tim Soulo
AI Search Becomes New SEO for Brand Visibility
SocialMar 12, 2026

AI Search Becomes New SEO for Brand Visibility

Brands need to be visible to AI search, not just consumers. For lesser-known brands, algorithmic attention is a game-changer for visibility and getting on the map, just like SEO was in the past. #AIMarketing #BrandVisibility https://t.co/z0KsyjshT3

By Eric Kimberling
Educate GEO Buyers Now or Face Tough Conversations
SocialMar 12, 2026

Educate GEO Buyers Now or Face Tough Conversations

Here's your reminder People buying GEO services are buying them completely holding you to SEO math. Educate them now or face tough conversations later. https://t.co/bxIyXVvZxg

By Wil Reynolds
Nudie Jeans Thrive in AI Search, Miss Google
SocialMar 12, 2026

Nudie Jeans Thrive in AI Search, Miss Google

I've been showing nudie jeans for 2 years, not showing up in a TON of searches in Google and crushing in AI search. There are examples out there. https://t.co/NqkHUpcI86

By Wil Reynolds
AI Agents Replace SEO Agency I Never Had
SocialMar 12, 2026

AI Agents Replace SEO Agency I Never Had

I replaced my entire SEO agency with 8 AI Agents Here's how: I never had an SEO agency

By Cyrus Shepard
Microsoft Quietly Scraps “This Is an Xbox” Campaign
SocialMar 12, 2026

Microsoft Quietly Scraps “This Is an Xbox” Campaign

it looks like Microsoft's "This is an Xbox" marketing campaign has been quietly canned. The original announcement post has been removed, but the ads still remain on YouTube https://t.co/PeCX9AG175 https://t.co/XqJXAU83Zf

By Tom Warren
Boasting About SEO Wins Gets You Caught Fast
SocialMar 12, 2026

Boasting About SEO Wins Gets You Caught Fast

The funny thing about people publicly boasting about their explosive SEO campaigns is that bringing viral attention to them is the single best and fastest way to get caught, including potentially having multiple accounts in your GSC all penalized at...

By Lily Ray
Build a Trusted Audience Before Launching Your Ideas
SocialMar 12, 2026

Build a Trusted Audience Before Launching Your Ideas

I think at that point it might be more beneficial to have distribution already, like an audience you built up that trusts you, which I try to do on here

By Pieter Levels
Subscriber Counts Are Vanity; Track Open Rates Instead
SocialMar 12, 2026

Subscriber Counts Are Vanity; Track Open Rates Instead

Newletter subscribers is the perfect vanity metric, especially for people with no opt-in or catchpa. What’s your open rate? How many people are actually reading it every week?

By Benedict Evans
Founders Prioritize SEO, LinkedIn Automation, AI Video Tools
SocialMar 12, 2026

Founders Prioritize SEO, LinkedIn Automation, AI Video Tools

I just pulled our AppSumo internal search data from March. 63,410 searches. Here's what founders are actually looking for right now: 1- SEO tools 2- LinkedIn automation 3- AI video 4- CRM 5- Email marketing 6- WordPress plugins If you're building an...

By Noah Kagan
AI Misplaces Funnel Stages, Requires Manual Correction
SocialMar 12, 2026

AI Misplaces Funnel Stages, Requires Manual Correction

Gamma 5, Dave 0 in the "funnel wars" where I have tried 15 different prompts to get it to point the marketing funnel downwards. Let's not forget that it actually re-ordered the layers as well, somehow putting conversion at...

By Dave Kellogg
Consistent Content Pays Off with Unexpected Viral Wins
SocialMar 11, 2026

Consistent Content Pays Off with Unexpected Viral Wins

McDonald's CEO has been posting talking-head & review content for the last 4 years Most have averaged around 20-40k views, nothing crazy A lot of executives would have seen that as a waste of time and given up But then BOOM, one...

By Dickie Bush
Meta Success Hinges on Traffic Diversity, Not Ad Volume
SocialMar 11, 2026

Meta Success Hinges on Traffic Diversity, Not Ad Volume

Almost every brand doing well on Meta and continuing to grow on Meta has one thing in common, diversity in traffic / landing pages. Not thousands of ads.

