Banks Need Creativity to Build Identity and Loyalty
Walking through Wynwood in Miami, you quickly realize something. Creativity drives attention. It creates identity. It builds loyalty. Too many financial institutions still look and sound the same. I explore why that’s a problem in this episode. Watch it here: https://t.co/tz9Qw3hm8l
Spotify Partners with SeatGeek for Live Event Discovery
Spotify and SeatGeek teammed up to let users discover live events tied to the artists they listen to. Personalized recommendations and notifications surface events across Spotify, directing users to SeatGeek’s platform to compare options and purchase official tickets. Participating venues include SeatGeek’s...
Ahrefs Launches Free API Access for All Plans
Holy ship. 🚢 Genuinely never thought Ahrefs would do this. API access is now available on all plans. No extra fees. 🥳 It's something I always wanted as a customer, and I had no involvement in this going live, so my surprise...
Consistent, Genuine Reddit Engagement Builds B2B Trust
The B2B brands winning on Reddit are not spamming links. They are showing up consistently. Answering questions genuinely. Building credibility post by post. Then when someone asks what tool to use or what agency to hire, their name is already in...
One Clear CTA Beats Multiple Options Every Time
I've tested 100+ landing pages. Here's the pattern: Pages with a single clear call-to-action converted at 10%. Pages with multiple CTAs converted at 1%. Your assumption that you need to give people options is wrong. Give them one clear path....
Automate Rigorous A/B Tests, Eliminate Guesswork
I built a skill for Claude Code that designs A/B tests with proper statistical rigor so you stop guessing and start measuring. You tell it what you want to test and it builds the whole experiment for you — hypothesis, control...
Pizza Hut Hires $31K Crust Expert for Pi Day
I like this customer engagement idea: @pizzahut, as part of its rollout of a new crust and celebration of Pi Day, is hiring a "Hut Crust Connoisseur" who will be paid $31K and get free pizza for a year. #restaurant...
Insist on Full Disclosure: Transparency in Influencer Marketing
#25Tips to Help You Select a B2B #SocialMedia Influencer Number 9. Transparency is non-negotiable in influencer marketing. Make sure influencers disclose sponsored content. 💡💼 #TransparencyMatters https://t.co/RaBsZuouXE
Know Each Ad’s Marginal Value to Set Production Costs
What is the marginal value of every ad you create? This is a critical metric to understand what you should be willing to pay for each asset you create. No different than COGs vs. MSRP. This idea is the starting point for...
New Reach Costs Lower CVR—Stay the Course
If you want new reach be prepared to see a loss in CVR from Meta for the short term. So many are just continuing to look for the days of COVID era Meta magic. It's gone. Getting a customer takes...
Beyond CTR: Track ATC to Validate Creative Success
If you're only looking at CTR and CPM and calling it a day, it's pretty obvious why your creatives fail. CPM and CTR tell you how your ad is competing in the auction and whether people are clicking. That's it. They do...
Personalized Emails Deliver 4X Revenue Boost Over Blasts
Pura Vida got a 4X lift in email revenue by sending personalised emails based on customer history instead of generic blasts. Revenue grew 50% year-over-year. Meanwhile you're blasting your whole list with the same email. That's the gap.
LinkedIn Is the #1 Growth Engine for B2B Founders
I saw this post the other day: “Someone should buy LinkedIn and turn it off.” So. Dumb. If you sell B2B, there is literally no better place to get your business off the ground organically than LinkedIn. Nearly every Founder I've...
New Guide Details LinkedIn's Latest Algorithm Changes
Just updated our Unofficial LinkedIn Algorithm Guide with yesterday's major updates from LinkedIn: https://t.co/nSCJLDrWnv #socialmedia #linkedin
7 Claude Skills Cut 6+ Hours of Weekly Marketing Work
Everyone's building Claude Skills that save 30 seconds. I built 7 that replaced 6+ hours of weekly marketing work. The Founder Skills Vault: → Viral Content Generator → Content Pillar Generator → LinkedIn Content Analyzer → Lead Magnet Idea Generator → LinkedIn to X Converter → Warm DM...