By David Herrmann
Self‑audit Revealed Flaws, Fixes Boosted Score From F to A
SocialMar 11, 2026

Self‑audit Revealed Flaws, Fixes Boosted Score From F to A

And then I used a product I built to score its own site got F 😂 used the same product’s recommendations moved from F to A ❗️❗️❗️

By Tatyana Kanzaveli
Ownable Ideas Turn Buyers Into Followers
SocialMar 11, 2026

Ownable Ideas Turn Buyers Into Followers

Your buyer already knows what they want. They’re waiting for someone to show them why everything they’ve tried falls short. That’s why an ownable idea is so powerful. When you find the right one, you stop chasing clients and start attracting...

By Katelyn Bourgoin
AI Revives Dead Brands with Personal, Emotional Touch
SocialMar 11, 2026

AI Revives Dead Brands with Personal, Emotional Touch

Sears catalogs were once the engagement standard. We use AI to revive @DeadBrands with a personal touch. We transform data into emotional connections. Tell us what you want to hear from us. https://t.co/ZsEwnG4p2n https://t.co/AgJNZPQ38m

By David Strausser
Now See Exactly How Audiences Use AI Tools
SocialMar 11, 2026

Now See Exactly How Audiences Use AI Tools

We make audience research software. It tells you lots of things about any group of people on the web. But... it couldn't tell you how they used AI tools (prompts, topics)... until today 👇

By Rand Fishkin
Your Brand Mistakes Are Killing Lead Generation
SocialMar 11, 2026

Your Brand Mistakes Are Killing Lead Generation

Your personal brand is costing you 1000s of opportunities. Don't be blind to it. Avoid these mistakes: You probably think showing up consistently is enough. But personal branding is reputation management at scale.  Every post and comment you share either builds or breaks...

By Noblackbox
Google Embraces Zero-Click Search, Keeps Traffic, Increases Ad Costs
SocialMar 11, 2026

Google Embraces Zero-Click Search, Keeps Traffic, Increases Ad Costs

Everyone says AI is unbundling Google Search. ChatGPT processes 1.6 billion queries a day. Perplexity grew 340% last year. The narrative writes itself. But look closer at the numbers and something else is happening. ChatGPT has 12% of Google's search volume. It sends...

By Hiten Shah
AI Turns Creative Threat Into Time‑Saving Partner
SocialMar 11, 2026

AI Turns Creative Threat Into Time‑Saving Partner

Wayne Stiles builds a business around creativity and storytelling. AI could easily feel like a threat in that world. Instead, the AI Business Lab® Mastermind helped him turn it into his most valuable creative partner. He now leverages AI as a...

By Michael Hyatt
Raw iPhone Videos Outperform Polished Ads—Authenticity Wins
SocialMar 11, 2026

Raw iPhone Videos Outperform Polished Ads—Authenticity Wins

I've tested 300+ ad creatives. Here's the pattern: Polished professional videos got ignored. Raw UGC-style videos shot on an iPhone went viral. Your assumption that high production value wins is wrong. Authenticity does. Test everything.

By Kamil Sattar
Boost LinkedIn Engagement with AI-Generated Posts
SocialMar 11, 2026

Boost LinkedIn Engagement with AI-Generated Posts

Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idalzyJ #linkedin #chatgpt #ai #socialmedia https://t.co/1A3x3iQXTW

By Dave Taylor
Measure Reddit Impact Beyond Clicks: Reach, Sentiment, Insight
SocialMar 11, 2026

Measure Reddit Impact Beyond Clicks: Reach, Sentiment, Insight

Here is the mistake I see B2B teams make over and over. They measure Reddit success like paid ads. Clicks. Leads. Immediate conversions. That is the wrong scoreboard. A smarter framework looks like this. 1) Reach. Many Reddit users never log in. A post with...

By Ross Simmonds
System-First AI Tool Halves Content Repurposing Time
SocialMar 11, 2026

System-First AI Tool Halves Content Repurposing Time

I built a content repurposing system in Claude. Now, before we get our panties in a bunch, this isn't some bullshit AI-garbage slop. This is a SYSTEM first, AI tool second. That means it will take time to setup, time...

By Amber Figlow
Beyond Personalization: Curiosity Drives Cold Email Replies
SocialMar 11, 2026

Beyond Personalization: Curiosity Drives Cold Email Replies

Personalization won’t fix your cold emails; You’ve been told to personalize everything. Mention their company. Mention their LinkedIn post. Mention their industry news. And yet… Your emails still get ignored. Why? Because personalization alone doesn’t create curiosity. It doesn’t create urgency. And it definitely doesn’t create replies. In this webinar, I’ll...

By Paul Castain
Companies Crave Fractional Content Ops over Full‑time Hires
SocialMar 11, 2026

Companies Crave Fractional Content Ops over Full‑time Hires

Was chatting with another content marketer leaning into fractional content operations, and I keep hearing there is *so much demand* for this type of work. Companies don't need a full-time hire or a high-cost agency. They need someone experienced enough to...

By Kaleigh Moore
Spread Your Brand Story Across Publishers for AI Visibility
SocialMar 11, 2026

Spread Your Brand Story Across Publishers for AI Visibility

Making a strong case for distribution of your company information / news / etc in a GEO world. This part makes me think a lot about the black box of training data and the long horizons of training data...

By Wil Reynolds
Avoid Email List Mistakes to Unlock 7‑Figure Growth
SocialMar 11, 2026

Avoid Email List Mistakes to Unlock 7‑Figure Growth

👇Comment NEWSLETTER and I’ll DM you this week’s newsletter…we’re talking email list mistakes that are quietly killing your sales, the mindset shift separating 6 from 7 figures, and a few things I’m trying NOT to buy 😅

By Amy Porterfield
Blog Content Fuels $4M ARR Without Sales or Ads
SocialMar 11, 2026

Blog Content Fuels $4M ARR Without Sales or Ads

Joel Griffith's first big customers didn't come from sales or ads. They came from blog posts. One user brought Browserless with them to their next company. Then the next one. At nearly $4M ARR, content still drives almost all their inbound. https://t.co/rqTYeCejSm

By Omer Khan
Blended ROAS Hides SKU Performance; Track Collections, Monitor SKUs
SocialMar 11, 2026

Blended ROAS Hides SKU Performance; Track Collections, Monitor SKUs

Your blended ROAS is masking which products are actually carrying your account. We don't run SKU-level campaigns unless a brand has very few SKUs. We go collection-level. But we're always monitoring SKU data on the backend: https://t.co/Kha62DwjUl

By Kody Nordquist
Marketing and Sales Alignment: Essential for Growth
SocialMar 11, 2026

Marketing and Sales Alignment: Essential for Growth

RT @VisionEdgeMktg 🔗 Marketing-sales alignment isn't optional. It's essential for growth. How aligned are you? https://t.co/7V4lLZ2Up8 #MarketingSales #Alignment #Growth

By Tom Pick
Google Search Console's Branded Queries Filter Now Universal
SocialMar 11, 2026

Google Search Console's Branded Queries Filter Now Universal

Heads-up, the branded queries filter in GSC is rolling out to all. I see it now... you should too. :) Note, you can also see this in the Insights reporting (top-level percentage). https://t.co/4Ty3Wo6vv4 https://t.co/EEWOO8eGzQ

By Glenn Gabe
Bath & Body Works to Amplify Influencer Reach Tenfold
SocialMar 11, 2026

Bath & Body Works to Amplify Influencer Reach Tenfold

Bath & Body Works plans to increase influencer activity 10x as part of its brand transformation. 🧴 During its Q4 earnings call, CEO Daniel Heaf said the company wants thousands of creators posting about its products in their own voice. Another sign...

By Lindsey Gamble
Growth without Ads Isn’t a Badge of Honor
SocialMar 11, 2026

Growth without Ads Isn’t a Badge of Honor

I can’t believe I have to say this: Growing without spending money on ads is not a flex Marketing and sales are not mutually exclusive Word of mouth is not a marketing channel Having a good product is not marketing SEO and AEO/GEO/LLMO are the...

By Corey Haines
Transform Low‑Traffic Retail Areas Into Revenue Engines
SocialMar 11, 2026

Transform Low‑Traffic Retail Areas Into Revenue Engines

Turning Quiet Corners Into Sales Drivers: Reviving Low Traffic #Retail Zones [NEW POOST] - B2B Marketing Blog | Webbiquity - https://t.co/oE7LTvVlWV https://t.co/cbOyS39t1h

By Tom Pick
Google’s Hidden TLD Disavow Tool: Powerful, Risky, Avoid
SocialMar 11, 2026

Google’s Hidden TLD Disavow Tool: Powerful, Risky, Avoid

New post from RustyGabe on SER this morning :) -> Google explains undocumented way to disavow entire TLDs (and why you probably shouldn't) @johnmu said it's a "big hammer" and he's right. Google never documented the ability to disavow *entire TLDs*...

By Glenn Gabe
Anthropic AI Runs Growth with a Single Employee
SocialMar 11, 2026

Anthropic AI Runs Growth with a Single Employee

what the actual f*ck. @AnthropicAI, a company valued at $380B (literally the size of PayPal) has ONE person doing everything for growth. - SEO & App Stores - Email marketing - Paid search/social - ad copy + Figma automation - Live Meta Ads analytics one guy. doing...