HeyGen Introduces Styles: Choose Visual Identity for Videos
This is the Video Agent update I've been waiting for. HeyGen just dropped Styles — you choose a visual identity before you hit generate, and it handles everything. Fonts, colors, pacing, layout. Not a filter. The entire output changes. https://t.co/YB6VPq6b8c
Honesty Beats Hype: AI Startups Must Stop Deception
"For the last three years, the best growth strategy in AI has been to just lie." @synthesiaio co-founder @victorriparbelli calls it "the biggest fog of war in AI right now." "Just make a video of a product demo that's what you want...
Beehiiv Launches On-Demand Ads Marketplace for Instant Sponsorship
Beehiiv rolled out On-Demand Ads, a new feature in its Ad Network. It lets creators access sponsorship opportunities instantly through a marketplace and insert ad slots directly in newsletters, monetizing based on CPM and CPC performance. On-Demand Ads come months...
Scaling B2B Spend Hits Ceiling Without More High-Intent Searches
Many B2B teams hit the same paid media ceiling. ~$50K/month works great. High-intent searches. Strong ROAS. Push toward $100K and performance drops. The reason: the pool of high-intent searches didn’t grow. So campaigns expand into broader keywords and lower-intent traffic. https://t.co/7KT8w4dMcz
CMO Signs up with Personal Gmail—Lead Qualification Dilemma
CMO at a $1B+ company signed up for our thing last night, but used his Gmail. Should we count it as a lead or not?
From Speed to Trust: Quality Content Drives Leads
Marketing brags today: I produced [5x more] content in [90% less time] AI visibility grew by [50%] My hope for future marketing brags: I grew trust brand signals per content piece by [50%] resulting in [20% lift] in brand metrics Correlating to a...
Audit Your AI's Brand Knowledge Before Launch
Training the AIs is all of our jobs. Can it answer your prospects questions about your brand? Have you fed it the proof points it needs to recommend you? Is there any key information missing from it's training data?? It's...
Big Meta Spend? Audit These 5 Critical Inputs
Spending $50K+/month on Meta ads doesn't always mean your account is set up right. It could mean you're scaling the wrong inputs faster. Here are 5 things to audit in Ads Manager this month:
Shopify Products Stay in ChatGPT, Checkout Shifts to Merchant Sites
The shift away from buying in ChatGPT continues. And Shopify's email to customers was as clear as mud :) -> Here's what's actually going to happen: Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically...
Criteo CEO Discusses AI‑Powered RecSys, Automation, OpenAI Deal
This week on the Mobile Dev Memo podcast, I interview Criteo’s CEO about the company’s RecSys system for retail use cases, its Criteo GO automation platform, and its recently-announced partnership with OpenAI. https://t.co/Tuy7wrnLJg
Growth Happens When You Stop Posting More
I grew my Instagram from 60 to 370 followers in the last month. For a long time I was the person watching everyone else grow thinking… “What are they doing that I’m not?” Then I found something that completely changed how I approach...
Founders Confuse Sales Gaps with Product Flaws
seeng founders with sales pipeline problems masquerading as product problems you need to be stress testing messaging, positioning, pricing and packaging with the market just as much as you are stress testing the product final validation that the product works happens...
Master AI Visibility Without Sacrificing SEO
🚨 Who’s Winning the AI Visibility Race, and How to Compete Without Risking Your SEO? Don't miss the free webinar hosted by @AdelleKehoe of @Similarweb where @lilyraynyc and I will be going through the biggest insights from...
Win by Targeting Overlooked Channels Competitors Ignore
Your content isn't too niche. Your distribution is too narrow. Embrace the channels your competitors are too lazy to show up on... That's where you win.
Adobe AI Powers Enterprise Creative Workflows, Not Just Images
The market is comparing Adobe's AI to image generators in LLMs like ChatGPT. That is the wrong comparison entirely. Adobe just reported record Q1 FY2026 results = $6.40 billion in revenue, 13% subscription growth, and AI-first ARR more than tripling year...
Sephora Partners with F1 Academy for 2026 Season
Speed, Style, and Strategy: Sephora Joins F1 Academy™ for the 2026 Season — Sports Tech Atlanta https://share.google/PvIlqVTf17OLfj4yG
Post Playbooks, Not Opinions, for Steady Leads
If you want consistent inbound, stop trying to go viral. Start trying to be useful. Most freelancers post opinions. Few post playbooks. Here is a simple weekly content system that actually drives leads: Monday: Share a specific lesson from a client win (with numbers). Wednesday:...