By Data Chaz
Google Introduces Activity Chart to Related Search Feature
SocialMar 11, 2026

Google Introduces Activity Chart to Related Search Feature

Google adds chart to your related activity feature in search (I think the chart is new) https://t.co/EIDPJjnwUE via @VijayChauhanSEO https://t.co/k68kGMBT8G

By Barry Schwartz
Paid Partnerships Often Underperform Compared to Organic Reach
SocialMar 11, 2026

Paid Partnerships Often Underperform Compared to Organic Reach

It is wild how much a paid partnership is suppressed to ensure a brand pays to boost the content. Has anyone ever had a paid partnership perform better than organic content? I thought what I just launched was pretty dang cool; may...

By Dan Bernstein
TikTok Now a Top Search Hub; Brands Must Optimize
SocialMar 11, 2026

TikTok Now a Top Search Hub; Brands Must Optimize

TikTok continues to grown as a search engine, with nearly half of U.S. consumers using it to discover recipes, DIY tips, beauty advice, product recommendations, and more. Video tutorials, product reviews, personal stories, and influencer recommendations remain the most preferred...

By Lindsey Gamble
Conga Rebrands to Align Commerce and Close Deals
SocialMar 11, 2026

Conga Rebrands to Align Commerce and Close Deals

Mid-keynote. New brand. Nobody saw it coming. David Osborne paused his @CongaHQ Connect 2026 keynote this morning and unveiled a completely new identity — while CMO Celia Fleischaker's team was still finishing the rebrand across the venue in real time. The new...

By Shashi Bellamkonda
SaaS 1% Conversion Means CPC ≤ 1% of CAC
SocialMar 10, 2026

SaaS 1% Conversion Means CPC ≤ 1% of CAC

Most SaaS companies report about a 1% conversion rate - you need 100 visitors to make 1 sale. This means your maximum CPC should be 1% of your maximum CAC. Here’s how to calculate all these things: https://t.co/LXBj3k7vLd

By Jason Cohen
Get AI and Google Visibility without a Wikipedia Page
SocialMar 10, 2026

Get AI and Google Visibility without a Wikipedia Page

Wikipedia is included in virtually every major LLM training dataset and I built something to help you set it up. When ChatGPT, Claude, Gemini, or Perplexity answer "Who is an expert in ___?" — Wikipedia and Wikidata are baked into how...

By Sarah Evans
Customer Journey Isn't Marketing Journey—Don't Linearize Growth
SocialMar 10, 2026

Customer Journey Isn't Marketing Journey—Don't Linearize Growth

It's a pedantic but important point to say that the customer journey and the marketing journey are not the same thing, and the marketing journey is certainly not just a subset. When we decide to buy something, there's a certain...

By Liam Moroney
Reddit Leads BOFU Queries, Becomes Enterprise Dark Funnel
SocialMar 10, 2026

Reddit Leads BOFU Queries, Becomes Enterprise Dark Funnel

Reddit absolutely dominates BOFU queries... And it's become the dark funnel for enterprise queries: https://t.co/kBPhUYd3Um https://t.co/pQ7EVmaGLD

By Ross Simmonds
Shift to Brand‑Centric KPIs for AI‑Driven SEO
SocialMar 10, 2026

Shift to Brand‑Centric KPIs for AI‑Driven SEO

💸 The State of Ecommerce SEO & AI Search in 2026: What are the shifts, and the top actions to take - My deck from today's presentation at SMX Munich, going through : * Why is fundamental to stop using traffic...

By Aleyda Solis
Live Events Should Become the New Menu Launch Standard
SocialMar 10, 2026

Live Events Should Become the New Menu Launch Standard

Hot take: more restaurant chains should introduce their new menu items in a live event complete with celebrities, choirs, and dancing, just like @tacobell. Here's everything Taco Bell revealed at Live Mas Live https://t.co/wRXDVDJ00I

By David Henkes
AI Era Deepens Adoption Chasm; Target Early Customers
SocialMar 10, 2026

AI Era Deepens Adoption Chasm; Target Early Customers

The chasm has not disappeared in the age of AI. In many markets, it has become harder to cross. Early enthusiasm is easy to generate, but sustained adoption requires focus on the right early customers and a disciplined go-to-market strategy....

By Geoffrey Moore