Make Email Copy Memorable with Specific Numbers
Most email copy isn't bad. It's just forgettable. The problem is vagueness. "Thousands of happy customers" could be anyone. "4,312 customers, 74% reordered within 60 days" is you. Go through your last email. Find every line that could have been written by...
AI Reveals Your Brand's Weaknesses, Then Fixes Them
I ran https://t.co/f9IW600hsB on its own website. It gave itself an 𝗙. 📉 Which is hilarious, if you think about it. Even my own AI was basically like: we need to talk. 🤖 So I took its recommendations, fixed the positioning, tightened...
One Optimized Evergreen Post Beats Dozens of Trend Content
RT @NealSchaffer One strong evergreen piece, properly optimized and updated every 6-12 months, can outperform dozens of trend-chasing posts. Here's how to choose the right format, target the right keywords, and keep it performing. https://t.co/ZeXh529Z1f #SEO #ContentMarketing
Relatability Replaces Corporate Megaphone in Sales
The Relatability Pivot: The End of the Corporate Megaphone by @Timothy_Hughes https://t.co/15YdrlJIIo @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Google Halves Search Referrals, Still Leverages Publisher Content
Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄
Stop Wasting $50K on Remarketing, Add Prospecting
The most expensive mistake I'm seeing on Meta right now: → $50–70K/month in ad spend → 90% of it running to remarketing → Zero prospecting. Zero incremental lift. Just recycling brand content to existing audiences The brand thought Meta wasn't working. Their agency...
Guest Posts Require Far More Effort than They Seem
Today, an exec says to me, "Must be easy to have a newsletter that's all guest posts." I hope Lenny Rachitsky doesn't mind, but I told him this story: Early last December, Lenny reached out to me about something, and...
Fiscal AI Unveils New Consistent Visual Identity
We're taking design seriously. Expect a beautiful and consistent @Fiscal_ai visual identity moving forward. https://t.co/IiDr6hTl2H
Honest #2 Position Drives Trust and Market Share
In 1962, Avis was losing money. Had been for thirteen years straight. Hertz owned the car rental market. Avis was a distant second with no realistic path to first. Their agency, Doyle Dane Bernbach, came back with a campaign built entirely around...
Stop Apologizing in Content—Own Your Presence
Stop apologizing in your content. ”Sorry I look a mess… sorry if you can hear my kids… sorry… sorry…” You are giving people a reason to scroll. They probably didn’t notice, but you just wasted 3 seconds apologizing, and you just...
Turn Fuzzy Brand Messaging Into Strategic Authority
I built a health app for brands. 😎 It checks the pulse of your positioning, diagnoses what’s weak, and helps turn fuzzy messaging into strategic authority. https://t.co/QHpWHn43Ov
B2B Buyers Watch YouTube First; Rank There
Most B2B video strategies stop at demos buried on a website. That’s the problem. Buyers learn on YouTube months before they hit your homepage. If you’re not ranking for their questions, you’re already a quarter behind. https://t.co/tCBEXd7L4I
Targeted Followers Beat Mass Reach Every Time
Most of you would make more money with: • 500 targeted followers • Who know exactly what you sell • And are ready to buy Than: • 50,000 random followers • Who think you're "inspiring" • But have no idea what you offer Clarity > Reach
Build Deep, Structured, Evidence‑Backed Content for AI Success
👌 Top content tips for authentic, semantic rich content (the type that performs well in AI) by @kmadhavan77 from Microsoft at Friends of Search 👇 1. Build unique content depth intensity: focus on areas that reflect...
Meta Penalizes Similar Ads; Diversify Creative to Lower CPM
Meta doesn't care how many ads you're running. It cares how different they are. You can’t keep blaming the same old things when CPM rises. → More competition in the auction → Post-holiday budget shifts → Algorithm changes Those things are real....
Your Personal Identity Replaces URLs in SEO
The Death of the URL: Why Your Identity Is Your New SEO by @Timothy_Hughes https://t.co/UzUIDVuiMG @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingSuccess #MarketingStrategy https://t.co/8yIvVPGQ3s
Content Takes Many Forms—Embrace All Formats
A case for content in various forms, from @sivers (in case you needed a reminder) https://t.co/KsZRViXJtz
Join AMA March 26: Future of Email Marketing
I’m excited to join ANA members on Mar. 26 for an Ask Me Anything session. I’ll share my views on where email marketing is headed and, well, answer any questions I’m asked. Details >> https://t.co/yYwmlyItzv